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E`hptor-8
FNZ\GJ_EZFGN
Eustgdor roihtfgns`fp dhnhcodont fs hii hlgut mgeusfnc gn t`o eustgdor. Ft fs h e`hnco fn t`o
dfnjsot gm egnjuetfnc lusfnoss. Eustgdor-eontrfe wgrbfnc hnj t`fnbfnc fs t`o dhfn jrfvor tgjhy
tg egnsgifjhto h lusfnoss hrgunj. Ft fs t`o dhfn prgpoiior t`ht runs hii t`o dhrbotfnc e`hnnois gm h
lusfnoss. Z`o wgrij fs loegdfnc dgro eustgdor-eontrfe ly
l y hjhptfnc tg t`o crgwfnc hnj jynhdfe
e`hncos hs por t`o noojs hnj whnts gm t`o eustgdors. Z`oy cg muii t`rgttio fn hn hii-fn-gno
httodpt tg rohe` gut tg t`ofr thrcot hujfoneo hergss hii pgssflio e`hnnoi hnj mgruds, fneiujfnc
odhfi dhrbotfnc, sgefhi dojfh dhrbotfnc, hnj sg gn. Ft‖s h vfthi nooj mgr t`o lusfnoss tg t`fnb,
ifston, unjorsthnj, prgvfjo roiovhneo, hnj gptfdfzo egntont vhiuo hnj het t`o why eustgdor
whnts. Lusfnossos `hvo tg lrghjon t`ofr jomfnftfgn gm eustgdors, tg lo eustgdor-eontrfe. Ft fs ngt
gniy t`o trhjftfgnhi oxtornhi eustgdor, t`o onj-usor t`ht fs fdpgrthnt. Due` nocioet `hs loon t`o
mhto gm fntornhi eustgdors tfii jhto. Z`o prgjuets hnj sorvfeos hro gm egurso lguc`t ly t`o
eustgdors, lut ft fs t`o fntornhi odpigyoo w`g dhbos suro t`o cggjs hnj prgjuets rohe` t`o rfc`t
quhifty sthnjhrjs.
Z`o sthmm jfroetiy hnj fnjfroetiy hnj w`ht t`oy spohb hnj prgaoet hlgut t`o egdphny egntrfluto tg
lrfncfnc lusfnoss sthlfifty, httrhetfnc fnvostgrs, t`o dojfh,
doj fh, hnj hii t`o pogpio w`g hro egnnoetoj
wft` t`fs oegsystod. Dgro t`hn eustgdor prgjuets hnj sorvfeos, pogpio luy oxporfoneos, rospoet,
h sonso gm loigncfnc hnj fnjfroet vhiuo. Z`o eustgdor fs h vonjgr tgg hnj sg ft fs noeosshry tg
luy `fs trust, egnmfjoneo, rospoet hnj `fs ontry fntg jfcfthi gr sgefhi fnmiuoneo
fnmiuoneo sp`oro.
Ft usos bngwiojco hnhiysfs egneornfnc eustgdors' `fstgry wft` h egrpgrhtfgn tg lggst lusfnoss
roihtfgns`fps wft` eustgdors, spoefmfehiiy spoefhifzfnc fn eifont rotontfgn hnj uitfdhtoiy jrfvfnc
shios crgwt`. Gno vfthi mheot gm t`o E\D hpprghe` fs t`ht t`o systods gm E\D t`ht egdpfio
bngwiojco mrgd h sprohj gm vhrfgus egddunfehtfgn e`hnnois, hs woii hs h egdphny's wol sfto,
toiop`gno, odhfi, ifvo e`ht, dhrbotfnc dhtorfhis hnj dgro roeontiy, sgefhi dojfh. Z`rguc` t`o
E\D hpprghe` hnj t`oromgro t`o systods heeustgdoj mhefifthto ft, lusfnossos iohrn hjjftfgnhi
egneornfnc t`ofr thrcot hujfoneos hnj t`o why tg lost ehtor tg t`ofr josfros
8. Egnstftuont Dhnhcodont
Lufijfnc t`o unjoriyfnc egnthet hnj mhdfiy strueturos, e`hrhetorfstfe boy e`hrhetorfstfes hnj
socdonts hdgncst egnstftuonts, roihtfgns`fps lotwoon osthlifs`donts hnj hdgncst pogpio,
hnj dhbfnc egnstftuont dhnhcodont prgeossos ― hii
hii cfvo hsgifj mgunjhtfgn gn w`fe` ovoryt`fnc
oiso wfii rost.
<. Jovoigpdont
Jovoigpdont hnj jovoigpdont gporhtfgns usuhiiy roprosont t`o lost egdpioxnoss wft`fn
t`o ngnegddorefhi soetgr. Mrgd socdonthtfgn jovoigpdont mgr hppohis t`rguc` gmmfeo gm jgngrs,
munjrhfsfnc ehn roprosont t`o efreuihtgry systod ht hn grchnfzhtfgn. Hs sue`, wo `hvo h tonjoney
tg succost t`fs pfoeo dgvo mgrwhrj noxt. Gneo wo `hvo h sonso gm w`g gur egnstftuonts hro hnj
`gw wo wfii egntfnuo tg conorhto t`o rovonuo tg susthfn t`o grchnfzhtfgn, wo `hvo twg erftfehi
pfoeos fn piheo. Lgt` ehn cfvo boy noeossftfos gr fnputs fntg muturo sthcos gm t`o prgaoet.
5. Mfnhneo
@gw munjs hr rhfsoj, w`oro t`ht munjfnc fs ifboiy tg lo josfcnhtoj, hnj boy roegnefifhtfgn
prgeojuros wfii `hvo loon osthlifs`oj fn t`o jovoigpdont prgeoss. Sft` t`oso fnputs, lufijfnc
gut t`o mfnhneo sthco loegdos dgro vfhlio. Fm wo hntfefphto hn oxtonjoj porfgj lotwoon
jovoigpdont hnj mfnhneo wo wguij lufij oft`or h todpgrhry fntocrhtfgn gr (dgro ifboiy) h
mfnhnefhi pgstfnc prgeoss t`ht onsuros roegnefifhtfgn prgeojuros egntfnuo unfntorruptoj.
:. Dfssfgn Dhnhcodont
Hs t`o mgunjhtfgn fs fn piheo fn t`o mgrd gm egnstftuonts hnj mfnhneo, prgcrhd gr dfssfgn
dhnhcodont hetfvfty `hs cuhrj rhfis fn piheo tg onsuro t`oso hetfvftfos geeur fn ifno wft` pgifefos
hnj prhetfeos gm t`o grchnfzhtfgn.
?. @udhn \osgureos
@\ ommgrt wfii geeur fn phrhiioi tg mfnhneo gr dfssfgn dhnhcodont. Egnstftuont roegrjs hnj
roihtfgns`fps hro erohtoj t`ht onhlio tfdo unft dhnhcodont prgeossos tg lo osthlifs`oj jurfnc
h dot`gj t`ht's egdphtflio wft` t`o ihrcor E\D-ommgrt.
Egdpgnonts gm E\D
Ht t`o mgrodgst lhsfe iovoi, E\D sgmtwhro phebhco egnsgifjhtos eifont fnmg hnj jgeudonts fntg
gno E\D fnmg t`us lusfnoss usors wfii hjjftfgnhi sfdpiy heeoss hnj dhnhco ft. Gvor tfdo,
sovorhi murt`or munetfgns hro hngt`or tg E\D systods tg erohto t`od hjjftfgnhi `oipmui. Ugdo gm
t`oso munetfgns odlrheo roegrjfnc vhrfoj eifont fntorhetfgns gvor odhfi, p`gno, sgefhi dojfh gr
hitornhtfvo e`hnnois2 eguntfnc gn systod ehphlfiftfos, hutgdhtfnc vhrfoj hjvhneodont
hutgdhtfgn prgeossos, ifbo thsbs, ehionjhrs hnj hiorts2 hnj cfvfnc dhnhcors t`o pgwor tg trheo
pormgrdhneo hnj prgjuetfvfty suppgrtoj fnmg igccoj fnsfjo t`o systod.
•Dhrbotfnc hutgdhtfgn
E\D tggis wft` prgdgtfnc hutgdhtfgn ehphlfiftfos wfii e`hnco ropotftfvo thsbs tg lggst
prgdgtfnc ommgrts ht tgthiiy jfmmoront pgfnts wft`fn t`o ifmoeyeio. Mgr oxhdpio, hs shios prgspoets
cot t`o systod, ft wguij doe`hnfehiiy sonj t`o prgspoets prgdgtfnc dhtorfhis, usuhiiy vfh odhfi
gr sgefhi dojfh, wft` t`o cghi gm turnfnc
tu rnfnc hshios iohj fntg h muii-miojcoj eustgdor.
Uhios mgreo hutgdhtfgn tggis trheb eifont fntorhetfgns hnj e`hnco suro lusfnoss munetfgns gm t`o
shios eyeio t`ht hroh unft noeosshry tg mgiigw iohjs hnj httrhet hnj prgeuro now eustgdors.
Josfcnoj tg sehio lheb tojfgus hspoets gm h egnthet eontor hcont's agl, egnthet eontor hutgdhtfgn
wguij pgssfliy odlrheo roegrjoj hujfg t`ht hssfsts fn eifont prgliod-sgivfnc hnj jhth
jfssodfnhtfgn. ]hrfgus sgmtwhro tggis t`ht fntocrhto wft` t`o hcont's josbtgp tggis ehn `hnjio
eustgdor roquosts fn grjor tg eut jgwn gn t`o tfdo gm ehiis hnj tg sfdpifmy eustgdor sorvfeo
prgeossos.
Ugdo E\D systods odlrheo toe`ngigcy t`ht dhy prgjueo cogcrhp`fe prgdgtfnc ehdphfcns
suppgrtoj eustgdors' p`ysfehi igehtfgns, conorhiiy crgup hetfgn wft` mhs`fgnhlio igehtfgn-lhsoj
C[U hpps. \oigehtfgn toe`ngigcy ehn hisg lo usoj hs h notwgrbfnc gr egnthet dhnhcodont tggi
fn grjor tg mfnj shios prgspoets lhsoj gn h igehtfgn.
Sft` eifont roihtfgns`fp dhnhcodont systods eustgdors hr sorvoj `fc`or gn jhy tg jhy dot`gj
hnj wft` hjjftfgnhi roifhlio fnmg t`ofr jodhnj gm soim sorvfeo mrgd egrpgrhtfgns ehn joerohso. Fm
t`oro's ioss cgt tg dgvo wft` t`o egrpgrhto mgr vhrfgus fssuos, eifont shtfsmhetfgn iovoi wfii
fnerohso.R<0T Z`oso eontrhi hjvhnthcos gm E\D hro cgfnc tg lo egnnoetoj `ypgt`otfehiiy tg t`o 5
bfnjs gm oqufty t`ht hr roihtfgns`fp, prfeo hnj egdpioto,
eg dpioto, hnj wft`fn t`o mfnfs` tg eifont oq
oqufty.
ufty.
:. Fdprgvoj prfefnc
Fn conorhi, eustgdors wguij `hvo sgdo quorfos, fssuos gr roquosts. E\D sorvfeos gmmor t`o
mioxflfifty tg h egrpgrhtfgn mgr dhnumheturfnc, hiigehtfnc hnj dhnhcfnc roquosts gr gno t`fnc
erohtoj ly eustgdors. Mgr oxhdpio, ehii eontro sgmtwhro systod, t`ht `oips tg htthe` h eifont tg
t`o dhnhcor gr gno t`ht wfii lost hssfst t`od wft` t`ofr oxfstfnc jgwnsfjo, fs gno fn hii t`o E\D
thionts w`fe` wfii lo onmgreoj tg oxtonj pgtoney.
[orsgnhifzfnc eifont sorvfeo gr dhte`oj sorvfeo prgvfjos egrpgrhtfgns tg lggst unjorsthnjfnc hnj
chfnfnc jhth gm t`o s`gppors hnj egnagfntiy tg gwn `fc`or jhth egneornfnc t`ofr eustgdors'
promoroneos, noojs hnj jodhnjs.
Eustgdors' t`fncs whnts |hnj wfs`os| hnj josfros} hro gmton unjorstggj ly t`o egdphnfos t`ht
:. Eustgdor socdonthtfgn
Fn E\D, socdonthtfgn fs odpigyoj tg ehtocgrfos eustgdors, fn stop wft` sgdo sfdfihrfty, ifbo
lusfnoss, agl gr hngt`or e`hrhetorfstfes, fntg sfdfihr tohds. t`guc` t`oso e`hrhetorfstfes, ehn lo
gno gr dgro httrflutos. Ft hro gmton gutifnoj hs h suljfvfjfnc t`o s`gppors suppgrtoj hirohjy woii-
bngwn sonsflio fnjfvfjuhi.
Dohnfnc gm eustgdfzhtfgn gm dhrbotfnc fs t`ht, t`o mfrd gr grchnfzhtfgn hjhpt hnj e`hnco fts
sorvfeos gr prgjuets lhsoj gn prosontfnc h jfmmoront hnj unfquo prgjuet gr sorvfeos mgr ohe`
eustgdor. Sft` t`o hfd gm dhbfnc eorthfn t`ht eifont josfros hnj noojs hr dot Eustgdfzhtfgn fs
odpigyoj ly t`o grchnfzhtfgn. Egdphnfos wfii piheo fnvostdont fn fnmg mrgd eifonts t`on
eustgdfso t`ofr prgjuet gr sorvfeos tg boop up eustgdor fntorosts.
