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• Program
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• Updated
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syllabus
 Executive Executive Education
Summary of Program 2023

Platinum Executive Education Program is a short

two-days class for executives and decision-makers who
will gain a lot of insight through concepts, case studies, and
strategic discussions related to topics in depth with
intimate networking and exclusive consultation session
delivered by the founder of MarkPlus, Hermawan
Kartajaya, and our owned best faculty programs from
the MarkPlus Institute.

Executive Education Program is the one and only

intensive five-days class for managerial level and
business owners that discusses the latest strategic topics
through theory and practical skills enhancement
through concepts, activities, strategic discussions, and
case studies and is delivered by our owned best
MarkPlus Institute faculty programs with various industrial
backgrounds. Moreover, the class will also be enriched with
guest speaker sessions that provide practical insights
from related industries.

Mini Executive Education Program is a short two-days

class that will be held in two major cities (Bandung &
Surabaya) for managerial and supervisor levels in the
regions that discuss strategic and applicable marketing
topics through concepts, activities, and case studies to
be delivered by our owned best MarkPlus Institute
faculty programs with various industrial backgrounds. In
addition, the class will also be enriched with guest
speaker sessions that provide practical local insights
from related industries.

OMNI Executive Education Program is one-month class

program that combines synchronous and asynchronous
learning through on-demand e-learning to access
material concepts and case studies, as well as live online
classes for two hours once a week after office hours for
joint case study discussions delivered by our owned best
MarkPlus Institute faculty programs with various
industrial backgrounds and guest speaker sessions that
provide practical insights from related industries.
Table of
Contents
• Table of contents............................................................................................................ 1
• Executive Education Program Schedule for 2023...................................... 2
• Executive Summary of Executive Education Program 2023................ 4

• EXECUTIVE LEADERSHIP PROGRAM (ELP).................................................. 5

Agile Marketing Organization........................................................................... 6
Strategic Market Intelligence for Leaders.................................................. 7
Special 1-on-1 Coaching Session....................................................................... 8

• EXECUTIVE EDUCATION PROGRAM................................................................. 9

Corporate Innovation..............................................................................................10
Strategic Service 360°.............................................................................................11
New Marketing Battle Plan................................................................................12

• MINI EXECUTIVE EDUCATION PROGRAM.................................................... 13

OMNI Customer Experience Strategy..........................................................14
OMNI Sales Force Management..................................................................... 15
Marketing Battle Plan.......................................................................................... 16
Digital Transformation..........................................................................................17

• ONLINE EXECUTIVE EDUCATION PROGRAM.............................................18

OMNI Sales Force Management.................................................................... 19
OMNI Brand Management................................................................................20
OMNI Service Management............................................................................. 21

• Investment Fee............................................................................................................ 22
• Program Faculties.......................................................................................................23
• Payment & Refund Policy....................................................................................... 23

1
 Executive Education Program
Schedule for 2023
NO TOPIC CATEGORY

1 Agile Marketing Organization

ELP
Strategizing Culture, Innovation and Profitability

Strategic Market Intelligence for Leaders

2 ELP
Re-thinking Business Strategy to Outperform Competition

Corporate Innovation
3 EEP
Entrepreneurial Marketing for Profit and Sustainability

Strategic Service 360°

4 EEP
Thriving Customer Loyalty in the Uncertainty

New Marketing Battle Plan

5 EEP
Winning the Post-pandemic War

OMNI Customer Experience Strategy

7 MINI-EEP
Delivering Service as Value-Adding Operation

OMNI Sales Force Management

8 MINI-EEP
Strategic Approach to Grow Sales Force Talent

Marketing Battle Plan

9 MINI-EEP
Marketing Strategy to Win Competition

Digital Transformation
10 MINI-EEP
Managing Business and Organization to Embrace Digital Business Age

OMNI Sales Force Management

11 ONLINE-EEP
How to Win The Post-pandemic Competition

OMNI Brand Management

12 ONLINE-EEP
Branding Strategy with Technology

OMNI Strategic Service

13 ONLINE-EEP
Perfecting Customer Experience to Ensure Business Gain

2
FEB MAR MAY JUN JUL AUG SEP OCT NOV

22–23
BALI
19–20
BALI

22–26

10–14

18–22

7-8 SBY
14-15 JKT
28-29 BDG

2-3 SBY
9-10 JKT
23-24 BDG

4-5 SBY
25-26 BDG

11-11 JKT

BATCH 1 BATCH 2
ONLINE ONLINE

BATCH 1 BATCH 2
ONLINE ONLINE

BATCH 1 BATCH 2
ONLINE ONLINE

*Price exclude VAT 11%

3
 EXECUTIVE SUMMARY EEP 2023

MELATI ARUM ARDHI JACKY HERMAWAN YOSANOVA RHESA DWI

EKASARI RIDWANSYAH MUSSRY KARTAJAYA SAVITRY PRABOWO
COO COO CEO Founder & Chairman Deputy CEO Principal
MarkPlus Inc. MarkPlus Institute MarkPlus, Inc. M Corp MarkPlus, Inc. MarkPlus, Inc.

Executive Leadership Program is a short Executive Education Program is an intensive

two-day class for executives and
decision-makers. Through this program,
participants will get many insights through
concepts, case studies, and strategic
discussions related to specific topics. This
program will also be covered with an
intimate networking session and an
exclusive consultation opportunity by the
founder of MarkPlus, Hermawan Kartajaya,
and our best faculty program from the
MarkPlus Institute.
five-day class for managerial-level and
business owners. This program will discuss
the latest strategic topics through theory
and practical skills, such as strategic
discussions and case study analysis. The
material will be delivered by the Founder of
MarkPlus Inc, Hermawan Kartajaya, and our
best MarkPlus Institute faculty programs
with various industrial backgrounds. Moreover,
the class will also be enriched with guest
speaker sessions that provide practical
insights from related industries.

