MISAMIS OCCIDENTAL NATIONAL HIGH SCHOOL

Gov. A. Bernad St., Poblacion 1, Oroquieta City

BUSINESS PLAN
In Partial Fulfillment of the Requirements In
Entrepreneurship
S.Y. 2022-2023

Submitted to:
Mrs. Norvina Ventic Namocatcat

Submitted By:
Dagohoy, Rafdie B. Garupil, John Mark C.
Carreon, Maxime C. Gan, Warren Jefferson T.
Magsayo, Rhea T. Gumalo, Anthony T.
Balolong, Jella Mae G. Gonzales, Kin Kairos
Maghuyop, Heart Clair S. Gregorio, Loreence Gleen
Guia, Ashley Nicole J.
 TABLE OF CONTENTS

INTRODUCTION………………………………………...1
EXECUTIVE SUMMARY……………………………...2-4
COMPANY DESCRIPTION……. … ……………….…4
PRODUCT DESCRIPTION…………………………5-6
MARKETSTRATEGY…………………………………….7
POSITIONING STRATEGY…………………...……......8
PRICING STRATEGY……………...…………………....9
DISTRIBUTION STRATEGY…………………...…......10
PROMOTION STRATEGY……..………………….….11
ANALYSIS OF COMPETITION………..………....12-14
ORGANIZATIONAL STRUCTURE……..………...…15
FINANCIAL DATA………..………………………..16-20
 INTRODUCTION

This business was founded on February 13, 2023.

Since it is a new venture, the name of the business created was
based on the reaction of the customers when they get to taste the
products that will be offered. The owners decided to name the
business as “Oh My Munch”. Second, the cheesy tuna lumpia is
the Oh My Munch’s hallmark dishes. Their scruptous delicacies
are carefully prepared to provide a distinct flavour and
uncompromising quality that leaves our customers completely
delighted. Despite the presence of other business competitors, we
are convinced that our offers can compete with the best in the
business industry.

Operating five days a week, from Monday to

Friday. Oh my munch welcomes customers between 9 AM to 5
PM. For any inquiries, information or concerns, our dedicated
team can be reached directly at the following mobile number
09754080438. We also in courage you to visit my Facebook
account, where you can stay updated on our latest offerings and
promotions at https://www.facebook.com/rhea.talledo.52.

Experience the delightful fusion of flavors and the

warm hospitality at Oh My Munch. We look forward to serving
you and creating unforgettable culinary experiences.
 EXECUTIVE SUMMARY

➢ The company aim to foster a one of a kind food product in

the industry and also to accentuate the difference among
other current competitors. It also encourages the patrons
love for food and satisfaction in of their taste buds.

➢ The Oh My Munch is located at Misamis Occidental

National High School, Admin-Senior High School building
with the customer service to deliver the obtainable
products as long as it’s near the school.

➢ The Oh My Munch is a company that is alternative to dull

food/commercial and it offers a much more smug, homely
tastes and accessible to all customers.

➢ The company has come to its existence due to the capital

investment of each 11 members which costs 50 php in cash
with a total of 550 php.

PROPONENTS AMOUNT INVESTED

RAFDIE DAGOHOY 50 PESOS

MAXIME CARREON 50 PESOS

 JELLA MAE BALOLONG 50 PESOS

RHEA MAGSAYO 50 PESOS

HEART CLAIRE MAGHUYOP 50 PESOS

ASHLEY NICOLE GUIA 50 PESOS

KIN KAIROS GONZALES 50 PESOS

JOHN MARK GARUPIL 50 PESOS

WARREN JEFFERSON GAN 50 PESOS

LOREENCE GREGORIO 50 PESOS

ANTHONY GUMALO 50 PESOS

TOTAL 550 PESOS

➢ The capital was used for purchasing raw materials
and condiments, and payment for used gasoline of
motor vehicle.

➢ The business operates from Monday to Friday with an

operating hours from 9 AM TO 5 PM .

COMPANY DESCRIPTION

➢ Oh My Munch is a type of business that sells products.

It is very significant for the food sector and is
conveniently positioned.

➢ It is a new business established by the solid

foundation of the members: Dagohoy, Carreon,
Balolong, Magsayo and etc.

➢ The business operates from Monday to Friday with

operating hours from 9 AM to 5 PM.

➢ The business offers products mainly Cheesy Tuna

Lumpia and Cheesy Camote Balls, which are the best
selling of the business.

