INTRODUCTION: THE AUTOMOBILE INDUSTRY

The word automotive, which means a self-powered vehicle, is derived from the Greek word
autos which means ‘self’, and the Latin motivus which means ‘of motion’. The word
automotive was given by Elmer Sperry and is credited with its invention. It was first applied
to automobiles in 1898. The automotive sector is basically made of diverse types of
businesses and industries which are engaged in various types of activity like designing,
developing, producing, and marketing a number of automobile vehicles. It is one of the most
profitable and remunerative types of industry in the world. industry. Additionally, companies
in this industry spend most of their earnings on R&D.
One of the primary economic foundations in India is the Automotive Industry. It is a
significant growth engine with strong backward and forward linkages. Several new players
entered the market as a result of economic liberalization and deliberate policy changes during
the previous several years, expanding its capacity and creating a significant amount of jobs.
In the year of 2021 to 2022, the automobile industries produced and launched a total number
of 22.93 million vehicles, which included Passenger Vehicles, Commercial Vehicles, 3
Wheelers, 2 Wheelers, and Quadricycles. Now India is the world's largest tractor
manufacturer, 2nd largest in bus manufacturing, and 3rd largest heavy truck manufacturer.
In 2023 and beyond, fully independent self-driving vehicles will become more common.
According to research, autonomous vehicles improve fuel efficiency by 10%, increase safety,
decrease downtime, increase the range of last-mile deliveries, decrease driver fatigue and
carelessness accidents, and cut CO2 emissions by 42 million metric tonnes annually. Self-
driving technology has been installed by several trucking companies and tested at locations
across the country.

India has become 3rd largest automotive market and is now expected to overtake the US by
2030, as more than $222 was invested in this sector which lead to a rise in the GDP of India
for 7.1% and 8% in exports.
 About The Company

“The Slogan of Mahindra is 'Work hard

and play hard' which implies, life with
complete passion.”
Mahindra & Mahindra Limited (M&M) which is
located in Mumbai and is an Indian multinational
automotive manufacturing corporation. It was
initially named as Mahindra & Mohammed and was
founded in the year 1945 but later on renamed as
Mahindra & Mahindra.
M&M, a subsidiary of the Mahindra Group, is one of India's largest vehicle manufacturers in
terms of output. Its subsidiary Mahindra Tractor Company is the world's largest producer of
tractors by volume.
In 2018, Fortune India 500 ranked it 17th among the top companies in India. Maruti Suzuki
and Tata Motors are its main competitors in the Indian market.
The company ended its joint venture with the a famous company Renault in the year April
2020, but Renault continues to licence and supply critical components like engines and
transmissions to Mahindra & Mahindra.
Mahindra & Mahindra is a subsidiary of the Mahindra Group. The company is a major
manufacturer of sport-utility vehicles, trucks, and agricultural tractors, and it operates in both
domestic and international markets. Vehicles, tractors, implements, and industrial engines are
just some of the products that Mahindra & Mahindra Ltd. produces. The Mahindra Group's
crown jewel, it competes in the international tractor market and the Indian utility vehicle
market. The firm engages in aerospace, aftermarket, agribusiness, automotive, components,
construction equipment, consulting services, defence, energy, farm equipment, finance and
insurance, farm machinery, information technology, industrial equipment, logistics, retail, real
estate, and two-wheeled transportation through its various subsidiaries. All the way from
motorcycles to semitrailers, SUVs to charter buses, the company sells it all. It offers a wide
range of services, such as manufacturing, engineering, customization, and spare part
provision. Consulting services in automotive design, engineering, CAE, and project
management are the company's bread and butter. In addition, it provides concept definitions
for various types of motor vehicles, including bicycles, motorcycles, cars, and trucks. The
company produces a variety of commercial vehicles for both light and heavy use. These
vehicles are tough, dependable, eco-friendly, and efficient. It manufactures diesel engines for
commercial vehicles in India in partnership with Navistar Inc.
The company is divided into the Business Segment and the Secondary Segment. The
following are sub-segments of the Business segment. Cars, auto parts, and automotive
services are all part of the Automotive Sector's bottom line. Tractors, tractor parts, and
ancillary services make up the Farm Equipment Sector. The IT Services include support for
both information technology and telecommunications. Auto and tractor financing, leasing,
 and hire purchase are all included in the Financial Services. Metals and ores are processed
and traded as part of Steel Trading and Processing. Business complex operations, project
management, and new construction are all part of the Infrastructure. A major part of
hospitality is selling timeshares and other vacation properties.
Domestic and international sub-markets make up the Secondary Market. Income from
services rendered in India and sales to Indian residents make up the Domestic division.
Transactions with clients outside of India constitute the Overseas business division.
Indian customers over the years have had huge faith and trust in this brand due to their
excellent performance and low maintenance costs. Currently, the company has been
producing new cars in the SUV segment as it is considered to be the USP and also each
Mahindra new car model surpasses the expectations that Indian buyers have of the brand.
Now its main focus is shifted to producing electric cars which is nowadays a new trend in the
Indian market, and once again high expectations are made from this company in order to
satisfy the demand of the buyers.
One of the most important marketing strategies of Mahindra vehicles is that their price lies in
the mid-range which is quite affordable by the buyers, which results in a significant market
share and the company enjoys strong brand loyalty among the customers.

