Pre-Franchise Plan

Of

DMI Study Abroad & Immigratrion Consultant

A Project of

Prepared by

Research & Development Cell

Rahim Yar Khan(Punjab)Pakistan
Head Office:

Address: Office # 1, 3rd Floor Shalimar Plaza Moon Market Iqbal Town Lahore, Pakistan

Address: Office # 339 Al Mozan buliding Al qusais Dubai UAE

Tel: +03314669699 https://www.dminternational.com.pk/
 Pre-Feasibility 5/24/2023 DMI Study Abroad & Immigration Consultant

Table of Contents
1 DISCLAIMER ................................................................................................................
2 EXECUTIVE SUMMARY ...............................................................................................
3 INTRODUCTION TO DMI Study Abroad & Immigration Consultant ...............................
4 PURPOSE OF THE DOCUMENT .................................................................................
5 BRIEF DESCRIPTION OF PROJECT & PRODUCT .....................................................
INSTALLED AND OPERATIONAL CAPACITIES ....................................................................
6 CRITICAL FACTORS ...................................................................................................
7 GEOGRAPHIC POTENTIAL FOR INVESTMENT .........................................................
8 POTENTIAL TARGET CUSTOMERS / MARKETS.......................................................
9 PROJECT COST SUMMARY .......................................................................................
PROJECT ECONOMICS .........................................................................................................
PROJECT FINANCING ............................................................................................................
PROJECT COST......................................................................................................................
SPACE RREQUIREMENT .......................................................................................................
FURNITURE & FIXTURES REQUIREMENT..........................................................................
OFFICE EQUIPMENT REQUIREMENT .................................................................................
HUMAN RESOURCE REQUIREMENT ..................................................................................
REVENUE GENERATION .......................................................................................................
10 CONTACT DETAILS .....................................................................................................
11 USEFUL WEB LINKS ...................................................................................................

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 Pre-Feasibility 5/24/2023 DMI Study Abroad & Immigration Consultant

1 DISCLAIMER

This information memorandum is to introduce the subject matter and provide a general
idea and information on the said matter. Although, the material included in this
document is based on data / information gathered from various reliable sources;
however, it is based upon certain assumptions, which may differ from case to case.The
information has been provided on, as is where is basis without any warranties or
assertions as to the correctness or soundness thereof. Although, due care and
diligence has been taken to compile this document, the contained information may vary
due to any change in any of the concerned factors, and the actual results may differ
substantially from the presented information. DMI Study Abroad & Immigration
Consultant, its employees or agents do not assume any liability for any financial or
other loss resulting from thismemorandum in consequence of undertaking this activity.
The contained information does not preclude any further professional advice. The
prospective userof this memorandum is encouraged to carry out additional diligence
and gather anyinformation which is necessary for making an informed decision,
including taking professional advice from a qualified consultant / technical expert
before taking any decision to act upon the information.
For more information on services offered by DMI Study Abroad & Immigration
Consultant, please contact our website https://www.dminternational.com.pk/

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 Pre-Feasibility DMI Study Abroad & Immigration Consultant

2 EXECUTIVE SUMMARY

The fast paced life of cities is significantly influencing the life style of its inhabitants.
This has further added to complexityand competition for a resident. As a result of these
social changes, thetrend of professional education and individual learning plan is
increasing, resulting in high demand for Study Abroad & Immigration Consultancy
knowledge and modern set of tools in metropolitan cities. More over, the competition
for admission in renowned universities and professional college has tremendously
increased, forcing parents to invest in Study Abroad & Immigration Consultant which
have latest curriculum andprofessional research and development team behind them,
there for students to match the admission test requirements. On other end, growing
population in urban cities and rapid growing competition in education and professional
fields create demand for training of teachers, managers, principals and students as
well .
In education, first informal learning stage for a student to help according to their
independent mind set and capacities. This pre- feasibility provides information on
establishing a Study Abroad & Immigration Consultant in any metropolis of Pakistan.
The Consultant will provide quality Consultancy, trainings and environment starting
at the all levels, charging an affordable fee structure. Advanced educational
procedures will be practiced as par with professional standards have demand in
market. Study Abroad & Immigration Consultant will have good infrastructural
facilities, and wide-ranging learning material from all over the world, additional
knowledge sources for a meaningful educational and professional experience.
The total project cost for setting up this Consultancy is assumed at Rs. 1.00 million.
Thisincludes a capital investment of Rs. 0.05 million as Franchise fee and Rs.0.5 million
as initial workingcapital. The Net Present Value (NPV) of the project is around Rs.
6.91 with an Internal Rate of Return (IRR) of 29% and a payback period of 5.00 years.
The project will generate direct employment opportunity for 5 to 8 persons in year 1.