Mini Executive Education Program is a short Online Executive Education Program is an

two-day class for managerial and supervisor
levels that will be held in three major cities
(Jakarta, Bandung & Surabaya). This program
will specifically discuss strategic and
applicable marketing topics through
concepts, activities, and case studies
delivered by MarkPlus Institute's best faculty
programs with various industrial backgrounds.
In addition, the class will also be enriched with
guest speaker sessions that provide practical
local insights from related industries.
exclusive one-month online class program. It
combines synchronous and asynchronous
learning methods through on-demand
e-learning (for material concepts and case
studies) and two-hour live online classes that
will be held once a week after office hours for
case-study discussion and special sharing
sessions from guest speakers to provide
practical insights from related industries. This
program will be delivered by the Founder of
MarkPlus Inc, Hermawan Kartajaya, and
MarkPlus Institute's best faculty programs with
various industrial backgrounds.

4
 NEW
EXCLUSIVE
PROGRAM

Program ini
dirancang untuk:
CEO, CMO, Top-Level
Executive baik dari
organisasi bisnis
swasta maupun
negeri

2
THIS PROGRAM INCLUDES
Exclusive Training in Concept & practical tools
Bali, Indonesia by MarkPlus Institute

hari Direct & exclusive learning from

Hermawan Kartajaya, The Marketing
1-on-1 exclusive coaching with
Hermawan Kartajaya and
Guru and Founder of MarkPlus program faculties
Facilitated by MarkPlus International Case Studies
Certified Executive Facilitators from Top Global University

Become a part of the biggest Exclusive Learning Kit

marketing community in MarkPlus Institute
Indonesia & access to large
marketing events:
THE EIGHT annual
11 The 18th Annual

THE 8TH

2023
JAKARTA
MARKETING
WEEK

KNOWLEDGE

4
NETWORKING
ENTERTAINMENT

5
 Agile
Dalam mengelola organisasi bisnis yang dapat terus
mengikuti perkembangan pasar yang dinamis, para
eksekutif dan decision-makers memerlukan cara yang
tepat untuk mengintegrasikan budaya organisasi yang

Marketing
agile untuk dapat meningkatkan profitabilitas melalui
kreativitas dan inovasi para insan organisasi.

Dalam Executive Leadership Program kali ini, para

Organization
eksekutif dan decision-makers akan banyak
mendapatkan insight melalui konsep, studi kasus, dan
diskusi strategis terkait pengembangan organisasi
bisnis yang agile dan mampu mengatasi perubahan
dengan efektif dan inovatif. Selain itu, konsep pelatihan
selama tiga hari ini dikemas secara berbeda, eksklusif,
Strategizing Culture, intimate, dan mengutamakan kualitas diskusi dan
pelayanan yang terbaik.

Innovation, and Poin-poin Pembahasan

Profitability • Mindset kreativitas dan inovasi dalam integrasi
budaya organisasi yang agile
• Memahami prinsip kreativitas dan inovasi dalam
Kamis–Jumat organisasi bisnis untuk meningkatkan profit margin
• Strategi dan inovasi organisasi bisnis dengan tepat
22–23 Juni 2023 Bali, Indonesia dan efektif
• Memahami dan implementasi agile leadership di
09.00–17.00 WIB dalam organisasi bisnis

TIME (WIB) DAY 1 DAY 2

Executive Summary & Concept: Concept:

09.00 – 10.30 Creativity to Innovation for Higher Profit Margin Agile Leadership for Organization Values

10.30 – 11.00 Morning Break

Case Study Sessions:

Analisis dengan Fasilitator dan Diskusi Kelompok
Workshop & Discussion:
11.00 – 12.30 Innovation for Higher Profit Margin
Google’s Project Oxygen:
Do Managers Matter?

12.30 – 13.30 Lunch Break

Closing Session &
13.30 – 14.30 Guest Speaker Session Prepare for Company Visit

Case Study Sessions:

Analisis dengan Fasilitator dan Diskusi Kelompok
14.30 – 16.45 Company Visit:
McDonald’s: Can a Behemoth Lead in the Era of
Hatten Wines Bali
Artificial Intelligence?

16.45 – 17.00 Reading Session

6
Strategic
Kondisi pasar yang dinamis tentunya membuat setiap
organisasi bisnis harus meninjau kembali strategi bisnis
yang tepat untuk dapat terus bersaing dan kompetitif

Market
di pasar. Oleh karena itu, penting bagi business leaders
dan decision-makers untuk mengetahui dan
mengimplementasikan cara yang tepat dalam
mengambil keputusan pemasaran yang dibantu oleh

Intelligence peran teknologi sehingga organisasi bisnis dapat

menunjukkan performa positif dan memenangkan
kompetisi di pasar.

for Leaders Dalam EEP Platinum kali ini, para eksekutif dan
decision-makers akan banyak mendapatkan insight
melalui konsep, studi kasus, dan diskusi strategis terkait
strategi pengembangan metode market intelligence
Re-thinking Business yang tepat dan efektif. Selain itu, konsep pelatihan
selama tiga hari ini dikemas secara berbeda, eksklusif,
Strategy to Outperform intimate, dan mengutamakan kualitas konten dan
pelayanan yang terbaik.
Competition Poin-poin Pembahasan
• Memahami mindset data-driven decision-making yang
strategis dalam pengambilan keputusan terkait organisasi
Kamis–Jumat bisnis
• Strategi dan taktik dalam melakukan market intelligence
19–20 Oktober 2023 Bali, Indonesia yang efektif
09.00–17.00 WIB • Implementasi market intelligence yang sesuai dengan tren
dan kondisi pasar yang dinamis dan semakin tidak pasti

