Group 4 Feasibility Study On Duck Farming

PAMANTASAN NG LUNGSOD NG MAYNILA
(University of the City of Manila)

PLM Business School
General Luna Street corner Muralla Street,
Intramuros, Manila
Feasibility Study of Duck Raising in The Philippines
In Partial Fulfillment of the Requirements for

the subject of Agricultural Economics
Proponents:
Marth Louise R. Mora
Rafael T. Medina
Bryan Dave S. Sodsod
John Surba
Karl Vincent T. Tahinay
John Amadeus B. Ventura
John Carlo R. Yumol
Sonia F. Manlangit, MBA, EdD, DBAc

Adviser
February 5, 2022
Intramuros, Manila
PLM BUSINESS SCHOOL
RECOMMENDATION FOR ORAL EXAMINATION
The study entitled:
A FEASIBILITY STUDY ON DUCK RAISING IN THE PHILIPPINES
Prepared and submitted by MARTH LOUISE R. MORA, RAFAEL T. MEDINA, BRYAN

DAVE S. SODSOD, JOHN SURBA, KARL VINCENT T. TAHINAY, JOHN AMADEUS B.
VENTURA, and JOHN CARLO R. YUMOL in partial fulfillment of the requirements for the
subject AGRICULTURAL ECONOMICS has been examined and is hereby recommended for
ORAL EXAMINATION.
SONIA F. MANLANGIT, MBA, EdD. DBAc

Adviser
Intramuros, Manila
PLM BUSINESS SCHOOL
APPROVAL SHEET
In partial fulfillment of the requirements in the subject AGRICULTURAL ECONOMICS, this

study entitled A FEASIBILITY STUDY ON DUCK RAISING IN THE PHILIPPINES
prepared and submitted by MARTH LOUISE R. MORA, RAFAEL T. MEDINA, BRYAN
DAVE S. SODSOD, JOHN SURBA, KARL VINCENT T. TAHINAY, JOHN AMADEUS B.
VENTURA, and JOHN CARLO R. YUMOL was prepared and submitted to the PLM Business
School.
Approved by the Committee on Oral Examination on _______________ with the grade of

_______.
ROMARK C. RESUELLO, MBA, CFMP JASMIN B. JOCSON, MBA, DBA

Panel Member Panel Member
DENNIS ARIEL F. TAN, CPA, MBA

Chairman
Accepted and approved in partial fulfillment for the subject AGRICULTURAL ECONOMICS.
BERNARD R. LETRERO, IE, MBA, CFMP

College Dean
ACKNOWLEDGEMENT
The making of this study will never come into completion without the assistance
and support of many individuals. The researchers would like to express their deepest
gratitude to everyone who has taken part in this study.
First and foremost, to God Almighty who has bestowed knowledge, strength, peace
of mind and good health to the researchers to accomplish this research.
The researchers would like to thank their families for the encouragement and
understanding that helped a lot in the completion of this paper.
The researchers would like to thank the respondents of their survey for taking the
time to answer the questionnaire and allowing the researchers to use the information they
gave in their feasibility study.
The Study of determining the feasibility of duck raising in the Philippines was
successfully conducted with the help of Dr. Sonia F. Manlangit, who has guided the
researchers to perform their best and to carry out their full potential for this research.
EXECUTIVE SUMMARY
Ducks can be reared to feed on after harvest in bodies of water or locations near
rice fields. The proposed project's core location has been picked by the proponents at Pandi,
Bulacan, precisely in the barrio of Bagbaguin.
Duck-raising is another low-cost activity that everyone can get into for a small
investment. It requires more straightforward housing, less upkeep, and less space for
rearing than hens. Ducks are relatively hardy, immune to certain avian diseases, and able
to eat a wide variety of foods.
The feasibility study was conducted by Business Major students of the Pamantasan
ng Lungsod ng Maynila and sought input from more than 400 from their target market in
Pandi, Bulacan.
Seven proponents would form a general partnership in the chicken sector. Instead
of cultivating and selling traditional chicken products, we would market duck products,
which are far easier to raise than chickens due to their resistance to major diseases that
plague chickens.
A business venture is a sort of partnering organization. The proponents of this sort
of business will be in charge of the entire operation and split profit and liabilities equally.
The organizational hierarchy and role allocation of the proposed business proposed by the
proponents will be depicted further.
Duck Cabin will offer fresh farm products to its customers. Produced duck meat
and eggs are sold at Pandin, Bulacan, to local distributors and sellers. Duck Cabin will raise
information about the firm locally through personal selling, visual displays, brochures,
packaging, and social media advertising. The promotional materials will include
information about the store's location, merchandise, hours, and prices.