MAHINDRA CARS MONTHLY SALES FIGURES:-

In Feb 2023, the total sales figure of Mahindra cars was 30221 units. This included sales of
Bolero Neo (9782), Scorpio Classic (6950), Thar (5004), XUV700 7-Seater (4505), XUV300
(3809), and Marazzo (171).
Mahindra Bolero Neo was the best-selling Mahindra car in India in Feb 2023. Compare
model-wise monthly sales figures for all Mahindra cars.
Model Name Sept 2022 Oct 2022 Nov 2022 Dec 2022 Jan 2023 Feb 2023
Marazzo 162 213 201 171 164 171
Scorpio 9536 7438 6455 7003 8715 6950
Classic
Thar 4249 3666 3987 3374 4410 5004
XUV 300 6080 6282 5903 4850 5390 3809
E-Verito - 0 28 0 0 0
Bolero Neo 8108 8772 7984 7311 8574 9782
XUV700 6063 5815 5701 5623 5787 4505
 SCOPE OF IMPROVEMENT

There are several areas where the Automobile industry can improve:

1. Environmental Sustainability: One of the biggest challenges facing the automobile

industry is reducing its environmental impact. The industry needs to focus on reducing
emissions, increasing fuel efficiency, and developing sustainable and renewable energy
sources.
2. Safety: Despite advances in safety technology, there are still improvements that can be
made to reduce accidents and fatalities. The industry can focus on developing new safety
features, improving driver training programs, and implementing more effective safety
regulations.
3. Supply Chain Efficiency: The automobile industry can benefit from improving its supply
chain efficiency by reducing costs, improving quality, and increasing the speed of production.
This can be achieved through better collaboration between suppliers and manufacturers,
improved logistics, and the implementation of more advanced manufacturing techniques.
4. Diversity and Inclusion: The automobile industry can work on improving diversity and
inclusion in the workplace. This includes increasing the representation of women and
minorities in leadership roles, as well as creating a more inclusive culture where everyone
feels valued and supported
5. Customer Experience: The automobile industry can improve the customer experience by
focusing on customer needs and preferences. This includes creating more personalized
experiences, offering more transparent pricing, and improving after-sales service.
6. Digital Transformation: As technology continues to disrupt the automobile industry,
companies need to embrace digital transformation to stay competitive. This includes adopting
new technologies such as artificial intelligence and blockchain, as well as investing in new
business models such as mobility as a service.
7. Innovation: The automobile industry can continue to drive innovation by investing in
research and development. This includes exploring new materials, developing new
technologies, and collaborating with other industries to develop new products and services.
8. Regulation and Policy: The automobile industry can work with governments and
policymakers to create a more supportive regulatory environment. This includes advocating
for policies that support sustainable development, reducing trade barriers, and creating a level
playing field for all companies.
In summary, the automobile industry has many areas where it can focus on improvement. By
continuing to innovate and improve in these areas, the industry can stay competitive and
drive growth and progress in the global economy.

