MINI PROJECT

ON

NAME : GANGA SATWIK

MBA 1 YEAR
ROLL NO : 140622672045
1
MINI PROJECT

ON

DONE BY: GANGA SATWIK

MBA 1 YEAR

ROLLNO : 140622672045

2
 TABLE OF CONTENTS

S.NO TOPIC PAGE NO.

1 Introduction 4 - 13
2 Growth &
14 - 15
Achievements
3 Milestones 16 - 17
4 HR policies &
activities 18 - 19
performed
5 Marketing
20 - 22
strategies
6 Financial
23 - 29
performance

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 INTRODUCTION

Bajaj Consumer Care Ltd., formerly known as Bajaj Corp

Ltd. is an Indian company specialising in consumer goods
for hair care. It is a subsidiary of the Bajaj Group, which was
established by Jamnalal Bajaj. The Bajaj Group is involved in
industries such as sugar, consumer goods, power generation,
and infrastructure development.
Bajaj Consumer Care is the second largest company in the
Shishir Bajaj Group of companies, it has a history dating back
to 1930. In 1953, Kamalnayan Bajaj established Bajaj
Sevashram to market and sell hair oils and other beauty
products. Bajaj Consumer Care Ltd. is the third-largest player
in India's hair oils production, including light hair oil. The
Neilsen Retail Audit report indicates that Bajaj Almond Hair
Oil holds a 52% market share in the light hair oil category.
History Directors Report Chairman's Speech Auditors Report
Bajaj Corp incorporated as ‘Bhaumik Agro Products Private
Limited’ on April 25, 2006 under the Indian Companies Act,
1956 with the Registrar of Companies (RoC), Maharashtra. The
company's name was changed to ‘Bajaj Corp Private Limited’
pursuant to a special resolution of the shareholders’ of the
company dated July 18, 2007 and consequent to such change
of name, a fresh Certificate of Incorporation dated September
11, 2007 was issued by the RoC, Maharashtra. Pursuant to a

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special resolution of the shareholders of the company on
September 14, 2007, the company was converted into a public
company, and the name of the company was further changed to
‘Bajaj Corp Limited’ and consequent to such change of name,
a fresh Certificate of Incorporation dated October 16, 2007 was
issued by the RoC, Maharashtra.
The company commenced manufacturing and sales of its
products in April 2008. Its products have been in existence
since 1953 and were sold by different Bajaj group companies.
BSL an erstwhile Bajaj group companies manufactured and
sold its products until December 2000. In January 2001,
pursuant to a scheme of demerger, BSL transferred its
operating business and assigned the trademarks for all the
brands to its subsidiary Deccan Ayurvedashram Pharmacy
Limited which subsequently changed its name to BCCL.
Subsequently, pursuant to the execution of the Trademark
License Agreement between BCCL and us, BCCL assigned the
trademarks for the products in its favour.
Bajaj Corp is one of India’s leading producers of hair oils. The
company is a part of the Shishir Bajaj Group companies (the
'Bajaj Group').
The company’s key products are Bajaj Almond Drops, a
premium brand that is currently the market leader in the light
hair oil segment. Almond Drops accounted for approximately
92% of the net sales in the nine–month period ended December
31, 2009. In addition, the company markets its hair oil under
the brand names Brahmi Amla, Amla Shikakai and Jasmine
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hair oil. The company also produces oral care products under
the brand name Bajaj black tooth powder.
The company manufactures its products at two company–
operated facilities in Parwanoo and Dehradun. It also expects
to open a third company–operated facility in the first quarter of
calendar year 2010 at Paonta Sahib. By completing this 3,500
square meter facility in Paonta Sahib, we expect our production
capacity for light hair oil to increase from 39 million litres per
annum to 74 million litres per annum. In addition, it also
engages third–party manufacturers at Parwanoo, Himachal
Pradesh for hair oils and Udaipur, Rajasthan to produce its oral
care products. These third–party facilities have a combined
installed capacity of 9 million litres per annum. As of
December 31, 2009, the combined production capacity for all
company and third–party operated production facilities was 83
million litres per annum.
One of India’s oldest and most trusted FMCG companies, Bajaj
Consumer Care has been an integral part of the Indian
experience for over 70 years. With our wide range of hair,
beauty, and personal care products, we’re the secret behind
countless smiles and untold happiness for generations of
Indians spread across the world. Part of the storied Bajaj Group,
Bajaj Consumer Care owns the iconic Bajaj Almond Drops
Hair Oil and Nomarks – brands that not only lead their
categories but also reflect our unwavering commitment to
quality, trust, and constant innovation. As we know about the
product is based on consumer care.

