SEMESTER II SESSION 2022/2023

ENTREPRENEURSHP (UTU3012)

BUSINESS PLAN REPORT

PUAN NORASIKIN BINTI SALIKIN

NO. NAME MATRIC NUMBER

1. FARAH IWANI BINTI AZALI 1200365
2. NURUL NAJWA BINTI AZHAR 1200366
3. SAFIAH AINI BINTI ZAIMI 1200368
4. NURUL IZZAH BINTI JAMIAN 1200369
5. NUR ALIA HASANAH BINTI AHMAD 1200411
6. NURUL HUDA BINTI AHMAD MAWARDI 1200428
7. NURUL SYAHINDAH BINTI SHUHAILI 1200433
8. SITI NURHIDAYAH BINTI HADAS@HADIS 1200468

SUBMISSION DATE: 18 JUNE 2023

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TABLE OF CONTENTS

EXECUTIVE SUMMARY ….......................................................................................3

1.0 COMPANY DESCRIPTION AND MANAGEMENT TEAM..............................4
1.1 Organization Background
1.2 Administrative Plan
1.3 Team Members
1.4 Organizational Structure
1.5 Schedule of Tasks and Responsibilities
2.0 MARKET AND COMPETITOR ANALYSIS.....................................................12
2.1 SWOT Analysis
2.2 List of Competitors
3.0 BUSINESS MODEL CANVAS (BMC)..............................................................15
4.0 MARKETING STRATEGIES.............................................................................21
4.1 Product Describtions
4.2 Pricing Strategies
4.3 Place (Distribution)
4.4 Promotion
5.0 OPERATIONAL PLAN.......................................................................................26
5.1 Material Requirements
5.2 Machine and Equipment
5.3 Operation Hours
5.4 Process of Nomzcrunch

6.0 FINANCIAL PLAN.............................................................................................29

6.1 Cash Flow Statement
6.2 Cash Flow Projection
6.3 Project Income Statement
6.4 Balance sheet

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EXECUTIVE SUMMARY
Delicious Malaysian treats called "kerepek" are offered by our company Nomzcrunch
Enterprise. The major goals are to establish ourselves as Nilai's primary distributor of snacks
and as a resource for other USIM business owners in the same industry. We created this
business because there was a shortage of variation in the snack's package sizes and because
USIM and Nilai's demand for it was constantly growing. The business intends to sell a range
of snacks in 2 packaging sizes for a reasonable price.

Our business will be situated in a residential neighbourhood in Taman Desa Anggerik.

Our target market which are the residents that live nearby our business location especially the
USIM students will be interested in our business. There is now little competition in this space
for Nomzcrunch Enterprise in the same category. After that, we intend to reach out to the other
neighbourhood's residents in order to fully capitalise on our company location.

Nurul Huda binti Ahmad Mawardi, our Leader, will be in charge of the seven days a
week operation of Nomzcrunch Enterprise. For the purpose of managing the distribution and
packing of the snacks into the suggested package sizes, the company will have two trustworthy
distributors on hand. In addition to hiring a logistic team to transport the products, we also want
to hire a marketer to maximise promotional efforts and approach each and every potential buyer.
Future plans include the hiring of an editor and a finance manager.

This essay will explain Nilai's need for a company like this and how likely it is that it
will succeed. It will act as a road map, charting the course for additional planning and the
implementation procedure. For the overall start-up cost of RM300.00, RM200.00 in funding is
anticipated. In order to take advantage of the remaining weeks of the university semester, this
financing will help ensure that the business is launched on schedule. The business's cash flow
will be used for financing repayment on a planned basis.

Based on the past sales of our rivals, RM400.00 in sales are anticipated per week. Our
pricing approach will be determined by our goals of obtaining a decent profit and ensuring that
customers continue to seek snacks from us in the future. The focus will be on providing
courteous service that not only meets but also exceeds the needs of the clients.

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1.0 COMPANY DESCRIPTION AND MANAGEMENT TEAM

1.1 Organization Background

a) Name of the Organization: Nomzcrunch Enterprise

b) Business Address: PT5664, Jalan BBN 9/2D, Taman Desa Anggerik, 71800 Nilai,
Negeri Sembilan.
c) Website/e-mail address: a.ryuryumiya.nh@gmail.com
d) Telephone Number: 010-3359592
e) Main Activities: Establishing ourselves as Nilai’s primary distributor of snacks and
as a resource for other USIM business owners in the same industry.
f) Date of Registration: 19th of April 2023.

1.2 Administrative Plan

Vision: To become a successful primary distributor of snacks in Nilai and a resource for
other business owner within the same industry.

Mission:

1) To sourcing locally.
Through inventive, high-quality snacks that satisfy local tastes and provide value to
our customers, we try to make people's lives happier.
2) Supporting local economy
We are dedicated to supporting regional economies by utilising locally produced
snacks.
3) To become a successful snack provider
To establish ourselves as the leading provider of a broad selection of delicious snack
alternatives.
4) To keep improving
To constantly improve in the face of change in order to maintain a quality level in
marketing and management.