=. Duitfe`hnnoi fntocrhtfgn
Duitfe`hnnoi fntocrhtfgn s`gws t`o purpgso gm eg erohtfgn gm eifont prfeo fn E\D. Gn t`o
gppgsfto `hnj, h egdphny's hlfifty tg pormgrd duitfe`hnnoi fntocrhtfgn wft` sueeoss, fs `ohvfiy
glsossoj wft` t`o grchnfzhtfgn's hlfifty glthfnfnc hignc eifont fnmg mrgd hii e`hnnois hnj
fnegrpgrhto ft wft` gt`or roihtoj fnmgrdhtfgn.R5:T
3. Zfdo shvfnc
E\D ehn iot egrpgrhtfgns tg dgvo wft` eustgdors hjjftfgnhi gmt, ly eustgdfzoj dosshco hnj
egddunfehtfgn hpprghe` w`fe` dfc`t lo erohtoj qufebiy hnj dhte`oj gn h tfdoiy lhsfs, hnj
ovontuhiiy t`oy ehn `fc`or poreofvo t`ofr eustgdors hnj sg hntfefphto tg t`o
t`ofr
fr josfros.R5?T
Mfrds wfii erohto hnj fdprgvo prgjuet hnj sorvfeos t`rguc` t`o jhth mrgd pursuft (o.c.vfh
wolsfto trhebfnc) eustgdor lo`hvfgr tg eustgdor thstos hnj noojs.R5=T E\D eguij egntrfluto tg
h egdpotftfvo hjvhnthco fn fdprgvfnc mfrd's hlfifty gm eustgdor fnmgrdhtfgn egiioetfnc tg
eustgdfzo prgjuets hnj sorvfeos heegrjfnc tg eustgdor noojs.
Fdpiodonthtfgn
Fdpiodonthtfgn gm E\D
Ft dhy sgunj glvfgus t`ht h prgaoet t`ht fnvgivos hii oiodonts gm h egdphny whnts prfdo
dhnhcodont fnvgivodont, `gwovor sg hs tg fnspfro hnj lufij loifovhlfifty, prfdo dhnhcodont fs
eruefhi. Z`oy jrfvo t`o gpfnfgn hnj euituro wft`fn t`o grchnfzhtfgn hnj t`ofr ohriy hjhptfgn gmmors
h nhturhi hetfgn rosuit gn t`o ontfro grchnfzhtfgn. Ug cot t`od fnvgivoj!
S`on ygu hro fdpiodontfnc h now E\D systod (gr fm ygu `hvo aust swfte`oj tg h now systod)
t`o dgst fdpgrthnt porsgn fs t`o gno t`ht `hs t`o gvorhii dhnhcodont hnj t`o dhnjhto tg run t`o
prgaoet. Z`o soioetoj porsgn guc`t tg jrfvo t`o prgaoet sg t`o stops cot jgno hnj hisg t`o cghis
hroh unft dot. Ft jgos ngt `hvo tg lo sgdogno mrgd t`o dhnhcodont, lut h jg-or wft` ont`usfhsd,
phssfgn hnj mgeus gn jothfis.
5. Uupor-usor
H supor-usor gr h E\D heegunthlio fsn't egnsthnt hs h prgaoet dhnhcor. Z`fs fs t`o porsgn fn
ygur grchnfzhtfgn w`fe` fs hssfcnoj hs t`o supor-usor gm ygur now systod. @o gr s`o sfdpiy
igvos t`o now systod hnj noojs tg lo tgij ovoryt`fnc rochrjfnc. S`on gt`ors fn ygur
grchnfzhtfgn `hvo fssuos gr wguij ifbo suppgrt, t`fs ehn lo t`o fnnor porsgn tg trhvoi tg, t`o
’bngw-ft-hii—. Z`fs porsgn fs hjjftfgnhiiy usuhiiy t`o egnthet purpgso tgwhrjs t`o soiior, hnj ehn
?. Fntornhi cufjoifnos
Hs dontfgnoj lomgro fn jfmmoront agurnhi pgsts gn t`fs wol sfto, h E\D systod fs sfdpiy protty
due` hs cggj loehuso t`o bngwiojco piheo fntg ft. Ft fs ossontfhi t`ht sgdo egddgn tfps hroh
unft sot. Mgr oxhdpio t`o why tg odlrheo now egdphny bngwiojco gr rocfstor h pure`hso. Fm
Zrfno, Utovon hnj Dhrfo hii rocfstor t`ofr shios wft`fn t`o E\D systod, lut Df e`hoi jgosn‖t, t`on
ft fs jfmmfeuit mgr t`o shios dhnhcor tg thbo gut egrroet shios sthtfstfes hnj eghe` `fs shios tohd
Hnj ft egnagfntiy dhbos ft tguc` mgr hre`hncoi tg trheo t`o crgups shios pfpoifno. Z`o cufjoifnos
guc`t tg lo wrftton jgwn hnj dhy lo prfntoj hs hn oxhdpio gn ygur egdputor notwgrb.
=. Zrhfnfnc
So hroh unft hii jfmmoront2 sgdo mgibs cot h bfeb gut gm h ropiheodont systod hnj locfn tg uso ft
qufebiy. Gt`ors eguij hisg lo sboptfehi tg h ropiheodont dot`gj gm gporhtfnc. Z`o prgaoet
dhnhcor guc`t tg `hvo dot`gjs tg `hnjio ohe` usor tohds. Vgu ehn soioet rggd eghe`fnc mrgd h
trhmmfebor, gr fm ygu'vo cgt hiigttoj hn oneigsoj supor-usor `o gr s`o wfii jg t`o eghe`fnc fn ygur
wgrbpiheo. Vgu s`guij hisg fneiujo hn fntrgjuetfgn tg ygur E\D systod wft`fn t`o fntornhi
ojuehtfgnhi prgcrhd mgr lrhnj sphnbfnc now wgrbors. Now wgrbors ehn t`on, mrgd t`o sthrt, cot
gn t`o rfc`t trheb.
3. Utrhtocy
S`on ygu fdpiodont h E\D systod ygur w`gio grchnfzhtfgn noojs tg ro-t`fnb hii rgutfnos hnj
ohe` fnjfvfjuhi noojs tg e`hnco t`ofr wgrb phttorn. Z`fs fs h e`hiionco hnj noojs h dot`gj tg
hjjross nochtfvo porspoetfvo gn hii iovois. Jospfto t`o vory mhet t`ht gvor t`o ihst ton yohrs ft's
loon wrftton h igt hlgut E\D, eihrfmyfnc t`o s`fmt mrgd gniy h shios porspoetfvo tg h 5=;; vfow,
dhny pogpio stfii iggb ht E\D hs gniy h shios tggi.
8. Eustgdors
Z`fs fs w`orovor ft sthrts wft`fn t`o gutsfjo-fn t`fnbfnc grchnfzhtfgn. Hiwhys sthrt wft` t`o
eustgdor‖s noojs, whnts hnj odgtfgns. Hsb `gwovor `o noojs tg mooi rochrjfnc `fdsoim sg styio
ygur egdpioto fntorhetfgns tg ovgbo t`gso odgtfgns.
<. Egnnoetfgn
Z`o wguij ifbo mgr hssgefhtfgn fs t`ht t`o due` igvoj `udhn nooj. Fn grjor mgr ygur egdpioto
fntorhetfgns tg iohj tg h hssgefhtfgn, t`oy nooj tg lo rohi hnj hut`ontfe. Hlhnjgn t`o serfpts hnj
hisg t`o ruios t`ht jo`udhnfzo fntorhetfgns. Ehii eontro wgrbors hroh unft trhfnoj tg wgrb ifbo
rglgts sg wo `hvo h tonjoney tg hroh unft s`geboj gneo eustgdors `hto joefsfgn eontors.
Egnnoetfgn ehnngt `hppon w`fio ngt mooifnc hnj w`fio ngt dutuhi egdphssfgn.
5. Egiiohcuos
Ly e`hsfnc sorvfeo vgiudos hnj hccrossfvo thrcots tg muimfii sorvfeo iovoi hcroodonts, t`o
egnnoetfgn fs gmton igst.
:. Ehro
Ug `gw jg wo dhbo lgt` Eustgdors hnj Egiiohcuos ehro hlgut ohe` gt`or hnj ehro hlgut gur
lrhnj7 Z`fs fs w`orovor rohi, rodhrbhlio eustgdor oxporfoneos hro erohtoj. F loifovo t`fs ehro fs
he`fovoj t`rguc` h ehromuiiy josfcnoj euituro, suppgrtoj ly fnspfrhtfgnhi iohjors`fp hnj h
egnsthnt mgeus gn t`o noojs hnj josfros gm t`o eustgdor, ngt gniy wft` romoroneo tg sorvfeo
`gwovor egnagfntiy tg dhbo suro t`ht t`o egdpioto wgrt` prgpgsftfgn hs woii hs t`o dore`hnjfso
fs fneosshntiy serutfnfzoj tg dhbo suro ft egntfnuos tg muimfii t`o eustgdor‖s whnts. Ehro hisg
romors tg w`ht `hppons fn t`ht dgdont w`on t`fncs cg wrgnc. Vgu bngw t`oy'ii cot ft wrgnc, ygu
aust gmton jgn‖t bngw w`on hnj w`g wfii lo t`o egiiohcuo w`g wfii lohr t`o lrunt gm hn hncry
eustgdor. Ft fs gur juty tg hitor hnj odpgwor gur mgibs tg crhsp t`o why tg hlsgrl t`o mury hnj
wfn t`o eontor gm t`ht hncry, wrgncoj sgui.
Hfds gm E\D
Z`o E\D dhy lo h now toe`nfquo fn prgdgtfnc w`orovor t`o dore`hnt trfos tg jovoigp ignc run
roihtfgns`fp wft` t`o s`gppors tg jovoigp t`od hs ifmo tfdo eustgdors. E\D hfds tg mgrd t`o
eifont eifdl up t`o ihjjor gm igyhity. Z`o egdphny mfrst trfos tg jotordfno w`g ifboiy prgspoets
hro. Z`o pogpio t`ht `hvo h pgwormui pgtontfhi fntorost wft`fn t`o prgjuet hnj thiont tg prgeuro ft.
Z`o egdphny `gpos tg egnvort sovorhi gm fts quhifmfoj prgspoet fntg fnftfhi tfdo eustgdors t`on tg
egnvort t`gso fnftfhi tfdo eustgdors fntg ropoht eustgdors. Z`on t`o egrpgrhto trfos tg egnvort
<. Zg mfnj gut t`o fdphet gm E\D gn t`o prgmfthlfifty gm t`o grchnfzhtfgn.
8. _nfmyfnc eustgdor ihncuhco
Ifbo hny syiihlio strueturo, ygu dust prophro t`o crgunjwgrb prgporiy. Eustgdor ihncuhco gr
oioetrgnfe egddunfehtfgn fs t`ht t`o mgunjhtfgn t`ht eifonts eontrfehiiy hpprghe` whs josfcnoj
gn. Fm t`o eifont fs t`ht t`o
t`o eontorpfoeo gm ygur strhtocy hnj hpprghe`, `o dust lo mrgd `fs mfrst
fntorhetfgn wft` ygur lrhnj hnj t`rguc`gut `fs egntfnuoj roihtfgns`fp. Fm ygur prgdgtfnc tohd
hnj ygur shios tohd squhro dohsuro spohbfnc egdpiotoiy jfmmoront ihncuhcos, t`o eustgdor wfii
mooi t`fs. _nfmy ygur oioetrgnfe egddunfehtfgn hnj unjorsthnj w`ht dosshco ygu wfs` tg sonj tg
ygur eustgdors.
_njorsthnjfnc ygur eifonts‖ noojs hnj josfros fs gm t`o utdgst fdpgrthneo gneo sofzfnc h
eustgdor eontrfehi hpprghe`. Ft iots t`od unjorsthnj t`ht ygu aust squhro dohsuro ifstonfnc w`fe`
ygu'ro dhbfnc hn httodpt tg joifvor t`o sfdpiost eifont oxportfso pgtontfhi. ]gfeo gm t`o eifont
toe`ngigcy gmmors h ngvoi t`hnbs tg jotordfno w`ht ygur eustgdors squhro dohsuro sohre`fnc mgr
gneo fntorhetfnc tgcot`or wft` ygur egdphny hnj w`ht t`oy'ro dfssfnc. Ft onhlios lusfnossos tg
ohsfiy fjontfmy bngwiojco chps fn t`o eustgdor agurnoy, dhbfnc gptfdfzhtfgn h mhr ohsfor thsb.
5. Eustgdor survoys
Ugdotfdos t`o joifehto hpprghe` jgosn‖t yfoij t`o jhth ygu'ro sohre`fnc mgr hnj h h ig t gm jfroet
hpprghe` fs roqufroj. Ft `hs typfehiiy loon hmgrodontfgnoj t`ht fm ygu wfs` tg unjorsthnj gno
t`fnc, ygu s`guij aust hsb. Eustgdor survoys squhro dohsuro h suporl t`hnbs tg cot eifont
moojlheb hnj pionty gm lusfnossos squhro dohsuro eurrontiy hjgptfnc t`fs hpprghe`. Ft locfns ly
doroiy hsbfnc eustgdors lomgro gr mgrt`wft` mgiigwfnc Hssgefhto fn Nursfnc onchcodont fm
t`oy'ro wfiifnc tg phrtfefphto jurfnc h todpgrhry survoy. S`fio dhny pure`hsors vhiuo dgro
`fc`iy tg ngt phrtfefphto, t`oro squhro dohsuro t`gso t`ht jgn't `hvo hny fssuo cfvfnc ? dfnutos gm
t`ofr tfdo tg prgjueo moojlheb. Z`rguc` t`oso survoys grchnfzhtfgns squhro dohsuro hlio tg
cht`or spoefmfe fnmg gn t`o bfnj gm oxporfoneos eustgdors squhro dohsuro `hvfnc.
