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My Promo Guide
My Promo Guide
LIVE
Social Media for Photographers
”We’re always looking for ways to improve the experience for people and advertisers,
which is why we’re testing a new solution that will allow ads with text to run, but
based on the amount of text in an ad’s image, the ad won’t reach as many people. We
will continue to monitor how this test impacts advertisers as well as people and will
iterate to ensure we are creating the best possible experience”.
Social media marketing for your
business
Wedding Photographers:
Target based on relationship
status
Ad Targeting
Baby Photographers:
Target based on parenting status
Ad targeting options
Facebook Data Your Data
• Use Facebook interest • Use your email
targeting to find database to show ads to
relevant people people you already
• Target based on age, know
gender, location,
interests etc.
• Broad start
• Filter audience further
based on interactions
Reach people you already know
with Custom Audiences
Simply tag your other half in this post & tell us why you should
win. Winners will be announced next week.
Good Luck :)
Creating the ad
Set the budget & choose ad format
Design your advert
The important of landing pages
• If you’re directing people to a web page it’s important that the page is
highly relevant to the advert / piece of information they’ve just
viewed
• You have 3 seconds to capture someone's attention
• Imagery is important, people are visual
• Capture data to qualify leads
• Focus on the experience
Facebook Lead Ads
Lead Ads
Lead Ad – creating a form
Creating a Lead Ad
Canvas Ads
• Designed specifically for mobile
devices
• Select Canvas
• Click on CREATE
• Create Advert
Newborn: Boudoir:
Demographics – Parents – parent Female
of newborn children Age
Female Location
Location Interests – agent provocateur ?
Teenage / Makeover:
Demographics – Parents – parent
of teenage children
Female
Location
Create a Saved Audience (5-10 mins)
1. 3.
Navigate to Adverts
Manager and click
audiences
2.
Create a Lead Form & Ad (30mins)
1. Navigate to publishing
tools on your page 2. Navigate to publishing tools on your page & select lead ads forms
Create a Lead Form
3. Create your Lead Capture
form
Create an advert to capture leads
1. 2.
Navigate to Ads Manager
& select the lead Create your advert
generation objective Follow the onscreen
instructions
3.
Create the advert that’s
going to encourage people
to fill out your lead
capture form.
You are now targeting everyone on your email list who is not currently a Fan of your Page.
You want those people!
Custom Audiences…
2. Sell / upgrade
Custom Audiences…
2. Sell / upgrade
Reach more people like your
customers
with Lookalike Audiences
• Once you create a Custom audience you can then create a ‘lookalike’ audience
to find people that are similar
• You can then create an Advert specifically to this group
• You can narrow the targeting down using location, age, gender & interests
Create lookalike audience on Facebook
Sell your services to Lookalike
audiences
Website Custom Audiences
Remarket to website visitors
• People that have recently visited your website may be more
likely to convert
• Serve these with specific adverts to encourage them to
convert e.g. make a booking