RECOMMENDATION FOR ORAL EXAMINATION
This Feasibility Study entitled “Feasibility Study of Duck Raising in The
Philippines” was prepared and submitted by Marth Louise R. Mora, Rafael T. Medina,
Bryan Dave S. Sodsod, John Surba, Karl Vincent T. Tahinay, John Amadeus B.
Ventura, and John Carlo R. Yumol in partial fulfillment of the requirements for the
subject, Agricultural Economics, has been examined and is recommended for Oral
Examination
SONIA F. MANLANGIT, MBA, EdD, DBAc
RESEARCH COMMITTEE
JASMIN B. JOCSON ROMARK C. RESUELLO DENNIS ARIEL

C. TAN
MBA, DBA MBA, CFMP CPA, MBA
MEMBER MEMBER MEMBER
APPROVAL BY THE PANEL OF EXAMINERS
Approved by the Panel on Oral Examination with the grade of _____ %
JASMIN B. JOCSON ROMARK C. RESUELLO DENNIS ARIEL

C TAN
MBA, DBA MBA, CFMP CPA, MBA
MEMBER MEMBER MEMBER
FINAL APPROVAL
Accepted and approved in partial fulfillment of the requirements for Agricultural

Economics.
SONIA F. MANLANGIT, MBA, EdD, DBAc

Adviser
TABLE OF CONTENTS
LIST OF TABLES……………….………………………………………………………..
LIST OF FIGURES…...………………………………………………………………......
PROJECT ASPECT……………………………………………………………………..1
Brief Description of the Study…………………………………………………….1
Name of the Firm ………………………………...……………………………….2
Project Location………………………………………..………………………….2
Nature of the Business…………………………………………………………...2-4
Project Summary………………………………………..………...……………….4
Market Aspect…………………….…….…………..….………………….5
Technical Aspect…………………………………….…………………..4-5
Management and Legal Aspect………………………………...………….5
Financial Aspect……………………………….………….……………….5
Socio-Economic Aspect..………………………………………………..5-6
Rough Sketch of the Business…………………………………………………......7
INTRODUCTION…………………………….…………………………………………7
Objectives of the Study………………..………………………………………..7-9
Significance of the Study………………..…………………….………….……9-10
Operational Definition of Terms………………..…………………..…….…..10-11
Scope and Limitations of the Study………………..………..…………….……...11
MARKET ASPECT..……...……………………………………………………………11
Methodology………………..…………………………………….……………...11
Respondents………………..……….…………………….……………...12
Data Gathering………………..……..…………………….……………..12
Sampling Size………………..……………….……….……………...12-13
Sampling Method………………..………………………….………........13
Sampling Tools………………..………………………….…………..13-14
Survey Results………………..……………………………….…….………..14-26
Market Description………………..………...……………………………………27
Target Market………………..…………………………………………………...27
Demand………………..……………………………………….………...……...28
Historical Demand………………..…………………………………..28-31
Projected Demand……………..………………………….……………...32
Supply………………..………………………….………………………..……...32
Historical Supply………………..…………………..………………..32-35
Projected Supply………………..……………….……………………35-38
Market Share………………..………………………….……………………..38-39
Marketing Program………………………………………………………………39
Present Marketing Program………………....………………………..39-42
Proposed Marketing Program………………..…………………….…43-45
Factors Affecting the Market………………..………………….…...…………....45
Factors Affecting the Demand……………...…………….…………..45-47
Factors Affecting the Supply………………..………………………..48-49
Factors Affecting the Price………………..…………….…………….49-50
Marketing Strategies………………..………………………….………………...50
Product Strategy………………..………………………….……………..50
Pricing Strategy………………..………………………….………….50-51
Place………………..………………………….…………………………51
Promotion and Advertising Strategy………………..…………….……...52
Channel of Distribution………………..…………………...…….…….……..52-53
SWOT Analysis………………..……………………………………………..54-56
TECHNICAL ASPECT....…………………………………………………...…………57
Product Specification………………………………………………..…………...57
Products………………..……………………………………….………………..57
Production Process ………………..……………………………………...……...58
Plant size and production schedule………………..……………………...………58