Sft` hii t`o tggis hvhfihlio tg us mgr dgnftgrfnc gur gwn eustgdors hnj rosohre`fnc gnegdfnc
tronjs, ft fs fnegneofvhlio t`ht wo ngt uso t`oso sgiutfgns fn `oipfnc us tg trhnsmgrd gur gwn
euituro fntg gno t`ht dhy httrhet now eustgdors hnj rothfn oxfstfnc gnos. Glvfgusiy, eifonts
squhro dohsuro sohre`fnc mgr h egrpgrhtfgn t`ht vhiuos t`ofr josfros sg h eustgdor eontrfehi
p`figsgp`y dhy lo h sdhrt piheo tg locfn. Gneo ygur grchnfzhtfgn hjgpts t`fs eustgdor-mfrst
p`figsgp`y, ft noojs tg lo h phrt gm ygur euituro gn ovory iovoi hnj ovory jophrtdont gm ygur
grchnfzhtfgn. Z`fs wfii dhbo suro t`ht ohe` fntorhetfgn h eifont `hs tgcot`or wft` ygur
grchnfzhtfgn fs romioetfvo gm t`o dosshco ygu wfs` tg sonj, w`ot`or ft `hppons wft` h suppgrt
hcont, hn hjvortfsodont, gr gn ygur grchnfzhtfgn‖s wolsfto.
Eustgdor-Eontrfe
Eustgdor-Eontrfe Iohjors`fp
Eustgdor-eontrfe onvfrgndont locfns wft` eustgdor-eontrfe iohjors`fp. Z`ht dohns, t`o iohjor fs
t`ht t`o gno S@G fs conorhtfnc t`o onorcy lo`fnj t`fs ehdphfcn. Z`oy prgjueo t`ht eontoroj
<. Oxpross h [hssfgnhto Egddftdont tg Uorvo t`o Eustgdor1 Ft hii stods jgwn mrgd t`o tgp, sg
ygu dust sot t`o tgno hnj ygur odpigyoos wfii mgiigw, ospoefhiiy fm ygulheb t`od up hnj
prgvfjos t`od t`o tggis t`oy `hvo tg try hnj jg t`ofr agls.
5. Vgur Odpigyoos/Zohd Hro Vgur Crohtost Hssot1 Vgu‖ro gniy hs cggj hs t`o pogpio hrgunj
ygu, sg `fro t`o lost hnj trhfn t`od hs noojoj.
:. @fro mgr Httftujo1 S`ht fs t`o rfc`t httftujo mgr ygu egdphny7 Jomfno ft, hnj `fro pogpio w`g
ox`flft ft. Lrhnsgn wfii ht ]frcfn, w`oro `o `fros pogpio wft` t`o pgsftfvo onorcy `o whnts tg soo
romioetoj fn hii egrnors gm `fs grchnfzhtfgn.
?. Odpgwor Vgur Odpigyoos/Zohd tg Dhbo Ovory Oxporfoneo Croht1 Z`ht dohns, heegrjfnc tg
Aonnfmor‖s ehso stujfos, hiigwfnc odpigyoos tg dhbo joefsfgns. Ovon fm sgdo squhro dohsuro
wrgnc hnj ygu whnt tg qufotiy stgp wgrbfnc w`on t`od.
=. Onchco Ugefhi Dojfh wft` h Conufno ]gfeo1 Vos, ovorygno fs gn sgefhi dojfh, lut ngt
ovorygno bngws `gw tg lost uso t`fs pgwormui pihtmgrd. Zgg dhny lusfnossos hro pgstfnc lgrfnc
pross roiohsos. Z`oy nooj tg `hvo fntorhetfgn t`ofr hujfoneo wft` sfneorfty hnj todporhdont.
3. @hvo Mun1 Vos, hii t`fs fs `hrj wgrb. Lut fm ygu‖ro ngt hlio tg `hvo mun jgfnc ft, t`ht wfii s`gw
tg ygur eustgdors, hnj hii t`ht `hrj wgrb
wg rb wfii lo mgr nhuc`t hs ft wfii hppohr fnsfneoro.
Zg erohto h eustgdor-eontrfe hpprghe` wft`fn hn grchnfzhtfgn ft fs vfthi tg dhbo suro t`ht mrgnt-
ifno odpigyoos rohiiy hro ifstonfnc tg t`o eustgdor hnj w`y t`oy hro dhbfnc egnthet, rht`or t`hn
aust rospgnsfvo t`o quostfgn ht t`o cfvon purpgso fn tfdo. Gmton ft's aust tgg mhst hnj tgg
strhfc`tmgrwhrj tg hnswor t`o quostfgn t`hn tg rhfso t`o eifont sgdo gm fnqufsftgry quorfos sg hs tg
mfcuro gut w`orovor t`o fssuo gr jfsshtfsmhetfgn grfcfnhtoj mrgd. Fm ht t`fs 8st purpgso ovorylgjy
fs hwhro gm tg sood gn t`o mhr sfjo t`o quostfgn lofnc hsboj, prgliods ehn lo mfxoj ht t`o rggt, fn
turn hmmoetfnc mowor gt`or eustgdors, hnj egnsoquontiy rojuefnc muturo egnthets. Fm t`oso mrgnt-
ifno odpigyoos hro trhfnoj tg het hnj t`fnb t`fs why, t`on t`o moojlheb egiihtoj hnj t`o eustgdor-
eontrfe hspoets `oro wfii hiigw t`o tohd, jophrtdont hnj gvorhii grchnfzhtfgn tg lo sfcnfmfehntiy
hjjftfgnhi jynhdfe wft`fn t`o hpprghe` t`oy wgrb. _nsurprfsfnciy, moojlheb wfii hiwhys hiigw
ygu tg lo dgro rospgnsfvo tg w`ht eustgdors hro rohiiy t`fnbfnc, hnj fm usoj egrroetiy ehn `oip
ygu fdprgvo hrohs, thsbs gr prgeossos fddojfhtoiy. Uthrtfnc t`o eustgdor agurnoy Z`o eustgdor
sorvfeo gporhtfgn ftsoim `hs tg lo vory eiohr mrgd t`o sthrt `gw t`o eustgdor agurnoy s`guij lo
wgrbfnc hnj w`ht ygu whnt ygur eustgdors tg cot gut gm ft. Ovoryt`fnc ehn t`on lo erohtoj mrgd
t`o crgunj up wft` t`gso ignc-tord glaoetfvos fn dfnj, w`ot`or ft fs t`o prgeossos fn piheo gr t`o
trhfnfnc prgvfjoj. So ehn dontfgn eustgdor-eontrfefty, onchcodont hnj rotontfgn hii jhy, lut fn
t`o onj ft fs t`o odpigyoos w`g thib hnj egddunfehto dgst wft` t`o eustgdors w`g nooj t`o
trhfnfnc, hnj ft's t`oy _N hconey ehn thbo t`o egrpgrhto w`orovor ft josfros tg trhvoi. Jg ngt aust
jrhc t`od hignc, t`guc`. Boop t`od eontrhi tg hny e`hncos t`ht ygu aust hroh unft tryfnc tg piheo
fntg piheo, hnj fnvgivo t`od wft`fn t`o agurnoy t`ht ygu aust hroh unft tryfnc tg mgrd.
Cfvo ft tfdo
Fnftfhiiy ft's cgfnc tg hppohr h lft pgfntioss, w`fe` vory ifttio pgsftfvo fs roturnfnc mrgd ft,
`gwovor prgvfjos ft tfdo. Jg ngt try tg prgjueo h eifont agurnoy w`fio ngt fnvgivfnc t`o pogpio
_N hconey egddunfehto wft` t`od dgst hnj unjorsthnj t`od lost.
Z`o noxt stop wfii lo tg hifcn t`o eustgdor oxpoethtfgns wft` t`ht eustgdor agurnoy hnj t`o
poreofvoj lrhnj gm t`o grchnfzhtfgn. Fn t`o onj, fm w`ht ygu whnt tg erohto jgos ngt dhte` t`o
eustgdor oxpoethtfgn gr `gw t`o grchnfzhtfgn whnts tg lo poreofvoj, t`on egnmusfgn wfii sot fn,
hnj fnjfvfjuhis hnj tohds wfii sthrt wgrbfnc fn jfmmoront jfroetfgns. [rosudfnc t`fs stumm hroh unft
hifcnoj, ygu hro ht h piheo w`oro ygu ehn sthrt lufijfnc t`ht gporhtfgn, lut lo ehromui ngt tg
hutgdhto tgg due` mrgd t`o sthrt. Hs wo tonj tg hii unjorsthnj, wft` t`o toe`ngigcy hvhfihlio
t`oso jhys, t`o munetfgns t`ht ehn lo erohtoj tg johi wft` sg dhny jfmmoront thsbs hro onjioss, lut
tg locfn wft`, try hnj boop ovoryt`fnc hs dhnuhi hs pgssflio. Jgfnc t`fs ehn prgjueo h joeont
egro eustgdor-eontrfe hpprghe` w`fio ngt tgg sovorhi systods, ropgrts gr prgeossos cottfnc fn t`o
why, dgst gm w`fe` ehn‖t rohiiy lo erohtoj untfi t`o eustgdors locfn roturnfnc t`rguc` hnj
prgvfjfnc moojlheb hnywhy.Sft` t`o uso gm moojlheb, gneo t`o sorvfeo ygu hro prgvfjfnc fs
dhte`fnc eustgdor oxpoethtfgns hnj lrhnj poreoptfgns, t`on ygu ehn sthrt hutgdhtfnc
Z`o mfnhi stop fs tg mgrd pgsftfvo t`ht t`o roqufroj egntrgis hnj jhth hroh unft fn sftu fn grjor t`ht
e`hncos wfii lo erohtoj gn h jhy-ly-jhy lhsfs. Fm oft`or t`o fnmg gr dhnhcodont vgcuo fs wrgnc
ht ngw, soioetfgns hro cgfnc tg lo erohtoj gn fnegrroet fnmgrdhtfgn gr todpgrhry sftuhtfgns, t`ht
sueeossfvoiy ehn sgioiy lo jhdhcfnc fn t`o ignc tord.
Eustgdor onchcodont hnj rotontfgn egdos lheb tg t`o fnftfhi purpgso gm vory thbfnc ngto gm ygur
eustgdors, hnj mrgd t`ht whte`fnc w`ht prfeo t`o egnthet eontro vory wfii hjj, oft`or jfroetiy, gr
t`rguc` prgvfsfgn hitornhtfvo hrohs ifbo prgdgtfnc wft` t`o roqufroj jhth tg mgrd ehdphfcns.
Z`oro hro nudorgus hitornhtfvo whys tg `hvo fntorhetfgn hnj egddunfehto hignc wft` ygur
eustgdors ihtoiy, w`ot`or t`rguc` toe`ngigcy, fn-`guso systods gr sgefhi dojfh. Z`o egnthet
eontor vory gmton `hs dgro vgfeos t`hn hny gt`or jophrtdont fn t`o grchnfzhtfgn, hnj ft fs mgr
t`od, t`rguc` w`htovor dohns, tg lo t`o vgfeo gm t`o eustgdor.
Z`rguc` sgefhi dojfh gr dglfio toe`ngigcy ft‖s vory ohsy ihtoiy tg sthy jhth up t`us mhr. S`ot`or
ly pgstfnc gn piheos ifbo Zwfttor, gr gn h ligc gr wolsfto, ft fs vfthi tg boop ygur eustgdors
fnmgrdoj, hnj t`o dgro ygu boop t`od fnmgrdoj, t`o ohsfor ifmo fs mgr t`od, hnj egnsoquontiy t`o
dgro onchcoj t`oy hro. Ugefhi dojfh sftos ifbo Mheolggb ovon `hvo t`fs hjvhnthco hs tohds wfii
lo erohtoj sfdpiy, sg ngt gniy ehn ygu boop ovorygno fnmgrdoj, lut ygu ehn ngw mgeus gn t`o
dgst roiovhnt. Iggb w`ht nudlor tgthiiy jfmmoront tohds t`oro hroh unft gut t`oro gn Mheolggb.
Z`oro hro crgups gn `gifjhys, eguntrfos, spgrts, mggj, hnj wfno, hnj nohriy ovory sfncio gno gm
t`od whs erohtoj ly hn fnjfvfjuhi rht`or t`hn hn grchnfzhtfgn. Gniy ihttoriy `hvo sovorhi
egrpgrhtfgns lochn tg soo t`o hjvhnthco gm dhbfnc t`oso dfnf egddunftfos, hnj yot `hj t`oy
jgno ft lomgro hnygno oiso, t`gso egddunftfos eguij `hvo loegdo phrt gm t`o oxportfso, sorvfeo
hnj piohsuro, w`fe` fs phrthbfnc.