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Logo description:

Our logo used potato chips as the main visual to give an identity for Nomzcrunch as a snack
provider for people in Nilai especially USIM students. We also initiated a warm toned colour
pallet for our logo to attract and give impactful impression to our customers. The motto ‘snack
for everyone, every time and everywhere’ also complimented the logo as well as company’s
identity flawlessly.

1.3 Team members

For this subject, we decided to launch our first product that called “Nomzcrunch” and
start selling our “kerepek” in Mei 2023. One of our member groups, Nurul Huda who is the
founder for Nomzcrunch. Our business is named partnership business of eight members. The
main target of our business is focused on the students at Malaysian Islamic Science University
(USIM). the reason we choose to sell “kerepek” is because “kerepek” are very famous among
the community in Malaysia. so, it found a place in the hearts of the community and received a
very high response. The estimated price we set for the sale of chips is not so expensive and not
so cheap, the price is affordable. Besides, chips are easy to carry around and can be used as a
crunchy snack when you are hungry.

In Malaysia, there are different types of “kerepek”, and their names are also different.
We made a survey to determine the type of “kerepek” we will sell. We also make testimonials
to taste which “kerepek” people like the most and are delicious to eat. We want buyers to be
satisfied with the “kerepek” they buy, because it is our responsibility to give them the best so
that they don't regret the choice they made.

However, we found that it was quite difficult for us to get a supplier. But we can
overcome the problem, one of our group members has a contact who sells “kerepek” in bulk.
That is one of our weaknesses in running this business, and we will face other problems as well.
We will try our best to overcome our weaknesses while seizing the opportunities as much as

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we can to make our business run smoothly. Therefore, it is very important for us to divide our
role for each member to make sure our business is more orderly and efficiently.

In this organization, the position of general manager will be held by Nurul Huda Binti
Ahmad Mawardi. While the other members will have the positions as the manager in each
spesific department. The position of financial manager will be held by Farah Iwani Binti Azali,
Nur Alia Hasanah as a marketing manager, Nurul Izzah Binti Jamian as an editor. We also put
two persons will incharge at department of logistic. They are Nurul Najwa Binti Azhar and
Safiah Aini Binti Zaimi. Last but not least, Siti Nurhidayah Binti Hadas@Hadis and Nurul
Syahindah Binti Shuhaili as a distributor.

• Name: Nurul Huda binti Ahmad Mawardi

• Email: a.ryuyumiya.nh@gmail.com
• Telephone Number: 010-3359592
• Academic Qualifications: Degree in Education
• Skills: Management, Organization, Marketing
• Experience: Consultant, Reseller & Promoter
• Position: General Manager

• Name: Nurul Syahindah binti Shuhaili

• Email: syahindahshuhaili@gmail.com
• Telephone Number: 011-10732701
• Academic Qualifications: Degree in Education
• Skills: Management, Marketing and Sales
• Experience: Reseller and Promoter
• Position: Distributor

• Name: Siti Nurhidayah Binti Hadas@Hadis

• Email: hidayahhadis142@gmail.com
• Telephone Number: 011-58502809
• Academic Qualifications: Degree in Education

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• Skills: Interpersonal Communication, Sales, and Marketing
• Experience: Joined Offline business and Management
• Position: Distributor

• Name: Nurul Izzah binti Jamian

• Email: nurulizzah3jamian@gmail.com
• Telephone Number: 019-3178368
• Academic Qualifications: Degree in Education
• Skills: Sales and Marketing
• Experience: Have participated in online sales and offline
• Position: Editor

• Name: Nur Alia Hasanah Binti Ahmad

• Email: hasanahalia520@gmail.com
• Telephone Number: 010-5615871
• Academic Qualifications: Degree in Education
• Skills: Copywriting, Graphic design
• Experience: Business admin, Graphic designer
• Position: Marketing Manager

• Name: Safiah Aini Binti Zaimi

• Email: jennierose709@gmail.com
• Telephone Number: 017-9438162
• Academic Qualifications: Degree in Education
• Skills: Creative thinking, Problem solving
• Experience: Promoter
• Position: Logistic

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 • Name: Nurul Najwa binti Azhar
• Email: najwaazhar01@gmail.com
• Telephone Number: 011-69691865
• Academic Qualifications: Degree in Education
• Skills: Creativity
• Experience: Sales
• Position: Logistic

• Name: Farah Iwani Binti Azali

• Email: farahiwaniazali@gmail.com
• Telephone Number: 017-4219902
• Academic Qualifications: Degree in Education
• Skills: Brainstormer
• Experience: Promoter
• Position: Financial Manager

1.4 Organizational Structure

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1.5 Schedule of Tasks and Responsibilities

Position Tasks & Responsibilities

General Manager 1. To plan, implement and control the overall

management of the business.
2. To plan and monitor the strategic progress of the
business
3. To identify and solve problems effectively.
Distributor 1. To supply and buy products from supplier.
2. To transfer and transport products from suppliers to
storage areas.
3. To classify or organize products according to their type,
size, and quality.
4. To sell products to customers.
Marketing Manager 1. To planning a marketing strategy.
2. Be innovative in delivering business models, branding,
and marketing approaches.
3. To carry out promotional and advertising activities
continuously to expand product sales.
Logistic 1. To deliver the product to the customer’s home or
destination.

