PRACTICAL FILE

ON
"SERVICE MARKETING"

Submitted in partial fulfilment of the requirement for the award

of the degree of BACHELOR OF BUSINESS ADMINISTRATION
To
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
SUPERVISED BY: - Dr. ANCHAL BHARDWAJ
SUBMITTED BY - ARYAN GULATI

ROLL NO: - 35315501720

NEW DELHI INSTITUTE OF MANAGEMENT

61, TUGHLAKABAD, NEW DELHI-62
 ACKNOWLEDGEME
NT
Any accomplishment requires the effort of many people, and this work is
not different. Regardless of the source, I wish to express my gratitude to
those who may have contributed to this work, even though anonymously.

First, I would like to express my deepest sense of gratitude to NEW DELHI

INSTITUTE OF MANAGEMENT for providing me with an opportunity
for this practical work.

I would like to pay my sincere thanks to my practical guide, Dr. ANCHAL

BHARDWAJ under whose guidance I was able to complete my practical
successfully. I have been fortunate enough to get all the support,
encouragement and guidance from him needed to explore, think new and
initiate.

My final thank goes out to my parents, family members, teachers and

friends who encouraged me countless times to persevere through this entire
process.

ARYAN GULATI
 CERTIFICATE
This is to certify that the practical titled “service marketing-research project”
submitted by ARYAN GULATI to New Delhi Institute of Management, Guru
Gobind Singh Indraprastha University in partial fulfilment of requirement for
the award of the Bachelor of Business Administration degree is an original
piece of work carried out under my guidance and may be submitted for
evaluation.

The assistance rendered during the study has been duly acknowledged.

No part of this work has been submitted for any other degree.

Faculty guide : Dr. ANCHAL BHARDWAJ Date: 27thDec, 2022