Attributes Labels Frequency % Preference Transformation Range

Kurtas 23 0.35 55
Type of Attire Tunics 16 0.24 23
Tops & Pants 27 0.41 73 50
Coventional 11 0.17 0
Design Fushion 33 0.50 100
Modern 22 0.33 50 100
Earthy 11 0.17 0
Bright 15 0.23 18
Colour
Pastel 18 0.27 32
Monochromatic 22 0.33 50 50

Total Males 66
11 0
33 100

Base = 11 inc 22 100

inc 1 4.5454545454546
inc 4 18.181818181818
22.727272727273
Relative Importance

Total range
0.25 200

0.5

0.25

inc actual
1 12
2 13
3 14
4 15
5 16
6 17
7 18
8 19
9 20
10 21
11 22
12 23
13 24
14 25
15 26
16 27
17 28
18 29
19 30
20 31
21 32
22 33
23 34
24 35
25 36
26 37
27 38
 Attributes Labels Frequency % Preference Transformation Range
Collared T-shirt
Type of Attire Casual Tops
Formal Shirts
Coventional
Design Fushion
Modern
Earthy
Bright
Colour
Pastel
Monochromatic
Relative Importance