TIME (WIB) DAY 1 DAY 2

Concept:
Executive Summary & Concept:
09.00 – 10.30 Strategic Market Intelligence for Leaders
Strategic Decision-making with
Technology-supported Collaboration

10.30 – 11.00 Morning Break

Case Study Sessions:

Analisis dengan Fasilitator dan Diskusi Kelompok
Workshop & Discussion:
11.00 – 12.30 Analyzing Business Organizations Trends
Customer-Centric Design with Artificial Intelligence:
Commonwealth Bank

12.30 – 13.30 Lunch Break

Closing Session &
13.30 – 14.30 Guest Speaker Session Prepare for Company Visit

Case Study Sessions:

Analisis dengan Fasilitator dan Diskusi Kelompok
14.30 – 16.45 Company Visit:
PittaRosso: Bukit Vista Hospitality
Artificial Intelligence-Driven Pricing and Promotion Service Bali

16.45 – 17.00 Reading Session

7
 Special
1-on-1 Coaching Sessions
WHY

For Participants

Participants get insights, suggestions, or input related to the

in-class topics or business issues that are being faced by
participants in their respective companies from the MarkPlus
Institute program faculties

WHAT
1-on-1 Coaching is a session between the MarkPlus program
faculties as coach and participants where the coach will play a role
to assist, guide and direct participants to create solutions to
business problems faced by participants

HOW

2-Days Offline 30 mins 1-on-1

1 or 2 Weeks
Exclusive In-Class Session coaching session

Participants get learning Participants get a coaching

and insights in class session from the program
through materials, faculties for a maximum of 30
activities, and case study minutes to get assistance,
workshops guidance, and direction to
create solutions to business
problems faced by
participants
This benefit can be redeemed maximum 3
months after Exclusive In-Class session

8
 Program ini
dirancang untuk:
Senior Manager,
Marketing Manager,
Business Owner,
Senior Sales Manager,
Head Retailer, dll.

dapatkan insight topik strategis

terkini melalui sesi teori dan diskusi

tingkatkan skill praktik melalui konsep,

aktivitas kelas, dan studi kasus

5
THIS PROGRAM INCLUDES
Facilitated by MarkPlus Concept & Practical Tools
Certified Executive Facilitators By MarkPlus Institute

Interactive Discussion with other Interactive Class Discussion

hari participants from various

industries
by Senior Experts

Practical Insights from International Case Studies

industry experts from Top Global University

Become a part of the biggest National Guest Speakers

marketing community in Indonesia from MarkPlus Network
& access to large marketing events:
11 The 18th Annual
Exclusive Learning Kit
MarkPlus Institute
THE EIGHT annual

THE 8TH

2023
JAKARTA
MARKETING
WEEK

KNOWLEDGE

4
NETWORKING
ENTERTAINMENT

9
 MELATI ARUM ARDHI JACKY HERMAWAN YOSANOVA RHESA DWI
EKASARI RIDWANSYAH MUSSRY KARTAJAYA SAVITRY PRABOWO
COO COO CEO Founder & Chairman Deputy CEO Principal
MarkPlus Inc. MarkPlus Institute MarkPlus, Inc. M Corp MarkPlus, Inc. MarkPlus, Inc.

Corporate
Inovasi merupakan salah satu hal penting bagi
perusahaan yang dapat membantu perusahaan
untuk bersaing melalui penciptaan ide, proses
ataupun produk baru. Entrepreneurial Marketing

Innovation
menjadi sebuah kunci bagi perusahaan untuk
dapat menciptakan lingkungan korporasi yang
tidak hanya memiliki kemampuan entrepreneur
dan leadership, namun juga memiliki jiwa kreatif
dan inovatif.

Entrepreneurial Melalui topik ini, para eksekutif akan memahami

cara merancang strategi inovasi dalam korporasi
melalui implementasi Entrepreneurial Marketing
Marketing for Profit dengan tepat dan efektif.

and Sustainability Poin-poin Pembahasan

• Memahami cara membentuk lingkungan
organisasi yang inovatif
• Memahami cara membuat strategi dan taktik
Senin–Jumat Philip Kotler Theater organisasi yang dapat menghasilkan inovasi
MarkPlus Main Campus • • Memahami mindset entrepreneurial yang bisa
22–26 Mei 2023 EightyEight@Kasablanka, diaplikasikan untuk para talenta perusahaan
09.00–17.00 WIB 8th Floor Jl. Casablanca Raya • Memahami pendekatan implementasi
Kav. 88 Jakarta 12870 kreativitas dan inovasi untuk menciptakan
nilai tambah

TIME (WIB) DAY 1 DAY 2 DAY 3 DAY 4 DAY 5

Executive Summary: Generating Ideas Fostering Innovation in Entrepreneurship:

Leadership Traits for
Implementation of with Creativity Organization to Generate Fundamental of
09.00–10.30 Organization Values
Entrepreneurial Marketing  and Productivity Business Solution Value Creation
Self-Assessment:
10.30–11.00 Leadership Styles in
Morning Break
Organization Culture

Strategic Discussion:  Group Exercise:  Group Exercise: 

Group Exercise: 
11.00–12.30 What steps to do for Creativity  Entrepreneurship
DFV  Friday Prayer
Entrepreneurial Marketing Framework Framework
Framework & Lunch Break
Implementation?

