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Treatment of Cultural Issues in Jordan Dailies

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Abstract
Treatment of Cultural Issues in Jordan Dailies
by
Abdallah S. Abu Romman
Supervisor
Prof. Tahseen Mansour
The aim of this study is to investigate the treatment media for cultural affairs in the
Jordanian daily press through content analysis of daily newspapers (Addustour and Alrai).
It also aims to demonstrate the differences between them in all categories of content and
statistical analysis. The study adopted the descriptive approach using content analysis tool,
which contained seven categories of major extension with many sub-categories. The
sample consisted of journalists have been selected by simple random sampling for the year
2009 and have been verified the tool by another analysis done by the researcher himself and
the percentage of consistency was 91.5.
The researcher used in the analysis of the data number of statistical methods such as
frequencies and percentages and Chi square test. And the study comes out with the results
which were as follows:
1. An increasing share of creative publishing and topics in culture at the expense of
publishing news coverage and Investigative journalism.
2. Different methods of treatments of the journalists in (Addustour, Alrai) cultural
issues with convergence in most cases in this regard.
3. The existence of stability in the volume of publishing in the cultural supplements
for the journalists.
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4. The impact of the background of the official editors of the two newspapers on the
content of the two cultural attaches. Interims of giving priority to creative
publishing than others.
5. The impact of the public of the two newspapers in the contents and
characteristics of their two supplements.
6. The writers had the largest share as they were totally the first source of the
cultural affairs.
7. The analytical method in writing in the contents of the cultural affairs occupied
the first ranking in the general level. While the narrative style come in the
second. The dialogue style was the third and the reported news style was the last
in the general level.
8. After determining the trends of the book in four sub-categories (positive,
negative, neutral, mixed). The positive got the highest rank in the overall level.
9. The results of the tables highlights that the identity of cultural content on the
humanitarian level was placed first followed by the local level.
10. The results show that the literary material in cultural level with convergence in
the results in both newspapers.
11. In the use of photographs .It was found that both (Alrai and Addustour). The use
of one photograph in the two news papers was in the first place, and the class
which not to use images was in the second place, while the use of more than one
picture was the ratio weak.
The recommendations:
1. Expanding the treatments of the Jordanian and Arab cultural scene and not
reducing it to just the literature and criticism and increasing the other cultural
fields such as fine Arts, cinemas, theatres and Heritage.
2. Stimulating literary criticism, Assessing the quality of the product, and not only
to publish the writings of the Authors in literature without critical discussion,
dialogues which serve the media process.
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3. Intensification of the intellectual talks which comes out from the difference in the
literature and thoughts schools and open the way to the other opinions.
4. Renewing the names .and opening the way for the new writers and not
monopolizing the publication to the senior writers and journalists or the fixed
writers.
5. Ending the control of number of writers and intellectuals in the publishing
within a circle of relations and over taking the cultural lobbies from the cultural
scene in the daily press.
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