CHALLENGES FACED BY MAHINDRA

Mahindra & Mahindra is a diversified Indian conglomerate that operates in various sectors
such as automotive, aerospace, agribusiness, hospitality, and financial services. Some of the
key challenges faced by Mahindra include:

1. Intense competition: Mahindra faces intense competition in various sectors from

both domestic and international players. In the automotive sector, for example,
Mahindra competes with companies like Maruti Suzuki, Hyundai, and Tata Motors.
2. Economic slowdown: Economic slowdowns can impact Mahindra's various
businesses and reduce demand for its products and services.
3. Technological advancements: The rapid pace of technological advancements can
pose challenges for Mahindra to keep up with changing consumer preferences and
maintain its competitive edge.
4. Regulatory changes: Changes in government policies, regulations, and tax laws can
impact Mahindra's various businesses, and the company may have to adjust its
strategies to comply with new rules.
5. Supply chain disruptions: The COVID-19 pandemic has highlighted the risks
associated with global supply chains. Supply chain disruptions due to factors such as
natural disasters, geopolitical tensions, or pandemics can impact Mahindra's
operations and profitability.
6. Sustainability and environmental concerns: Mahindra has set ambitious targets to
reduce its carbon footprint and promote sustainability. However, achieving these
targets can be challenging and requires significant investments in research and
development.

Overall, Mahindra needs to stay agile and adapt to the rapidly changing business environment
to continue its growth trajectory and maintain its leadership position in various sectors.
 SUSTAINABILITY PRACTICES
There is a growing consensus that the social and environmental problems at hand are so
intricately intertwined and multifaceted that the only viable answer is for collaboration
between the government, non-profit organisations, and private corporations. In order to
investigate and evaluate the current state of affairs, this study made an effort to investigate
the environmentally friendly and socially responsible measures conducted by Mahindra
Limited, which is one of the most well-known firms in the automotive sector.It was possible
to view some of its most important green efforts, which are listed below:
Issues of Critical Importance to the Environment
Mahindra collaborates with both its internal and external stakeholders in order to identify
critical environmental concerns that are of the utmost significance to both their stakeholders
and their enterprises. After this, they are compared to other companies in the industry, and the
final materiality matrix is created by mapping, prioritising, preparing, and validating the
many issues.
They use materiality topics as a strategic business tool to identify and manage risks,
opportunities, and megatrends, in addition to reporting on sustainability. Throughout the
assessment, the following subjects were identified as having a significant impact on all of the
relevant stakeholders:

CARBON EMISSIONS MANAGEMENTMahindra possesses a comprehensive comprehension of climate

change and places an emphasis on long-term actions that have a favourable impact on the
environment. The corporation has set a goal to become carbon neutral by the year 2040 and is making
significant progress towards this goal by cutting carbon emissions across all of its production
processes.

INVESTMENT IN ENVIRONMENTAL MANAGEMENTMahindra Vacations is the first

hospitality firm in India to sign both the RE100 (Renewable Energy) and EP100 (Energy
Productivity) pledges. This reflects the company's commitment to environmental management. The
corporation has committed to using only energy derived from renewable sources by the year 2050 and
doubling its energy productivity by the year 2030. It has also agreed to participate in the EP100
cooling challenge, for which it will analyse the effectiveness of existing air conditioning equipment
and create alternatives that minimise energy use.

EMPLOYEE CAPABILITY BUILDING

The capability of employees not only impacts the performance of a company at the present time but
also the rate at which a company can adapt to meet the requirements of the future. As a result,
capability building at Mahindra refers to a methodical approach to growth that incorporates both
knowledge and skills in order to produce future leaders. This strategy places a primary emphasis on
mapping employees' competencies and improving their mindsets, abilities, and behaviours.

The phrase "Abundant Learning Opportunities" is included in the Employee Value Proposition of
Mahindra, and the company's subsidiaries all participate in ongoing learning and development
activities.

POSH AWARENESS SESSION

They held a mandatory workshop on the prevention of sexual harassment in the workplace with a
subject matter expert with the purpose of redressing complaints, preventing sexual harassment, and
prohibiting it.

HUMAN RIGHTS AWARENESS TRAINING

Education in human rights fosters ideals, ideas, and attitudes that urge all individuals to respect their
own rights as well as the rights of others, not only in the workplace but also in day-to-day life. We
held a Compliance Workshop on Human Rights to raise awareness on current concerns and to educate
participants on how to avoid violating human rights.