6
Company History - Bajaj Consumer Care Ltd.
Our Company was originally incorporated as ‘Bhaumik
Agro Products Private Limited’ on April 25, 2006, under
the Companies Act with the RoC, Maharashtra. The name
of our Company was changed to ‘Bajaj Corp Private
Limited’ pursuant to a special resolution of the
shareholders’ of our Company dated July 18, 2007 and
consequent to such change of name, a fresh certificate of
incorporation dated September 11, 2007 was issued by the
RoC, Maharashtra.
Pursuant to a special resolution of the shareholders of our
Company on September 14, 2007, our Company was
converted into a public company, and the name of our
Company was further changed to ‘Bajaj Corp Limited’ and
consequent to such change of name, a fresh certificate of
incorporation dated October 16, 2007 was issued by the
RoC Maharashtra.
We commenced manufacturing and sale of our products in
April 2008. Our products have been in existence since
1953 and were sold by different Bajaj group companies.
BSL an erstwhile Bajaj group company manufactured and
sold our products until December 2000. In January 2001,
pursuant to a scheme of demerger, BSL transferred its
operating business and assigned the trademarks for all the
brands to its subsidiary Deccan Ayurvedashram Pharmacy
Limited which subsequently changed its name to BCCL.
Subsequently, pursuant to the execution of the Trademark

7
 Licene Agreement between BCCL
and us, BCCL assigned the trademarks for the products in
our favour. For details of the Trademark License
Agreement, refer to the sub-section titled "Other
Agreements entered into by our Company other than in
the normal course of business" given below.2008
- BCCL licensed all its brands to our Company vide a
brand licensing agreement dated March 12, 2008.

-Our Company set up its first manufacturing plant at

Parwanoo in Himachal Pradesh.

2009
-Our Company set up its second manufacturing plant at
Dehradun, Uttarakhand
2010
-Our Company set up its third manufacturing plant at
Paonta Sahib, Himachal Pradesh.
2011
-Bajaj Corp acquires Uptown Properties and Leasing for Rs
75 cr
-Bajaj Corp has appointed Mr. V. C. Nagori, President

8
 (Finance) as Chief Financial Officer of the Company
-Company has splits its Face value of Shares from Rs 5 to
Re 1

2012
- The Company has incorporated a Wholly Owned
Subsidiary-Bajaj Bangladesh Limited, to take up hair oil
and other related business in Bangladesh.

2013
-Bajaj Corp Ltd has incorporated a Wholly
Owned Subsidiary-Bajaj Corp International.

-Bajaj Corp takes over NOMARKS brand from

Ozone Ayurvedics.
The company markets its products through our in–house sales
team as well as sales personnel employed through its
distributors. These sales personnel are responsible for making
its brands available throughout India. It manages a distribution
network that includes 4,300 distributors, or 'stockists', that sell
to more than 1.49 million retail outletslocated throughout India

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Business area of the company

Bajaj Consumer Care Ltd (BCCL), part of the Bajaj Group

of Companies, is a manufacturer and marketer of hygiene,
hair and skin care products. The company’s product portfolio
comprises almond hair oil, sanitizer, amla hair oil, jasmine
hair oil, anti-marks skin cream and face wash. BCCL
markets products under Almond Drops, Brahmi Amla,
Natyv Soul, Bajaj 100% Pure and Nomarks brand names.
The company sells its products through retail outlets and
operates manufacturing facilities in Himachal Pradesh,
Gujarat, Assam and Uttarakhand states of India. BCCL is
headquartered in Mumbai, Maharashtra, India

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 VISION

We are the most admired global energy company leveraging talent and technology.
We are the first choice of customers, always.
We exploit profitable growth opportunities outside energy.
We are the role model for Health, Safety, Security & Environment.
We are a great organisation to work for.
We are a learning organisation.
We are a model corporate entity with social responsibility.

VALUES

Trust is the bedrock of our existence.

