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  • Know Your Playground

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    The document discusses the importance of social media participation for public relations. It notes that social media has the potential to reach large audiences due to its viral nature. Additionally, the document provides statistics showing that Generation X spends the most time on social media per week, averaging almost 7 hours, while Millennials average just over 6 hours. Females of all cultures spend about 25% of their online time on social media. The key recommendation is for PR professionals to research and understand how, when, and why their target audiences use social media.

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    3._Know_your_playground

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    The document discusses the importance of social media participation for public relations. It notes that social media has the potential to reach large audiences due to its viral nature. Additionally, the document provides statistics showing that Generation X spends the most time on social media per week, averaging almost 7 hours, while Millennials average just over 6 hours. Females of all cultures spend about 25% of their online time on social media. The key recommendation is for PR professionals to research and understand how, when, and why their target audiences use social media.

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    © All Rights Reserved
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    3 views10 pages

    Know Your Playground

    Uploaded by

    Akbar dwi
    The document discusses the importance of social media participation for public relations. It notes that social media has the potential to reach large audiences due to its viral nature. Additionally, the document provides statistics showing that Generation X spends the most time on social media per week, averaging almost 7 hours, while Millennials average just over 6 hours. Females of all cultures spend about 25% of their online time on social media. The key recommendation is for PR professionals to research and understand how, when, and why their target audiences use social media.

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    of 10

    PR ONLINE

    KNOW YOUR PLAYGROUND


    Rizka Septiana, M.Si, IAPR
    Online Learning – Sesi 3
    WHY Social Media Participation is Critical for
    PR?
    •The Viral nature of social media
    •Have the potential to reach a much larger
    audience
    Do You Know?
    The heavy social media user group isn’t Millennials.
    Generation X (ages 35-49) spends the most time on social media:
    almost 7 hours per week
    And the second is Millennials who spends just over 6 hours per week
    They’re female, 25% of their time online is spent on social media (vs
    19% of males) = across cultures.
    They’re like to be on Facebook on Sunday via smartphone, while
    watching primetime.

    Source: Sean Casey, President, Nielsen Social (The Nielsen Company)


    What Now?
    Social media usage varies from one
    demographic to the next. Take the time
    to research and understand exactly
    how, when and why your target
    audience is using social media
    https://youtu.be/mOyNPtkD3gI: Social Media
    Revolution 2018

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