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WHATSAPP MARKETING A-Z

FOR AFFILIATE
UCHE FESTUS
A SIMPLE GUIDE TO YOUR FIRST $1000
IN 90 DAYS

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This is going to be very short, practical, and precise so don’t

expect a long read. No beating around the bush.
Alright, Whatsapp is a messenger platform very popular in the
world and widely used in Nigeria. In fact, it’s open rate is higher
than any other social media messenger or platform.
It basically a messenger platform used for direct messaging
however, overtime it has become a strong marketing tool most
especially here in Nigeria.
Whatsapp marketing is gaining popularity and a lot of
entrepreneurs’ uses whatsapp as a sales funnel in Nigeria.
And whatsapp has two main variation business whatsapp and
whatsapp the difference is basically in their feature.
But either of them can be used for marketing however, the
Business whatsapp is designed specifically for marketing it
possess feature that helps you as a business person.
With whatsapp business you can easily set up an ecommerce
store, auto responses, manage your customers and so on.
But all the tools needed for marketing are all available in the
different whatsapp messenger variation.

The biggest factor of sales in whatsapp marketing and in sales

and marketing generally is called the KLT Factor (Know,
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Like, and Trust) anyone who establish these factor with a

prospect may not even need an offer sell.
With KLT a prospect can buy from you even as a Newbie not
minding the other big marketer in their network.
In case you don’t know what an offer means – an offer is simply
perceived value that makes a customer feel they are ripping you
off. Or simply put perceived value higher than the price.
You need to understand how to come up with good offer if
desire to sell a lot of the product you are promoting as an
affiliate or sales man.
Example of what an offer looks like;
Rice and chicken = $10
An offer of that could be
Rice, chicken, plantain, egg + bottle water = $15

FOUR (4) PLACES WHERE YOU CAN BUILD KLT

FACTOR WITH PROSPECT ON WHATSAPP OR THE 4
PLACES WHATSAPP MARKETING TAKE PLACE

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• Broadcast list
• Group
• Status
• DM (direct messaging)

1. Broadcast list
A feature used to send a lot of persons message at a goal instead
sending individual message which would be very stressful most
especially if you have a lot of contact saved on your mobile
phone.
TIPS TO EFFECTIVE USE OF BROADCAST MESSAGE
AS AN AFFILLIATE OR SALES PERSON
1. Since you can’t mention personalized individual name like
in email marketing with broadcast message you can use the
pronoun “YOU and YOUR” everyone loves to be spoken
to. It is better to send a “ Good morning to you” than
“Good morning sir/ma” irrespective of the length of your
post always personalize it with “you or your”.
2. Don’t abuse broadcast message by sending it consistently
most especially when your messages is all about selling a
product. Try to send it once in a while mostly when you
have an offer or special reasons.
3. If you desire to be sending broadcast daily or consistently,
request for individual permission to be added to your list.

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Don’t just post Buy! Buy!! Find a way to give more value
even as you sell.
GROUP
Group is a community of 500+ persons on Whatsapp created for
define objective. You can own a group and use it as your presell.
You can drive traffic to your DM for a particular product or set
of products, have prospects save your contact and also save their
own. You can add them up to a group or grant them access to
the link to join the group.
HOW TO USE GROUP TO SELL
1. Create a group; mute the group so only admins can be able
drop massages.
2. Set a specific date for the training in the group
3. Establish authority so as to let the group members know
you own the group and why they should listen to you by
dropping relevant post in anticipation of the training.
4. Know “the what” (product benefit and Big promise) of the
product or group of products you want to promote
5. Give value about the benefit and show the possibility/result
achievable with the product.
For example if you are promoting a make money product you
should show result of earnings either yours or that of other
persons.

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6. Before and after training you can allow your audience

interact or ask unclear questions, this helps to shows
credibility and authority.
7. At the end of your training make your sales offer
8. Mute the group so no one else can comment and continue
using the group for follow up
9. Your follow up be consistently. People need to hear
something over and over before they understand, find
interest, or even make a buy decision most especially if its
digital product where people buy into personality before
they buy. Your follow up can be value content, educative
content about product, social proof post, and sales offer.
Make an offer once in a while. Do this consistently or
daily for as long as you can.

STATUS
This is a post option where you can upload series of post in form
of text, video or image only available for viewer-ship to those

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who saved your contact on Whatsapp for 24 hours. This is one

of the best content marketing tool on Whatsapp 80% of sales
are initiated from status so don’t joke with status.
You need to master how to post relevant and useful content on
your status that drives attention and eventually sales.
This content can be summarized as follow;
• Education/ value post
• Social proof post
• Information post
• Sales offer post
• Entertainment post
• Lifestyle post
• Storytelling

In no particular order this should be the structure of your post on

your status. You need to understand effective posting so you
won’t abuse one over the others and you shouldn’t abuse the
number of status post you make in a single day. For a marketer
making so much status post in a single day is not so good
because the higher the number of status you have per day the
more difficult for a great number of you audience to go through
it. That why you’d find out that the highest number of view is
always your first to third posts.

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In the case of abuse, it’s better you post more about your sales
offer and education/value post because those are the ones that
moves the needle the most for you as a sales person.

DM (DIRECT MESSAGE)
This basically is the DM to DM encrypted chat this where the
final sales closing occurs and how fast you make sales is
determined by three things.
1. Size of your audience, the more the size the greater your
chance of selling.
2. Your closing skill. The better you are at closing the more
sales you can pull.
3. Quality of your audience someone with a small sized
quality audience will sell more than someone with a large
broke audience.

FOLLOW UP
This is very important, if you desire to maximize sales.

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• Follow up your prospect from your last conversation

• Follow your prospect from their status
• Follow up prospect from your status
• Follow up with group and broadcast message

This is basically all you need for whatsapp marketing

success and effective use of this 4 places on whatsapp
guarantee you, your first $1000 or more in 90 days or less as
long you are consistently and always driving traffic.