Customer Centricity is intrinsic to our achievements.
Development of People is the only way to success.
Ethics govern all our actions.
Innovation is our daily inspiration.
Collaboration is the essence of individual action.
Involvement is the way we pursue our organisation goals.

CULTURE

We remain result focused with accountability for governance.

We collaborate to achieve organisational goals.
We enroll people through open conversations.
Our every action delivers value to the customer.
We proactively embrace change.
We care for people.
- MISSION
- Participate prominently in nation-building by meeting its growing energy needs, andto
support this endeavour, pursue the creation of economic
Strengthen and expand areas of core competencies throughout the country, total
quality management in all spheres of business and maintain the status of a leading
national company.
Create awareness among people on the imperatives of energy conservation and
efficient consumption of petroleum resources, by disseminating information through
appropriate media.
Availing ourselves of new opportunities for expansion / diversification arising from
the liberalisation of the economy to achieve a global presence.
Promote ecology, environmental upgradation and national heritage.

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COMPOSITION OF THE BOARD:
Name Designation
MR. KUSHAGRA BAJAJ Chairman & Managing Director
MR. SUMIT MALHOTRA Director (Finance) with additional
charge of
Director (HR)
MR. JAIDEEP NANDI Director (Refineries)
SUKHMAL KUMAR JAIN Director (Marketing)
KAMINI CHAUHAN RATAN Government Director
SUMAN BILLA
MR. DILEP CHERIAN Non-Executive Independent Directors
MR. ADITYA
VIKRAM RAMESH
SOMANI
MS. LILIAN JESSIE
PAUL
MR. GAURAV
DALAMIA

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 GENERAL INSURANCE

Surprises, both good and bad, are inevitable. Everyone loves the good ones
and prays that they are spared the unpleasant ones. Yet, things happen. That
is why general insurance policies from Bajaj Allianz safeguard you.

When the going gets tough, you need general insurance that truly cares. Our
people and processes are aligned to offer you financial protection from loss
or damage you may face due to mishaps. Be it your vehicles, health, travels,
or home win the battle against the uncertainties of life by teaming up with
us.

We deliver on our promises. Our claim settlement ratio has consistently

been among the best in the industry. When you’re faced with tough times,
you’ll find us right behind you as a pillar of support. We, at Bajaj Allianz
General Insurance, are committed towards providing you with the right
protection, at an affordable premium. We take worry off your plate so that
you can relish the joys of life peacefully.

GROWTH OF BAJAJ CONUMER CARE

Bajaj Consumer Care is forecasted to grow earnings and revenue by 14.7% and
7.6% per annum respectively. EPS is expected to grow by 16%. Return on equity is
forecast to be 19.2% in 3 years.

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 GROWTH &
ACHIEVEMENTS
These were initiated to acknowledge outstanding work done by people,
institutions / organizations in different areas of urban or rural life viz social,
innovation, enterprise or other fields.

Jamnalal Bajaj Awards is instituted by the Jamnalal Bajaj Foundation in

1977-78 to serve the ideals of Shri Jamnalal Bajaj and promote Gandhian
constructive activities in India and abroad. There are three National awards
and one International award. It is bestowed upon people for their exemplary
contribution for the holistic development and betterment of society in fields
of Gandhian constructive initiatives for rural upliftment, application of
science and technology, welfare of women and children and promotion of
Gandhian Values in India and overseas as well.

Jankidevi Bajaj Puraskar (Award) was initiated in 1992-93 in memory of in

memory of Smt. Jankidevi Bajaj, a Gandhian committed to selfless service.
The objective of the Puraskar is to discover and honour women
entrepreneurs who are dedicated to rural upliftment and rural business
entrepreneurship.

Ramkrishna Bajaj National Quality Award was instituted in 1995 in the

memory of Shri Ramkrishna Bajaj whose motto was “Trust in Quality and
Business Ethics”. This award is considered to be one of India’s most
prestigious quality awards as the scrutiny and selection process is rigorous.
The objectives of the award are to promote quality awareness and practices
in Indian business, recognize qualitative achievements of Indian Companies
and publicize successful strategies and programmes.

Jamnalal Bajaj Uchit Vyavhar Puraskar for Fair Business Practices

constituted in 1988 recognizes efforts made by small, medium and large
businesses, industrial enterprises and professionals staying true to the
vision.

