Craft

Fashion
Totes
Group 4
Description
The owners of the aforementioned business will sell personalized tote
bags to highlight the distinctive identities that each individual has
and coordinate with their apparel.

People have the option submitting their own designs that show their
belief, particular tastes, and aesthetic sense.

Also this handbag doubles as an design statement bag and

environmentally conscious prioritizing the 3R's (Reuse, Recycle and
Reduce)

About Us
About Us
Our main objective here is to sell quality yet
affordable tote bags using recyclable
materials. Customers can also give specific
designs that they want since we are also
offering personalized tote bags.
Our mission is to satisfy our customers' needs by offering
them high-quality, reasonably priced, and environmentally
friendly bags that also highlight the creativity and aesthetic
taste of the buyer and seller. This tote bag is a fantastic
reusable alternative to common plastic bags and
continuously adds value to its nation.

Our Vision aims to offer the most upscale fashion bags

available in the world to the younger generation.
A thorough profile of a
member of your target
market.
This character is made
up, but it is based on
thorough research of
your current or target
audience.

Francine Diaz
Buyers Persona
 Age - 18 years old
Gender - Female
Occupation - Student and Female
Actress

Demographics Education - Senior High School

Location - Cavite City

She is a Filipina Actress model, and

endorser. Her priorities were clear and she
made education one of her primary goals
in life aside from being an actress. She
seizes every opportunity that comes her
Persona Bio way, all for the sake of her family.
Hobbies and Interests
• Reading books
• Enjoys writing poems only for herself
• Loves journaling and scrapbooking

Personality
• Self-discipline and Responsible
• Persistence and Practical
• Motivated and Hard-working
Preferred Channel/Technology

7%

14%

21% 58% Social Media

Shopping Apps

Traditional Ads
Email
 Price

Creativity
Motivation Saves time

Uniqueness

Ease of use

• To invest in a quality bag, not only

Goals made of quality materials, but will last
and for years.
Needs • To use hand carry bag for school
essentials
Frustration/ Fear
• Buy those items that I will regret later
• Available in different formats of bag but
limited

Challenges
• To find better style and designs
• Finding a tote bag with a cheap price
• Looking for a sturdy tote bag
PHOTO COLLAGE
Explore
VARIETY OF
TOTE BAGS
INFOGRAPHICS INTRODUCTION
● The word "tote" meaning "to carry" and can
be traced back to the 17th century.
● The iconic outdoor brand L's store in the
1940s is where the tote bag was formally
invented. L. Bean.
● Totes bags are the category of bags that
have parallel handles that emerge from the
inside of the bag.
Made of sturdy cloth, perhaps
with thick leather at its handles
or bottom; leather versions
often have a pebbled surface.
Common fabrics include
canvas, jute, nylon and other
easy-care synthetics, which
have become common,
although these may degrade
with prolonged exposure to
sunlight.
 BENEFITS

People use and discard an average of 700

It has become a go-to bag for so
plastic bags per person per year and only
many people. recycle 1% of these.

Reusable, decreasing the need to use

largely because of the easy, functional
more materials for single-use
way it allows for self-expression.
production

Tote bags are strong and durable. They

Reduce plastic use and therefore
can often last you over a year if you wash
them and take care of them.
plastic pollution

 ES
AG
NT
VA
AD According to the piece, cotton tote bags market was valued
is too water intensive to be at USD 2.40 billion in 2021
disposed of easily once the
and is expected to reach the
product has run its course;
value of USD 3.44 billion by
these bags cannot be placed
2029, at a CAGR of 4.60%
in a compost bin or recycled
quickly. during the forecast period

female of age group ranging

Reduce plastic use 15-64 years is the main
consumer of the handbags
and therefore market, portraying the share
plastic pollution of the female population of
more than 50% in this age
group,
DIFFERENTIATOR
• Straps are the simplest distinction between a
shoulder bag or tote: a shoulder bag normally has
one strap, and a tote bag has two.
• Uses recyclable materials such as old
jeans/pants, shirt, polo to make creative yet
fashionable tote bags.
• We also think of a design which are timely and
relevant today, but still hold our mission to serve
quality products and at the same time aesthetic
and functional.
It has nothing to do
with the brand; its
all about the look
and style
Perfection meets creativity, be
your own stylish of a quality
tote bags
Thank You
Group 4
Members
Adarayan, Mary Jane
Baro, Ashley
Bernardo, Angie
Bolongaita, Kimberly Mae
Burawis, Marie Rose
Caranto, Michelle
Coderez, Angeline
Martin, Ann Michelle
Oclares, Mark Ferdinand
Osa, John Denvier