Financial Manager 1. To estimate costs and prepare budgets.

2. To record the flow of money in and out.
Editor 1. To create posters for publication and promotion.
2. To read content and correct spelling, punctuation, and
grammatical errors.
2. To verify facts cited in material for publication.

General Manager
General manager is responsible for planning, implementing and controling the overall
management of the business, including generating revenue and controlling costs. This
position held by Nurul Huda Binti Ahmad Mawardi. In our business, the task and
responsibilities of general manager are planning and monitor the strategic progress of the

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business. Besides, the general manager identifies and solve problems effectively. In general,
the general manager plays an important and leading role in business.

Distributor

In general, distributor supply and purchase products from suppliers. In our business, it
is held by Siti Nur Hidayah Binti Hadas@Hadis and Syahindah binti Shuhaili. Their
responsibilities and duties are to transfer and transport products from the supplier to the storage
area. In addition, suppliers also classify or sort products according to type, size and quality and
sell products to customers. Distributors also play an important role in maintaining the quality
of goods stored and sold to customers.

Marketing Manager

Everybody knows, these days, we're exposed to social media. As a marketing manager,
one must plan a marketing strategy. Nur Alia Hasanah Binti Ahmad who holds the position. In
addition to planning, she also must think of something to increase the sales of the product from
time to time. To increase sales, Alia must do promotional and advertising activities
continuously whether online or offline. It's about giving people a look at the products that we
sell, and at the same time being innovative in delivering business models, branding, and
marketing approaches.

Logistic
Logistic is known as the process of planning and carrying out the efficient
transportation and storage of products from point of origin to point of consumption. The person
that charges for this position is Nurul Najwa binti Azhar and Safiah Aini binti Zaimi. They will
take responsible for delivery the product that customer’s order to theirs home or destination.

Financial Manager

The job of a financial manager is not an easy position. As a financial manager, she
should look and estimate the expenses and prepare a budget before starting a business. This
task was given to Farah Iwani bt Azali. We believe that she can do and hold this position well.

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In addition, Farah will also have to record all the cash flows, regardless of whether it comes in
or out. This position is one of the most important positions in any business.

Editor
An editor is the person in charge of the editing aspects of a magazine, newspaper, or
something else. Nurul Izzah binti Jamian has this position in our company. Her job is to read
text and check and repair spelling, punctuation, and grammatical issues before we publish it to
the public. She will also verify the facts cited in material for publication. Overall, the editor's
role is important too to ensure that the information presented in the content is error-free.

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2.0 MARKET AND COMPETITOR ANALYSIS

2.1 SWOT Analysis

Successful entrepreneurs always have a strong reason or mission for becoming an entrepreneur.
They build market analysis in the business to learn and avoid something bad happening. They
know about something related to strengths, weaknesses, opportunities and threats named
SWOT. SWOT analysis is a framework for identifying and analyzing an organization to
increase awareness of the factors that go into making a business decision or establishing a
business strategy.

2.1.1 Strengths

Nomzcrunch is the brand of our “kerepek” products and there are some strengths that we have.
One of our strengths is our “kerepek” products are available with variety types of “kerepek”
and flavours such as kerepek ubi, bika kari, maruku opah and so on. We also provide packaging
with zip-lock features with low-cost prices options. It is easier for the customers to make a
choice according to the specified budget. Moreover, as one of our target markets is the students'
circle and students also like to spend money to buy the cheapest food, we sell our “kerepek” at
student-friendly prices which are under RM4.00 per pack which is very suitable with the budget
of our customers. They will not regret buying our Nomzcrunch “kerepek”, because it is worth
buying because we provide more filling quantity in the package compared to other competitors.
Our “kerepek” are conveniently available and ready stock. Furthermore, our “kerepek” are also
suitable for the elder people to eat because it is not too hard to munch. Our “kerepek” is also
guaranteed halal and clean as it does not contain prohibited substances. We also provide cash
on delivery as low as RM1 and shipping. Not just that, we also use flexible payment method
which is pay by cash and online payment through QR Code and online transfer.