3 INTRODUCTION TO DMI Study Abroad & Immigration Consultant

DMI Study Abroad & Immigration consultant in Lahore is a famed and trusted student
visa and immigration consultancy firm which started its operations way back in 2011
with an objective to give a one-stop solution for all the aspirants planning to study
abroad. DMI Study Abroad & Immigration consultant in Lahore is imparting its services
into the domains of foreign education and visa consultancy. We strive to facilitate
excellent educational options for the personal growth and career fulfillment of students
keen to study abroad.DM INTERNATIONAL has been a pioneer in overseas education
providing dedicated services and support throughout the international education
lifecycle.

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 Pre-Feasibility DMI Study Abroad & Immigration Consultant

We help to bring overseas education within your reach through our extensive
experience of over a decade. Our competent team of visionaries, counselors, faculty,
and admission advisors provides thorough guidance for choosing the right university,
doing applications, tuition fee deposits, interview preparation, visa formalities, pre-
departure briefings, and travel assistance. Our team will be with you starting from the
day you step into our center till the day you find yourself seated in the classroom of
your chosen overseas university. You can also choose from a plethora of universities
that we represent across all the world countries best suit your academic and career
goals. Our many centers in many locations are equipped with impeccable facilities and
resources to assist everyone seeking education services.

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 Pre-Feasibility DMI Study Abroad & Immigration Consultant

4 PURPOSE OF THE DOCUMENT

The objective of the pre-feasibility study is primarily to facilitate our DMI Consultancy
in project of Franchise & marketing in south region of Punjab. The project pre-
feasibility may form the basis of an important investment decision and in order to
serve this objective, the document / study covers various aspects of project concept
development.
The purpose of this document is to facilitate potential Consultancy about the market
demographic, psychographic and geographic.

by providing them a general understanding of the city, educational approach, social class
and personal values. This will help the intention of supporting potential Consultant in
crucial investment decisions in this Franchise & marketing project.
Apart from carefully studying the whole document, one must consider critical
aspects provided later on, which form basis of any investment decision to launching
Consultancy in educational fields.

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 Pre-Feasibility DMI Study Abroad & Immigration Consultant
5 BRIEF DESCRIPTION OF PROJECT of Franchise System

Universities, colleges and other professional intuitions with high reputation have a stringent admission process,
For which Consultancies provide the necessary training to the students. This has given rise to a high demand
for modern and research based Consultancy Service systems that prepare students for admission to reputable
college and universities abroad. And curriculum developers,establishment of educational materiel has become a
opportunity. There are three division of south Punjab is our Consultancy Service systems potential market.

Dera Ghazi Khan Bahawalpur Multan

 Dera Ghazi  Bahawalpur  Multan

Khan

 Layyah  Bahawalnagar  Lodhran

 Muzaffargarh  Rahim Yar Khan  Khanewal

 Rajanpur  Vehari

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 Pre-Feasibility DMI Study Abroad & Immigration Consultant
In year 1, gradually increasing 30 to 100 students (the maximum capacity) in year 5.
The maximum strength of students proposed for Consultancies is 30 in each year 1st
and till classes 5th 100 the maximum strength maybe in each Consultancy . The
proposed 4 Marla building for the Consultancy will be acquired on rent/owned,
covering an approximate area of 1088 Sq ft to accommodate the proposed student
strength.
The total project cost for setting up this Consultancy is assumed at Rs. 10,00000/=.
This includes a Franchise investment of Rs.00.05 Million and Rs.00.05 Million as
initial working capital.With an Internal Rate of Return(IRR) of 29% and a payback
period of 5 years.

Installed and Operational Capacities

It is proposed that students will be admitted for 20 in 1 st year. However, this capacity
may not be achieved in the initial years of operation. Year wise capacityutilization
details are mentioned in the table below:
Table 1: Year Wise Number of Students (First 5 years)
Sections Students Per Year
UNIVERSITIES / Class
Year 1 Year 2 Year 3 Year 4 Year 5

1 Random 04 10 20 40 56
2 Random 04 10 20 40 60
3 Random 04 10 20 40 60
4 Random 04 10 20 40 60
5 Random 04 20 30 60 60
Total 20 60 110 190 296

2 CRITICAL FACTORS

Following are the factors critical for the success of this business venture.

