Running Head: BENEFITS OF SOCIAL MEDIA ON BUSINESS IN THE JAMAICAN SOCIETY

University of Technology, Jamaica

Academic Writing 1 Online (COM1020)

Student Name: Michelle Burris-Jones

ID #: 1600012

Lecturer: Dr Kai Barratt

Broad Topic: Social Media

Narrowed Topic: Possible Benefits of Social Media on Business in the Jamaican Society

Purpose: To inform Jamaican business owners and entrepreneurs about the possible

benefits social media can have on their business.

Audience: Business owners and entrepreneurs

Thesis statement: Some of the possible benefits social media on Jamaican

business include increased brand recognition, generate revenue and

enhancing customer relationships.

I. A major benefit of social media is that it aids in increasing the brand recognition of

businesses in Jamaica.

a) According to a Burson Marsteller study, from 100 companies, 66 percent of them used

Twitter, 54 percent come with a Facebook page while rest had a YouTube channel for the

brand recognition.

b) Social media networks are the new voice of companies’ brand and its content; social

media helps in raising awareness of a product or service (DeBasi, 2014).

c) Facebook or Twitter might aid in further development of a company’s brand (Kadman,

2011).
 II. Another positive benefit of social media on Jamaican businesses is the generation of

revenue.

a) Advertising through social media will monetize companies’ efforts and will also increase

their online presence (Asad, 2014).

b) Businesses can generate revenue by building community through social media or

advertising products through the channels (Kadman, 2011).

c) If companies advertise their businesses through ads, the ads can link back to their social

media page, which lets customers make the purchase.

III. Finally, enhancing customer relationships is another benefit of social media on

Jamaican business.

a) Through social media channels, businesses can keep a track on customers comments and

monitor what they think of their businesses.

b) Social media can provide continuous interactions with multiple conversations about a

company’s products and services (Campbell, 2014).

c) Customer satisfaction increases the retention and also gets business loyal customers along

with the monetized results.

 References

Asad, I. (2014). Instant Profits with Alibaba: cash in on the world’s largest economy- China

Florida.

Campbell, J. (2014). Enhance Customer Collaboration with Social Media

From frostftp.com/CC-FA/Cicsco_-_Enhancing_Customer_Collaboration_with_Social

_Media_Article.pdf

DeBlasi, V. (2014). Business blog: How to use social media for lead generation retrieved

November 5,2014. From:

http://bizblog.blackberry.com/2014/02/how-to-use-social-media-for-lead-generation/

Kadmam, I. (2011). Increase Exposure and Sales With Social Media. Issue of Skin

Inc. magazine. Retrieved from

http://www.skininc.com/spabusiness/management/marketing/118770064.html

McDonald, K. (2014). Crafting the Customer experience for people not like you: How to delight

and engage the customers tour competitors don’t understand. Hoboken, New

Jersey. John Wiley and sons, Inc.