2.1.2 Weaknesses

When there are strengths, there are also weaknesses exist. Our “kerepek” business also has its
own weaknesses. One of our weaknesses is we a new business venture so our brand is not well-
know among our target markets. Next, as we only provide two sizes of packaging which are
small and medium sizes these have cause some of our “kerepek” only have medium size
available. This is because it is difficult to fill in some of the “kerepek” in the small packaging.
We also sell our “kerepek” depends on plastic size not the weight of the “kerepek”. So, our

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“kerepek” product are unfixed shape, size and weight. Moreover, even though our “kerepek”
are crispy and not stale, some of them are easily crushed so that we need to handle them with
extra careful. Furthermore, we have limited capital and we do not have any sponsorship and
every one in our group is full-time students. So, we do not have much capital as our modal.
Thus, all of the weaknesses affect us to carried out our business but it teaches us to become a
success and brilliant businessperson who can handle the business whatever happens to us and
face it bravely.

2.1.3 Opportunities

As a newly established brand, Nomzcrunch has some opportunities to grow. One of them is we
can build our brand awareness. We have the opportunity to do publications on social media and
build online engagement with our brand. Apart from this, we can reach wider audience of
customers through the online ordering that we offer to family and friends all over Malaysia.
Along with that, we are introducing new menu items which are not available from other
competitors. We also have the chance to collab with local businesses such as RBB Entreprise
which become our supplier for our product. With these opportunities, we can make our brand
not only known to USIM students but also to our friends from different universities.

2.1.4 Threats

As a new venture of a small business, our biggest threat is the area's big brands. In the
neighborhood, there are several well-known and well-established brands such as NZ Crunchies
and Aductive. As a result, finding customers is quite challenging because our brand,
Nomzcrunch “kerepek” is not always the main choice of some customers. Our stocks also do
not have much because we are not mass-produced like those big brands and we are having
limited capital.. Along with that, our Nomzcrunch “kerepek” is also lack of trust from
customers as we are not well-known new brand. As well as that, we are having competition
taking customers with our friends from other groups who also doing the business assignment
at the same time. There an even few of them who is also selling “kerepek” such as Kerepek
Laziz brand. The competition taking customers occurs as we are sharing target market circle
which is USIM student. In additional, we also facing changing customer preferences as some
of the customers want some type of “kerepek” that is not on our menu. Of certainly, one day,
our Nomzcrunch “kerepek” will be a thriving business. However, given the existing conditions,
getting to that point will be extremely difficult.

2.2 List of Competitors:

NO. Name of Strengths Weaknesses Opportunities Threats

Competitors
1 NZ Crunchies - variety of - concentrated - Offering - Competitors
unique flavours on "popia” skin online order introducing
of "popia” skin solely better or

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 - Increase improved
- variety of - less choice of review products
packaging such menu in terms
as bottle of type of chips - Grow local - Disruptive
edition, and brand new
ponch edition. - expensive competitors
price for student - Reach wider
- fulfilling the which is audience - Competition
demand and RM18.00 per taking
gaining pack. - Run special customers
customer trust offers
through their - Intense
products across - Expand competition
Malaysia, location from similar
Singapore, industry
Brunei, and - Dropship players
Saudi Arabia. service

- Mass
production

2 Aducktive - variety of - concentrated - Offering - Competitors

unique flavours on cornflakes online order introducing
of cornflakes solely better or
- Increase improved
- variety of - less choice of review products
packaging such menu in terms
as bottle of type of chips - Grow local - Disruptive
edition. brand new
- expensive competitors
- fulfilling the price for student - Reach wider
demand and which is audience - Competition
gaining RM15.00 per taking
customer trust pack. - Run special customers
through their offers
products across - Intense
Malaysia - Expand competition
location from similar
- Mass industry
production - Dropship players
service

3 Kerepek Laziz - various - concentrated - Offering - Competition

flavours of on sweet potato online order taking
sweet potato “kerepek” customers
“kerepek” solely - Supplier from
(original, spicy, grow local - Intense
black pepper, brand competition
cheese) from similar

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 - reasonable - less choice of - Homemade industry
price menu in terms “kerepek” players
of “kerepek”
- variety of - Reach wider
sizes available audience
(100 grams,
200grams and
500 grams)

- gram fixed
each of package

3.0 BUSINESS MODEL CANVAS

Key Value proposition Customer Customer

Key activities - Affordable price relationships segment
partnership - key activity for student - Personal - Customer
- Product type: production - Variety types of Assistance of all ages
supplier - Procurement snacks and - Pick-up and (Public)
- Quality control packaging size delivery - Focused on
- Online order - Brand students
- Flexible delivery awareness - People who
- Effective payment - Promotions enjoy snacks
method
- Long-lasting
Key snacks and not Marketing
resources easily stale channel
- Physical - Owned Direct
- Human - Social media
- Financial such as
WhatsApp and
Instagram
- Social
Network

Cost Structure Revenue Streams

- made up of fixed and variable costs
- fixed cost: packaging plastics and
also brand stickers
- variable cost: the big bulk kerepek of
from many suppliers
- the most expensive cost is our
financial resource
- our key activity is production
- Revenue stream type: goods
- the value our customers really
willing to pay
- the sales revenue is given a specific
brand name called Nomzcrunch

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 - The resulting cost structure for
Nomzcrunch is a Low-Cost
Structure

The Business Model Canvas is a strategic management tool that allows us to visualize and
evaluate our business concept or idea. It's a one-page document with nine boxes representing
various fundamental elements of a business. It also allows us to define these various
components on a single page. The business model canvas was created by Alex Osterwalder and
Yves Pigneur and published in their book ‘Business Model Generation’ as a visual framework
for planning, developing, and testing an organization's business models. As we know, there are
nine basic blocks that had in the business model canvas and they are customer segments,
customer relationships, channels, revenue streams, key activities, key resources, key
partnership, cost structure and value proposition.

