WELCOME

A STUDY ON WOMEN
ENTERPEREURSHIP AND FAMILY
DEVELOPMENT
MRS. T. PANCHAVARNAM,M.COM.,M.PHIL.,
ASST.PROF.OF. COMMERCE,
IDHAYA COLLEGE FOR WOMEN,
KUMBAKONAM.

G.DHIVYA BHARATHI
DEARTMET OF COMMERCE,
IDHAYA COLLEGE FOR WOMEN,
KUMBAKONAM.
INTRODUCTION:

⚫ Entrepreneurship plays an imperative role in the growth

of any society.
⚫ Development of entrepreneurship culture and qualitative
business development services are the major requirements for
industrial growth.
⚫ Entrepreneurship emerges from an individual’s creative spirit
into long –term business ownership, employment creation,
capital formation and economic security.
⚫ Entrepreneurial skill are essential industrialization and for
alleviation of mass unemployment and poverty.
WOMEN ENTREPRENEURSHIP:
⚫ Women entrepreneur is the process where women organize
all the factors of a production, Undertake risks and proud
employment to others.
⚫ Women in advanced market economics own more than 25% of
all businesses and women-Owned business in Africa, Asia,
Eastern Europe and Latin –America are growing rapidly.
REVIEW OF LITERTURE:
⚫ A.F. Brimmer (2012) in his article titled, “The Setting of Entrepreneurship in
India” has made an appraisal of the role of an industrial organization
known as the managing agency system which was formed by British and an
Indian Entrepreneurship to overcome limitations imposed by their lack of
capital and business ability.
⚫ S. Kavitha and V. Ramajayam(2013) in their article on “Role of Social
Entrepreneurship in Sustainable Development” have stated that social
entrepreneurship is essential to achieve the goal of sustainable
development.
⚫ J.Anuradha (2014) in her article entitled, “Problems and Prospects of
Micro, Small and Medium Enterprises (Ms mess) in India in the Era of
Globalization” has discussed that the Small Scale Industries (SSI) has been
renamed as Micro, Small and Medium Enterprises(MSMEs) with the
introduction of MSMED Act, 2006.
STATEMENT OF THE PROBLEM:
⚫ Studies suggest that it is more difficult you women to start and be in
business due to lack of opportunity to develop business , skills ,
granting of business credit , domestic responsibilities that make them
have a feel of conflict between their roles.
⚫ Under such circumstance it is very essential to study the economics
independent of women entrepreneur on family especially in case of
micro-enterprise.
⚫ Several facets of women entrepreneurship have been probed by
different scholars of instance the psychological aspects of
entrepreneurial behavior.
⚫ Several research has been carried on characteristics, motivation and
constrains of women entrepreneurship process and general
entrepreneurship , no review of literature revealed the impact of
women entrepreneurship on families and also inculcating
entrepreneurial and general values in family.
OBJECTIVE OF THE STUDY:
⚫ To identify the key drives of economic independence of
women entrepreneurs. To study the impact of women
entrepreneurs on family with respect to standard of living .
⚫ To study the interdependence of women entrepreneurs
and families.
⚫ To create an independency model with respect to
economic independence of women entrepreneurs.
⚫ To make recommendations in order to have
empowerment of women especially among disadvantages
group.
RESEARCH METODOLOGY:
STUDY DESIGN:
Descriptive study design was used to fulfill the objectives.
STUDY AREA:
Study was conducted in Kumbakonam town.
SAMPLING TECHNIQUES :
Simple random Sampling method was used for research purpose.
SAMPLE SIZE:
The sample size considered for research was 50 respondent.
DATA COLLECTION :
Structure interview schedule used was mostly personal interaction
and where the interaction was not possible written the data was
collected.
LIMITION OF THE STUDY:

⚫ The study was carried out with some assumption regarding

time, study area and sample size.
⚫ The identification of the respondents and gathering
information from them was one difficult task faced by the
researcher.
⚫ Accessibility of the researcher to the rural areas was also
considered while selecting the state of city or town of
Kumbakonam.
CHAPTER SCHEME:

⚫ The first chapter deals with introduction aspects of the study.

