Create a SMART Goal

and KPIs

Worksheets
Business Description
Provide a short description of your selected business

Business Name

The Everything Store

Description of the business

Everything Store is an online retail store based in the Dominican Republic that
offers a wide variety of products ranging from electronics to home goods. Our
business model is B2C (business-to-consumer), and we sell our products
through our online store, Shopify, and Facebook. We source our products by
purchasing Amazon pallets in bulk from the United States, allowing us to offer
our customers competitive prices.

aptly.co
SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

First Month:

Goal: Acquire 25 new customers and generate $1,000 in revenue from online
sales.

First Six Months:

Goal: Achieve a 25% rate of repeat customers, with repeat customers

accounting for at least 20% of total sales.

First Year:

Goal: Increase total revenue by 30% by expanding the product offerings and
improving customer satisfaction.

aptly.co
Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your
selected business

Customer Acquisition Cost (CAC): This KPI measures the cost of acquiring new
1 customers. You can calculate it by dividing the total cost of marketing and sales by
the number of new customers acquired. By tracking your CAC, you can ensure that
you are acquiring new customers at a reasonable cost, and adjust your marketing
and sales strategy if necessary to optimize your acquisition costs and meet your
goal of acquiring 25 new customers in the first month.

Repeat Customer Rate: This KPI measures the percentage of customers who make
2 a second purchase after their initial purchase. By tracking this KPI, you can assess
the effectiveness of your customer retention efforts and ensure that your repeat
customer rate is on track to achieve your goal of a 25% rate of repeat customers
within the first six months.

Revenue per Customer (RPC): This KPI measures the average revenue generated
3 per customer. You can calculate it by dividing your total revenue by the number of
customers. By tracking this KPI, you can monitor the effectiveness of your pricing
strategy, and identify opportunities to increase revenue per customer to achieve
your goal of generating $1,000 in revenue in the first month and increasing total
revenue by 30% in the first year.

aptly.co
Visuals by Designer, Zihan Yang © 2020 Aptly. All rights reserved.