SUSTAINABILITY CAPACITY BUILDING

The employees of Mahindra receive a significant amount of investment from the company in order to
increase their knowledge of sustainability-related themes such as reporting and disclosures, waste
management, carbon neutrality, energy, water, and waste efficiency, and green buildings. More than
eighty percent of their staff has received training in environmentally responsible business practises.

DAKSH

Designed specifically for the company's business and collection leaders, who play a crucial part in
the accomplishment of goals. This capability building program's end goal is to improve the
performance of frontline workers.

Divisional Managers (DMs) participate in a Train the Trainer programme that provides them with all
of the knowledge, standard operating procedures, and competency they need in order to teach their
team of Business and Collection Executives (BEs and CEs). Classroom-style training has been
provided by directors of marketing to 87% of area managers and 75% of executives.

SAMARTH

A capability development programme that focuses on instilling and sustaining the first-time-right
work standards to give customer happiness at every touch point. This programme is designed
specifically for our branch accountants and is implemented throughout all of our branches. This
programme has been participated in by 372 staff members who all have a minimum of two years of
experience. On the basis of their knowledge and experience, twenty-five small and medium-sized
enterprises (SMEs) from all around India have been chosen to build the functional content internal.
FOSTERING INCLUSIVE GROWTH MANAGEMENT APPROACH

The expansion of a community is directly proportional to the prosperity of an individual company.

Activated communities bring about an environment that is beneficial to everyone's health and
prosperity as a whole.

With this goal in mind, every company and subsidiary of Mahindra works towards the development of
communities that are both healthy and capable of supporting themselves. Companies and subsidiaries
owned by Mahindra Group, driven by the objective of making a positive effect, look beyond
philanthropy and concentrate on creating inclusive growth that contributes to the advancement of
community development.

In every region of India, each of their companies is working on a variety of community development
projects that are entirely original. By their combined efforts over the course of many years, the
companies that make up the Mahindra Group have improved the lives of thousands upon thousands of
people all over the world.

2.5 million individuals were helped by the relief efforts provided by the Tech Mahindra Foundation
during COVID-19.

Mahindra EPC Irrigation Ltd delivered 6,000 masks and 2,500 sanitizer bottles at the Chunchale
Gharku site.

With the Tech Mahindra Foundation's SMART Centres, a total of 16,715 students received training in
F22.

The Water Rejuvenation Project that Mahindra Vacations & Resorts is working on would be beneficial
to 3,000 villages.

CONVERTED 3 MUNICIPAL GARDENS

People like the architecture and plants and flowers in the Shivaji Garden, which is near the Gateway
of India. It was completely redone by the Mahindra Group at a cost of Rs. 6 Lakhs. It now has new
lawns, flowers, and paths for people to walk on. A place where bad people used to hang out has been
combined with the garden to stop it from being used again. Every effort has been made to keep the
garden in great shape, and there are set hours for visitors to help with maintenance. The Mahindra
Group spent Rs. 1 Lakh to fix up the Traffic Island Garden, which is across from the Regal Cinema.
The fountain was brought back to its former glory by adding new lamp posts and different plants. The
garden provides visual relief in this crowded and traffic congested circle. The third garden is located \
sat the junction of Madame Cama Road, to the south of Oval Maidan. The group built this brand-new
garden from scratch at a cost of Rs. 1.5 Lakhs.

DISASTER RELIEF

The Mahindra Foundation was set up with a specific goal in mind: to help poor and needy people get
medical care. Patients with cancer, heart problems, and burns have all been helped by the foundation.
It has also been very active during national disasters and calamities, helping to raise money and get
people to help. The foundation also helps professors, other professionals, and athletes by giving them
money to go to workshops and conferences abroad. The Mahindra Group has always done a lot to
help when India has had a big disaster. Whether it was the tsunami or the Gujarat earthquake, the
Mahindra family has always come together to help, either by giving money or by sending vehicles,
materials, or people to help.
MAHINDRA PRIDE SCHOOLS

It has decided to start two schools for SC/ST youth called Mahindra Pride schools. Since the first
Pride school opened, more than 2,000 students have found jobs with starting salaries of Rs. 9000.