12.30–13.30 Lunch Break

13.30–14.30 Guest Speaker Session

Case Study Sessions: Analisis dengan Fasilitator dan Diskusi Kelompok

14.30–16.45 Big Hit

The ITC  Netflix:  Google Project
Entertainment and TikTok’s Rise 
eChoupal Will Content be Oxygen: Do
Blockbuster Band to Global Markets
Initiatives Enough? Managers Matter?
BTS

Wrap-Up:
16.45–17.00 Reading Sessions Putting It All Together

10
 MELATI ARUM ARDHI JACKY HERMAWAN YOSANOVA RHESA DWI
EKASARI RIDWANSYAH MUSSRY KARTAJAYA SAVITRY PRABOWO
COO COO CEO Founder & Chairman Deputy CEO Principal
MarkPlus Inc. MarkPlus Institute MarkPlus, Inc. M Corp MarkPlus, Inc. MarkPlus, Inc.

Strategic
Di era sekarang, layanan (service) dianggap sebagai
bagian dari sebuah produk yang diberikan kepada
customer. Sehingga penting bagi perusahaan
untuk dapat menentukan strategi layanan yang
sesuai untuk dapat mendukung penyampaian

Service 360o
produk kepada customer.

Melalui executive education program kali ini para

eksekutif akan mempelajari tentang service
ecosystem, penentuan positioning dalam service,
Thriving Customer pengelolaan service delivery, mengukur customer
satisfaction hingga meningkatkan customer loyalty

Loyalty in The
terhadap perusahaan.

Poin-poin Pembahasan
Uncertainty • Memahami service ecosystem serta
bagaimana kaitannya terhadap produk dari
perusahaan
• Memahami tentang bagaimana menentukan
Senin–Jumat Philip Kotler Theater service positioning dari sebuah perusahaan
MarkPlus Main Campus • • Melakukan pengelolaan service delivery
10–14 Juli 2023 EightyEight@Kasablanka, dengan cara menggunakan manajemen
service design yang sesuai
09.00–17.00 WIB 8th Floor Jl. Casablanca Raya
• Mengukur customer satisfaction untuk dapat
Kav. 88 Jakarta 12870
meningkatkan customer loyalty

TIME (WIB) DAY 1 DAY 2 DAY 3 DAY 4 DAY 5

Focusing & Planning & Measuring

Executive Summary:
09.00–10.30 Strategic Service 360
Positioning Managing Customer
The Service Satisfaction Locking Customer
Service Delivery
Loyalty

10.30–11.00 Morning Break

Understanding & Group Exercise:  Group Exercise:  Group Exercise: 

11.00–12.30 Developing Developing Service Designing Service Analyzing Service Friday Prayer
Service Ecosystem Positioning Blueprint Quality Gap & Lunch Break

12.30–13.30 Lunch Break

13.30–14.30 Guest Speaker Session

Case Study Sessions: Analisis dengan Fasilitator dan Diskusi Kelompok

Amazon in B2B - Building the

14.30–16.45 Friend or Foe? Verily Life Science The Wellness Institute: Engineering/Tech
Opera
Rethinking Grundfos's and Machine To Brand or Not to Pipeline: Enhancing the
Philadelphia
European Distribution Learning Brand SAE Brand as an
Channels Innovator (A)

Wrap-Up:
16.45–17.00 Reading Sessions Putting It All Together

11
 MELATI ARUM ARDHI JACKY HERMAWAN YOSANOVA RHESA DWI
EKASARI RIDWANSYAH MUSSRY KARTAJAYA SAVITRY PRABOWO
COO COO CEO Founder & Chairman Deputy CEO Principal
MarkPlus Inc. MarkPlus Institute MarkPlus, Inc. M Corp MarkPlus, Inc. MarkPlus, Inc.

New
Di era pasar yang dinamis dan tidak pasti di era
pasca pandemi saat ini, kompetitor tentunya
memiliki strategi masing-masing sehingga setiap
organisasi perlu meninjau kembali strategi

Marketing
pemasaran yang digunakan selama ini dan
menghasilkan strategi serta taktik pertempuran
pemasaran yang sesuai dengan kapabilitas
organisasi bisnis.

Battle Plan Melalui topik ini, para eksekutif akan memahami

cara merencanakan strategi
pertempuran pemasaran yang tepat untuk
dan taktik

memenangkan persaingan dan kompetisi di pasar.

Winning the Poin-poin Pembahasan

Post-pandemic War • Memahami prinsip-prinsip strategi

pertempuran pemasaran di masa pasca
pandemic
Senin–Jumat Philip Kotler Theater • Memahami cara mengevaluasi strategi
MarkPlus Main Campus • pemasaran yang telah diimplementasikan
18–22 Sept 2023 EightyEight@Kasablanka,
• Membuat strategi dan taktik komunikasi
pemasaran sesuai core bisnis organisasi
09.00–17.00 WIB 8th Floor Jl. Casablanca Raya • Memahami cara implementasi roadmap
Kav. 88 Jakarta 12870 komunikasi pemasaran

TIME (WIB) DAY 1 DAY 2 DAY 3 DAY 4 DAY 5

Executive Summary: Marketing Allocating

Business Landscape Defining Marketing Tactical Steps to Marketing Budget
09.00–10.30 Analysis as The Core of
Management:
Strategy and Tactic Construct Brand DNA Marketing Battle Plan for Media Planning
Marketing Battle Plan

Group Exercise: Delivering

10.30–11.00 Morning Break
OMNI Marketing Roadmap

Group Exercise:
Group Exercise:
Group Exercise: Group Exercise: Marketing
11.00–12.30 Business Landscape
STP & DMS Communication Tactic to Friday Prayer
Analysis Analyzing Brand DNA
Win the Battle Plan & Lunch Break

12.30–13.30 Lunch Break

13.30–14.30 Guest Speaker Session

Case Study Sessions: Analisis dengan Fasilitator dan Diskusi Kelompok

14.30–16.45 All Nippon Airways: Voice War: Dove and Real Beauty: Uvanart:
Is Dual Business Hey Google vs. Nintendo
Building a Brand with Ready For A Blue
Model Alexa vs. Siri Game On!
Purpose Ocean Shift?
Sustainable?