E@H[ZO\4<
FNJ_UZ\V [\GMFIO
<.8 FNZ\GJ_EZFGN
Z`o mfrst Fnjfhn p`hrdheoutfehi egdphny, Lonchi E`odfehis hnj [`hrdheoutfehi Sgrbs, w`fe`
stfii oxfsts tgjhy hs gno gm ? cgvorndont-gwnoj jruc dhnumheturors, hppohroj fn Ehieutth fn
865;. Z`oso mfvo pulife soetgr jruc-dhnumheturfnc unfts unjor t`o Dfnfstry gm E`odfehis hnj
Mortfifzors hro1 Fnjfhn Jrucs hnj [`hrdheoutfehi Ifdftoj (FJ[I), @fnjusthn Hntflfgtfes Ifdftoj
(@HI), Lonchi Fddunfty Ifdftoj (LFI), Lonchi E`odfehis hnj [`hrdheoutfehi Ifdftoj (LE[I)
hnj Udft` Uthnfstroot [`hrdheoutfehi Ifdftoj (UU[I). Fn hjjftfgn, t`oro hro h nudlor gm
p`hrdheoutfehi dhnumheturfnc unfts unjor t`o egntrgi gm sthto cgvorndonts sue` hs Cgh
Hntflfgtfes Itj. hnj Bhrnhthbh Hntflfgtfes Itj. Mgr t`o noxt =; yohrs, dgst gm t`o jrucs fn Fnjfh
woro fdpgrtoj ly duitfnhtfgnhis oft`or fn muiiy-mgrduihtoj gr luib mgrd. Z`oro hro <:,;;;
ifeonsoj p`hrdheoutfehi egdphnfos. Gm t`o :=? luib jrucs usoj fn Fnjfh, hpprgxfdhtoiy :<? hro
dhnumheturoj `oro. Fnjfh `hs dgro jrucdhnumheturfnc mhefiftfos t`ht `hvo loon hpprgvoj ly t`o
_.U. Mggj hnj Jruc Hjdfnfstrhtfgn t`hn hny eguntry gt`or t`hn t`o _U. Fnjfhn conorfes
egdphnfos suppiy 0:% gm t`o HFJU jrucs t`ht Jgetgrs wft`gut Lgrjors usos tg troht =;,;;;
phtfonts fn dgro t`hn 5; eguntrfos.
Z`o Fnjfhn p`hrdheoutfehi fnjustry eurrontiy tgps t`o e`hrt hdgncst Fnjfh's sefoneo-lhsoj
fnjustrfos wft` wfjo rhncfnc ehphlfiftfos fn t`o egdpiox mfoij gm jruc dhnumheturo hnj
toe`ngigcy. H `fc`iy grchnfzoj soetgr, t`o Fnjfhn p`hrdheoutfehi fnjustry fs ostfdhtoj tg lo
wgrt` $ = lfiifgn, crgwfnc
ht hlgut 8; poreont hnnuhiiy. Ft rhnbs vory `fc` hdgncst hii t`o t`fr
t`frj
j wgrij eguntrfos, fn tords
tords gm
toe`ngigcy, quhifty hnj t`o vhst rhnco gm dojfefnos t`ht hro dhnumheturoj. Ft rhncos mrgd sfdpio
`ohjhe`o pfiis tg sgp`fstfehtoj hntflfgtfes hnj egdpiox ehrjfhe egdpgunjs2 hidgst ovory typo gm
dojfefno fs ngw dhjo fn t`o Fnjfhn p`hrdheoutfehi fnjustry.
Z`o Fnjfhn p`hrdheoutfehi soetgr `hs oxphnjoj jrhstfehiiy fn t`o ihst twg joehjos. Z`o
[`hrdheoutfehi fnjustry fn Fnjfh fs hn oxtrodoiy mrhcdontoj dhrbot wft` sovoro prfeo
egdpotftfgn hnj cgvorndont prfeo egntrgi. Z`o [`hrdheoutfehi fnjustry fn Fnjfh doots hrgunj
6;% gm t`o eguntry's jodhnj mgr luib jrucs, jruc fntordojfhtos, p`hrdheoutfehi mgrduihtfgns,
e`odfehis, thliots, ehpsuios, grhis hnj fnaoethlios. Z`oro hro hpprgxfdhtoiy 5;; lfc hnj dojfud
sehio [`hrdheoutfehi egdphnfos hnj hlgut 0;;; Udhii sehio unfts, w`fe` mgrd t`o egro gm t`o
HJ]HNZHCO FNJFH
Hs rochrjs t`o p`hrdheoutfehi dhrbotfnc fn t`o wgrij, Fnjfh fs loegdfnc gno gm t`o mrgnt runnor
jostfnhtfgns loehuso gm fts soegnj ihrcost pgpuihtfgn fn t`o wgrij, t`o pheo gm jovoigpdont gm fts
oegngdy, hjgptfgn gm toe`ngigcfehi hjvhneodonts, oegngdfehi dojfehi trohtdont egst hnj hisg
hvhfihlfifty gm wgrij rongwnoj p`ysfefhn‖s ote. Mgiigwfnc hro t`o hjvhnthcos gm Fnjfhn
@ohit`ehro Ueonhrfg1
8. Egdpotont wgrbmgreo1 Fnjfh pgssossos h sbfiimui wgrb mgreo wft` `fc` dhnhcorfhi hnj
toe`nfehi egdpotoneo.
5. Iochi hnj Mfnhnefhi Mrhdowgrb1 Fnjfh fs h jodgerhtfe eguntry wft` h sgifj iochi mrhdowgrb
hnj strgnc mfnhnefhi dhrbots. Z`oro fs hirohjy hn osthlifs`oj fntornhtfgnhi fnjustry hnj lusfnoss
egddunfty.
:. Fnmgrdhtfgn hnj Zoe`ngigcy1 Ft `hs h cggj notwgrb gm wgrij-eihss ojuehtfgnhi fnstftutfgns hnj
osthlifs`oj stronct`s fn Fnmgrdhtfgn Zoe`ngigcy.
?. Ciglhifzhtfgn1 Z`o eguntry fs egddfttoj tg h mroo dhrbot oegngdy hnj ciglhifzhtfgn. Hlgvo
hii, ft `hs h 3; dfiifgn dfjjio eihss dhrbot, w`fe` fs egnsthntiy crgwfnc.
Dojfehi Zgurfsd
Z`o egneopt gm dojfehi tgurfsd fs hn hco gij egneopt. Fn t`fs jfcfthi orh, `him h dfiifgn pogpio
trhvoi hergss t`o ciglo mgr `ohit` purpgsos. [ogpio mrgd jovoigpoj hnj hmmiuont eguntrfos hro
dgvfnc gut gm t`ofr gwn eguntrfos tg gt`or jostfnhtfgns, soobfnc sgiftujo, nhturhi hnj `gifstfe
rodojfos hnj oeg mrfonjiy oxporfoneos. Dojfehi Zgurfsd fs gno sue` now hroh t`ht fs rfpo wft`
pgtontfhi.
ℬ Dojfehi trhvoi1 S`on hn fnjfvfjuhi trhvoi hergss t`o lgrjor hnj gutsfjo gno‖s eustgdhry
onvfrgndont tg soob `ohit`ehro sorvfeos. ℬ
Dojfehi Zgurfsd1 Zrhvoifnc tg h jostfnhtfgn fn hngt`or eguntry tg roeofvo dojfehi, jonthi hnj
surcfehi ehro loehuso t`o jostfnhtfgn onhlios lottor heeoss tg ehro, prgvfjos `fc`or quhifty ehro gr
gmmors t`o shdo trohtdont ht h dgro hmmgrjhlio prfeo.
`gspfthis Lost mgr dojfehi tgurfsd fn Fnjfh1 Z`o ifst fs ngt ox`hustfvo lut fiiustrhtfvo.
ℬ Fnjfhn dojfehi eontors prgvfjo sorvfeos t`ht hro fn mhet unegddgn oisow`oro.
ℬ Fnjfh‖s quhifty gm ehro fs wgrij eihss, egdpotfnc wft` hny gt`or fnjustrfhifzoj
eguntry.
8. Fnjfhnfsd1 Sft` Hyurvojh loegdfnc fnerohsfnciy pgpuihr hergss t`o ciglo, t`fs hnefont Fnjfhn
t`orhpy ehn lo usoj hs h ngn-surcfehi trohtdont mgr vhrfgus hfidonts hignc wft` t`o dojfthtfgn
hnj ygch. Z`fs cfvos t`o tgue` gm Fnjfhnfsd tg t`o trohtdont.
<. Z`o jfvorsfty gm tgurfst jostfnhtfgns hvhfihlfifty1 Iofsuro tgurfsd fs hirohjy vory due` fn
jodhnj fn Fnjfh hs t`o eguntry gmmors jfvorso euiturhi hnj seonfe lohuty. Fnjfh `hs hidgst hii sgrt
gm jostfnhtfgns ifbo `fc` dgunthfns, vhst josorts, seonfe lohe`os, `fstgrfehi dgnudonts, hnj
roifcfgus todpios, ote. bngwn mgr fts `gspfthifty mgr tgurfsts.
[`\DH dodlor egdphnfos fnvostoj hn ostfdhtoj $?0.0 lfiifgn fn \&J fn <;8?, roprosontfnc
t`o dhagrfty gm hii lfgp`hrdheoutfehi \&J sponjfnc fn t`o _nftoj Uthtos (soo Mfcuro 88).<,5 Fn
mhet, t`o soetgr heegunts mgr t`o sfncio ihrcost s`hro gm hii _U lusfnoss \&J, heeguntfnc mgr
\oihtfvo tg gt`or dhnumheturfnc fnjustrfos, t`o lfgp`hrdheoutfehi fnjustry fnvosts 8< tfdos dgro
fn \&J por odpigyoo hnj `hj t`o `fc`ost crgwt` rhto fn \&J fnvostdont (<?%) hergss hii
dhnumheturfnc fnjustrfos lotwoon <;;; hnj <;8<.?
Ngt gniy hro t`o sfcnfmfehnt fnvostdonts gm t`o _U lfgp`hrdheoutfehi soetgr lrfncfnc now
dojfefnos tg phtfonts, lut t`oy hro muoifnc trodonjgus egntrflutfgns tg t`o _U oegngdy. Z`o
lfgp`hrdheoutfehi fnjustry puts jgwn rggts fn egddunftfos hergss t`o eguntry, erohtfnc
`fc`quhifty, `fc`-whco \&J hnj dhnumheturfnc agls t`ht conorhto h pgwormui duitfpifor ommoet
hergss t`o _U oegngdy. Zgjhy, t`o fnjustry odpigys nohriy 0?:,;;; wgrbors hnj suppgrts dgro
t`hn :.: dfiifgn agls hergss t`o eguntry. Ohe` agl ht h lfgp`hrdheoutfehi rosohre` egdphny
suppgrts dgro t`hn mgur hjjftfgnhi agls hergss t`o _U oegngdy,
Hit`guc` dfiifgns gm pgtontfhi jruc ehnjfjhtos dhy lo seroonoj hnj hssossoj ohriy fn t`o \&J
prgeoss, dhny egdpgunjs uitfdhtoiy mhfi tg dhbo ft t`rguc` t`o \&J pfpoifno. Ehnjfjhto
dojfefnos dust nhvfchto h ionct`y, egdpifehtoj, duitfstop prgeoss lomgro lofnc hpprgvoj ly t`o
MJH hnj joifvoroj tg phtfonts. Hnj t`o agurnoy jgos ngt onj wft` MJH hpprgvhi2 gncgfnc
rosohre` hnj jhth egiioetfgn, hs t`o dojfefno fs usoj fn h eifnfehi sottfnc hnj oxhdfnoj fn hny
roqufroj pgst-hpprgvhi stujfos, wfii egntfnuo tg prgvfjo.
Hdorfeh‖s fnngvhtfvo lfgp`hrdheoutfehi egdphnfos hro t`o `ohrt gm h jynhdfe \&J oegsystod
t`ht fneiujos hehjodfe rosohre`ors, t`o Nhtfgnhi Fnstftutos gm @ohit` (NF@), t`o MJH, ngnprgmft
phtfont hnj jfsohso crgups, eifnfehi rosohre` grchnfzhtfgns, eifnfehi trfhi eontors, `ohit` ehro
prgvfjors, vonturo hnj gt`or prfvhto ehpfthi fnvostgrs, hdgnc gt`ors.
Ot`fehi Dhrbotfnc
gm euiturhi hnj sgefhi vhiuos mgr t`o egnsudor. Ft prgdgtos quhifthtfvo lonomfts tg fts eustgdors,
w`fe` gt`or sfdfihr egdphnfos, prgjuets gr sorvfeos mhfi tg roegcnfzo.
Ot`fehi dhrbotfnc mrhdos dosshcos fn h why t`ht t`o egnsudor fjontfmfos wft`. Ft onegurhcos
egdphnfos tg fntocrhto euiturhi, sgefhi, oegngdfe hnj onvfrgndonthi vhiuos fntg t`ofr euituro,
strhtocy hnj hetfgns, hnj rofnmgreos t`o pgsftfvo vhiuos gm t`o lrhnj, erohtfnc h strgnc ‐eftfzo n
lrhnj‖. Z`fs fs hii jgno gn h vgiunthry lhsfs, hnj fs conorhiiy hn gmmorfnc hlgvo hnj loygnj
sthtutgry roqufrodonts.
Z`rguc` t`o ommoetfvo uso gm ot`fehi dhrbotfnc hnj egrpgrhto sgefhi rospgnsflfifty, egdphnfos
hro hlio tg pgsftfvoiy egntrfluto tg sgefoty hnj dhnhco t`o onvfrgndonthi fdphet gm t`ofr
grchnfzhtfgn, w`fist dhfnthfnfnc hnj ovon crgwfnc t`o egntrflutfgn tg t`ofr lgttgd ifno. Ft ehn
`hvo jfroet lonomfts gn lusfnossos hnj ehn `oip soeuro ignc-tord egdpotftfvonoss.
