WORKSHEET 2 STARTUP NAME

Key Considerations when choosing a DATE

Business Model VERSION
Adapted from Disciplined Entrepreneurship
Workbook

Value Creation CUSTOMERS

Who gets the value? What is their capacity to pay?

Does the economic buyer favor one-time charges or
Quantify the value proposition. How much does smaller ongoing charges? What are the current
your customer get? When do they get it? What is standards and habits the customers have, and how
the risk that they won't get as much value as they entrenched are those habits? Who will be taking the
thought? decision?

How much does your customer get? For the

Schools, they have the opportunity to offer a Who gets the value? Mainly but not exclsusuively the
plataform that help their students in the balance children, other benefactors also include the parents
betwen sports and studies, and giving them a and the schools who incorporate the platform into
better change to became professionals. their system.

What is their capacity to pay? The schoolss we are

targeting form part of the colombian elite, meaning
that the parents are som of the top earners in the
When do they get it? When the students use the country. The capacity to pay is high since a year in
plataform, and see that they grades and skills are this type of schools can cosst 35-40 million pesos
getting better. every year per child
What is the risk that they won't get as much value
as they thought? If the student does not get
better in his grades and develop skills for the
sport that they are practicing, they will not see
value on the plataform and the value for the
school drop.
Does the economic buyer favor one-time charges or
smaller ongoing charges? The econmic buyer is
accostumed to paying for both since the current
shooling system requires them to pay for both

Who will be taking the decision?

Competition Finance

What models do your competitiors have? How

entrenched are your competitiors? Could you gain
a competitive advantage with your target
customer by using a different business model
than your competitors use? Could your
competitiors respond to that? How difficult would
it be for them to do so?
What type of resources do you need to deliver the
value proposition? Physical? Intellectual? Human
Financial? How will the unit economics be affected:
LTV? CAC?

The model that our competitors have is a

basic model in which schools or other sport
academys just ask for a monthly payment, in
order for the user to have acces to the
What type of resources do you need to
education and formation. Our bussiness
model would be similar to it because we will
deliver the value proposition? We need
be charging an amount for the schools. It school with sport infractructure. Intellectual:
would be difficult to our competitors to we need professionals in sport and skills.
respond to that because it will be a new Human Financial: Money for the plataform,
system that we'll be creating and first users untel get the break point.
Magno Invictus
platform
6/8/2022
1