HERITAGE TOURISM TOUR 40023 such as folklore, traditions,

language, and knowledge.

TOURISM
 The world’s largest industry, is essential
to a community’s economic vitality,
sustainability, and profitability
 Is a social, cultural economic
phenomenon which entails the
movement of people to countries or
places outside their usual
environment for personal or
business/professional purposes. These
people are called visitors (either tourists
or excursionists; residents or non-
residents)
WHAT IS HERITAGE
Heritage is our legacy from the past,
what we live with today, and what we pass on to
future generations. (UNESCO,2012)
 An aspect that can be passed down from
generation down to the next.
 It must be appreciated, continuously
supported and practiced, protected,
preserved, and conserved.
 Is a property that is or may be
inherited; an inheritance.
 Natural heritage
o Refers to natural features,
geological and physiographical
formations and delineated
areas that constitute the habitat
of threatened species of animals
and plants and natural sites of
value from the point of view
science, conservation, or natural
beauty. (UNESCO 2009)
o Refers to the sum total of the
elements of biodiversity,
including flora and fauna,
ecosystems and geological
structures. It forms part of our
natural resources.
KINDS OF CULTURAL HERITAGE
 Tangible Movable – things that we can
move (archival documents, books, etc.)
 Tangible immovable – built heritage
(church, bahay, etc.)
 Intangible– it is experience to be passed.
(festivals, traditions, etc.)
Tangible Heritage Intangible Heritage

PAST.PRESENT.FUTURE Includes buildings Includes traditions or

and historic places, living expressions inh
HERITAGE PYRAMID (Zerudo, 2008)
monuments, erited from our
 Cultural heritage artifacts, etc, which ancestors
o Refers to the totality of cultural are considered
property preserved and worthy of
developed through time and preservation for the
passed on to posterity (NCCA – future.
National Commission for the
Culture and the Arts) Objects significant t Passed on to our
o Includes tangible culture such as o the archaeology, descendants, such as
buildings, monuments, architecture, oral traditions,
landscapes, books, works of art, science or performing arts, social
and artifacts, intangible culture practices, rituals,
 pursuits. They may engage in activities
technology of a festive events,
like guided tours, workshops, or
specific culture. knowledge and
interactions with local experts to gain a
practices
deeper understanding of the culture
they are exploring.
Important to the Concerning nature and
study of human the universe or the  Incidental Cultural Tourist - who engage
history because knowledge and skills to in cultural tourism activities or
they provide a produce traditional experiences by chance or as a secondary
concrete basis for crafts, food and aspect of their primary purpose for
ideas, and medicine heritage and visiting a destination. While cultural
can validate them. digital heritage. experiences may not be the primary
focus of their trip, they still engage with
them incidentally.
Tangible cultural Intangible cultural
heritage has a heritage is commonly  Casual Cultural Tourist - who engage in
physical presence. defined as not having a cultural tourism activities in a relaxed
physical presence. and non-intensive manner. They may
have a general interest in cultural
experiences but do not actively seek in-
depth knowledge or engage in extensive
HERITAGE CYCLE (Thurley, 2005)
planning.
 By understanding
 Sightseeing Cultural Tourist - who
o They will value it
primarily engage in cultural tourism
 By valuing
through visiting and exploring significant
o They will want to care for it
landmarks, iconic sites, and attractions
 By caring
of cultural, historical, or architectural
o It will help people enjoy it
significance. These tourists are
 From enjoying
interested in observing and appreciating
o Comes a thirst to understand the physical and visual aspects of
TYPES OF TOURISTS cultural heritage, often through guided
tours or self-guided exploration.
 Serendipitous Cultural Tourist - This
refers to a type of cultural tourist who
seeks unexpected and unplanned
experiences while engaging with cultural
attractions and activities. They often
embrace the element of surprise and
value the sense of adventure that comes
with stumbling upon unique cultural
encounters.
 Purposeful Cultural Tourist - purposeful
cultural tourists are more focused and
intentional in their cultural tourism
 POLICIES, REGULATIONS AND INSTITUTIONS Duties: NAP is mandated to collect, store,
GOVERNING HERITAGE IN THE PHILIPPINES preserve and make available archival records of
the Government and other primary sources
CULTURAL AGENCIES IN THE PHILIPPINES
pertaining to the history and development of the
NATIONAL COMMISSION FOR THE CULTURE country
AND THE ARTS (NCCA) by virtue of the
NATIONAL LIBRARY OF THE PHILIPPINES (NLP)
Republic Act 7356
by virtue of Republic Act 10087
Location: 633 General Luna St. Intramuros,
Location: T.M. Kalaw St. Ermita, Manila
Manila
Chairman: Cesar Gilbert Q. Adriano
Chairman: Victorino Mapa Manalo
Duties: NLP is the repository of the printed and
Duties: NCCA is the overall policy making body,
recorded cultural heritage of the country and
coordinating, and grants giving agency for the
other intellectual, literary and information
preservation, development and promotion of
sources.
Philippine arts and culture.
CULTURAL CENTER OF THE PHILIPPINES (CCP)
NATIONAL HISTORICAL COMMISSION OF THE
by virtue of Executive Order No. 30
PHILIPPINES (NHCP) by virtue of Republic Act
10086 Location: CCP Complex, Roxas Boulevard, Pasay
City
Location: NHCP Bldg. T.M. Kalaw St. Ermita,
Manila Chairman: Jaime C. Laya