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AWARDS AND GROWTH

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 MILD STONE’S

Bajaj Finserv was formed in April 2007 due to its

demerger from Bajaj Auto Limited as a separate entity
to focus purely on the group's financial services
business. The process of demerger was completed in
Feb 2008.

This demerger was to unlock the value in the high

growth business areas of Auto, Insurance, Finance
sectors and Wind Power and to run these core
businesses and strengthen their competencies
independently.

The wind power project, the stakes in life and general

insurance companies, consumer finance, and their
respective assets and liabilities got vested in Bajaj
Finserv Limited. In addition to that, the cash and cash
equivalent of INR 8,000 million (then market value)
was also transferred to the company.

The demerger has enabled investors to hold

individually focused stocks and facilitated transparent
companies' benchmarking to their peers in their
respective industries.

The constantly changing demographics and dynamics

of the Indian economy have led to the creation of
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various customer needs. The Indian customer now
demands proper avenues of channelizing their savings
financial protection and is also desirous of spending
more on valuable goods and services. All these
requirements must be met by dynamic players in the
financial services space. Bajaj FinServ was formed
specifically to cater to these needs. The company was
also formed to touch and improve the lives of a
growing number of people in the country, and in doing
so, deliver superior corporate values to its
shareholders.

The operating companies carry the Bajaj brand, which

carries decades of commitment to business ethics,
integrity and the highest standards of fiduciary
responsibility.

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 HR POLICES & Activities Performed
Bajaj Consumer Care Limited, a part of the Bajaj Group, is a renowned
consumer goods company in India. While I don't have access to the specific
details of their current HR policies beyond my September 2021 knowledge
cutoff, I can provide you with an overview of common HR practices and
policies that companies often adopt. Please note that it's essential to refer to
the latest official information or reach out to Bajaj Consumer Care directly
for the most up-to-date and accurate details.

1. Recruitment and Selection: HR policies typically encompass

guidelines for hiring processes, including sourcing candidates,
screening resumes, conducting interviews, and selecting the most
suitable candidates. These policies ensure fairness, equal opportunity,
and compliance with relevant employment laws.
2. Employee Benefits: HR policies often outline various benefits offered
to employees, such as health insurance, retirement plans, paid time
off, maternity/paternity leave, and other allowances. These policies
are designed to attract and retain talented individuals and promote
employee well-being.
3. Compensation and Performance Management: Bajaj Consumer Care
likely has policies related to compensation, including salary
structures, performance-based incentives, and periodic reviews. These
policies ensure fairness, transparency, and motivate employees to
perform at their best.
4. Training and Development: HR policies may include provisions for
employee training and development programs to enhance skills,
knowledge, and career growth. This may involve in-house training,
external workshops, mentorship programs, or support for pursuing
further education.
5. Employee Relations: Policies regarding employee relations address
matters such as grievance handling, disciplinary actions, conflict
resolution, and maintaining a positive work environment. These
policies aim to create a harmonious workplace and address concerns
or issues promptly and fairly.

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 6. Diversity and Inclusion: Many organizations, including Bajaj
Consumer Care, prioritize creating an inclusive and diverse work
environment. HR policies may include initiatives to ensure equal
opportunities for all employees, prevent discrimination, and promote
diversity in hiring and promotions.
7. Health and Safety: Policies related to health and safety outline
guidelines for maintaining a safe workplace, ensuring compliance
with occupational health and safety regulations, and promoting
employee well-being. This may involve measures such as regular
safety training, ergonomics, and first aid provisions.
8. Work-Life Balance: Bajaj Consumer Care may have policies in place
to support work-life balance, which can include flexible working
hours, remote work options, family-friendly policies, and employee
assistance programs. These policies acknowledge the importance of
personal life commitments and promote employee satisfaction and
productivity.

ACTIVITES PERFORMED
As an AI language model with a knowledge cutoff in September 2021, I do
not have access to real-time information or the ability to browse the
internet. Therefore, I cannot provide you with specific details about Bajaj
Consumer Care's current activities.

Bajaj Consumer Care Limited is a consumer goods company that operates

in various sectors, including hair care, skin care, and home care. They are
known for their popular brands such as Bajaj Almond Drops Hair Oil, Bajaj
Nomarks skincare range, and Bajaj Maxima C hand sanitizer, among
others.