Wrap-Up:
16.45–17.00 Reading Sessions Putting It All Together

12
 2023
2
THIS PROGRAM INCLUDES
Facilitated by MarkPlus
Certified Executive Facilitators
Interactive discussion with other
participants from various industries
hari Local insights from
industry experts
Program ini
dirancang untuk:
Manager, Supervisor,
Senior Supervisor,
Area Manager,
Branch Manager, dll.
Become a part of the biggest
marketing community in Indonesia
Concept & practical tools
by MarkPlus Institute
National guest speakers
from MarkPlus network
13
 MINI
EXECUTIVE OMNI CUSTOMER
EDUCATION EXPERIENCE STRATEGY
PROGRAM Delivering Service as Value-Adding Operation
2023
SURABAYA JAKARTA BANDUNG
7–8 Juni 2023 14–15 Juni 2023 28–29 Juni 2023
MarkPlus Campus Surabaya MarkPlus Main Campus MarkPlus Campus Bandung
Ruko Darmo Square Kv. R-8 No.54-56, EightyEight@Kasablanka, 8th Floor Jl. Terusan Dr. Ir. Sutami No, 7-8,
Jl. Raya Darmo, Surabaya Jl. Casablanca Raya Kav.88, Jakarta Sarijadi, Kec. Sukasari, Kota Bandung

Di tengah kondisi pasar yang dinamis, perusahaan POIN-POIN PEMBAHASAN

harus memastikan bahwa pelayanan yang perusahaan
berikan sesuai dengan kebutuhan dari customer. Untuk • Memahami mindset mengenai OMNI-CX
dapat memberikan pelayanan yang next level,
• Membuat customer experience strategy
perusahaan harus mampu untuk menentukan strategi
hingga mengevaluasi touchpoint dari pelayanan yang • Memahami cara mendesain customer
diberikan oleh perusahaan kepada customer. experience journey
• Meningkatkan pelayanan melalui CX
Melalui topik ini, peserta akan mendapatkan materi delivery
pembahasan yang akan membahas mengenai
bagaimana cara membuat dan menerapkan strategi • Memahami cara mengidentifikasi
omni CX untuk dapat meningkatkan performa customer experience metrics
perusahaan di dalam memberikan pelayanan terbaik.

TIME (WIB) DAY 1 DAY 2

Executive Summary:
09.00–10.30 Omni CX Strategy – Customer – Company - Concept:
Interaction in Contactless Society Enhancing Employee Experience in CX Delivery and Identifying
Concept: Customer Experience Metrics
09.15 – 10.45
Defining and Designing a Customer Experience Strategy

10.45 – 11.00 Morning Break

Exercise: Exercise:
11.00 – 12.30 Strategic Competitiveness & Customer Experience Design Mapping Employee Experience & Customer Experience Metrics

12.30 – 13.30 Lunch Break

13.30 – 14.30 Guest Speaker Session

Case Study Sessions:

14.30 – 15.45 Analisis dengan Fasilitator dan Diskusi Kelompok

15.45 – 16.00 Afternoon Break

Case Study Presentation & Discussion: Case Study Presentation & Discussion:
KT Corporation: Offering New Insights in Customer Experience
16.00 – 17.00 KT Corporation: Offering New Insights in Customer Experience
Question: What are some key frustration points the company could
Question: Should KT maintain the strategy they are currently using?
improve on? How can KT improve their company services?
Putting It All Together
17.00 – 17.15
Best Participant Announcement + Closing
14
 MINI
EXECUTIVE OMNI SALES FORCE
EDUCATION
PROGRAM
MANAGEMENT
2023 Strategic Approach to Grow Sales Force Talent

SURABAYA JAKARTA BANDUNG

2–3 Agustus 2023 9–10 Agustus 2023 23–24 Agustus 2023
MarkPlus Campus Surabaya MarkPlus Main Campus MarkPlus Campus Bandung
Ruko Darmo Square Kv. R-8 No.54-56, EightyEight@Kasablanka, 8th Floor Jl. Terusan Dr. Ir. Sutami No, 7-8,
Jl. Raya Darmo, Surabaya Jl. Casablanca Raya Kav.88, Jakarta Sarijadi, Kec. Sukasari, Kota Bandung

Di tengah kondisi pasar yang sangat dinamis, POIN-POIN PEMBAHASAN

beberapa strategi perlu diterapkan oleh perusahaan
untuk dapat mempertahankan kondisi bisnis • Memahami sales force strategy & drivers
perusahaan mereka. Salah satunya adalah dari segi • Memahami strategi untuk melakukan sales
manajemen sales force, di mana penting sekali force management
bagi perusahaan untuk dapat membuat strategi • Memahami beberapa cara di dalam
dari mulai melakukan recruitment, penggunan menentukan manajemen profiling dan
CRM sebagai bentuk enlighter salesperson, recruiting sales force
membuat strategi incentive dan melakukan • Mendefinisikan strategi untuk dapat
manajemen performa untuk setiap salesperson. meng-enlighter sales force
• Membuat strategi manajemen incentive untuk
Melalui topik ini, peserta akan mendapatkan materi dapat menjadi exciters drivers
pembahasan mengenai sales force management. • Memahami strategi untuk melakukan
manajemen performa sales force