⚫ The second chapter deals with of literature of the study.
⚫ The third chapter deals with the areas of the study.
⚫ The fourth chapter focuses with the Analysis of women
entrepreneurship and family development in data analysis.
⚫ The final chapter reveals the finding of the study and gives
suitable suggestions.
AREA PROFILE:
⚫ The region around Kumbakonam was inhabited as early as the Sangam Age
(3rdcentury BC to 3rd century AD). The present-day Kumbakonam is
believed to be the site of the ancient town of Kudavayil where the Early
Chola king Karikala held his court.
⚫ Some scholars identify Kumbakonam as the site of the factors prison of
Kudavayir kottam where the Chera king Kanaikkal Irumporai wasimprisoned
by the Early Chola king Kocengannan.
⚫ Kumbakonam is identified the 7th century and with the town of Solamaligai
which had also served as a Chola capital. According to the Sinnamanur
plates, Kumbakonam was the site of a battle between the Pallava king Sri
Vallabha and the then Pandya king in859 and between the Pandya king
Srimara Pandya and a confederacy of the Cholas and Gangas.
⚫ Kumbakonam came into limelight during the rule of theMedieval Cholas
who ruled from the 9th century AD to the 12th century AD.Kumbakonam
was eventually ceded to the British East India Company in1799 by the
Thanjavur Maratha ruler Serfoji II and reached the zenith of its prosperity in
the late19th and early 20th century when it emerged as an important
center of Brahminism, Hindu religion and European education in the
MadrasPresidency. The opening of the Suez Canal in 1869 fostered trade
contacts with the United Kingdom.
⚫ In 1877, railway lines were completed linking Kumbakonam with the ports
of Madras, Tuticor in and Nagapattinam. The Tanjore district court was
established in Kumbakonam in 1806 and functionedfrom 1806 to 1863.
DATA ANALYIS AND INTERPRETATION:
AGE OF THE RESPONDENTS:
NO.OF.RESPONDE
S.NO AGE(IN YEAR) PERCENTAGE
NTS
1 Below-20 2 4
2 21-30 6 12
3 31-40 23 46
4 41-50 14 28
5 50 Above 5 10
TOTAL 50 100

The above table shows that, 46% of the respondents are in the age
group of 31-40years, followed by 41-50 years of respondents which shares 28%,
2% of the respondents in 21-30 years category and 10% & 4% of the respondents
are in the age group which is below 20 years.
INCOME 0F THE FAMILY BEFORE BUSINESS:
INCOME OF THE
NO.OF.RESPONDEN
S.NO FAMILY BEFORE PERCENTAGE
TS
BUSINESS
1 Below to RS.5000 30 60
2 RS.5000-RS.10000 9 18
3 RS.10000-RS.20000 9 18
4 RS.20000-RS.30000 1 2
Above-
5 1 2
RS.30000
TOTAL 50 100

60% of the respondent’s income before business was RS. 5000,

18%of the respondent’s income was RS.5000-RS.10000, 18% of the
respondents income was RS.10000-20000, 2% of the respondents
income was around RS.20000-30000 or above 30,000.
ENTERPRENURIAL ACTIVITIES:
NAME YOUR
S.NO
ENTERPRENEURIAL
1 Manufacturing
2 Beauty parlour
3 Printing
4 Flower/bangle shop
5 Grocery shop
6 Fish/vegetable
7 Tailoring
8 Any other
TOTAL
NO.OF.RESPONDENTS PERCENTAGE
2 4
6 12
3 6
5 10
2 4
6 12
21 42
5 10
50 100

It can be seen from the above table, an entrepreneurial activity of

the 42% people are doing tailoring which is one of the most important
business among entrepreneurial activities. 12% of the respondents are doing
beauty parlor business and 12% of the people are doing fish/ vegetable selling
business, while 10% entrepreneurs are having flower/ bangle shop and 10% of
the respondents are doing other businesses, 6% belongs to printing business
and 4% of respondents are doing manufacturing, 4% of the respondent are
working in grocery shop.
YEAR OF EXPERIENCE IN ENTERPRENURIAL ACTIVITIES:

S.NO YEAR OF NO.OF.RESPONDEN PERCENTAGE

EXPERIENCE TS
1 0-2 Year 7 14
2 2-5 Year 19 38
3 3 Year 24 48
TOTAL 50 100

The above table shows that, 48% of the respondents are having
3 years experience from related field, 38% of the respondents are
having 2-5 years experience from related field, while 14% of the
respondents are having 0-2 years experience from related
FINDINGS:
⚫ The majority of the respondents are in the age group of 31-40
years which is about 46% of overall respondents.
⚫ Total income of the family has been increased about 60% after
women stepped into business fieldespondents.
⚫ Women entrepreneurs are doing business in various fields
such as tailoring, manufacturing units, beauty parlor,
flower/bangle shops, grocery and other businesses.
⚫ 48% of the respondent’s experience in existing business is
around 3 years.
SUGGESTIONS:
⚫ Majority of entrepreneur don’t face any obstacle while starting
their business very few entrepreneur are facing, person should
try to find out the reasons for the obstacle they are facing at
the time of their business.
⚫ Women entrepreneurs should take some time to study the
nature of challenges women face in business and possibly
proffer solutions to them before starting their business.
⚫ Attending of training programs, seminars, workshop and
conferences by women entrepreneurs is very important .this
will help reduce the challenges they face in business.
CONCLUSION:
⚫ This study seeks to find out the relationship between
motivational factors and women entrepreneurial challenges.
⚫ To throw more light on the multiple effects of each of the
motivational variables on women entrepreneurial challenges.
⚫ Past researches into personal dissatisfaction (a motivational
factor) concluded that personal dissatisfaction as a ‘push
factor’ which has an intrinsic effect on women entrepreneurs’
performance can help in tacking the challenges they face in
business.
⚫ This study discovered that motivational variables whether
intrinsic or extrinsic, push or pull are positively related to the
challenges women entrepreneurs face.
THANK YOU