INTRODUCTION

More often than not a teenager’s first Hearthrob is his bike.

Since the dawn of the auto industry man has been on an untiring

guest. A constant striving for faster machines. Faster an automobile traveled better was

the technology.

Thus better and better automobiles were developed as a result of

this need for speed.

The motorcycle market is racing ahead of all other automobiles in

the country. During the first nine months of 1998-89 the market grew by 21 % selling

over seven lakh unit. The old image of motorcycle being a family vehicle is fading as

people buy bikes for lesiure riding or as a second vehicle after a car.

The followings are five leading four stroke motor bikes in Indian

market.

SSGMCE, Shegaon.
 MARKET RESEARCH

Name of the Company :- HERO HONDA MOTORS LTD.

Total brands :- Hero cycles

Hero Tyres

Hero Honds motorcycles & mopeds

Total Products/Brandline :- Hero Honda motorcycles.

CD 100, CBZ Disc ,CD 100SS

CBZ Drum, Splendor, Street

Passion, Street Smart, Joy

Price/Ranges of each brand :-

SR.NO. Brand Name Price

1 CD 100 37,879
2 CD100 SS 39,364
3 Splendor 41,603
4 Passion 43,476
5 Joy 39,631
6 CBZ Disc 55,405
7 CBZ Drum 52,258
8 Street Smart DLX 36,505
9 Street Smart STD 31,450
10 CBZ Gold Disc 55,929
11 CBZ Bold Drum 52,782

Major share of the company in total market :- 38 %

Logo/Trademark :-

Major Target Customers :- (a) Middle class (b) Executives

(c) Youngsters (d) Businessmen

SSGMCE, Shegaon.
Name of the Entrepreneur :- Mr. Brijmohanlal Munjal

M.D. Mr. O.P. Munjal

Name of the MNC / organisation in collaboration with parent company :-

HONDA MOTORS OF JAPAN

Name of Ad. Agency in connection with the organisation :-

PERCEPT, Publics Maadhyam.

MARKET RESEARCH

Name of the company :- BAJAJ AUTO LTD

Total Products :- Bajaj automobiles

Bajaj electricals

SSGMCE, Shegaon.
 Bajaj auto finance ltd.

Bajaj Sevashram

Total brandline :- Four stroke bikes

Caliber , Aspire, Boxer AT, Boxer CT

Four stroke scooter/scooterates :- Legend, Saffire, M80 Major

Others (two stroke) :- (a) Super FE, (b) Bravo (c) Sunny

(d) Super DS & SS (e) M80 (f)Sunny Spice

(g) Chetak Mss & DS (h) Spirit (i) Classic

Price/Ranges of each brands :-

Sr.No. Brand Name Price

1 Caliber 38182
2 Aspire 39673
3 Boxer CT 32181
4 Boxer AT 32372
5 M80 Major 26231
6 Saffire 32140
7 Eliminator 80631

Major share in the total market :- 21%

Logo/Trademark :-

Major Target Customers :- (a) Youngsters (b) Middle class

Name of the Entrepreneur :- Mr. Rahul Bajaj

Name of MNC/organisation in collaboration with :-

SSGMCE, Shegaon.
 KAWASAKI MOTORS OF JAPAN

Name of the Ad. Agency in connection with product organisation :-

BAL advertising agency.

MARKET RESEARCH

Name of the company :- KINETIC ENGINEERING LTD.

Total Brands :- Kinetic engineering ltd.

Kinetic software ltd.

Total brand line :- Four Stroke ( Two wheelers):

(a) Challenger

(b) K4 100

(c) K4 80

SSGMCE, Shegaon.
Other two stroke Mopeds/Scooterate :-

(a) Luna TFR (e) Style

(b) Luna Super (f) Kinetic Honda DX

& ZX

(c) Luna Super Star (g) Kinetic Honda Y2K

(d) Pride (h) Marvel

Prices/Ranges of each brand :-

Sr.No. Brand Name Price

1 Challenger 39,220
2 K4 100 ZX 28,194
3 K4 80 26,300

Major share in the market :- 11.5 %

Logo/Trade mark :-

Major target Customers :- (a) College Students (b) Women doing jobs & services

(c) Middle class people

Name of the Entrepreneur :- Mr. Arun H. Firodiya

Name of MNC/organisation in collaboration with parent company :-

No collaboration with any other company

Name of Ad. Agency in connection with the product organisation :-

SSGMCE, Shegaon.
 MARKET RESEARCH

Name of the company :- LOHIYA MECHINES LTD (LML)

Total brands :- Lohiya Machines limited

Total brand line :- Fourstroke bikes:

(a) ADRENO

(b) ENERGY

Other Brands of Scooters/mopeds :-

(a) Select2 (b) Prithvi (c) Supermo

(d) Star Xperss (e) Pulse (f) NV UC & EUC

SSGMCE, Shegaon.
 (g) Trendy

Prices/Ranges of each brand :-

Sr.No. Brand Name Price

1 Adreno 48000
2 Energy 47000

Major share in the market :- 7.2 %

Logo/Trakemark :-

Major target customers :- (a) College students (b) Middle class peoples

Name of the Enterpreneur :- Mr. Vinodkumar Rungta

Name of the MNC/organisation in collaboration parent company :-

DAELIM OF KOREA

Name of Ad. Agency In connection with the product organisation : -

TBWA ANTHEM

SSGMCE, Shegaon.
 MARKET RESEARCH

Name of the company :- TVS – SUZUKY LTD.

Total brands :- a) TVS Suzuki

b) TVS Tyres

c) TVS Fasteners

Total brand line :- a) Four stroke bikes: Suzuki Fiero

b) Two stroke bikes/Mopeds

Suzuki Samurai , Scooty , MAX R 100 ,

XL Super, MAX 100, Sports

XL Super Heavy duty

Price/Ranges of the brands

Sr.No Brand Name Price

1 Suzuki Fiero 52797

SSGMCE, Shegaon.
Major share in the market :- 16.3 %
Logo/ Trade mark :-

Major target customers :- a) Rich as well as Middle class

b) Collage Students (boys)

Name of the Enterprenure :- Mr. T. Venu Shrinivas

Name of the MNC/organisation in the collaboration in the parent company : -

Suzuki Motors Ltd. of Japan

Name of Advertising agency in connection with product organisation : PRATISAAD

Result

From above market survey the market shares of motorbike

companies are given below –

Hero Honda - 38 %

Bajaj Auto Ltd. - 21 %

Kinetic Engg. Ltd. - 11.5 %

LML - 7.2 %

Suzuky - 16.3 %

6%
HeroHonda
16.3%
38% Bajaj
Kinetic
LML
7.2%
Suzuky
11.5% Others
21%
SSGMCE, Shegaon.
 By above pie chart Hero Honda Motor bike which having 38%

market share has capture market by surpassing other companies below that Bajaj Auto

Ltd. which has 21 % market shares, Suzuky has 16.3 % market shares which may called

follower or nicer.

SSGMCE, Shegaon.