TIME (WIB) DAY 1 DAY 2

Executive Summary:
09.00–10.30 Introduction: Sales Force Drivers & Results Concept:
Sales Force Management Strategy:
Concept: Salesperson Exciters & Controllers
09.15 – 10.45 Sales Force Management Strategy: Salesperson Shapers & Enlighteners

10.45 – 11.00 Morning Break

Exercise: Exercise:
11.00 – 12.30 Sales Force Profiling & Recruiting dan Defining Sales Force Enlightener Strategy Performance Management dan Incentive Management

12.30 – 13.30 Lunch Break

13.30 – 14.30 Guest Speaker Session

Case Study Sessions:

14.30 – 15.45 Analisis dengan Fasilitator dan Diskusi Kelompok

15.45 – 16.00 Afternoon Break

Case Study Presentation & Discussion: Case Study Presentation & Discussion:
Roush Performance: How to Design a Sales Force Compensation Plan KT Corporation: Offering New Insights in Customer Experience
16.00 – 17.00 Question: What scheme should Roush make to ensure the best recruit Question: What are some key frustration points the company could
to the team? improve on? How can KT improve their company services?

Putting It All Together

17.00 – 17.15
Best Participant Announcement + Closing

15
 MINI
EXECUTIVE
EDUCATION MARKETING BATTLE PLAN
PROGRAM Marketing Strategy to Win Competition
2023
SURABAYA BANDUNG
4-5 Oktober 2023 25-26 Oktober 2023
MarkPlus Campus Surabaya MarkPlus Campus Bandung
Ruko Darmo Square Kv. R-8 No.54-56, Jl. Terusan Dr. Ir. Sutami No, 7-8,
Jl. Raya Darmo, Surabaya Sarijadi, Kec. Sukasari, Kota Bandung

Untuk dapat memenangkan kompetisi pasar yang

sangat kompetitif, perusahaan perlu memahami POIN-POIN PEMBAHASAN
pentingnya membuat strategi pemasaran yang terbaik.
Salah satu caranya adalah melakukan analisa pasar
• Memahami cara melakukan analisa
untuk dapat memahami apa saja opportunity yang bisa
dimanfaatkan perusahaan atau mitigasi apa yang harus landscape bisnis perusahaan
diambil agar perusahaan dapat terus bertahan. Selain • Memahami cara terbaik di dalam
itu, penting juga bagi perusahaan untuk dapat melakukan strategy planning
memahami posisi perusahaan mereka di pasar tertentu • Memahami pemetaan strategi marketing
agar dapat bertahan di tengah banyaknya kompetitor.
battle plan
Melalui topik ini, peserta berkesempatan untuk • Melakukan pemetaan marketing battle
mendapatkan ilmu mengenai bagaimana cara plan perusahaan
memenangkan kompetisi dengan strategi pemasaran
terbaik melalui marketing battle plan.

TIME (WIB) DAY 1 DAY 2

Executive Summary:
09.00–10.30 Marketing Battle Plan: Strategy dan Taktik untuk Memenangkan Persaingan
Concept:
Concept: Sales Force Management Strategy:
Business Landscape Analysis: Analisis Lingkungan Pasar sebagai Salesperson Exciters & Controllers
09.15 – 10.45
Landasan Strategi Marketing

10.45 – 11.00 Morning Break

Exercise: Exercise:
11.00 – 12.30 Business Landscape Analysis dan Strategic Planning Marketing Battle Plan
12.30 – 13.30 Lunch Break

13.30 – 14.30 Guest Speaker Session

Case Study Sessions:

14.30 – 15.45 Analisis dengan Fasilitator dan Diskusi Kelompok

15.45 – 16.00 Afternoon Break

Case Study Presentation & Discussion: Nintendo Game On!
16.00 – 17.00 Question: What opportunities can Nintendo take from the current
Case Study Presentation & Discussion: Nintendo Game On!
Question: What battle strategies can Nintendo do?
market conditions?

Putting It All Together

17.00 – 17.15
Best Participant Announcement + Closing
16
 MINI
EXECUTIVE DIGITAL TRANSFORMATION
EDUCATION Managing Business and Organization
PROGRAM to Embrace Digital Business Age
2023
JAKARTA
11-12 Oktober 2023
MarkPlus Main Campus
EightyEight@Kasablanka, 8th Floor
Jl. Casablanca Raya Kav.88, Jakarta

Untuk dapat menghadapi kondisi lingkup POIN-POIN PEMBAHASAN

bisnis yang bertransformasi ke era digital.
Perusahaan tentunya harus mampu untuk
memanfaatkan setiap opportunity dan
menghadapi setiap threat yang mungkin
muncul di dalam melakukan tranformasi ke
era digital.
Melalui topik ini, para eksekutif akan
memahami mengenai strategi di dalam
melakukan digital transformation untuk
perusahaan.
• Memahami cara melakukan analisa value proposition
• Melakukan pemetaan customer journey dan
menentukan strategi yang tepat untuk setiap touch
point
• Membuat business modul dengan menggunakan
business model canvas
• Melakukan perencanaan resource yang dibutuhkan
untuk dapat melakukan transformasi digital

TIME (WIB) DAY 1 DAY 2

Executive Summary:
09.00–10.30 The Necessity of Digital Transformation Concept:
Nurture Digital Business Model & Culture
09.15 – 10.45 Concept:
Redefining Value Proposition & OMNI CX Mapping Strategy

10.45 – 11.00 Morning Break

Exercise: Exercise:
11.00 – 12.30 Digital Value Proposition Canvas & OMNI CX Digital Business Model Canvas

12.30 – 13.30 Lunch Break

13.30 – 14.30 Guest Speaker Session

Case Study Sessions:

14.30 – 15.45 Analisis dengan Fasilitator dan Diskusi Kelompok

15.45 – 16.00 Afternoon Break

Case Study Presentation & Discussion:

16.00 – 17.00 Telenor: Revolutionizing Retail Banking in Serbia: Case Study Presentation & Discussion:
Digital Transformation of the Customer Experience Spotify: Face the Music (Update 2021)

Putting It All Together

17.00 – 17.15
Best Participant Announcement + Closing
17
 NEW
PROGRAM
2023

Program ini
dirancang untuk:
Marketing, Sales,
Service Manager,
Sales Team Lead,
Customer Relation
Team Lead, dll.

