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  • DM Session5

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    Display ads are graphical ads placed on websites to increase brand awareness, familiarity, favorability, and purchase intent. They can be bought on a cost-per-thousand-impressions (CPM) basis or cost-per-click (CPC) basis. Common metrics used to measure display ad effectiveness include click-through rate, impressions, website sessions, and form submissions.

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    DM_Session5

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    Display ads are graphical ads placed on websites to increase brand awareness, familiarity, favorability, and purchase intent. They can be bought on a cost-per-thousand-impressions (CPM) basis or cost-per-click (CPC) basis. Common metrics used to measure display ad effectiveness include click-through rate, impressions, website sessions, and form submissions.

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    © All Rights Reserved
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    4 views6 pages

    DM Session5

    Uploaded by

    riya
    Display ads are graphical ads placed on websites to increase brand awareness, familiarity, favorability, and purchase intent. They can be bought on a cost-per-thousand-impressions (CPM) basis or cost-per-click (CPC) basis. Common metrics used to measure display ad effectiveness include click-through rate, impressions, website sessions, and form submissions.

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    © All Rights Reserved
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    of 6

    Display Advertising

    In this session, we will be discussing the following:


    a. What is display ad?
    b. How to buy one?
    c. Measuring its effectiveness

    DM, SESSION 5
    MR. VIVEK MISHRA
    Display ads (also known as banner ad’s) are paid ad placements using graphical or rich media
    ad units within a web page to achieve goals of delivering:
    • brand awareness
    • familiarity
    • favourability
    • purchase intent
    • Simple Design
    • Clear Information
    • Strong “call to action”
    Buying Models
    How to Buy a Display Ad?
    CPM CPC

    CPL CPA
    Impressions

    Measuring your display Clicks

    Common Success
    ad’s success

    Metrics:
    Click Thru Rate

    What is the objective/goal Impressions


    of your advertising
    efforts??? Website sessions

    Forms

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