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A convenience store chain attempts to be responsive and provide customers

with what they need, when they need it, where they need it. What are some
different ways that a convenience store supply chain can be responsive? What
are some risks in each case?
In order for a convenience store chain to be responsive and meet customer needs, there are several
approaches they can take in managing their supply chain. Each approach carries its own set of risks. Here
are some different ways a convenience store supply chain can be responsive and the associated risks:

Localized Inventory Management:

Approach:

Each store carries a unique inventory tailored to the specific needs and preferences of its local
customers.

Risks:

 Inventory Complexity: Managing a diverse range of products across multiple stores can be
challenging and may lead to inventory inefficiencies.
 Increased Costs: Maintaining separate inventories for each store can increase procurement,
transportation, and warehousing costs.

Demand Sensing and Real-time Analytics:

Approach:

Utilizing advanced analytics and data-driven insights to monitor and predict customer demand in real-
time, allowing for proactive inventory management.

Risks:

 Data Accuracy and Integration: Relying on real-time data requires accurate and integrated
information from various sources. Inaccurate or incomplete data can lead to incorrect demand
forecasts and inadequate inventory levels.
 Technical Infrastructure: Implementing and maintaining the necessary technology infrastructure
for data analytics can be costly and complex.

Collaborative Planning with Suppliers:

Approach:

Establishing strong partnerships and collaboration with suppliers to enable better demand forecasting
and planning.

Risks:

 Supplier Reliability: Depending heavily on suppliers' ability to meet demand requirements and
deliver products on time. Any disruptions or delays in the supplier's operations can impact the
convenience store's ability to be responsive.
 Information Sharing: Sharing sensitive information with suppliers can pose risks related to
confidentiality and competitive advantage.

Seven-Eleven’s supply chain strategy in Japan can be described as attempting to


micro-match supply and demand using rapid replenishment. What are some
risks associated with this choice?
Seven-Eleven's supply chain strategy in Japan, which focuses on micro-matching supply and demand
through rapid replenishment, has been highly successful. However, there are still some risks associated
with this choice. Here are a few risks:

 Increased Operational Complexity: Implementing a rapid replenishment system requires a high


level of operational efficiency and coordination. Managing a large number of SKUs and frequent
replenishment cycles can increase complexity, making it challenging to maintain smooth
operations throughout the supply chain.
 Inventory Management Challenges: With rapid replenishment, there is a need for accurate
demand forecasting and inventory management. Any inaccuracies in demand estimation can
result in stockouts or overstocking, leading to lost sales or excess inventory costs.
 Supplier Reliability: To achieve rapid replenishment, Seven-Eleven relies on suppliers to deliver
products promptly and in the desired quantities. Any disruptions in the supplier's operations,
such as production delays or quality issues, can impact the effectiveness of the micro-matching
strategy.

What has Seven-Eleven done in its choice of facility location, inventory


management, transportation, and information infrastructure to develop
capabilities that support its supply chain strategy in Japan?
Seven-Eleven has implemented several key initiatives in facility location, inventory management,
transportation, and information infrastructure to develop capabilities that support its supply chain
strategy in Japan. Here are some of the actions they have taken:

1. Facility Location:

 Strategic Placement: Seven-Eleven strategically locates its stores in highly populated


areas, including urban centers and residential neighborhoods. This enables them to be
conveniently accessible to customers and ensures a high demand potential.

2. Inventory Management:

 Daily Deliveries: Seven-Eleven maintains a rapid replenishment system with daily


deliveries from distribution centers to stores. This ensures that stores are consistently
stocked with fresh and in-demand products.

 Just-in-Time (JIT) Inventory: The company employs JIT principles, minimizing on-site
inventory by restocking products as needed. This approach helps reduce holding costs
and inventory obsolescence risks.
3. Transportation:

 Efficient Delivery System: Seven-Eleven operates an efficient logistics network to enable


rapid and reliable delivery of products. They leverage dedicated trucks and optimized
routes to ensure timely and cost-effective transportation from distribution centers to
individual stores.

 Collaboration with Suppliers: The company collaborates closely with suppliers to


streamline transportation processes. By working together, they optimize delivery
schedules, reduce lead times, and enhance the overall efficiency of the supply chain.

4. Information Infrastructure:

 IT Systems: Seven-Eleven has invested in robust information systems and technologies to


support its supply chain operations. They have a centralized IT infrastructure that
enables seamless data sharing and integration across stores, distribution centers, and
suppliers.

What do you think about the 7dream concept for Seven-Eleven Japan? From a
supply chain perspective, is it likely to be more successful in Japan or the United
States? Why?
The 7dream concept introduced by Seven-Eleven Japan refers to the expansion of their product offerings
beyond the traditional convenience store items. It involves incorporating a wider range of services,
including financial services, ticket sales, and delivery services.

Overall, while the 7dream concept has the potential to be successful in both Japan and the United
States, it may have a higher likelihood of success in Japan. This is primarily due to the existing market
acceptance, well-established infrastructure, and strong brand presence that Seven-Eleven Japan enjoys
in its home market. However, successful implementation in the United States would require careful
market analysis, adaptation to local dynamics, and effective utilization of the supply chain infrastructure
and partnerships available in that market.
Seven-Eleven is attempting to duplicate the supply chain structure that has
succeeded in Japan and the United States with the introduction of CDCs. What
are the pros and cons of this approach? Keep in mind that stores are also
replenished by wholesalers and DSD by manufacturers
The decision of Seven-Eleven to duplicate its supply chain structure by introducing Cross-Docking Centers
(CDCs) comes with both pros and cons. Here are some considerations:

Pros of Introducing CDCs:

1. Efficient Replenishment: CDCs enable a direct replenishment process by bypassing traditional


distribution channels. This can lead to faster and more efficient restocking of store shelves,
reducing stockouts and improving customer satisfaction.

2. Cost Reduction: By eliminating the need for intermediate storage facilities, such as warehouses,
CDCs can potentially lower operating costs associated with inventory holding and handling.

Cons of Introducing CDCs:

1. Dependency on Manufacturers and Wholesalers: While CDCs offer direct replenishment from
manufacturers, it also increases dependency on their efficiency and reliability. Any disruptions in
the manufacturer's production or delivery process can directly impact the availability of products
in stores.

2. Limited Product Variety: CDCs typically focus on high-volume products to maximize efficiency.
However, this may limit the range of product variety available in stores, which could be a
drawback if customers demand a wider selection of items.

It's worth noting that the success of implementing CDCs depends on factors such as the market
dynamics, product demand, and the ability to effectively manage and integrate the new supply chain
structure. Careful analysis and evaluation of the pros and cons specific to each market will be crucial to
determining the viability and potential benefits of introducing CDCs in different regions.

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