1
THIS PROGRAM INCLUDES
Concept & Practical Tools
Flexible Learning Methods
By MarkPlus Institute
Facilitated by MarkPlus Interactive Class Discussion
Certified Executive Facilitators by Senior Experts

bulan Interactive Discussion with other

participants from various industries
International Case Studies
from Top Global University

Practical Insights from National Guest Speakers

industry experts from MarkPlus Network

Become a part of the biggest

marketing community in Indonesia

18
 NEW
PROGRAM
2023

Batch I:
Jun 2023

OMNI SALES FORCE Batch II:

MANAGEMENT: Sep 2023
HOW TO WIN THE
POST-PANDEMIC COMPETITION

Poin-poin
Di tengah kondisi pasar yang sangat dinamis, Pembahasan
beberapa strategi perlu diterapkan oleh
perusahaan untuk dapat mempertahankan • Memahami sales force strategy &
kondisi bisnis perusahaan mereka. Salah drivers
• Memahami strategi untuk melakukan
satunya adalah dari segi manajemen sales force, sales force management
dimana penting sekali bagi perusahaan untuk • Memahami beberapa cara di dalam
dapat membuat strategi dari mulai melakukan menentukan manajemen profiling
recruitment, penggunan CRM sebagai bentuk dan recruiting sales force
enlighter salesperson, membuat strategi • Mendefinisikan strategi untuk dapat
incentive dan melakukan manajemen performa meng-enlighter sales force
untuk setiap salesperson. Dalam OMNI-EEP ini, • Membuat strategi manajemen
incentive untuk dapat menjadi
peserta akan mendapatkan special e-learning exciters drivers
dan online class yang akan membahas • Memahami strategi untuk melakukan
mengenai bagaimana strategi sales 5.0. manajemen performa sales force

DAY WEEK 1 WEEK 2 WEEK 3 WEEK 4

Executive Summary: Concept &

Sales Force Practical Tools:
Management Concept & Incentive &
Practical Tools: Compensation
Leveraging for Sales Force Concept &
Asynchronous: Concept & Practical Tools: Customer Practical Tools:
Monday – Thursday, Sales Force Profiling & Relationship Performance
& Recruiting Management Management
Saturday – Sunday
for Sales Force Case Study:
Enlightener StepSmart 
Case Study: Fitness
Drift: The First Sales Hire

Synchronous: Case Study Guest Speaker

Guest Speaker Case Study
Friday Discussion Session Discussion Session & Putting
(19.00–21.00) It All Together

19
 NEW
PROGRAM
2023

Batch I:
Jul 2023

OMNI BRAND Batch II:

Okt 2023
MANAGEMENT
Branding Strategy with Technology

Poin-poin
Dalam kondisi bisnis di masa depan, brand memiliki peran Pembahasan
untuk dapat membantu mempercepat pertumbuhan
dengan memahami, mengaktifkan, dan mengoptimalkan • Memahami mindset mengenai
interaksi manusia untuk dapat mencipatakan sinergi yang new models for human truths,
horizontal antara brand dan manusia. Beberapa strategi brand economics and
yang dapat diterapkan adalah dengan memahami peran experience
dari brand presence bagi customer, hingga pembuatan • Memahami pembuatan strategi
strategi komunikasi yang terintegrasi. Selain itu, penting komunikasi pemasaran yang
juga bagi perusahaan untuk dapat mengukur hingga terintegrasi untuk menguatkan
mengembangkan dan menjaga brand equity agar tetap brand equity
sesuai dengan pasar dan apa yang customer harapkan. • Memahami cara mengukur
Dalam OMNI-EEP ini, peserta akan mendapatkan materi brand equity suatu brand
khusus melalui e-learning dan online class mengenai • Memahami cara
bagaimana strategi branding 5.0 untuk diterapkan dalam mengembangkan dan menjaga
bisnis mereka. brand equity

DAY WEEK 1 WEEK 2 WEEK 3 WEEK 4

Executive Summary: Concept &

Branding Strategy 5.0 Practical Tools:
Measuring and
Concept &
Interpreting Brand
Concept & Practical Tools: Practical Tools: Concept &
Asynchronous: Performance
Integrating Human and Integrated Practical Tools:
Monday – Thursday, Technology for Branding Marketing Growing and
& Strategy Communications Sustaining
Saturday – Sunday to Build Brand Case Study: Brand Equity
Equity Target Stores:
Case Study: Strategic Brand
Marketing Transformation Alliance Exercise
at Mastercard

Synchronous:
Friday Case Study Guest Speaker Case Study Guest Speaker
(19.00-21.00) Discussion Session Discussion* Session & Putting
Saturday*) It All Together*
(10.00-12.00)

*) Week 3 & 4 Live Online Class will be

held on Saturday due to Ramadhan
20
 NEW
PROGRAM
2023

Batch I:
Agu 2023

OMNI SERVICE Batch II:

