1.

Price
-The prices of Trung Nguyen's products are extremely diverse. Trung Nguyen
also has many preferential price policies for all customers.
-Trung Nguyen Coffee has a very successful pricing strategy. There are
separate pricing policies for customer groups.
-The national coffee products have stable prices in the range of 20.000 to
50.000VNĐ.
-New versions of Trung Nguyen coffee with improved quality and taste bring a
different price (40.000-1tr800)
-The international price of Trung Nguyen coffee can be various, depending on
the location and region. Normally, the foreign countries’s price is higher than
Vietnam’s one. Due to, transported costs and import taxes. In addition, the price
of Trung Nguyen coffee also depends on the type of coffee and the form of
packaging.
-In general, the price of Trung Nguyen coffee products is quite high compared
to other coffee products of local companies. Although its products have a
medium price in international markets [22], it has some luxury products such as
Weasel, Legendee (about 3000 USD per kg) appealed to both domestic and
export markets. The company persuaded the home market that its expensive
product offered value, and convinced overseas customers that Vietnam could
produce gourmet coffee. Its product price depends on the factors we can see on
the screen. For example, Trung Nguyen coffee has higher prices than other
coffees in Japan which is one of the most famous countries with traditional of
tea ceremony. Japan is also a strict market of enjoying coffee. Although almost
franchising stores of Trung Nguyen set a price of each cup that is higher 50%
than Starbucks, Trung Nguyen still achieved a lot of success in Tokyo.
2. Market
- Trung Nguyen Coffee is the No. 1 Brand in Vietnam. There are 11 million/17
million Vietnamese households buying Trung Nguyen coffee products.
-In addition, Trung Nguyen's system of stores, agents, and distributors is
present not only in all regions of the country but also in many other "fastidious"
cities and countries around the world such as Hong Kong, Seoul, Singapore,
Tokyo, Paris, Dubai...For example:
*G7 energy coffee products have been widely sold on all major sales websites
such as Alibaba, Taobao.com, Tmall.com, Yihaodian.com, jd.com, and over
1,000 supermarkets in China Country.
*From the beginning of 2022 until now, 800 million cups of Trung Nguyen
Legend coffee have been sold in China. On average, for every 18 cups of coffee
sold across China, 1 cup of coffee comes from Trung Nguyen Legend brand.
*Currently, Trung Nguyen Coffee has more than 100 stores in Korea while
Highland Coffee has more than 50 stores in Korea.