[rgdgtfgnhi prhetfeos dust lo egnsfstont wft` phtfonts' lonomft, dust lo ot`fehi hnj dust lo fn
cggj thsto.
8. Fnmgrdhtfgn prgvfjoj dust thbo heegunt gm eustgdor noojs hnj dust lo lhsoj gn prgjuet
fnmgrdhtfgn hs ft `hs loon hpprgvoj ly t`o igehi hut`grfty, jorfvoj mrgd t`o hpprgvoj Lhsfe
[rgjuet Fnmgrdhtfgn.
<. Ovont spgnsgrs`fp dust lo eiohriy jfseigsoj hnj t`o prfdhry glaoetfvo gm h dootfnc dust lo
sefontfmfe fn nhturo.
5. @gspfthifty dust lo hpprgprfhto, fn cggj thsto egnsfstont wft` igehi prhetfeos hnj soegnjhry tg
t`o dhfn purpgso gm t`o dootfnc.
_p untfi t`o 863;s, Fnjfh‖s p`hrdheoutfehi dhrbot whs dhfniy suppifoj ly ihrco fntornhtfgnhi
egrpgrhtfgns. Gniy oegngdfehi luib jrucs woro prgjueoj jgdostfehiiy ly sthto-gwnoj
egdphnfos mgunjoj fn t`o 86?;s hnj =;s wft` t`o `oip gm t`o Sgrij @ohit` Grchnfzhtfgn
(S@G). Z`oso sthto-run mfrds prgvfjoj t`o mg unjhtfgn mgr t`o soetgr‖s crgwt` sfneo t`o 863;s.
Lheb t`on, Fnjfhn cgvorndont hfdoj tg rojueo t`o eguntry‖s strgnc joponjoneo gn
p`hrdheoutfehi fdpgrts ly mioxflio phtont iocfsihtfgn hnj tg erohto h soimroifhnt soetgr. Fn
hjjftfgn, ft fntrgjueoj `fc` thrfmms hnj ifdfts gn fdpgrtoj dojfefnos hnj jodhnjoj t`ht mgrofcn
Hs t`oro whs ng ommfefont phtont prgtoetfgn lotwoon 863; hnj <;;?, dhny Fnjfhn jruc prgjueors
egpfoj oxponsfvo grfcfnhi prophrhtfgns ly mgrofcn mfrds hnj prgjueoj t`oso conorfes ly dohns gm
hitornhtfvo prgjuetfgn prgeojuros. Z`fs prgvoj dgro egst-ommfefont t`hn t`o oxponsfvo
jovoigpdont gm grfcfnhi prophrhtfgns hs ng munjs woro roqufroj mgr rosohre`, w`fe` egnthfnoj t`o
mfnhnefhi rfsbs. Z`fs sponjfnc dhy egdo tg hs due` hs O_\ =;; d mgr gniy gno jruc. Z`fs bfnj
gm dgnoy eguij provfgusiy gniy lo rhfsoj ly ihrco egrpgrhtfgns fn t`o fnjustrfhi eguntrfos.
hs `fc` hs t`o ciglhi hvorhco hnj fn Cordhny (rguc`iy 88% ohe`). Dohnw`fio, Fnjfh‖s oxpgrt
rhtfg `hs rohe`oj 5<% hlgut jgulio t`o mfcuro rocfstoroj ton yohrs hcg. Mgr sgdo tfdo ngw,
Fnjfh `hs oxpgrtoj dgro p`hrdheoutfehi prgjuets t`hn ft fdpgrts. Gvor t`o ihst ton yohrs, t`o
oxpgrt surpius `hs rfson mrgd hlgut O_\ 53; d tg eurrontiy aust unjor O_\ < ln. Uifc`tiy gvor
0;% gm t`o jrucs hro sgij tg t`o _U hnj Ourgpo, w`oro Fnjfhn egdphnfos hro lonomftfnc mrgd t`o
pgpuihtfgn‖s pure`hsfnc pgwor hs woii hs rocuihtgry e`hncos (crohtor egst-egnsefgusnoss).
EGD[HNV [\GMFIO
<.< FNZ\GJ_EZFGN
E`grus Ihls whs fneoptoj fn <;;6, wft` h eiohr vfsfgn tg dhstor H[F dhnumheturfnc. Z`o
egdphny fs mgrhyfnc hccrossfvoiy fn tg t`o p`hrdh dhrbot fn jovoigpfnc hnj egddorefhifzfnc
prgjuets w`fio ehtorfnc tg h vhrfoty gm t`orhpoutfe
t`o rhpoutfe ehtocgrfos. Zruo tg fts dfssfgn t`ht opftgdfzos
tohd wgrb hnj strgnc oxportfso, t`o egdphny fs dhbfnc fts prosoneo moit, lgt` nhtfgnhiiy hnj
fntornhtfgnhiiy tgwhrjs erohtfnc h `ohit`y sgefoty.
Egupioj wft` hn fnsfc`t fn tg fts egro egdpotonefos hnj h strgnc mgrosfc`t gn t`o eurront tronjs,
E`grus Ihls fs rhrfnc tg loegdo h roifhlio hnj strgnc pihyor ly fnvostfnc fn fts \osohre` hnj
jovoigpdont, Dhnumheturfnc Ehphlfiftfos, @udhn \osgureos hnj woii osthlifs`oj quhifty
dhnhcodont systods. Fts ifst gm eifontoio t`ht sprohjs hergss t`o ciglo hnj strgnc lggbs oe`g fts
muii-miojcoj dhrbotfnc ehphlfiftfos.
Mgunjor
Dr. L. Nhrhsh \ojjy, t`o sgui hnj `ohrt lo`fnj E`grus Ihls, fs h porsgn w`g egdos fn wft`
ighjs gm oxportfso. Hisg t`o lrhfn lo`fnj E`grus Ihls, `o sthrtoj t`o egdphny lhsfnc ft gn `fs
fddonso stronct` chfnoj mrgd t`o oxporfoneo gm runnfnc h ihlgrhtgry t`ht whs fnstrudonthi fn
jovoigpfnc hnj egddorefhifzfnc prgeossos mgr sovorhi H[Fs.
Uthrtoj wft` h strgnc phssfgn tg jrfvo t`o egdphny tg lo roegcnfzoj hs hn hccrossfvo egdphny,
`o `hs lufit h euituro t`ht oxodpifmfos t`fs vfsfgn fn t`o egdphny's stronct` gm \&J hnj
dhnumheturfnc. @o sthrtoj h egdphny wft` jomfnfto hjvhnthcos fn tords gm egst hnj e`odfstry
wft` h strgnc odp`hsfs gn quhifty gm t`o prgjuets. @fs unjyfnc httftujo tg oxeoi `hs soon t`o
egdphny jovoigp prgeossos mgr sovorhi prgjuets ht roihtfvoiy igw egst, t`us dhbfnc sovorhi
ifmoshvfnc jrucs hmmgrjhlio.
Mgr t`o egdphny, `o fs h truo fnspfrhtfgn hnj dgtfvhtfgn. Z`o egdphny iggbs up tg t`fs iohjor fn
wgrbfnc tgwhrjs he`fovfnc t`o grchnfzhtfgnhi cghis.
E`grus Ihls vhiuos fts pgsftfgn wft`fn t`o p`hrdheoutfehi egdphny lusfnoss hs HN hccrossfvo
pihyor ht h wgrijwfjo iovoi hnj hppohrs ht nhturhi hetfgn fts pgsftfgn fn hetfvfty conorfes,
egdlfnfnc dhtorfhi pgssossfgn hnj strgnc `udhn rosgureo fnputs. Z`o egdphny vhiuos sgefhi
rospgnsflfiftfos roihtoj tg mfrds wft`fn t`o p`hrdheoutfehi egdphny lusfnoss hnj fts fdpgrthneo
fn rohe`fnc `fc`or hithrs. Eustgdor-mgeus, unjorsthnjfnc t`o roqufrodonts gm t`o oeg-systod hnj
joifvorfnc t`o prgjuets ht t`o rfc`t pheo fs h egro vhiuo gm t`o egdphny. E`grus Ihls vhiuos fts
fnjfvfjuhis hnj egnsfjors ft loehuso t`o egro gm hii fts sueeoss. Z`o egdphny egntfnugusiy
fnvosts fn t`ofr ehphlfiftfos hnj loifovos fn `gnfnc t`o sbfiis gm fts odpigyoos tg rohe` t`o
pfnnheio gm sueeoss. Z`o egdphny loifovos fn egntfnugus hnhiysfs hnj fdprgvodont t`ht iohjs tg
rowgrbfnc t`o grchnfzhtfgn fntg h wgrijwfjo mgreo tg roebgn wft`. E`grus onvfsfgns ftsoim h
dot`gj jrfvon egdphny wft` h phssfgn tg jovoigp prgjuet t`ht hr oeg-mrfonjiy. Z`o egdphny
dhbos egnsefgus ommgrts tg onsuro t`ht ngno gm
g m fts prgeossos jfsturl t`o oegigcfehi `hrdgny.
Dfssfgn
E`grus‖s dfssfgn fs tg lo h ciglhi pihyor fn t`o p`hrdh wgrij ly jopigyfnc prgeossos t`ht hro fn
heegrjhneo wft` t`o roqufrodonts gm `ohit`ehro. Fdlflfnc t`o p`figsgp`y gm lofnc heutoiy hwhro
tg ohe`, fts sthbo`gijor hnj t`o sgefhi egddunfty, t`o egdphny fs jrfvon ly fts zohi tg lottor fts
rosohre` hnj dhnumheturfnc ehphlfiftfos. Zgjhy, ft‖s h roputhtfgn t`ht opftgdfzos oxortfgns,
oxporfoneo hnj sueeoss. H ygunc egdphny t`ht's erohtfnc fts prosoneo moit hnj erohtfnc fts
prosoneo fn nhtfgnwfjo hnj fntornhtfgnhiiy. Fnvgivoj fn t`o dhnumheturfnc gm hetfvo
p`hrdheoutfehi fncrojfonts, E`grus Ihls fs gno gm fts bfnjs gm t`o vory mow egdphnfos w`fe`
`hvo loon hlio tg ehrvo h nfe`o fn t`o p`hrdheoutfehi lusfnoss cfvon t`fs sthto gm hmmhfrs
w`orovor ft noojs h rfc`t dfx gm fntoiioetuhi stronct`, egro egdpotonefos hnj hn oxpifeft mgrosfc`t
mgr t`o igncor tord.
Dhnumheturfnc
Dhnumheturfnc Mhefifty
E`grus Ihls H[F Mhefifty fs h sthto-gm-t`o-hrt mhefifty josfcnoj tg doot t`o ciglhi sthnjhrjs mgr
hny H[F Mhefifty. Erhmtoj hnj egntguroj tg doot t`o roqufrodonts gm t`o ovor-crgwfnc gm
dhnumheturfnc hn hrrhy gm H[Fs, E`grus Ihls fs rovgiutfgnfzfnc t`o egneopt gm H[F dhnumheturo.
E`grus's prgjuetfgn ehphlfiftfos hro s`gwehsoj ly fts hlfifty tg fnsthii pihnt, oqufpdont, systods
hnj porsgnnoi t`ht pgrtrhy t`o lost fn t`o Fnjfhn p`hrdheoutfehi fnjustry. Z`o tohds ht gur
mhefiftfos hro oqufppoj wft` euttfnc-ojco toe`ngigcy t`ht onsuros sohdioss jovoigpdont,
egddorefhifzhtfgn hnj joifvory gm ihtost Fntordojfhto hnj Hetfvo [`hrdheoutfehi Fncrojfonts
hergss t`o ciglo. Gur pihnt hj`oros tg t`o dgst strfncont CD[ cufjoifnos hnj mhefifthtos pfigt hnj
ihrco sehio prgjuetfgn. Hn he`fovodont t`ht hiigws us tg joifvor h spoetrud gm H[Fs t`ht lghsts
gm fntornhtfgnhi sthnjhrjs hnj fntordojfhto e`odfehis mgr jfvorso `ohit`ehro hppifehtfgns.
\osohre` hnj Jovoigpdont `hs hnj hiwhys wfii lo gm phrhdgunt fdpgrthneo tg E`grus Ihls.
Z`oro fs h cggj strgnc rohsgn mgr t`fs odp`hsfs. So whntoj tg onsuro t`ht t`o prgeossos lofnc
fdpiodontoj mgr t`o prgjuets hro egst ommoetfvo, shmo hnj soeuro hnj egdo wft` hn gptfdud
hjvhnthco tg lo fn heegrjhneo wft` gur cghis fn tords gm quhifty hnj quhntfty. Sft` h strgnc
mgunjhtfgn ihfj, wo hro cfvfnc h strgnc iggb ht t`o prosont seonhrfg w`oro strfncont phtont rocfdo
fs provhiont hnj `hs loegdo shergshnet. Z`fs fs proefsoiy h rohsgn tg onsuro t`ht gur tohd gm
sefontfsts fs fnvgivoj fn jovoigpfnc ngn-fnmrfncfnc prgeossos mgr t`o prgjuets. Ht t`o gutsot, wo
iggboj ht t`fs hs hn ommgrt tg jovoigp strgnc prgeossos mgr H[Fs.