➢ The venture seeks potential customers from MONHS

Junior High School Building that has the total
population of 5,000 students.
 PRODUCT DESCRIPTION

Cheesy Tuna Lumpia

Ingredients:
1 whole piece of onion.
1 whole piece of garlic
1 pocket of palm oil.
1 whole pack of Eden cheese
2 pieces of carrots
1 Big pack of mayonnaise
2 cans of century tuna
1 teaspoon of pepper
30 pieces of lumpia wrapper

Procedures:

• Primarily, deliberately wash your hands.

• Then, start chopping the 1 whole piece of onion and garlic
in a diced manner.
• Third, slice 2 pieces of carrots into small cube-like pieces.
• Forth, slice the 1 whole pack of Eden cheese into vertical
pieces. The sizes should be enough to wrap in a lumpia
wrapper.
• Afterwards, drain the liquid or soup from the 2 cans of
century tuna and make sure to drain it slowly but surely.
• Next is put the chopped onions, garlic, 2 cans of drained
century tuna and sliced carrots in a big clean bowl. Then,
carefully mix them all together and make sure to mix it
well.
• After that, in a bowl with mixed carrots, century tuna,
onions and garlic, put an adequate amount of mayonnaise
and pepper. You can add more if you think it’s too dry.
• When the mixture is done, prepare the lumpia wrappers and
split them from sticking in.
• Get a 1 piece of lumpia wrapper and put it in a clean flat
surface. Put an adequate amount of mixture in a lumpia
wrapper, add the sliced cheese and roll it with care. Do the
same with the mixture left.
• After it rolled nicely, prepare the frying pan and palm oil.
Put it in a high heat and preheat it for at least 2 minutes.
• When the oil is relatively hot, add the cheesy tuna lumpia
carefully.
• Importantly, gradually pivot the cheesy tuna lumpia while
it’s frying to avoid burning the food product.
• When the frying cheesy tuna lumpia is golden brown, get it
from the pan and serve it while hot.
 MARKETING STRATEGY

➢ The venture targets possible consumers within the

vicinage of Misamis Occidental National High School at
Gov. A. Bernad St. Oroquieta City, Misamis Occidental
alone ranges to less than 5,000 populatios in which
approximately 50% Junior High School Students, 40%
Senior High school Students and more or less 10% School
teachers and staffs.

➢ Since the product offers healthy benefits, the company

targets all possible consumers in all ages. It’s very good
for a business to operate since it’s target market has no
limit. The venture is also one of the newly established firm
in Misamis Occidental National High School handled by
the Grade 12 Senior High School students , many of the
Senior and Junior High School students come looking for
the company’s food products.

➢ The firm looks for continuous upgrade in their food

products as much as possible to maintain good marketing
and give the superlative quality products to the consumers
and earn their trust and approval with our products and
services.
 POSITIONING STRATEGY

➢ The enterprise highlighter the exceptional nature of the product,

emphasizing that it stands out from what competitors offer. It
emphasize the range of one of a kind value snack and have a side
sauce available which are accessible for everyone and rarely seen
in the market.

➢ At Oh My Munch, we offer a truly unique and one of a kind snack

experience. With Oh My Munch, students can savour extraordinary
flavors and delicious snack that in one bite, it’s heavenly taste.

➢ Position the product in a specific location, where it easily

accessible to the target audience. We sell our product at MONHS
where students can enjoy purchasing our product. The product is
place in a appropriate white container where the costumer can
easily see and identify our products.
 PRICING STRATEGY

RAW PRICE NUMBER OF COST PER

MATERIALS OUTPUT UNIT
PRODUCE
2 cans (155 72 27 2.66666667
g/can) Tuna
Flakes
1 garlic 7 27 0.259259259
1 onion 6 27 0.22222222
2 pieces of 42 27 1.55555556
carrots
1 pack of black 6 27 0.22222222
pepper
1 pack of lumpia 25 27 0.925925926
wrapper
1 pack of cheese 23 27 0.851851852
(80g)
1 pack of oil 25 27 0.925925926
1 pack of 17.50 27 0.648148148
mayonnaise
Total 223.5 8.27777778
Price Per Unit = Total Cost Per Unit + 80% total per unit
Price Per Unit = 8.27777778 + 6.62
Price Per Unit = 15 Pesos

The Cheesy Tuna Lumpia use a cost + Pricing Strategy. A pricing

method where the selling price is calculated by raising the cost of the
product by a certain percentage. The table above shows the breakdown of
the cost and the selling price per unit.
 DISTRIBUTION STRATEGIES

➢ In addition to retailing, the enterprise also

engages in delivery type distribution in order to
increase and accommodate the quantity of
consumers that the costumers placed daily
orders.