 DMI Consultancy is s environment should ensure security and should be free

from anyapparent hazard.
 DMI Consultancy is should be preferably located in an area approachable for
parents and students.

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 Pre-Feasibility DMI Study Abroad & Immigration Consultant

 At a DMI Consultancy play a critical role in the success of the admission and
visa process. Therefore, it is suggested that staff employed by the DMI
Consultancy should be highly educated and properly trained for Academies
education. Before starting education services, it is recommended that
consultants training program should be imparted.
 The information and guidelines DMI Consultancy should be well researched
and comprehensive. In addition to paper course work, it is suggested that
visual and other important tools should also be optimally used as per
processional institutions and universities.
 The area of the IELTS classrooms should be in line. Moreover, the classrooms
should either be air-conditioned or at least well ventilated. Classrooms should
also be well equipped with teaching aids.
 Continuous clients interaction should also be a regular feature of DMI
Consultancy.
 The design layout of DMI Consultancy its furnishing should be attractive for
students. Attention should be given to both the exterior and interior of the DMI
Consultancy to create an impact.
 Emphasis on student development with proper guidance.
 Marketing and promotion through various channels i.e. catalogues /
pamphlets, outdoor advertisement, hoardings / flex signs, cable ads, digital
and SMS marketing, coverage in magazines and channels, promotion
through social media (Facebook etc.).
 Higher return on investment and a steady growth of educational business is
closely associated with regular training and capacity building of the
consultant staff,info desk operators and entrepreneur. Prior experience /
education in the related field of business can be a big advantage.

3 GEOGRAPHIC POTENTIAL FOR INVESTMENT

There are two broad market-positioning options available to a educational

consultancy System.
 Based on the income, the target market will be higher middle and higher
income group.
 Based on the target market’s preference, the DMI Consultancy will
provide quality consultancy and with nominal fee.

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 Pre-Feasibility DMI Study Abroad & Immigration Consultant

Irrespective of the education services, income based target market will play a crucial
role in the overall positioning of the DMI Consultancy.

Any educational entrepreneur planning to open up a DMI Consultancy should first

decide upon the objective of the venture. Various options available in this regard may
include:
 To plan a DMI Consultancy with emphasis on abroad education services.
 To establish a DMI Consultancy as a Preparatory authority f o r other
reputed colleges and institutions admissions for re-known countries of
the world.
 To establish a DMI Consultancy with incremental expansion of services
into computational and testing exams for all well-known universities and
colleges of the world .

Target customers for the proposed DMI Consultancy will be children of age 18-35,
belonging to higher and upper middle income family groups of urban cities as
mentioned above.

4 POTENTIAL TARGET CUSTOMERS / MARKETS

All major cities in the country are suited for starting DMI Consultancy. However,with
the increasing population pressure and concentration of well reputed in metropolitan
cities, smaller cities also present a very lucrativebusiness opportunity for opening up
a well-planned DMI Consultancy. Other than DeraGhazi Khan, Layyah,
Muzaffergarh, Rajanpur, Bhawalpur,Bahwalnagar,Rahim Yar Khan,Multan
,Khanewal Vehari,Ghotki,Sukhar,Dera Bugti are also proposed.
It is recommended that the DMI Consultancy should be located in an easily
approachable location, in line with the selected target market.

5 PROJECT COST SUMMARY

A proposed financial model has been developed to analyze the commercial viability
of proposed DMI Consultancy. Various cost and revenue related assumptions along
with results of the analysis are outlined in this section.

The projected Income Statement, Cash Flow Statement and Balance Sheet are
attached as appendix.

Project Economics
Not more than 30 students in 1st year of DMI Consultancy is target.This strength of
students may be exceeding more than 30. However, this capacity may not beachieved

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 Pre-Feasibility DMI Study Abroad & Immigration Consultant
in the initial years of operation. All the figures in the financial model have been
calculated for an estimated enrollment of maximum 300 students with 30students as
starting capacity.
The following table shows internal rate of return, payback period and net present
value:
Table 2: Project Economics

Description Details
Internal Rate of Return (IRR) 29%
Payback Period (Yrs) 3.64
Net Present Value (NPV) Rs.500000/=

Returns on the investment and its profitability are highly dependent on the
entrepreneur having some practical knowledge about advanced educational
procedures, consultants and using modern informational methodology in sync with
international standards along with qualified and experienced staff to be hired.