Gur ehphlfiftfos hnj ommgrts t`us mhr hro h eiohr projfehdont tg gur stronct` fn ehrryfnc gut h wfjo
rhnco gm rohetfgns, w`fe` hro gt`orwfso egnsfjoroj jfmmfeuit fdpiodonthtfgns. Sft` rosohre`
ehphlfiftfos t`ht spohb hlgut stronct` hnj sohdiossnoss, E`grus Ihls `hs fnftfhtoj jfseussfgns
lheboj ly strgnc hnj eiohr strhtocfos wft` rongwnoj egdphnfos mgr ehrryfnc gut t`o Egntrhet
\osohre`. Mgr fnsthneo, eustgd synt`osfs fs gno gm gur mgeus hroh w`oro t`o egdphny `hs loon
egneontrhtfnc gn hnj fs fnftfhtfnc wgrb gn sovorhi
sov orhi prgaoets.
E`grus's odp`hsfs fs gn h strgnc gutiggb hnj t`fs fs ovfjont mrgd fts fnvostdonts fn \osohre` hnj
Jovoigpdont. Z`o onj-rosuit gm t`fs fnvostdont fs mgr ovorygno tg soo. E`grus e`urns gut
prgeossos t`ht hro egst ommoetfvo, shmo hnj gmmors t`o
t `o egdphny hn gptfdud hjvhnthco fn tords gm
quhntfty hnj quhifty. Sft` strgnc mgunjhtfgns fn piheo, t`o egdphny ngw onvfshcos h \&J
strhtocy t`ht thbos egcnfzhneo gm t`o prosont seonhrfg w`oro strfncont phtont rocfdo fs unjor
fdpiodonthtfgn.
Z`o egdphny fs hisg s`gwfnc fnngvhtfgn mgr gporhtfgnhi oxeoiioneo ly mgrhyfnc fn tg egntrhet
rosohre`. Egntrhet rosohre` ehn lo h vory joifehto prgeoss tg lo fdpiodontoj hnj E`grus `hs
egntfnugusiy wgrboj t`rguc` fts prgeossos tg ovgivo strhtocfos tg dhbo t`fs h sohdioss fnftfhtfvo.
Z`o egdphny fs fn jfseussfgns wft` rongwnoj egdphnfos mgr lofnc h phrt gm fts Egntrhet
\osohre` prgcrhd.
Hphrt mrgd fts strgnc odp`hsfs gn \&J, t`o egdphny fs hisg fnvostfnc fts onorcfos fn eustgd
synt`osfs hnj fs fnftfhtfnc wgrb gn sovorhi prgaoets. Hjjftfgnhiiy, E`grus fs gn t`o vorco gm
egddonefnc lhsfe rosohre` hetfvftfos tg jovoigp hnj seroon now e`odfehi ontftfos mgr jfmmoront
t`orhpoutfe ehtocgrfos.
[rgjuets
Novfrhpfno F[/_U[
Hntfvfrhi
Omhvfronz F@U
FNZO\DOJFHZOU
Ehpoefthlfno
Fdhtfnfl Dosyihto
Comtfnfl Hntfnogpihstfe
Hnhstrhzgio
Iotrhzgio
_NJO\ JO]OIG[DONZ
phrtfhi - gnsot
sofzuros
Zrfeyeife
Jgt`fopfn / Jgsuiopfn F@U
hntfjoprosshnt
Miurlfprgmon F@U
Nhprgxefngj F@U
Grhi
\fvhrgxhlhn F@U
hntfeghcuihnt
Uoioetfvo
Jhpgxotfno @EI sorgtgnfn F@U
roupthbo fn`flftgr
Origtfnfl F@U
Zrohtdont gm
Moluxgstht @yporurfeodh F@U
hnj e`rgnfe Cgut
Ehroors
So `hvo hiwhys egnsfjoroj pogpio gur egro egdpotoney. Z`o egdphny `hs hiwhys httrflutoj fts
sueeoss hnj pgsftfgn fn dhrbot tg fts odpigyoos w`g egdo wft` t`o vfcgur tg rgeb t`o wgrij gm
p`hrdh. Gur tohds hro stohdfnc wft` pogpio w`g egdo hergss hs hccrossfvo
h ccrossfvo tohd pihyors. Z`o
onorcy hnj dhturfty t`ht gur pogpio lrfnc fs jrfvfnc gur egdphny tg loegdo gno gm t`o dgst
rospoetoj hnj tgp ngte` odpigyoo-mrfonjiy egdphny.
Gur ommgrts hro hiwhys thrcotoj tg gmmor t`o lost onvfrgndont tg wgrb mgr gur porsgnnoi. So
unjorsthnj t`ht h rfc`t onvfrgndont, w`oro t`o pgtontfhi hnj ehphlfiftfos gm odpigyoos hro thppoj
tg t`o dhxfdud hjvhnthco, prgvfjos wgrb shtfsmhetfgn tg lgt`, t`o egdphny hnj fts pogpio. So
try tg onsuro t`ht hny ihtont thionts lrguc`t tg t`o lone` hro `gnoj tg doot t`o e`hiioncos mheoj
ly t`o grchnfzhtfgn ht lusfnoss iovoi.
E@H[ZO\-5
sue` h ehso, t`o rovfow usuhiiy proeojos t`o dot`gjgigcy hnj rosuits soetfgns gm t`o wgrb.
Iftorhturo rovfow
( Nfrha, Cupth, hnj Nhrhsfd`hn <;;82 \ofnhrtz hnj Budhr <;;;) t`ht strossos t`o fdpgr- thneo
gm dgjorhtfnc ommoets. Z`us, ft fs prglhliy ngt truo t`ht dgro roihtfgns`fp lufijfnc fs hiwhys
lottor2 rht`or, lufijfnc t`o "rfc`t" typo gm roihtfgns`fp (w`fe` joponjs gn sftuhtfgnhi mhetgrs) fs
erftfehi. Fn gt`or wgrjs, mhefifthtgrs sue` hs grchnfzhtfgnhi josfcn, hjoquhto fneontfvo se`odos,
hnj fnmgrdhtfgn toe`ngigcy rosgureos, hs woii hs fnjustry, egdphny, gr eustgdor strueturos, dhy
hmmoet t`o pormgrd- hneo gm roihtfgns`fp dhrbotfnc hetfvftfos.
Uwfmt (<;;;) hrcuos, hnj wo egneur, t`ht grchnfzhtfgns wfii lonomft mrgd hjgptfnc h roiovhnt
strhtocfe E\D jomfnf- tfgn mgr t`ofr mfrd hnj onsurfnc fts egnsfstont uso t`rguc`gut t`ofr
grchnfzhtfgn. Z`us, wo jovoigpoj h jomfnftfgn gm E\D t`ht romioetoj [orspoetfvo 5. So
oxhdfnoj t`o E\D iftorhturo, synt`osfzoj hspoets gm t`o vhrfgus jomfnftfgns fntg h jrhmt
jomfnftfgn, hnj t`on tostoj ft wft` prhetfefnc dhnhcors. Hs gur rosohre` prgcrossoj, wo wont
t`rguc` sovorhi ftorhtfgns. Z`o rosuit fs t`o mgiigwfnc jomfnftfgn, w`fe` wo uso mgr t`o purpgsos
gm t`fs stujy.
Hn fdpgrthnt hspoet gm t`o E\D jomfnftfgn t`ht wo whntoj tg oxhdfno whs fts hssgefhtfgn wft`
toe`ngigcy. Z`fs fs fdpgrthnt loehuso E\D toe`ngigcy fs gmton fnegr roetiy oquhtoj wft` E\D
(\ofnhrtz, Brhmmt, hnj @gyor <;;:), hnj h boy rohsgn mgr E\D mhfiuro fs vfowfnc E\D hs h
toe`ngigcy fnftfhtfvo (Bhio <;;:). Mgr t`fs rohsgn, wo rovfow t`o jomfnftfgns fn t`o Hpponjfx
wft` spoefhi httontfgn tg t`ofr odp`hsfs gn toe`ngigcy. Z`fs rovfow succosts t`ht E\D ehn lo
jomfnoj mrgd ht iohst t`roo porspoetfvos1 nhrrgwiy hnj thetfehiiy hs h phrtfeuihr toe`ngigcy
sgiutfgn, wfjo-rhncfnc toe`ngigcy2 hnj eustgdor eontrfe. Z`oso porspoetfvos ehn lo pgrtrhyoj hs
h egntfnuud. Gno grchnfzhtfgn wo fntorvfowoj, w`fe` spont dgro t`hn $5; dfiifgn gn FZ
sgiutfgns hnj systods fntocrhtfgn, joserfloj E\D sgioiy fn tords gm fts UMH prgaoet. Ht t`fs
oxtrodo, E\D fs jomfnoj nhrrgwiy hnj thetfehiiy hs h phrtfeuihr toe`ngigcy sgiutfgn (o.c.,
B`hnnh <;;8). So ehii t`fs E\D "[orspoetfvo 8." Gt`or jomfnftfgns, sue` hs t`ht gm Butnor hnj
Erfpps (8663), t`guc` sgdow`ht lrghjor, hisg mhii fntg t`fs ehtocgry. Fn hngt`or grchnfzhtfgn t`ht
wo fntorvfowoj, t`o tord E\D whs usoj tg romor tg h wfjo rhnco gm eustgdor- grfontoj FZ hnj
Fntornot sgiutfgns, romioetfnc Utgno hnj Sggjegeb's (<;;8) jomfnftfgn. Z`fs roprosontoj E\D
"[or- spoetfvo <," h pgfnt nohrs t`o dfjjio gm t`o egntfnuud.
Eustgdor \oihtfgns`fp Dhnhcodont (E\D) `hs loegdo gno gm t`o dgst jynhdfe toe`ngigcy
tgpfes gm t`o dfiionnfud. Heegrjfnc tg E`on hnj [gpgvfe` (<;;5), E\D fs ngt h egneopt t`ht fs
rohiiy now lut rht`or juo tg eurront jovoigpdont hnj hjvhneos fn fnmgrdhtfgn hnj ontorprfso
sgmtwhro toe`ngigcy, ft `hs hssudoj prhetfehi fdpgrthneo. Z`o rggt gm E\D fs roihtfgns`fp
dhrbotfnc, w`fe` `hs t`o glaoetfvo gm fdprgvfnc t`o ignc-tord prgmfthlfifty gm eustgdors ly
lusfnoss . @o murt`or oxpihfns t`ht, fn hjjftfgn tg eustgdor sorvfeo, E\D wguij hisg fneiujo,
dhnumheturfnc, prgjuet tostfnc, hssodlifnc hs woii hs pure`hsfnc, hnj lfiifnc, hnj `udhn
rosgureo, dhrbotfnc, shios hnj oncfnoorfnc. E`on hnj [gpgvfe` (<;;5) hrcuoj t`ht E\D fs h
egdpifehtoj hppifehtfgn w`fe` dfnos eustgdor jhth, w`fe` `hs loon rotrfovoj mrgd hii t`o tgue`
pgfnts gm t`o eustgdor, w`fe` t`on erohtos hnj onhlio t`o grchnfzhtfgn tg `hvo egdpioto vfow gm
t`o eustgdors. Z`o rosuit fs t`ht mfrds hro hlio tg unegvor hnj jotordfno t`o rfc`t typo gm
eustgdors hnj projfetfnc tronj gm t`ofr muturo pure`hsos. E\D fs hisg jomfnoj hs hn hii
odlrhefnc hpprghe` t`ht sohdiossiy fntocrhtos shios, eustgdor sorvfeo, dhrbotfnc, mfoij suppgrt
hnj gt`or munetfgns t`ht tgue` eustgdors (E`gu ot hi, <;;<) . Z`oy murt`or sthtoj t`ht E\D fs h
ngtfgn rochrjfnc `gw hn grchnfzhtfgn ehn boop t`ofr dgst prgmfthlio eustgdors hnj ht t`o shdo
tfdo rojueo egst, fnerohso fn vhiuos gm fntorhetfgn w`fe` t`on iohjs tg `fc` prgmfts.
Z`o dgjorn eustgdor roihtfgns`fp dhnhcodont egneopt whs s`hpoj hnj fnmiuoneoj ly t`o
t`ogrfos gm tgthi quhifty dhnhcodont (Cuddossgn) hnj ly now toe`ngigcfehi phrhjfcds
(Qfnoijfn, <;;;). Z`oro fs `gwovor, h poreofvoj iheb gm eihrfty fn t`o jomfnftfgn gm eustgdor
roihtfgns`fp dhnhcodont, hit`guc` hii heeoptoj jomfnftfgns hro s`hrfnc hpprgxfdhtoiy t`o shdo
lhsfe egneopts1 eustgdor roihtfgns`fps, eustgdor dhnhcodont, dhrbotfnc strhtocy, eustgdor
rotontfgn, porsgnhifzhtfgn (Qfnoijfn <;;;). @gwovor, w`fio hehjodfes jolhto t`o sultftios gm
vhrfgus jomfnftfgns, t`o prhetftfgnors `hvo jovoigpoj h wohit` gm hppifehtfvo phpors hnhiyzfnc t`o
egneroto e`hiioncos hnj gppgrtunftfos gm fdpiodontfnc t`o systods (Lheuvfor ot hi. <;;8). E\D
fn sgdo mfrds fs egnsfjoroj hs h toe`ngigcy sgiutfgn, egnsfjorfnc gm fnjfvfjuhi jhthlhsos hnj
shios mgreo hutgdhtfgn tggis hnj shios hnj dhrbotfnc munetfgns sg hs tg fdprgvo thrcotfnc ommgrt.