➢ In order to attract and recruit clients, the

enterprise plans to engage in direct Marketing.
Posting on social media sites will assist with
this and helps the business to draw in
additional clients.

➢ The business wants to distribute the goods

such that the client is satisfied . Not only via
the product but also through the services the
business provides. By way of delivery, the
company always makes sure that they will
deliver on the exact schedule as promised by the
business.
 PROMOTION STRATEGIES

➢ The enterprise used different medias such as

facebook advertising, posting the product in
order to persuade the costumers to buy the
product. Sales talk that will help attract more
costumers an prospects

➢ This product is not just profit-driven, hence, we

also make sure that the costumers are happy
and satisfied.

➢ In sales promotion method, the phrase “ Buy

two, get the third one free” is frequently used.
These campaigns are useful when you want or
need numerous items at once. Additionally, it
assists in promoting our items to our target
market and convincing them of the value of our
offerings.
 ANALYSIS OF COMPETITION

Swot Analysis

STRENGTHS WEAKNESSES

• Market Position • Sales Channel

• Products • Time Consuming
and Services • Availability of Staff
• Customer Base

OPPORTUNITIES THREATS

• New • Economy
Complimentary • Increasing
Market Competitions
• Strategic Alliance
• Sales

STRENGTHS
*MARKET POSITION
• Product positioning is good .
 *PRODUCTS AND SERVICES
• The quality of products is good and the
services offered is pleasant.

*COSTUMER BASE
• Products offered is base on the wants and needs
of the customers. Any suggestions of the
customers would be heard.

WEAKNESSES
*SALES CHANNEL
• Inadequate promotional advertising.

*TIME CONSUMING
• Takes too much in preparing the product
especially that we are sometimes lacking of time.

*AVAILABILITY OF STAFFS
• Not all the staffs are free or available during the
product preparation.
OPPORTUNITIES

*NEW COMPLEMENTARY MARKET

•New products to supplement since is new and a
fresh product.

*STRATEGIC ALLIANCE
• Potential enter price partners and
investments.

*SALES
•Sale are high because of interest towards
customers the product.

THREATS

*ECONOMY
• High price of basic ingredients.

*INCREASING COMPETITIONS
• Emergence of new competitors with a product that is
almost same to the products that we offered.
 ORGANIZATIONAL STRUCTURE

RAFDIE B. DAGOHOY JELLA MAE G. BALOLONG MAXIME C. CARREON

CHIEF EXECUTIVE OFFICER CHIEF OPERATION OFFICER CHIEF OFFICER

ASHLEY NICOLE G. GUIA HEART CLAIR S. MAGHUYOP RHEA T. MAGSAYO

ASSISSTANT SECRETARY SECRETARY CHIEF ASSISTANT MANAGER

JOHN MARK C. GARUPIL WARREN JEFFERSON T. GAN KIN KAIROS GONZALES

SALES MANAGER SALES MANAGER SALES MAN

LOREENCE GLEEN GREGORIO ANTHONY T. GUMALO

SALES MAN SALES MAN
 FINANCIAL DATA

CAPITAL REQUIREMENTS

The business created financial projections based

on the experiences and knowledge of the area. Each proponent of
the business invested which costs Php 50 in cash with the total
of Php 550. The capital was used to generate expenditure to
start-up business worth Php 550 such as building labour
expenses.

OPERATING EXPENSES

PARTICULARS START UP

Labour Expenses 103

Total 103
 COSTS OF GOODS SOLD
Below are the costs of goods sold in 40 servings of
Cheesy Tuna Lumpia.

RAW MATERIALS PRICE

2 cans (155 g/can) Tuna 72

Flakes
1 garlic 7

1 onion 6

2 pieces of carrots 42

1 pack of black pepper 6

1 pack of lumpia wrapper 25

1 pack of cheese (80g) 23

1 pack of oil 25

1 pack of mayonnaise 17.50

Total 223.50
 INCOME STATEMENT
Oh My Munch!!
As of May 2023

Gross Income ( 6 pesos x 40 pcs x 20 days) 4,800 pesos

Less Operating Expenses

6 Box of Eden Cheese 306

40 can of century tuna 1,440

1 kg of carrots 100

1 pack of black pepper 30

½ kg of onions 100

½ kg of garlic 80

5 pockets of oil 150

4 packs of mayonnaise 80

Total Cost 2,366 pesos

Net Income 2,434 pesos