To obtain the most up-to-date and accurate information regarding Bajaj

Consumer Care's current activities, I recommend visiting their official
website or reaching out to the company directly through their customer
support or public relations channels. They will be able to provide you with
the latest information on their products, initiatives, and ongoing projects.
Regenerate response

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 MARKETING STRATEGIES

Bajaj Consumer Care has implemented various marketing strategies to

promote their products and engage with their target audience. These
strategies may include:

1. Product Advertising: Bajaj Consumer Care often employs traditional

advertising channels such as print media, television, and radio to
promote their products. They create visually appealing advertisements
to highlight the features and benefits of their offerings.
2. Digital Marketing: In today's digital age, Bajaj Consumer Care likely
utilizes various digital marketing techniques. This includes online
advertising through search engines, social media platforms, and
display networks. They may also engage in influencer marketing to
leverage the reach and influence of popular individuals in their target
market.
3. Product Packaging and Design: Bajaj Consumer Care pays attention
to the packaging and design of their products. They aim to create
visually appealing packaging that stands out on the shelves and
attracts consumers. The packaging may feature relevant product
information and branding elements.
4. Promotional Campaigns: Bajaj Consumer Care may run promotional
campaigns to create awareness and generate interest in their products.
These campaigns can include discounts, contests, giveaways, or
partnerships with other brands or events. They may also collaborate
with celebrities or influencers to endorse their products.
5. Point of Sale (POS) Marketing: Bajaj Consumer Care likely focuses
on in-store marketing to influence consumer purchasing decisions.
They may provide point-of-sale materials such as posters, banners,
shelf talkers, or product displays to increase visibility and highlight
key product features.

It's important to note that the specific marketing strategies and campaigns
of Bajaj Consumer Care can change over time based on market trends,
consumer preferences, and the company's objectives. To get the most
accurate and up-to-date information on their current marketing activities, I
20
recommend visiting their official website or following their social media
channels where they often showcase their latest campaigns and promotions.
Bajaj Auto Ltd. Marketing Strategy – Marketing Strategy of Bajaj
Auto Ltd.: BajajAuto engages in the manufacturing and distribution of
automobiles such as commercial vehicles, motorcycles,
etc. Accessories. The Company sells its products both in India and other
global markets, i.e. More than 70 countries worldwide.
Established brand: The brand is loved and well-known by the People of
India. Bajaj Auto Product Portfolio includes models that are well-known
and widely adopted in India and other parts of the world.

BCG Matrix – Bajaj Auto Ltd. Marketing Strategy

Bajaj Auto is a strategic business unit ( SBU) that operates Bajaj
Motorcycles and KTM Motorcycles.

Bajaj Intracity 3-wheeler and racing motorcycle businesses are stars in the
BCG matrix. However, the KTM motorcycle business is under question due
to the presence of a number of brands in the high CC/racing motorcycle
segments of the BCG matrix.

Distribution Strategy – Marketing Strategy

The company uses a mixture of distribution channels for different business

segments, such as the Bajaj Motorcycle, and commercial vehicle segments.
Authorized distributors are used for sales & services, company-owned
outlets for sales & servicing, DSA ( direct-selling agents), and eCommerce
sites.

Brand equity – Bajaj Auto Ltd. Marketing Strategy

Bajaj’s brand is made famous by its advertisement “Hamara Bajaj”. They
are well-known in the market and have won many accolades and awards
over the years, such as the 2016RS 200- Readers Choice bike of year by
Auto Car & Times Now. Also, the overdrive RS 200 was awarded Viewer’s
Choice bike award by CNBC and Zigwheels.

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 Competitive Analysis – Bajaj Auto Ltd. Marketing Strategy
With a broad product portfolio across all business verticals, the Company is
able to compete with other automobiles in the market. For example, Bajaj
Motorcycle has sub-brands Donmar 400 and Avenger. In KTM, it has
offerings like KTM naked, and KTM Sports Tourer. KTM freeride. KTM
Supersport.

Market Analysis – Marketing Strategy of Bajaj Auto Ltd.

Slow domestic growth, credit constraints, government regulations, and

currency problems due to demonetization are all factors that affect the
industry’s exports as well as its domestic market.