Infrastructure

3.1 Key Partnership

A business partnership is formed when two commercial entities form an alliance, which may
be a very loose relationship in which both entities retain their independence and are free to
form additional partnerships, or an exclusive contract in which the two companies are limited
to only that one relationship. In our business, we have been partnership with local sellers. The
main reason why we choose to partner with local businesses because our products are mostly
local and easily accessible. In addition to being able to support local products, we can also help
increase income for local sellers. With that, we have created buyer-supplier relationship. As a
result, we will gain the trust of product suppliers in allowing us to continue purchasing various
types of their “kerepek” from their stores. So, this type of partnership is important to our
business as a key source of entry for our products and at the same time, it can help to reduce
risks and acquire resources.

3.2 Key Activities

The key activities of every company are different depending on the organization's Business
Model. Key activities came from many types such as research and development, production,

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marketing and lastly sales and customer service. For our company, we are more focused on
marketing, advertising, branding, procurement and quality control. In marketing process, we
are having communication with target customer by using survey to know what the types of
kerepek that they love, and we can produce the best kerepek to them.

Meanwhile for advertising, we advertised our products first, so that people were aware of their
existence before starting this business. Following the launch of this product, we will conduct
weekly advertising to keep customers informed of product stock updates and make ordering
our products easier. Our branding name is Nomzcrunch, and it is unique because we do not
copy the branding of another product. The name of our product is inspired by the sound of
eating chips.

Next, in procurement we got the products we sell from local suppliers. We choose suppliers
that produce products that are safe for customers. After that, we store our chips back from the
supplier to do the next process which is the packaging process and so on. Finally, the other type
of our key activities is quality control, which involves selecting high-quality product packages.
For example, we buy zipper standing plastic bags to keep our “kerepek” from getting stale.

3.3 Key Resources

Physical, human, and financial resources are examples of key resources. These three resources
are critical for any business, including ours, "Nomzcrunch." The main resource that we require
is money as a source of finance, where we must spend some money among our groupmates to
be used as capital for the expenditure of our product, which is "kerepek." We have collected
RM30 per person as a precautionary measure to avoid running out of funds. Aside from
financial resources, one of the most important in our business is physical resources because
without them, our products will not reach the customers, which is the car as a vehicle for
delivering our "kerepek." The next physical resource is the energy of groupmates, which is
used during the packaging of our products, where we sit together to complete the process. Our
final key resource is concerned with human resources. This resource requires ideas from our
groupmates on how to best manage this "Nomzcruch" business. We are not concerned because
each of us has prior experience managing businesses, including roles as promoters, sellers,
marketers, and so on. So, with that experience, we can learn how to conduct business
effectively with one another.

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Offering

3.4 Value propositions

Value Proposition is a framework that is able to help in presenting a product or service

in light of the demands and values of the client. Besides, value proposition canvas shows
visually how your company's product or service interacts with the requirements and
expectations of your target market. If done well, it shows how what you are selling fits with
why consumers buy it. For our company Nomzcrunch, the snacks were sold in an affordable
price for students. Then, it also was selling in variety types of snacks and packaging sizes.
Other than that, we also have a flexible delivery meaning all the couriers used are available in
other states make it easy for our customer to receive it. We also providing an effective payment
method which the consumers free to choose either cash on delivery or through online banking.
Last but not least, our company ensure that our products are long lasting and type of snacks
that do not go bad quickly.

Customers

3.5 Customer Relationship

Customer relationships refer to relationships with customer segments that are embodied
by commercial organizations. The primary objective may be to acquire and retain customers
and increase sales such as for upsell purposes. In business, we use Personal Assistance services.
It refers to direct interaction with customers, face-to-face interaction. Direct interaction by
aiding or support during the transaction process and after making a purchase. It happens during
product pickup and delivery. In addition to direct face-to-face interaction, it includes interacting
through phone calls, messages, and social media (WhatsApp and Instagram). We also attach
great importance to brand awareness; we produce products that suit customers by producing
products such as “Kerepek” with various tastes for consumers. Because every customer has a
different and unique taste for them, and we are concerned about the wishes of the customer.
Therefore, customers are a priority for all traders and sellers.