[oppors hnj \gcors (8666) hrcuoj t`ht gt`or grchnfzhtfgns vfow E\D hs h tggi, w`fe` `hs loon
phrtfeuihriy josfcnoj mgr gno-tg-gno eustgdor egddunfehtfgns, w`fe` fs t`o munetfgn gm shios,
ehii eontros gr t`o dhrbotfnc jophrtdonts. Heegrjfnciy Mrgw hnj [hyno (<;;:) hjjoj t`ht E\D
strossos twg-why egddunfehtfgn mrgd t`o eustgdor tg t`o suppifor tg lufij t`o eustgdor gvor
tfdo. Z`o twg-why egddunfehtfgn `hs loon on`hneoj crohtiy ly hjvhneos fn toe`ngigcy
phrtfeuihriy t`o Fntornot.
usos FZ tg cht`or jhth, w`fe` ehn t`on lo usoj tg jovoigp fnmgrdhtfgn hequfroj tg erohto h dgro
porsgnhi fntorhetfgn wft` t`o eustgdor. Fn t`o ignc-tord, ft prgjueos h dot`gj gm egntfnugus
hnhiysfs hnj rofnmgreodont fn grjor tg on`hneo eustgdor‖s ifmotfdo vhiuo wft` mfrds.
Cgijonlorc (<;;;) loifovos t`ht E\D fs ngt doroiy toe`ngigcy hppifehtfgns mgr dhrbotfnc, shios
hnj sorvfeos lut rht`or w`on ft fs sueeossmuiiy fdpiodontoj 2 ft onhlios mfrds tg `hvo ergss
munetfgnhi , eustgdor-jrfvon , toe`ngigcy-fntocrhtoj lusfnoss prgeoss dhnhcodont strhtocy t`ht
dhxfds roihtfgns`fps. E`fn ot hi (<;;5) sthtoj t`ht t`ht juo tg dhny toe`ngigcfehi sgiutfgns
hvhfihlio mgr E\D hutgdhtfgn, ft fs gmton dfsegnstruoj hs h pfoeo gm toe`ngigcy. Lut t`oy
dhfnthfnoj t`ht fn roeont tfdos dhny egdphnfos `hvo rohifzoj t`o strhtocfe fdpgrthneo gm E\D,
hnj hs h rosuit, ft fs loegdfnc h lusfnoss vhiuo-ommgrt rht`or t`hn toe`ngigcy- eontrfe ommgrt.
_sfnc fnmgrdhtfgn toe`ngigcy hs hn onhlior, E\D strhtocy iovorhcos boy munetfgnhi hrohs tg
dhxfdfzo prgmfthlfifty gm eustgdor fntorhetfgns (E`on hnj [gpgvfe`, <;;5). Ft `hs loon
roegcnfzoj t`ht toe`ngigcfehi hjvhneodonts hnj fnngvhtfgns , boon egdpotftfvo dhrbotfnc
onvfrgndont , egupioj wft` t`o fntornot hro dhfn jrfvors gm prosont hnj muturo eustgdor
prgmfthlfifty w`fe` dhbos ft pgssflio tg hpprgprfhtoiy hnj prgpgrtfgnhtoiy hiigehto mfrd‖s
rosgureos tg hii munetfgnhi hrohs t`ht hmmoet eustgdor roihtfgns`fp ( E`gu ot hi , <;;5).
Mgr eustgdors, E\D gmmors eustgdfzhtfgn, sfdpifefty hnj egnvonfoneo mgr egdpiotfnc
trhnshetfgns frrospoetfvo gm t`o bfnj gm e`hnnoi gm fntorhetfgn usoj (Cuihtf hnj Chrfng, <;;;).
Dhny lusfnossos tgjhy rohifzo t`o fdpgrthneo gm E\D hnj fts pgtontfhi tg `oip t`od he`fovo hnj
susthfn h egdpotftfvo ojco ([opphrj, <;;;). Z`fs vfow whs murt`or lggstoj ly Lgso (<;;<) t`ht
hs h rosuit gm e`hncfnc nhturo gm t`o ciglhi onvfrgndont hnj egdpotftfgn, mfrds ehnngt egdpoto
mhvgrhliy wft` dfngr hjvhnthcos hnj trfebs t`ht ehn ohsfiy lo egpfoj ly egdpotfnc mfrds .Z`o
fdpiodonthtfgn gm E\D fs hn onhlioj gppgrtunfty tg rfso hlgvo dfngr hjvhnthcos wft` rohi
mgeus gn jovoigpfnc hetuhi roihtfgns`fps wft` eustgdors. Mfrds t`gso hro dgst sueeossmui ht
joifvorfnc w`ht eustgdors whnt hro t`o dgro ifboiy tg lo
l o iohjors gm t`o muturo.
Ufnbgvfes hnj C`hurf (<;;6) roihto t`o noeossfty mgr onchcfnc fn eustgdor roihtfgns`fp
dhnhcodont tg `fc` egst gm jfroet shios, `fc`iy fntonsfmyfnc iovoi gm egdpotftfgn fn t`o ciglhi
iovoi, hnj nooj mgr fnmgrdhtfgn hlgut vhrfgus hspoets gm t`o lusfnoss fn conorhi, hnj egnsudor
lo`hvfgur fn phrtfeuihr, t`ht ehn lo usoj tg fnerohso t`o iovois gm shios.
Z`o wgrb gm Dht`ur (<;8;) roprosonts hngt`or sfcnfmfehnt egntrflutfgn tg t`o rosohre` hroh tg lo
usoj fn t`o stujy. Nhdoiy, t`o hut`gr prgvfjos h wfjo rhnco gm spoefmfe eustgdor roihtfgns`fp
dhnhcodont toe`nfquos hnj prfnefpios t`ht hro usoj ly duitfnhtfgnhi lusfnossos. Z`o mfnjfncs gm
Dht`ur (<;8;) ehn lo egdphroj tg t`o prfdhry jhth mfnjfncs fn t`o prgpgsoj rosohre`, t`us
on`hnefnc t`o segpo gm t`o stujy.
B`urhnh (<;8;), gn t`o gt`or `hnj, jfseussos t`o egneopt gm eustgdor roihtfgns`fp dhnhcodont
fn h croht jothfi, hnj hisg hjjrossos hjvhnthcos hnj jfshjvhnthcos hssgefhtoj wft` h rhnco gm
roiovhnt sgmtwhro hppifehtfgns.
[rhjhn‖s (<;;6) ’\othfifnc Dhnhcodont— fs hngt`or ngtowgrt`y sgureo t`ht fs cgfnc tg lo usoj
fn t`o stujy. Upoefmfehiiy fjontfmfos eustgdor roihtfgns`fp
roihtfgns`fp dhnhcodont hs hn odorcfnc hs
hspoet
poet gm
dhrbotfnc fn rothfi hnj jfseussos fts fdpgrthneo mgr onsurfnc ignc-tord crgwt` mgr rothfi
lusfnossos.
Dgrogvor, Egx‖s (<;88) ’\othfi Hnhiytfes1 Z`o Uoerot Sohpgn— josorvos hisg tg lo dontfgnoj
fn `oro t`hnbs tg t`o dgst dgjorn hnj mros` porspoetfvo t`o hut`gr hjgpts fn grjor tg hpprghe`
t`o rosohre` fssuos. Z`o dgst vhiuhlio phrt gm t`fs spoefmfe hrtfeio fs t`ht ft prgvfjos `fc`iy
prhetfehi roegddonjhtfgns tg rothfiors gm vhrfgus sfzos fn tords gm fnerohsfnc t`o iovois gm
rovonuos t`rguc` hjgptfnc h rhnco gm eustgdor roihtfgns`fp dhnhcodont prfnefpios.
L`htfh‖s (<;;0) wgrb, ’\othfi Dhnhcodont— fs hisg cgfnc tg lo usoj fn t`o prgpgsoj stujy juo tg
t`o sfcnfmfehneo gm t`o egntrflutfgn gm t`o wgrb tg t`o rosohre` hroh. L`htfh (<;;0) gmmors fn-
jopt` jfseussfgns roihtoj tg t`o uso gm igyhity ehrjs ly rothfiors, hnj t`fs roprosonts h
egdpro`onsfvo hnhiysfs gm t`o fssuo fn t`o soegnjhry jhth.
[oppors hnj \gcors (<;88), t`oro fs ciglhi tonjoney fn eustgdor roihtfgns`fp dhnhcodont t`ht
roihtos tg t`o s`fmt mrgd trhnshetfgnhi dgjoi tgwhrjs t`o roihtfgns`fp dgjoi. Fn gt`or wgrjs,
[oppors hnj \gcors (<;88) hrcuo t`ht shtfsmyfnc eustgdor noojs hs h rosuit gm gn
gn-tfdo
-tfdo trhnshetfgn
fs ngt summfefont tgjhy fn grjor tg onsuro t`o ignc-tord
ign c-tord crgwt` gm t`o lusfnossos.
Fnstohj, lusfnossos `hvo tg strfvo tg dhfnthfn ignc-tord roihtfgns`fps wft` t`ofr eustgdors fn
grjor tg dhfnthfn mioxflfifty tg hjgpt t`ofr fnerohsfnc oxpoethtfgns hnj t`us he`fovfnc t`ofr ifmo-
ignc igyhity. [oppors hnj \gcors (<;88) murt`or stross t`ht, lusfnossos t`ht romusos tg
hebngwiojco t`fs tonjoney fn t`o ciglhi dhrbotpiheo wguij lo rfsbfnc t`ofr dhrbot s`hro hnj
crgwt` prgspoets fn t`o muturo.
\oihtfgns`fp dhrbotfnc `hs loegdo h luzz wgrj fn dhrbotfnc dhnhcodont prhetfeo hnj t`ogry
([hidhtfor ot hi. <;;=). Z`o e`hiionco t`on loegdos fdpiodontfnc roihtfgns`fp dhrbotfnc wft`
hlsgiuto dohsuros tg cuhrhntoo eustgdor eihssfmfehtfgn hnj dgnftgrfnc t`o roturn gn eustgdfzoj
gmmors tg t`o dhrbot. Ovon t`guc` iftorhturo `hs s`gwn t`ht roihtfgns`fp dhrbotfnc iohjs tg
pormgrdhneo, fn prhetfeo mfrds struccio tg hjhpt
hjhp t dgjois tg t`ofr lusfnoss egntox
egntoxts.
ts. Mfrds iggb mgr
whys tg dhbo heegunthlio hii dhrbotfnc roihtfgns`fp strhtocy.
Zg stujy t`o Eustgdor Eontrfe Hpprghe` hjgptoj ht E`grus Ihls Itj.
ZV[O GM \OUOH\E@
[G[_IHZFGN
Eustgdors
UHD[IO UFQO
UHD[IFNC _NFZ
ZV[O GM UHD[IFNC
[rfdhry jhth1
quostfgnnhfro
porsgnhi fntorvfow
Uoegnjhry jhth1
Z`o soegnjhry jhth mgr t`fs wgrb wfii lo glthfnoj mrgd egdphny dhchzfnos hnj lrge`uros,
wolsfto, nowsphpors, fntornot, toxt lggbs, ropgrts hnj gt`or
gt`o r prgdgtfgnhi dhtorfhis.
Z`o purpgso gm jhth hnhiysfs hn fntorprothtfgn p`rhso fs tg trhnsmgrd t`o jhth egiioetoj fntg
erojflio ovfjoneo hlgut t`o jovoigpdont gm fntorvontfgn hnj fts pormgrdhneo. Z`fs prgeoss
usuhiiy fneiujos mgiigwfnc stops1
❝ Fntorprotfnc t`o jhth (hssossfnc t`o mfnjfncs hchfnst t`o hjgptoj ovhiuhtfgn erftorfh)
Z`o jhth egiioetoj mrgd vhrfgus sgureos wfii lo thluihtoj hnj t`o roprosontoj usfnc t`o
poreonthco dot`gj. Crhp`fehi tggis ifbo lhr jfhcrhds, pfo e`hrts ote., wfii lo usoj tg fiiustrhto
t`o thluihtoj jhth pfetgrfhiiy. Fnmoroneos hnj fntorprothtfgn gm t`o jhth wfii lo jgno gn t`o lhsfs
gm thluihtoj jhth.
E@H[ZO\-:
ZHLIO :.8
S`g hro ygur eustgdors7
\othfior ?; ?;%
Ngno gt t`oso 0 0%
Hnhiysfs
Crhp` :.8
<;% <<%
Lgt`
Ngno gm t`oso
0%
\othfior
S`gioshior
?;%
Fntrprothtfgn
Z`o crhp` roprosonthtfgn gm t`o thlio s`gwn t`ht ?;% hro mrgd t`o rothfior shys rospgnsos gm
t`o egdphny. Z`o fnerohso t`o w`gioshior fs dust lo fdpgrthnt gm egdphny fnerosfnc gm t`o
prgmft.
Zhlio :,<
Vos =3 =3%
Ng 55 55%
Hnhiysfs
Z`o thlio jodgnstrhtos t`ht gut gm 8;; rospgnjonts, =3 rospgnjonts shys yos hnj 55 shys ng
rochrjfnc eustgdor noojs eiohriy jomfnoj.
Crhp` :.<
55%
Ng
Vos
=3%
Fntorprothtfgn
ZHLIO :.5
Ng :0
Vos ?<
HNHIVUFU
Z`o thlio s`gws t`ht gut gm 8;; rospgnjonts, :0 rospgnjonts shys NG hnj ?< rospgnjonts
shys VOU rochrjfnc eustgdor shtfsmhetfgn survoy.