Increasing supplier and customer bargaining power, due to a wide range of

options on the market and changing government regulations like recently
BS3 was discontinued and BS4 is the minimum standard are driving this
industry.

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FINANCIAL PERFORMANCE

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24
BALANCE SHEET OF BAJAJ CONSUMER CARE

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 FINANCIALS

Download Annual Report in PDF format 2022 2021 2020 2019 2018

• Standalone

• Consolidated
Print/Copy to
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Yearly
Go
YEARLY RESULTS OF MAR MAR MAR MAR MAR
BAJAJ CONSUMER '23 '22 '21 '20 '19
CARE (in Rs. Cr.)

Net Sales/Income from 938.1 865.5 897.97 817.7 880.94

operations 1 2 5

Other Operating Income 11.82 12.86 16.66 26.45 28.41

Total Income From 949.9 878.3 914.63 844.2 909.36

Operations 3 7 0

EXPENDITURE

Consumption of Raw 252.4 245.3 233.12 267.9 297.03

Materials 8 9 5

Purchase of Traded Goods 182.2 131.8 84.61 18.16 12.32

6 3

Increase/Decrease in Stocks 2.64 -7.44 11.72 -13.24 -8.26

Power & Fuel -- -- -- -- --

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Employees Cost 86.71 86.52 82.20 83.56 94.02

Depreciation 8.09 4.63 5.80 5.33 6.59

Excise Duty -- -- -- -- --

Admin. And Selling -- -- -- -- --

Expenses

R & D Expenses -- -- -- -- --

Provisions And -- -- -- -- --
Contingencies

Exp. Capitalised -- -- -- -- --

Other Expenses 284.4 243.5 259.46 277.2 235.83

4 3 0

P/L Before Other Inc. , Int., 133.3 173.9 237.71 205.2 271.83
Excpt. Items & Tax 2 1 3

Other Income 37.09 38.56 34.53 29.89 17.53

P/L Before Int., Excpt. Items 170.4 212.4 272.23 235.1 289.36
& Tax 1 7 2

Interest 0.92 0.98 1.32 4.23 1.10

P/L Before Exceptional 169.4 211.4 270.92 230.8 288.26

Items & Tax 8 9 9

Exceptional Items -- -- -- -- --

P/L Before Tax 169.4 211.4 270.92 230.8 288.26

8 9 9

28
Tax 29.67 36.95 47.35 40.34 62.13

P/L After Tax from Ordinary 139.8 174.5 223.57 190.5 226.13
Activities 2 4 5

Prior Year Adjustments -- -- -- -- --

Extra Ordinary Items -- -- -- -- --

Net Profit/(Loss) For the 139.8 174.5 223.57 190.5 226.13

Period 2 4 5

Equity Share Capital 14.26 14.75 14.75 14.75 14.75

Reserves Excluding 806.6 822.6 765.78 659.6 470.37

Revaluation Reserves 0 6 0

Equity Dividend Rate (%) 500.0 800.0 1,000.0 200.0 1,400.0

0 0 0 0 0

EPS BEFORE EXTRA

ORDINARY

Basic EPS 9.52 11.83 15.15 12.92 15.33

Diluted EPS 9.51 11.82 15.15 12.92 15.33

EPS AFTER EXTRA

ORDINARY

Basic EPS. 9.52 11.83 15.15 12.92 15.33

Diluted EPS. 9.51 11.82 15.15 12.92 15.33

PUBLIC SHARE
HOLDING

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No Of Shares (Crores) -- -- -- -- --

Share Holding (%) -- -- -- -- --

PROMOTERS AND
PROMOTER GROUP
SHAREHOLDING

A)
PLEDGED/ENCUMBERE
D

- Number of shares (Crores) -- -- -- -- --

- Per. of shares (as a % of the -- -- -- -- --

total sh. of prom. and
promoter group)

- Per. of shares (as a % of the -- -- -- -- --

total Share Cap. of the
company)

B) NON-ENCUMBERED

- Number of shares (Crores). -- -- -- -- --

- Per. of shares (as a % of the -- -- -- -- --

total sh. of prom. and
promoter group).

- Per. of shares (as a % of the -- -- -- -- --

total Share Cap. of the
company).

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