Machinery and Equipment ………………..……………………………………..59
Farm location/location map, site development plan………………..……….…...60
Site Location Analysis………………..………..……………………..60-61
Location in the Map………………..…………………………..……..61-62
Farm layout, building/office layout………………..…………………..…………61
Floor Layout………………..………………………….……………..61-65
Fixed Assets and Supplies………………..……………………………..……......66
Raw Materials and Supplies………………..……………..…..………….67
List of Suppliers………………..……………………………………..67-72
Utilities and waste disposal………………..……………………...…………..72-73
Sanitation and Waste Disposal ………………..…………………………..…73-74
Labor Requirements ………………..…………………………………….……...74
Uniform………………..………………………………….………….75-78
Safety Measures………………..……………………………………..77-78
MANAGEMENT ASPECT…………………………………………………………….78
Mission……………...………………………………………….………………...78
Vision……………...………………….……………………….………………...78
Core Values……………...…………………….……………….…………….......78
Legal Forms……………...…………………………………….……………..78-84
Capitalization………………….……………………………….……………..84-85
Gantt Chart………………..…...……………………………….……………..85-86
Organizational Structure………………..……..……………….……………..87-89
Organizational Policies……..………………………………….……………..89-90
Manpower Requirements……...……………………………….……………..90-91
Company Policy, Rules, and Regulations...………………………………….91-93
Compensation……..……………………………………….…………………93-96
FINANCIAL ASPECT.....……………………………………………………………...96
Total Project Cost……...……………………………………….……………..96-97
Presentation of Schedules……………………………….………………..…97-107
Financing………………..……………………..……………….………...…….107
Financial Assumptions…………………………………………………….107-108
Income Statement…………………...……………………….………………….108
Balanced Sheet…..……………………………………….……………………..115
SOCIO ECONOMIC ASPECT……………………………………..………………..115
Government…………..…………..………………………….…………….115-116
Society………………..…………..………………………….………………….116
Academe……………..……………..………………………….…………….....116
Industry………………..……………………………………….……………….116
Future Entrepreneurs………………..………………………………….……….117
Environment……………...…………………………………….……………….117
APPENDICES……………………………………..……………………………...118-144
BIBLIOGRAPHY………………………………..……………………………............145
BIO NOTES…………………………..…………………………………………..146-148
LIST OF TABLES
Table 1: Historical Demand of Medium Duck Eggs……………………………………...28
Table 2: Historical Demand of Small Duck Eggs………………..…………………...28-29
Table 3: Historical Demand of Large Duck Eggs………………..………………………29
Table 4: Historical Demand of Primera Duck Meat………………..…………………29-30
Table 5: Historical Demand of Masa Duck Meat………………..………………………30
Table 6: Historical Demand of Buhay(alive) Ducks………………..………………..30-31
Table 7: Total Projected Demand of Duck Eggs………………..………………………...31
Table 8: Projected demand for Duck meat………………..……………………………...32
Table 9: Historical Supply of Medium Duck Eggs………………..………………….32-33
Table 10: Historical Supply of Small Duck Eggs………………..………………….........33
Table 11: Historical Supply of Large Duck Eggs………………..……………………33-34
Table 12: Historical Supply of Primera Duck Meat………………..……………….........34
Table 13: Historical Supply of Masa Duck Meat………………..……………………34-35
Table 14: Historical Supply of Buhay (live) Duck………………..………………………35
Table 15: Projected supply of Duck Meat………………..…………………………..35-36
Table 16: Total Projected supply of Duck Meat………………………………………….36
Table 17: Demand and Supply Gap on Duck Eggs………………………………………37
Table 18: Projected Demand and Supply Gap on Duck Meat………………………..37-38
Table 19: Market Share and Projected Production…………………………………...38-39
Table 20: Prices of the products …………………………………………………………51
Table 21: SWOT Analysis……………………………………………………………53-55
Table 22: Product Specifications………………………………………………………...56