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3.6 Customer Segments

Customer Segment are known as the various groups of people or organisations that your
business and enterprise aiming to reach and serve. As we know, customer segment is the most
important part of business model canvas because customers are the first factor and priority of
the successful business. For Nomzcrunch, we aim the group of consumers based on where our
“kerepek” will be marketed. Therefore, we decided to aim the customers of all ages since we
all live in the public area. Then, we also focused on students since our neighbourhood
surrounded by major students who study in USIM. Lastly, we targeted people who enjoy snacks
especially “kerepek” like our family members or old friends who lives faraway and study also
working at other institutions, universities or states.

3.7 Marketing Channels

Marketing channels connect manufacturers and companies with potential customers in

reaching their target audience. It also helps manage sales and develop effective strategies by
building connections between manufacturers and potential customers. Marketing channels in
our business, we have Direct channels by using social media and social networks such as,
Whatsapp and Instagram. Customers can connect directly with us through this application. In
Whatsapp we make announcements and advertisements about “Nomzcrunch” products. We
display the types of "kerepek” sold along with prices, Instagram accounts and phone numbers
to contact. This Marketing Channel makes it easier for us because it does not involve costs and
will make it easier for customers and sellers to deal with each other. This is because customers
use WhatsApp and Instagram a lot these days.

Finances

3.8 Cost Structure

The term Cost Structure describes the different categories of expenses that a business
owner or entrepreneur faces, and it is often made up of both fixed and variable costs. Fixed
costs are constant expenses regardless of the volume of output our company produces. The
most important fixed costs inherent in our business model are packaging plastics and also brand
stickers we bought from Shopee. Meanwhile the variable costs fluctuate with production

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volume, for instance the big bulk kerepek of various types we bought have different prices from
many suppliers.
The Key Resources are needed to offer and provide our goods to the customers. Firstly,
for physical resource is a car for transportation and to deliver the kerepek to our customers.
Secondly, for human resources we have our groupmates who are prominent in their business
roles. For example, we exchange creative knowledge and ideas as we have experience as sellers,
promoters, distributors, editors, marketers and sales managers. Lastly the third which we
considered the most expensive is our financial resource includes cash or deposit amounted
RM30 from each group member as the capital, and also our ability to have stock option plans
from various suppliers ranging online from Shopee to offline which is the nearest store in Nilai.
The Key Activities including the most important things our company must do to make
our business model work. For Nomzcrunch, our key activity is production which relate to
designing our brand logo, manufacturing means repacking bulk pack kerepek to smaller packs,
and selling or delivering our kerepek supply according to the customers’ demand.
The resulting cost structure for Nomzcrunch is a Low-Cost Structure. For example, we
have groupmates who are willingly helping without any charges to repack the kerepek in
smaller zipped plastic pack according to our customers’ preference and convenience. The key
elements driving our cost are budgeting, forecasting, financial analysis, reporting, cash flow
management and risk management.

3.9 Revenue Streams

Revenue stream is a result from successfully offered value propositions to the

customers. Our chosen revenue stream type is goods or kerepek, and became the core operating
revenue account for our business, and the sales revenue is given a specific brand name called
Nomzcrunch. In our business, we generate revenue through the value our customers willing to
pay which is within RM1 to RM5 as the suitable price range for snacks sold in Malaysia.
Currently, the customers usually pay more than RM10 for Malaysian snacks ‘kerepek’ because
the suppliers in Malaysia usually sell it in big bulks which the customers have difficulty to buy
if they want smaller amount of kerepek to buy. This means it will be convenient for our
customers to buy from us as we repacked the big bulk kerepek into smaller packs. The
customers used to pay by cash to buy kerepek at old supplier or wholesale store before, but we
offered easier and modern option which is online payment or QR scan payment and we believe
our customers would prefer it that way.

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4.0 MARKETING STRATEGIES

4.1 Product Description

• Brand: Nomzcrunch
• Trademark: “Snack for everyone, everytime, everywhere”
• Various types of Kerepek

The brand of our product is named “Nomzcrunch”. The name is taken from the word Nom
which means used for showing that you like a particular kind of food or that you think
something looks or sounds very good to eat. And the word Crunch meaning like when you eat
and crush something hard like candy, you crush it noisily between your teeth. It refers to the
“Kerepek” we sell that are very crunchy when eaten. The trademark and our motto are ‘snack
for everyone, every time and everywhere’, our company’s identity which produces products for
all age groups. We have various types of chips Kerepek, namely Kerepek Ubi pedas kering,
Kerepek Ubi basah, Jagung pilus pedas/biasa, TAM TAM, Amplang, Muruku Opah, Kentang
kari, Opak Syiling, Kerepek Ubi Kari, Kerepek Ubi Biasa, Kerepek Ubi jagung dan Muruku
Baby Biasa/Pedas. Customers can buy of kerepek of different flavours and types, we produce
a variety of products.

a. Packaging:
• Transparent zip bag
• Zipper standing plastic bag.
• Using plastic PU
• Clear colour
• Thickness 0.08mm/ side
• 2 sizes: small (10cmX15cm) and medium (12cmX20cm)
• Resalable, moisture proof, easy to use and can be recycled.