MANAGEMENT Nov 2023

Perfecting Customer Experience

to Ensure Business Gain

Di tengah kebutuhan customer yang semakin Poin-poin

dinamis, perusahaan harus mampu untuk Pembahasan
memenuhi kebutuhan dari customer. Dari
• Memahami mindset mengenai
banyaknya kebutuhan customer, salah satu yang OMNI-CX
harus menjadi concern bagi perusahaan adalah • Membuat customer experience
membuat strategi pelayanan next level yang dapat strategy
membantu untuk menyempurnakan customer • Memahami cara mendesain
experience yang akan meningkatkan performa customer experience journey
bisnis. Dalam OMNI-EEP ini, peserta secara khusus • Meningkatkan pelayanan
akan mendapatkan special class dalam bentuk melalui CX delivery
• Memahami cara
e-learning dan online class terkait dengan materi
mengidentifikasi customer
strategic service 5.0 yang akan bermanfaat untuk experience metrics
diterapkan dalam bisnis mereka.

DAY WEEK 1 WEEK 2 WEEK 3 WEEK 4

Executive Summary:
Omni CX Strategy – Concept & Practical
Customer – Company – Tools:
Interaction in Contactless Enhancing Employee
Society Concept & Experience in CX Concept &
Asynchronous: Practical Tools: Delivery Practical Tools:
Monday – Thursday, Concept & Practical Tools: Design The Identify
& Set The Customer Customer Customer
Case Study:
Saturday – Sunday Experience Strategy Experience Experience
YellowStarr
Journey Financial: Metrics
Case Study:
Pepperfry.com: Refocusing on
Marketing to Manage Employee
Customer Experience Engagement

Synchronous: Case Study Guest Speaker

Guest Speaker Case Study
Friday Discussion Session Discussion Session & Putting
(19.00–21.00) It All Together

21
 PROGRAM INVESTMENT

REGULAR FULL-PACKAGE*

NORMAL Rp20,000,000 Rp25,000,000

ANNUAL PASS Rp30,000,000 Rp45,000,000
PACKAGE OF 3 PERSONS Rp60,000,000 Rp75,000,000
PACKAGE OF 5 PERSONS Rp100,000,000 Rp125,000,000
*Full-package including Accomodation for 4-days, 3 Nights (Rooms and breakfast)

EARLY BIRD** REGULAR

1 PERSON Rp10,000,000 Rp12,000,000

ANNUAL PASS – Rp25,000,000
PACKAGE OF 3 PERSONS Rp24,000,000 Rp30,000,000
PACKAGE OF 5 PERSONS Rp30,000,000 Rp40,000,000

** Until D-30

SURABAYA/ JAKARTA
BANDUNG
1 PERSON Rp3,500,000 Rp4,500,000
ANNUAL PASS Rp12,000,000 –
PACKAGE OF 3 PERSONS Rp10,000,000 Rp12,000,000
PACKAGE OF 5 PERSONS Rp15,000,000 Rp17,500,000

REGULAR

1 PERSON Rp3,500,000
ANNUAL PASS Rp8,000,000
PACKAGE OF 3 PERSONS Rp9,000,000
PACKAGE OF 5 PERSONS Rp12,500,000

For corporate package,

MarkPlus Info Assistant (MIA)
please contact us for http://bit.ly/HALOMI
0811-1220-0999
the deals

22
 Program Faculties

HERMAWAN KARTAJAYA JACKY MUSSRY YOSANOVA SAVITRY ARDHI RIDWANSYAH MELATI ARUM EKASARI RHESA DWI PRABOWO
Founder & Chairman CEO Deputy CEO COO COO Principal
M Corp, Inc. MarkPlus, Inc. MarkPlus, Inc. MarkPlus Institute MarkPlus Inc. MarkPlus, Inc.

Payment & Refund Policy

1. Harga belum termasuk PPN 11%.

2. Pembayaran diterima sebelum hari pelaksanaan workshop.
3. Harga spesial tidak berlaku pembatalan (cancellation) dan
pengembalian biaya (refundable)
4. Pembatalan keikutsertaan setelah diterima form pendaftaran mulai
H-5 akan dikenakan biaya 50% dari harga workshop.
5. Pembatalan keikutsertaan atau ketidakhadiran peserta pada hari H
akan dikenakan biaya penuh atau 100% pembayaran.
6. Penggantian peserta dapat dilakukan setiap saat sebelum pelatihan
berlangsung dengan menghubungi PIC MarkPlus Institute.
7. Apabila pelaksanaan dibatalkan oleh MarkPlus Institute, maka biaya
pelatihan yang sudah dibayarkan akan dikembalikan seluruhnya (100%
dari yang telah diterima oleh MakPlus Institute)
8. Pengambalian biaya (Refund) akan diproses paling lambat 30 Hari
setelah tanggal pelaksanaan workshop.
9. Pendaftaran untuk tiap kategori kelas dapat dilakukan pada tautan
berikut ini:
• Platinum EEP: https://bit.ly/ELP-2023
• EEP: bit.ly/EEP-2023
• Mini-EEP: bit.ly/MINIEEP-2023
• ONLINE EEP: bit.ly/OnlineEEP-2023

Pembayaran ditransfer ke:

INFO
PT MARKPLUS INDONESIA
Bank BCA-KCP Duta Merlin, Jakarta https://tribelio.page/eep
Acc Number 308-300-8489
http://bit.ly/HALOMI

MarkPlus Info Assistant (MIA)

0811-1220-0999

23
 Jadi pemimpin mapan
yang paham pemasaran
dengan
#PerluasKapasitas
bersama MarkPlus!

24