Table 23: Fixed Assets and Supplies…………………………………………………….66
Table 24: List of raw materials…………………………………………………………..66
Table 25: List of Utilities………………………………………………………………...71
Table 26: Labor Requirements…………………….………………………………........73
Table 27: Work schedule (per day) ....……………………………………...……......84-85
Table 28: Work Schedule (per week) ......................…………………………………….85
Table 29: Qualifications and Number of Labour Required…………………………..85-89
Table 30: Compensation rates given to the manager…………………………………….91
Table 31: Hourly overtime rates given to the manager…………………………………..91
Table 32 Compensation rates given to the helper/farmer………………………………..92
Table 33: Hourly overtime rates given to the helper/farmer……………………………..92
Table 34: Compensation rates given to the delivery boy………………………………...93
Table 35: Hourly overtime rates given to the delivery boy……………………………...93
Table 36: Compensation rates given to the security……….…………………………93-94
Table 37: Hourly overtime rates given to the Security………….……………………….94
Table 38: Total Project Cost………………………………………………………….94-95
Presentation of Schedules……………………….…………………………………….....95
Schedule 1: Operation Supplies…………………………………………………95
Table A……..………………………………………………...95-96
Table B………………………………………………………….96
Schedule 2: Machinery & Equipment………………….…………………….96-97
Schedule 3: Office Supplies……………………..……………………….......97-98
Schedule 4: Furniture and Fixtures……………………………………….....98-100

Schedule 5: Salaries Expense……………………………………………...100-101
Schedule 6: Packaging Expense…………………………………………...101-102
Schedule 7: Utility Expense………………………………………….…………102
Schedule 8: Licenses & Permit Expense…………………………………..102-103
Schedule 9: Cleaning Materials / Maintenance Expense……………………….104

LIST OF FIGURES
Figure 1: Duck Cabin Logo………………..………….……………….…………………..2
Figure 2: Rough Sketch of the Business………………..………………………….……...7
Figure 3: Eating duck eggs or dishes made with duck eggs………………..……………14
Figure 4: Willingness to spend on duck eggs depending on the size and price per piece...15
Figure 5.1: Factor on How Strong They Influence You To Buy Duck Egg: Price………16
Figure 5.2: Factor on How Strong They Influence You to Buy Duck Egg:
Marketing/Advertising…………………………………………………………………...17
Figure 5.3: Factor on How Strong They Influence You to Buy Duck Egg: Nutrition…...18
Figure 5.4: Factor on How Strong They Influence You to Buy Duck Egg: Taste……….19
Figure 6: Recommending Others to Try Duck Eggs……………………………….……20
Figure 7: Eating Duck Meat or Dishes Made with Duck Meat…………………………....21
Figure 8: Duck Meat Usually Bought per Week………………..………………………..22
Figure 9: Willingness to Spend on Duck Meat (Suggested Retail Price)……………….22
Figure 10.1: Factor on How Strong They Influence You To Buy Duck Egg: Price……..23
Marketing/Advertising………..………………………………….………………………24
Figure 10.3: Factor on How Strong They Influence You to Buy Duck Egg: Quality of the
Product……………..……………….……………………………………………………25
Figure 10.4: Factor on How Strong They Influence You to Buy Duck Egg: Taste……...26
Figure 11: Recommending Others to Try Duck Meat…………………………………….26
Figure 12: Site Location………………..…………………………..…………………….62
Figure 13: Office - Ground Floor………………..……..……….………………………...63

Figure 13.1: 3D Ground Floor Layout………………..………………………………….64
Figure 14: Office - 2nd Floor ………………..………………………………………….64
Figure 14.1: 3D Second Floor Layout………..………………………………………….65
Figure 14.2: Total Floor Lay-out……….……..………………………………………….65
Figure 15: Uniform of Employees………………..……………………………………...77
Figure 16: Organizational structure………………..……………………….….………...88