C\H[@ :. 5
:0% Ng
?<% Vos
FNZO\[\OZHZFGN
Zhlio :.:
Z`o egddunfehto rosuits gm ygur eustgdor shtfsmhetfgn survoys rocuihriy t`rguc`gut t`o
egdphny7
Vos =: =:%
Ng 5= 5=%
Hnhiysfs
Crhp` :.:
Z`o egddunfehto rosuits gm ygur eustgdor shtfsmhetfgn survoys rocuihriy t`rguc`gut t`o
egdphny
5=%
Ng
Vos
=:%
Fntorprothtfgn
Z`o crhp` roprosonts gm t`o thlio s`gws =:% rospgnjonts shys VOU fn rochrjfnc eustgdor
shtfsmhetfgn survoys rocuihriy t`rguc`gut t`o egdphny. Z`o eustgdor
eu stgdor shtfsmhetfgn survoy
lonomfefhi gm t`o egdphny.
Zhlio :, ?
8.@fc`iy jfshcroo 8 8%
<.Jfshcroo : :%
5.Noutrhi 88 88%
:.Hcroo 5: 5:%
Hnhiysfs
Crhp` :.?
8%
:%
88%
8st Xtr
<nj Xtr
:t` Xtr
5:% ?t` qtr
Fntorprothtfgn
Z`o crhp` roprosonts t`ht ?;% rospgnsos hro oxtrodoiy hcroo fn rochrjfnc soob gut
eustgdor egddonts hnj egdpihfnts. Uoegnj rospgnsos 5:% shys hcroo gm t`o thbfnc
thbfnc eustgdor
egddonts hnj egdpihfnts.
Zhlio :.=
egdpihfnts7
@gw jg ygu cot eustgdor egddonts hnj egdpihfnts7
Hnhiysfs
Crhp` :.=
<?
Mgrdhi survoy
Gt`ors
<3
6
Fntorprothtfgn
Zhlio :.3
Hnhiysfs
Z`o thlio s`gws t`ht gut gm 8;; rospgnjonts, 8: rospgnjonts shys mheo tg mheo fntorvfow, 8:
rospgnjonts shys gt`ors, :6 rospgnjonts shys survoy hnj <5 rospgnjonts shys rochrjfnc t`o
fnmgrdhtfgn hlgut t`o eustgdor.
Crhp` :,3
Uurvoy
8:% Zgii mroo nudlor
:6%
Fntorprothtfgn
Zhlio :.0
Vos =? =?%
Ng 5? 5?%
Hnhiysfs
Crhp` :.0
5?%
Ng
Vos
=?%
Fntorprothtfgn
Z`o crhp` roprosonts t`ht =?% rospgnsos hro yos fn t`o rochrjfnc t`o hnhiyzo e`
e`hnnoi
hnnoi
ommoetfvonoss. Z`o egdphny t`oy whnt tg crgw e`hnnoi fs dgro fdpgrthnt fn wgrij hn
hnjj dgro
ommoetfvonoss hisg.
Zhlio :.6
Vos ?5 ?5%
Ng :3 :3%
Hnhiysfs
Z`o thlio s`gws t`ht gut gm 8;; rospgnjonts, ?5 rospgnjonts shys yos hnj :3 rospgnjonts shys ng
rochrjfnc tg prgvfjo erojft mhefifty tg ygur eustgdor.
Crhp` :.6
:3% Ng
?5% Vos
Fntorprothtfgn
Z`o crhp` roprosonts t`ht ?5% rospgnsos hro yos fn t`o rochrjfnc hnhiyzo t`o e`hnnoi.
Ngwhjhys e`hnnois hro dgro ommoetfvo gm dhrbotfnc hnj lusfnoss purpgso.
Zhlio :.8;
Vos :3 :3%
Ng ?5 ?5%
Hnhiysfs
Crhp` :.8;
:3% Ng
?5% Vos
Fntorprothtfgn
Z`o crhp` roprosonts t`ht ?5% rospgnsos hro yos fn t`o rochrjfnc egneossfgns tg ygur rocuihr
eustgdor. Z`o eustgdor hiwhys whnt egneossfgns mrgd t`o egdphny.
Zhlio :.88
Vos ?8 ?8%
Ng :6 :6%
Hnhiysfs
Z`o thlio s`gws t`ht gut gm 8;; rospgnjonts, ?8 rospgnjonts shys yos hnj :6 rospgnjonts shys
ng rochrjfnc thbo moojlheb mrgd ygur eustgdor.
Crhp` :.88
Ng
:6%
?8% Vos
Fntorprothtfgn
Z`o crhp` roprosonts t`ht ?8% rospgnsos hro yos fn t`o rochrjfnc t`o thbo moojlheb mrgd ygur
eustgdor. Z`o gt`or :6% rospgnsos hro shys ng . t`o egdphny wfii lo roegchnfzfnc gn t`fs
prgliod thbo h mooj lheb mgrd fn eustgdor.
Zhlio :.8<
Vos :? :?%
Ng ?? ??%
Hnhiysfs
Crhp` :.8<
:?, :?% Ng
Vos
??, ??%
Fntorprothtfgn
Zhlio :.85
Vos =; =;%
Ng :; :;%
Hnhiysfs
Z`o thlio s`gws t`ht gut gm 8;; rospgnjonts, =; rospgnjonts shys yos hnj :; rospgnjonts shys ng
rochrjfnc egneopt gm fntornhi sorvfeo.
Crhp` :.85
:;%
Ng
Vos
=;%
Fntorprothtfgn
Z`o crhp` roprosonts t`ht =;% rospgnsos hro yos fn t`o rochrjfnc egneopt gm fntornhi sorvfeo.
Z`o egdphny s`guij lo thbo ehro gm ohe` hnj ovory eustgdor fnsthtoj gm t`ofr ifmo. Gt`or :;%
rospgnsos wfii lo fdprgvos.
Zhlio :.8:
Ng 50 50%
Hnhiysfs
Z`o thlio s`gws t`ht gut gm 8;; rospgnjonts, 50 rospgnjonts shys ng hnj =< rospgnjonts
shys yos rochrjfnc t`o egddunfehto wft` ygur eustgdor
eus tgdor mroquontiy.
Crhp` :.8:
50%
Ng
Vos
=<%
Fntorprothtfgn
Zhlio :.8?
Jg ygu rocuihriy rovfow t`o lusfnoss prgeoss tg oifdfnhto ngn vhiuo- hjjfnc hetfvftfos hnj
fdprgvo eustgdor shtfsmhetfgn7
Vos == ==%
Ng 5: 5:%
Hnhiysfs
Crhp` :.8?
Jg ygu rocuihriy rovfow t`o lusfnoss prgeoss tg oifdfnhto ngn vhiuo- hjjfnc hetfvftfos
hnj fdprgvo eustgdor shtfsmhetfgn
5:% Ng
Vos
==%
Fntorprothtfgn
Z`o crhp` roprosonts t`ht ==% rospgnsos hro yos fn t`o rochrjfnc t`o lusfnoss prgeoss tg
oifdfnhto ngn vhiuo hjjfnc hetfvftfos hnj fdprgvo eustgdor shtfsmhetfgn.
Zhlio :.8=
Vos ?8 ?8%
Ng :6 :6%
Hnhiysfs
Z`o thlio s`gws t`ht gut gm 8;; rospgnjonts, :6 rospgnjonts shys ng hnj ?8 rospgnjonts shys
ng rochrjfnc fdprgvodont fn eustgdor rospgnso
rospgnso rhto tg t`o
t`o dhrbotfnc hetfvftfos.
Crhp` :.8=
:6% Ng
?8% Vos
Fntorprothtfgn
Z`o crhp` roprosonts t`ht ?8% rospgnsos hro yos fn t`o rochrjfnc fdprgvodont fn eustgdor
rospgnsos rhto gm t`o dhrbotfnc hetfvftfos. :6% rospgnsos hro shys
sh ys ng.
Zhlio :.83
Vos =; =;%
Ng :; :;%
Hnhiysfs
Z`o thlio s`gws t`ht gut gm t`o 8;; rospgnjonts, =; rospgnjonts shys yos hnj :; rospgnjonts
shys ng rochrjfnc fdprgvfnc eustgdor rotontfgn hnj igyhifty.
ig yhifty.
Crhp` :.83
:;%
Ng
Vos
=;%
Fntorprothtfgn
Z`o crhp` roprosonts t`ht =;% rospgnsos hro yos fn t`o rochrjfnc fdprgvodont fn eustgdor
rotontfgn hnj igyhity. Z`o eustgdor hiwhys t`fnb hlgut t`o iohvfnc h `fc` eihss hnj cggj ifmo fn
t`o conorhtfgn..
Zhlio :.80
Ng 50 50%
Hnhiysfs
Crhp` :.80
50%
Ng
Vos
=<%
Fntorprothtfgn
Z`o crhp` roprosonts t`ht =<% rospgnsos hro Vos fn t`o rochrjfnc eorthfn httrhetfvo gmmors.
Z`o egdphny cfvos dgro httrhetfvo gmmors gm t`o eustgdor hnj rothfiors. Z`o :0%rospgnsos hro
shys Ng.
Zhlio :.86
Hnhiysfs
Z`o thlio s`gws t`ht gut gm 8;;
8; ; rospgnjonts, < rospgnjonts shys `fc`iy jfshcroo,?
rospgnjonts shys jfshcroo, 8< rospgnjonts shys noytrhi, :< rospgnjonts shys hcroo hnj 50
rospgnjonts shys oxtrodoiy hcroo rochrjfnc t`o prgeoss gm mfitorfnc ehnjfjhtos.
Crhp` :.86
< ?
8<
8
50
<
:<
Fntorprothtfgn
Z`o crhp` roprosonts t`ht :<% rospgnsos hro hcroo fn t`o rochrjfnc prgeoss gm mfitorfnc
ehnjfjhtos. Z`o gt`or prgeoss gm mfitorfnc ehnjfjhtos fn t`oy
t` oy cfvo trhfnfnc hnj now toe`ngigcfos
toe`ngig cfos
hro hjgptfnc fn t`o egdphny.
B\_[HNFJ@F JOC\OO EGIIOCO [hco 3?
Zhlio :.<;
Vos 35 35%
Hnhiysfs
Crhp` <;
<3%
Ng
Vos
35%
Fntorprothtfgn
Z`o crhp` roprosonts t`ht 35% rospgnsos hro yos fn t`o rochrjfnc prgvfjfnc jfsegunt hnj
E@H[ZO\ ?
• ?;% rospgnsos hro oxtrodoiy hcroo fn rochrjfnc soob gut eustgdor egddonts hnj
egdpihfnts.
• ?;% rospgnsos hro oxtrodoiy hcroo fn rochrjfnc soob gut eustgdor egddonts hnj
egdpihfnts.
• :6% rospgnsos hro survoy fn t`o rochrjfnc fnmgrdhtfgn hlgut t`o eustgdor.
• =?% rospgnsos hro yos fn t`o rochrjfnc t`o hnhiyzo e`hnnoi ommoetfvonoss.
• ?5% rospgnsos hro yos fn t`o rochrjfnc prgvfjo erojft mhefifty tg ygur eustgdor.
• ?5% rospgnsos hro yos fn t`o rochrjfnc egneossfgns tg ygur rocuihr eustgdor.
• ?5% rospgnsos hro yos fn t`o rochrjfnc moojlheb mgrd eustgdor sfjo.
• ??% rospgnsos hro ng fn t`o rochrjfnc eustgdfzo prgjuet gr sorvfeos tg t`o eustgdor.
• =<% rospgnsos hro shys yos fn t`o rochrjfnc egddunfehto wft` ygur eustgdors
mroquontiy.
• ==% rospgnsos hro yos fn t`o rochrjfnc t`o lusfnoss prgeoss tg oifdfnhto ngn vhiuo
• ?8% rospgnsos hro yos fn t`o rochrjfnc fdprgvodont fn eustgdor rospgnsos rhto gm t`o
dhrbotfnc hetfvftfos.
• =;% rospgnsos hro yos fn t`o rochrjfnc fdprgvodont fn eustgdor rotontfgn hnj igyhity.
• 35% rospgnsos hro yos fn t`o rochrjfnc prgvfjfnc jfsegunt hnj roeruftdont.
B\_[HNFJ@F JOC\OO EGIIOCO [hco 36
U_CCOUZFGNU1
8. H eustgdor eontrfe quhifty efreio eguij lo mgrdoj fn grchnfzhtfgn tg mhefifthto t`fs E\D
<. Egdphnfos fdpiodontfnc E\D s`guij boop fn dfnj t`ht E\D fs ngt jhthlhso
EGNEI_UFGN1
Z`o lhsfe hnj prfdhry glaoetfvo gm t`fs stujy fs tg unjorsthnj hlgut t`o Dhrbotfnc strhtocfos,
jophrtdonts hnj munetfgns gm t`o eustgdor roihtfgns`fp dhnhcodont. Hii t`o jhtos dontfgnoj gm
sovorhi jophrtdonts hnj hlgut t`o nows [hpor
[h por Egdphny E`grus ihls itj whs egiioetoj mrgd
rospoetfvo jophrtdonts wft` t`o cufjhneo hnj `oip
` oip gm unft dhnhcor gm E`grus ihls itj Dr.
[rhvoon Budhr. . Z`fs stujy onhlioj do tg cot fn-jopt` bngwioj
bngwiojco
co gm vhrfgus hetfvftfos gm
eustgdor eontrfe strhtocfos tgwhrjs eustgdor roihtfgns`fp dhnhcodont.