For product packaging, our company used Transparent zip bag which is the zipper standing
plastic bag. The material is plastic PU. We are using clear colour of plastic bag and the thickness
is 0.08 mm/side. For our business, we are using 2 sizes which are small (10cmX15cm) and
medium (12cmX20cm). The packaging is resalable, moisture proof. The zip lock bag also is
easy to use and can be recycled. It will allow customers to keep the remaining chips eaten.

b. Labelling:
• Labelling product brand with square shaped Sticker
• The sticker has a brand name (Nomzcrunch) and trademark on it

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 • The sticker brand also has WhatsApp contact number, Instagram account and Qr code.
• Using pastel as the theme colour

We are labelling product brand with our own Self-designed stickers. The logo of sticker used
potato chips as the main visual to give an identity for Nomzcrunch. The sticker has a brand
name “Nomzcrunch” and trademark ‘snack for everyone, every time and everywhere’ on it. We
are using pastel colour as the theme colour. The sticker brand also has WhatsApp contact
number, Instagram account and QR code. It can make easier for customers to contact the seller
if they are interested in the product being sold.

4.2 Pricing Strategies

Pricing Strategies

Price is an important competitive weapon and is very important to the organization.

Price is something a purchaser have to give to acquire any products. Being a part of snack food
industry make us aware of how it is hard for us to maintain the suitable and affordable price of
our products. This is because of how most company easily raise or lower their prices due to the
customers demand and usually snacks are the easiest product to be found in any market either
big or small

There are some factors needed to be considered while determining the sales price and one of
them is marketing demand. We need to take our competitors pricing and their strengths into
account before setting our own prices.

After doing some calculation related to the cost from buying products of our supplier based on
the weights and sizes, we finally decide to set our own prices as below:

Size Packaging Cost Mark up prices

Small RM0.31 per plastic RM1 per pack
Big RM0.45 per plastic RM3, RM3.50 per pack

Based on the table, we plan that our prices to be cheaper and more affordable than other
competitors. The cornerstone for our decision to choose RM1, RM3, and RM3.50 as our
markup prices we want to sell our products at student-friendly prices and affordable for

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everyone. Based on the calculation we have done, the markup price for selling the product
includes the cost of the packaging which is RM0.31 for small size and RM0.45 for medium
size and the shipping cost of online buying which is RM4.90. Furthermore, we also price our
product based on the packaging weight and the weight o the " kerepek ". Despite having the
same packaging sizes, there are some weight variances in the " kerepek ", thus the heavier and
the more filling type of " kerepek " will cost a little more than the others. For example, " Jagung
pilus " in the medium size packaging, we sell it for RM3.50 per pack due to it having more
filling than other " kerepek ". Meanwhile, "Amplang" which is also packed in medium size and
has less filling compare to " Jagung Pilus ", we sell for RM3.00 per pack.

4.3 Place (Distribution)

Every company has its own method of conducting business. The distribution channel
used to obtain product stock is also one of the most important elements in business. In reality,
the methods of distribution that are both convenient for the customer and cost-effective are the
best choices to make in business. So, for this part our company using this type of marketing
channel:

• Manufacturer - Retailer – Consumer

The purchase is made by our distributors, Siti Nurhidayah binti Hadas@Hadis, and
Syahindah binti Shuhaili, where they will buy wholesale stock for various types of " kerepek "
from nearby " kerepek " shops or online shops. After receiving the " kerepek ", we repackage
them according to the size agreed upon, and finally, we sell the " kerepek " to customers.

4.4 Promotion

• Promotional brochures or advertisements that describe the product or service.

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 A successful poster can help us engage our groupmates in conversation while
communicating our major points to a large audience. A well-made poster will promote our work,
provide information, create a discussion, and provide a summary of our work.The capacity of
advertising interesting and vibrant Nomzcrunch posters to convey a variety of our marketing
messages is one of our main advantages. They can be used to raise our brand recognition,
advertise our goods which are various delicious snacks or ‘kerepek’, publicise a sale for our
potential customers and for other events.

• Whatsapp advertisement

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 To advertise and solicit orders from the clients, we use the Whatsapp platform. All of
the members of our production team, be it the leader or the manager or the distributor of
Nomzcrunch, post the posters edited by the editor with promotional sentences made by the
marketing manager, at Whatsapp groups and status so we may get orders over that app which
is mainly used in Malaysia. Our editor phone number is listed as the primary contact for orders.
Every time we wish to collect orders, we update this once a week and share posters included
with pricing, and photos of the goods.

• Instagram advertisement

In addition, we share the colourful posters on our Instagram account @nomzcrunch, to

attract more potential customers as well as reaching more people besides USIM students,
specifically locals of the Nilai neighbourhood. Additionally, our fans and supporters can follow
us on Instagram @nomzcrunch to learn more about our offerings and view all the client’s
feedbacks we have put there.