Project Financing
Following table provides details of the equity required and variables related to
finance:

Table 3: Project Financing

Description Details
Total Equity (50%) Rs.500000/=
devalue of money (%age/annum) 14%
Tenure of the investment (Years) 5

Project Cost
Following requirements have been identified for operations of the proposed
business.

Table 4: Project Cost

Description Amount (Rs.)

Capital Investment
Furniture & Fixtures 10,0000
Office Equipment 50,000

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 Pre-Feasibility DMI Study Abroad & Immigration Consultant

Total Capital Cost 1,50,000

Working Capital
Upfront Building Rent 25,000
Cash 2,25,,000
Total Working Capital 500000/=

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 Pre-Feasibility DMI Study Abroad & Immigration Consultant
Total Investment 500000/=

Space Rrequirement
For a batch of 30 students, 3 marla(816sq) of land comprising building would be
sufficient. A purpose built building may also be acquired on rent. The covered area
should have 816sq, 1 room for info desk, 1 room franchise manager/Director/CEO
and 1 room for the administration staff. Appropriate numbers of washrooms are
suggested for both staff and visiters.

Table 5: Space Requirement

Space Requirement Required Area (Sq. Ft.)

Info Desk (1 room) 144
Manager/CEO/Director Office 144
Administrative Staff 144
Washroom 120
Kitchen 120
IELTS Class Room 330
Total Covered Area Requirement 1002

1
Pre-operating Cost includes faculty salary, electricity up-gradation cost and rent for 3 months, during
renovation of the building.

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 Pre-Feasibility DMI Study Abroad & Immigration Consultant

It is recommended that the proposed project should be established in a rented

building to reduce initial infrastructure cost. In case a purpose built building is
purchased, infrastructure cost will increase.
Monthly rent for the proposed 3 Murla building in the middle or upper middle income
group area is estimated at Rs. 25,000 and total building rent during year 1would be
approximately Rs. 3,00,000/=.

Furniture & Fixtures Requirement

Details of the furniture and fixture required for the project are given below:

Table 6: Furniture & Fixture Requirement

Unit Amount
Description Quantity
Price (Rs.)
Chairs 4 2,500 10,000
Manager Chair 1 10,000 10,000
Sofa for visitors 1 15000 15,000
Tables 3 30000 30,000
Total Furniture & Fixtures 65,000

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Office Equipment Requirement

Office and equipment required for the proposed project are stated below:

Table 7: Office Equipment Requirement

Unit Amount
Description Quantity
Price (Rs.)
laptop 1 20,000 20,000
Printer 1 10,000 10,000
Total Office Equipment 30,000

Human Resource Requirement

Following staff is proposed for the DMI Consultancy which will be required duringthe
first year:

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 Table 8: Human Resource Requirement – Year 1

Salary / Month Annual Salary

Position Number
(Rs.) (Rs.)
Manager 1 20,000 240,000
Receptionist 1 10,000 120,000
TOTAL 25 3,60,000

Salaries of all employees are estimated to increase at 10% annually. The key
responsibilities for the staff is given below;

Revenue Generation
Expected revenue generation by the number of students admitted in the school
during the first year is given in the table below:
Table 9: Expected Revenue Generation during Year-I
Consultancy University Revenue
Maximum Tuition Total
Class Fee from
Students Fee Per Revenue
Name IELTS
in Year 1 (Rs.)
Student Fee
Any
05 50000 1,25,000 20,000 9,75,000
Class
Any 05 50000 1,25,000 20,000 9,75,000
Class
KG 2 05 50000 1,25,000 20,000 9,75,000
Any
05 50000 1,25,000 20,000 9,75,000
Class
Any
10 50000 1,25,000 20,000 9,75,000
Class
Total 30 2,50,000 6,25,000 1,00,000 48,75,000

6 CONTACT DETAILS

In order to facilitate potential investors, contact details of relevant offices to the

proposed project are given as under:

Address: Office # 1, 3rd Floor Shalimar Plaza Moon Market Iqbal Town Lahore, Pakistan

Address: Office # 339 Al Mozan buliding Al qusais Dubai UAE

Tel: +03314669699 https://www.dminternational.com.pk/