POKHARA UNIVERSITY

Level : Bachelor Semester : Spring Year : 2008

Programme : BBA Full Marks: 100
Course: Strategic Management I Time: 3 hrs.
Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
Attempt all the questions.

1. a) What is strategy? Explain the strategic management process. 8

b) Explain the concept of environment appraisal and its importance in 7
strategy formulation.
2. a) What are the different levels of strategies? How are they differentiated ? 8
b) Discuss the role of CEO in formulation and implementation of strategy . 7
3. a) what is SWOT analysis? Explain with suitable examples. 8
b) Explain the role of BCG matrix In the formulation of strategies. 7
4. a) What are diversification strategies? Explain with suitable examples. 8
b) What are generic strategies? Discuss. 7
5. How does competitor analysis as an industrial analysis tool help in strategic 15
Management ? What key considerations would you keep in mind for
Predicting competitors next moves? Explain.
6. What are the tools of evaluating strategies? Explain in brief? How should 15
these tools be used in making strategic choice? Explain.

7. Write short notes on (Any Two) 2x5

a) Company Mission
b) Value Chain Analysis
c) Strategic Group Mapping
d) Conglomerate diversification
 POKHARA UNIVERSITY
Level : Bachelor Semester : Fall Year : 2008
Programme : BBA Full Marks: 100
Course: Strategic Management I Time: 3 hrs.
Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
Attempt all the questions.
1. a) Explain three levels of strategy with suitable examples. 7
b) Strategic decisions have wide range of coverage, which shapes the 8
future course of action. Discuss.
2. Analytically evaluate the external environment of a banking institution 15
Recently established in the Nepalese market.
3. a) “A clearly articulated strategic vision communicates management’s 7
aspirations to stakeholder and helps steer the energies of a company
in a common direction.” Comment.
b) How does Porter’s Five Force Model of Competition help to diagnose 8
and analyse the competitive environment of an organization. Discuss
with suitable examples.
4. a) Explain how SWOT technique can be used to scan an industry 7
environment.
b) “Internal competence may not be sufficient to compete in the 8
competitive market bnut distinctive competence in the industry is
what matters in this connection”. Explain.
5. a) Identify the situation best suited for speed strategy. 7
b) Explain the strategy selection matrix based on growth rate of the 8
general marker and the firms competitive position in the market.
OR
Explain the strategy selection matrix based on internal versus external
growth with a desire to overcome weakness or maximize strengths.
6. a) Discuss the situation where a differentiation strategy is the best for 5
an organization?
b) Discuss the contribution of the GE nine cell matrix to strategic 10
analysis and choice in multi dimensional industry.
7. Write short notes on (Any Two) 2x5
a) Role of chief executive in strategic management
b) Value chain analysis
c) Innovation
 POKHARA UNIVERSITY
Level : Bachelor Semester : Fall Year : 2010
Programme : BBA\BHCM Full Marks:100
Course: Strategic Management I Time: 3 hrs.
Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
Attempt all the questions.

1. a) Define strategic management. Explain its value to the top management. 8

b) The levels of strategy vary according to the nature and type of 7
organization. Discuss.
2. a) Explain PEST analysis. 7
b) Differentiate between strategic and financial objectives. 8
3. a) “SWOT analysis is a tool for competitive analysis.” Elaborate. 7
b) “Strategic cost analysis helps to gain cost competitiveness.” Do you 8
agree?
4. a) What do you understand by resource capabilities and resources 7
deficiencies of a company? Explain.
b) Differentiate between differentiation and cost leadership strategy. 8
5. a) “Concentration is one of the stability strategies to gain competitive 7
advantage.” Justify.
b) Differentiate between concentric and conglomerate diversification. 8
6. a) Assuming yourself as a strategist, identify the factors that you would 8
evaluate while analysing and choosing strategies.
b) Mention the strategies suitable for emerging industries. 7

OR

a) Briefly discuss any three grand strategies which you favour the most. 5
b) How GE nine cell of matrix helps as a tool of facilitating strategic 10
Analysis and choice compare with BCG matrix.
7. Write short notes on (Any Two) 2x5
a) Linking strategy with ethics and social responsibility.
b) Strategic group maps
c) Developing business mission and strategic vision
 POKHARA UNIVERSITY
Level : Bachelor Semester : Spring Year : 2010
Programme : BBA\BHCM Full Marks:100
Course: Strategic Management I Time: 3 hrs.
Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
Attempt all the questions.

1. a) How do you define strategic management? Explain its benefits to the 8

organization.
b) Briefly explain various dimensions of strategic management. 7

2. a) With reference of Porter’s Five Forces model, analyze the ‘Instant 10

Noodle Industry of Nepal. Logically support your answer.

b) Differentiate between remote environment and operating environment. 5

3. a) Differentiate between strategic vision and mission statement. 8

Developing strategic vision is not as important as it is important to
communicate. Discuss.
b) What is strategic making pyramid? Explain briefly the role of each 7
stages of the pyramid in formulating strategy for an organization.
4. a) How do value chain analyses add value in assessing the cost 10
effectiveness of a product, business or division? Justify your answer.
b) Explain any two generic strategies which you are most familiar with. 5
5. a) How do organizational competencies and capabilities differ from 8
each other? Explain with examples.
b) In what way BCG matrix helps to select best strategy for multi- 7
business company? Explain.
6. a) Identify the circumstances suitable for differentiating strategy for an 8
organization.
b) Differentiate between market development strategy and product 7
development strategy.
7. Write short notes on 2x5
a) SWOT diagram for strategic choice
b) PEST analysis