Consumer perception towards mahindra tractor model

Questionnaire

1. Name: -
2. Age:-
3. Gender:-
4. Occupation: -
5. What kind of Agriculture Business are you into?

6. What Kind of Tractor are you using?

◦ Min Tractor
◦ Compact Tractor
◦ High End Tractor

7. What elements do you think are most important when you are buying a tractor?
◦ Brand
◦ Price
◦ Product Quality
◦ After Sale Service
◦ Maintenance Cost
◦ Save fuel
◦ Safety and reliability
◦ Design
◦ Other

8. Which brand tractor you are using?

◦ Mahindra
◦ Swaraj
◦ Massey
◦ Farmtrac
◦ John deere
◦ Other -

9. Do you ever use mahindra tractor?

◦ Yes
◦ No

10. Which model of mahindra you have used or own?

◦ 275
◦ 475
◦ 265
◦ 215 yuvraj
◦ Arjun novo 4wd
◦ 575 nst/bp
◦ 415

11. What is the best thing you love about your mahindra tractor model
◦ Power
◦ Millage
◦ Driving experience
◦ Service
◦ Durability

12. How do you know about Mahindra Tractor?

◦ Official website of mahindra tractor
◦ Recommended by friends/family/Experts
◦ Television programmes
◦ Mahindra tractor promotion materials
◦ Magazine and newspaper
◦ Mahindra tractor Authorised Dealer
◦ Others -

13. which is the most selling tractor brand in your area and why?

◦ Mahindra
◦ Swaraj
◦ Massey
◦ Farmtrac
◦ John deere
◦ Other -

14. What specification/feature do you feel really great in Mahindra Tractor?

◦ Engine
◦ Oil Immersed Brake
◦ Roll Over Protection
◦ Power Steering 4 Wheel drive
◦ Compact Design
◦ Ergonomic Seating with Arm rest
◦ Quick Change over - 2W/4W Drive

15. What are the defects of Mahindra Tractor according to your point of view?
◦ Bad looking
◦ Hard to control
◦ Bad quality
◦ Obscure brand
◦ High oil consumption
◦ High price
◦ Poor Technology
◦ Poor Service
◦ Others -

16. How would you rate the overall value of the product?
◦1
◦2
◦3
◦4
◦5

17. If you want to suggest or buy new tractor which brand you choose and why?
 ◦ Mahindra
◦ Swaraj
◦ Massey
◦ Farmtrac
◦ John deere
◦ Other -

18. Suggestions for mahindra tractor?