Chairman: Emmanuel Franco Calairo
Duties: NHCP is responsible for conservation and
preservation of the country’s historical legacies.
NATIONAL MUSEUM OF THE PHILIPPINES
(NMP) by virtue of Republic Act 11333
Location: P. Burgos Drive, Rizal Park, Manila
Director-General: Jeremy Barns
Duties: CCP was created in 1966 as a trust for the
benefit of the Filipino people, for the purpose of
preserving and promoting Philippine culture in
all its varied aspects.
KOMISYON SA WIKANG FILIPINO (KWF) by
virtue of Republic Act No. 7104
Location: J.P. Laurel, Malacanang Palace
Complex, San Miguel, Manila

Duties: NMP is mandated to establish, manage Chairman: Arthur P. Casanova

and develop museums comprising the National
Duties: The Official regulating body of the
Museum Complex and National Planetarium in
Filipino language and the official government
Manila, as well as regional museums in key
institution tasked with developing, preserving,
locations around the country.
and promoting the various local Philippine
NATIONAL ARCHIVES OF THE PHILIPPINES languages.
(NAP) by virtue of Republic Act 9470

Location: 1765 Paz M. Guazon St. Paco, Manila

1007

Chairman: Victorino Mapa Manalo

NATIONAL CULTURAL HERITAGE ACT OF 2009
REPUBLIC ACT NO. 10066 (Heritage Law)
An act providing for the protection and
conservation of national cultural heritage
ARTICLE VII ROLE OF CULTURAL AGENCIES
Sec. 31. Responsibilities of Cultural Agencies for
Designation of Cultural Property
The Cultural agencies, in conformity with
their respective charters and mandates, shall
define and delineate their respective areas of
responsibility with respect to cultural property
and assessment of national cultural treasures
and national historical landmarks, sites or
monuments. These areas shall be subject to
periodic reassessment whenever necessary.
For purposes of this Act, the following shall be
the responsibilities of cultural property:
A. The Cultural Center of the Philippines
shall be responsible for significant cultural
property pertaining to the performing arts;
B. The National Archive of the Philippines
shall be responsible for significant archival
materials;
C. The National Library shall be responsible
for rare and significant contemporary Philippine
books, manuscripts such as, but not limited to,
presidential papers, periodicals, newspapers,
singly or in collection, and libraries and
electronic records;
D. The National History Institute shall be
responsible for significant movable and
immovable cultural property that pertains to
Philippine history, heroes and the conservation
of historical artifacts;
E. The National Museum shall be
responsible for significant movable and
immovable cultural and natural property
pertaining to collections of fine arts,archaeology,
anthropology, botany, geology, zoology and
astronomy, including its conservation aspect;
and
F. The Komisyon sa Wikang Filipino shall
be responsible for the dissemination
development, and the promotion of the Filipino
national language and the conservation of ethnic
languages.
SEC. 32. Institutional Linkages of the National
Cultural Agencies.
The cultural agencies and other national
government agencies and other national
government agencies, as listed below, shall
consult, coordinate and work closely with the
Commission in the implementation of their
respective programs/ projects in the context of
this Act. Furthermore, the Commission may link
up with other agencies and institutions, as it may
deem appropriate, as a way of dealing with
conservation in a holistic manner:
(a) The Department of Tourism and its
attached agencies which shall be
responsible for cultural education
among tourism services, and protection
of cultural properties supplemental to
the jurisdiction of the cultural agencies
as defined in this Act. The
implementation and creation of a
tourism master plan shall be consistent
with this Act;
(b) The Intramuros Administration which
shall be responsible for the restoration