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 5.0 OPERATION PLAN
5.1 Material Requirements

Total Purchase
Product Quantity Required Price Per/1 Unit
(RM/per unit)
Jagung pilus biasa 500 grams RM 8.50 RM 17 (2 unit)

Jagung pilus pedas 500 grams RM 8.50 RM 17 (2 unit)

Ubi pedas kering 200 grams RM 3.70 RM 3.70 (1 unit)

Ubi pedas basah 150 grams RM 3.70 RM 11.10 (3 unit)

Ubi kari 150 grams RM 3.70 RM 7.40 (2 unit)

Ubi original 150 grams RM 3.70 RM 7.40 (2 unit)

Ubi jagung 400 grams RM 8.50 RM 8.50 (1 unit)

Ubi kari 500 grams RM 8.50 RM 8.50 (1 unit)

Tam tam 400 grams RM 7 RM 7 (1 unit)

Amplang 200 grams RM 10 RM 10 (1 unit)

Muruku opah 300 grams RM 10 RM 50 (5 unit)

Kentang kari 180 grams RM 3.70 RM 3.70 (1 unit)

Opak syiling 200 grams RM 3.70 RM 3.70 (1 unit)

Bika kari 140 grams RM 9 RM 9 (1 unit)

Muruku baby biasa 360 grams RM 7 RM 7 (1 unit)

Muruku baby pedas 360 grams RM 7 RM 7 (1 unit)

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 5.2 Machine and Equipment
No.
Item Price Per Unit Total Cost Supplier/Sponsor
Required
Plastic Small : RM7.63 2 set RM 15.26
packaging Supplier
Medium : RM0.45 2 set RM 13.65
Stickers
RM13.45 1 set RM13.45 Supplier

Scales RM11 1 unit RM11 Sponsor

5.3 Operation Hours

We will promote our products every day, during the day or night. Our target
market is the general public, students and lecturers. We've got a lot of ways to market
and promote our products, and one of those ways is by posting our chips on social media
like WhatsApp and Instagram. This way, they can see all the menu’s we have, and they
can buy the stuff we sell. We also have to promote our products to our friends and family.
For delivery, we provide three modes: cash on delivery (COD), self-pick-up and by post.
These methods make it very easy for both the customer and us to manage the transaction.
If cod and self-pick-up, the buyer or ourselves will set the appropriate time and place
for them to pick up or deliver the product. Our goal is to sell 20 packs a week.

5.4 Process of Nomzcrunch

First, we find a “kerepek” shop or supplier that's close to our location. We'll
taste it first to make sure the “kerepek” taste good. Then, once we're satisfied, we'll buy
the larger size of ‘kerepek’ from the supplier. We're going to buy every kind of product
that's interesting to sell and that's likely to appeal to customers who see our product.
The second process is to repackage the chips using pre-purchased plastic according to
specific weights. Each team member will help each other weigh and insert the ‘kerepek’
into the plastic. When it's done, we'll put up a sticker with the Nomzcrunch logo to
show off our product. The final process is to sell to the customer. We're going to promote
and distribute the Nomzcrunch menu poster on social media. This is to facilitate the
transaction between the customer and the buyer.

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5.5 Planning layout

Once it's repackaged, we're ready

We were having discussions about to sell to the customer and the
what to sell for this assignment. marketers are ready to promote the
product on social media.

Once all the goods and chips are in

We got word that we're going to
stock, we gather to pack all the
sell the chips and call it
chips according to a certain weight
"Nomzcrunch".
and price.

While searching for chips, some of

We're looking for suppliers that are
the band members created logos
easy to contact and chip shops that
and bought equipment to
are close to us to stock up on good
repackage chips like plastic, stickers
chips and be a popular choice.
and so on.

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 6.0 FINANCIAL PLAN

6.1 Cash Flow Statement

RM

Asset (Scales, Transportation, etc.) 0

Raw material

Working Capital for 1 Week (Week 1 + week 3)

RM 184+RM 70 = RM 254

Miscellaneous Cost -

Registration Cost -

Marketing Cost -

Total RM 254

6.2 Cash Flow Projection

Cash Flow Projection First Week Second Week Third Week Fourth Week Total

Cash Inflow

Balance carry over 126 196 196

Capital 240 - - - 240

Sales (20x3.50) 70 70 70 70 280

Total cash inflow 310 196 266 266 1038

Cash Outflow

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 Asset 0 0 0 0 0

Raw Material 184 0 70 0 254

Total cash outflow 184 0 70 0 254

Cash balance 126 196 196 266 784

6.3 Project Income Statement

Project Income Statement per Month (4 weeks)

RM

Sale 280

Cost of goods sold 254

Gross Profit 26

Deduct 0

Net profit 26

6.4 Balance sheet

Balance sheet RM

Asset 0

Cash 240

Equipment 28

Total asset 212

Equity 0

Capital paid 184

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Accumulated profit 28

Total equity 212

31