and administration of the development
in Intramuros;
(c) The National Parks Development
Committee as an attached agency of the
Department of Tourism which shall be
responsible in supervising the
development (beautification,
preservation and maintenance) of the
Quezon Memorial, Fort Santiago,
Luneta, Paco Park,Pook ni Maria
 Makiling and other national parks and
satellite projects;
(d) The Department of Education which
shall be responsible in instituting the
governance of basic education act, and
the conservation and restoration of its
built heritage such as the significant
Gabaldon school buildings as
determined by the National Historical
Institute;
(e) The Department of Public Works and
Highways which shall be responsible in
undertaking major infrastructure
projects specifically in the planning,
design, construction, and maintenance
of national roads and bridges as they
impact on heritage structure or aspects
of heritage conservation;
(f) The National Commission on
Indigenous Peoples, in behalf of the
country’s indigenous cultural
communities, which shall coordinate
with the national agencies matters
pertaining to cultural properties under
jurisdiction;
(g) The Department of Environment and
Natural Resources which shall be
responsible for the establishment and
management of the National Integrated
Protected Areas System and the
conservation of wildlife resources,
including cave and cave resources and
which shall coordinate with the National
Commission on Indigenous Peoples, the
conservation of natural resources that
are cultural sanctuaries of indigenous
peoples;
(h) The Department of the Interior and
Local Government which shall
coordinate with the national cultural
agencies on matters pertaining to
cultural properties under its jurisdiction,
and ensure that the provisions of this Act
is properly executed by the local
government unit;
(i) The Office on Muslim Affairs which
shall coordinate with the national
cultural agencies on matters pertaining
to cultural properties under its
jurisdiction;
(j) The UNESCO National Commission of
the Philippines which shall be
responsible for providing the liaison
between the cultural agencies of the
Philippines and the UNESCO as well as
assist the national cultural agencies in
implementing the agreements and
conventions adopted by the UNESCO of
which the Philippines has ratified or is in
the process of ratification;
(k) The Housing and Land Use Regulatory
Board which shall coordinate with the
local government units and the
Commission on matters pertaining to
the establishment and maintenance of
heritage zones;
(l) The Autonomous Region in Muslim
Mindanao and the Cordillera
Administrative Region which shall
coordinate with the national cultural
agencies on matters pertaining to
cultural properties under their
respective jurisdictions; and
(m) The Office of the Special Envoy on
Transnational Crimes which shall have
the oversight and operational capacity
to go after illicit trafficked and stolen
cultural treasures.
ARTICLE III CULTURAL PROPERTY
SEC. 4
Categories – the cultural property of the country
shall be categorized as follows:
(a) National cultural treasures;
(b) Important cultural property;
 (c) World heritage sites; - UNESCO
(d) National historical shrine;
(e) National historical monument; and }
NCCP
(f) National historical landmark.
MARKERS – declared by the government as
historical sites/landmarks or cultural heritage
(shouldn’t be move)

TYPOLOGY OF CULTURAL TOURIST

DEEP

 Serendipitous cultural tourist

 Purposeful cultural tourist

EXPERIENCE SOUGHT

 Incidental cultural tourist

 Casual cultural tourist
 Sightseeing cultural tourist

Shallow

 Low
o Importance of cultural tourism
in the decision to visit a
destination

Note: Deep & Shallow - Talks about how much

they have become engaged and how deep their
emotions are captured.

Low & High - Talks about how much they

planned or intended to visit the destination.