I. PROJECT ASPECT
Brief Description of the Study

In the Philippines, raising ducks for commercial purposes is a valuable livestock
venture, owing to the duck's egg. The incubated egg, also known as balut, is an essential
product of ducks in our local market. Balut is a Filipino favorite that has received a lot of
criticism and recognition from other countries. Balut is sold regularly throughout the
country and is known for its delicious flavor and nutritional content.
Duck's is also known for its tender and flavorful meat used in cuisines in different
countries, especially in China for special occasions. In the Philippines, we have Binondo
in Manila and Bonifacio Global City(BGC) in Taguig, which has many Chinese people
who love to consume Peking Ducks cooked and served by the local Chinese Restaurants
in their area.
The proponents chose to take up this undertaking for a variety of reasons. Duck
farming is a profitable livestock industry in the Philippines due to egg production. Duck is
the second most important source of egg and meat after chicken. Duck-raising is another
low-cost hobby that anyone can start with little money. In comparison to hens, it requires
simple housing, minor maintenance, and less room for rearing. Ducks have been observed
to be relatively resilient, immune to specific bird diseases, and able to eat a wide variety of
foods.
In this feasibility study, the researchers will determine if duck raising is a viable
business that would last for the next generations of consumers in the Philippines.
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Name of the Firm
Figure 1: Duck Cabin Logo
Duck Cabin
The land that we planned to use for our duck farm had a cabin in the middle and so
we decided to simply call it the duck cabin. We have two variations of our logo, one is to
be used on websites, tarpaulins, and other advertising platforms while the other is for the
company uniform.
Project Location
Ducks can be raised near bodies of water or in areas near rice fields to feed on after
harvest. The proponents have chosen Pandi, Bulacan specifically in the barangay of
Bagbaguin, to be the central location of the proposed project. The farm is approximately
1,980 square meters and is around 230 meters away from residential areas, as required by
the Department of Environment and Natural Resources (DENR).
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Nature of the Business
The poultry business would be a general partnership between seven proponents.
Instead of raising and selling the usual chicken products, we would be selling duck products
which would be much easier to raise compared to chickens due to their resilience against
common diseases that would normally affect chickens.
Capital: 10,000,000PHP
Weekly budget for supplies
"Estimated Capital"
Egg Booster P450.00 x 3 sacks = P1350.00
HumicVet P550.00 x 3 sacks = P1,650.00
Feeds P620.00 x 5 sacks = P3,100.00
Weekly Total = 6,100.00
Monthly Total = 24,400.00
Annual Total = 292,800.00
Itik/Pato Budget:
Itik Seho P1000.00 per tray (50pcs.) x5 = 5,000.00
Barako P80.00 each x 30 = 2,400.00
45 days P60.00 each x 100 = 6,000.00
Annual Total = 62,800.00
Fixed Assets
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Egg Incubator:
Caps means capacity
Usually 100% capacity (60%setter+40%hatcher)
✓Digital, plywood, fully automatic price
2500caps-39000
✓digital. plywood, manual layer type for balut price
2500caps-15000
Total = 54,000 PHP
Project Summary
A. Market Aspect
The duck meat and egg market of Pandi, Bulacan is affected by the demand and
supply for the products. Many residents also eat duck meat and eggs making them high in
demand. Furthermore, pricing, nutrition content and taste are the primary factors that
influence the people to buy duck egg products, and for duck meat nutrition content and
taste influence people the most. There is a demand gap in Pandi, Bulcan, with this demand
gap, the business can establish itself in the market. Duck Cabin can fill the gap and establish
itself in the market and get some market share. To do this the business will create marketing
strategies to enter the market.
B. Technical Aspect
The business's primary products are duck eggs and meat. The eggs are sold to local
distributors and sellers of balut and penny. At the same time, the duck meat is sold to local
markets. The technical aspect of the business will not be complex but straightforward. The
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Company will employ standard techniques for duck raising. It includes the breeding,
feeding, correct housing, and treatment of the ducks until they are ready to lay eggs. The
business will not use elaborate structures though it provides intensive or semi-intensive
housing depending on the needs. Duck Cabin is located on T. Capistrano St. Pandi,
Bulacan. The location offers quick access to raw materials and labor. It is also a great place
to start a farm as it has good irrigation and is far from residential areas. The employees are
trained and are encouraged to practice standard waste disposal and sanitation.
C. Management Aspect
Inputting up a business, having legal papers is a must and a vital thing to remember
to operate a business successfully. Commercial registration is required to prevent legal
issues once a business commenced its operation. Under the Bulacan business system,
before the company will do its activities, all firms must acquire a business license and
municipal permit and pay their annual taxes. Duck Cabin has these legal forms to operate
legally: Barangay Clearance, Municipal Permit/ Business Permit, Health and Sanitary
Permit, DTI Registration, and Bureau of Internal Revenue.
In terms of benefits to the employee/s, Duck Cabin is registered in SSS, PAG-IBIG,
and Philippine Health Insurance Corporation (PhilHealth) Registration.
D. Financial Aspect
Duck Cabin ensures that the company makes a profit for its investors. The industry
will also guarantee adequate capitalization and can break even on its operating expenses.
The assumptions, projected income statement, balance sheet, and notes will be included in
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the financial analysis. The business's estimated net income is PHP 3,634,854.38 and is
expected to rise in the coming years.
E. Socio Economic Aspect
Duck Cabin contributes to the government, society it belongs to, academe, the
industry, and future entrepreneurs. The business is determined to contribute to the
government and pay the appropriate taxes issued. Duck Cabin guarantees the customers
that the Company will provide and deliver high-quality products while ensuring safety and
meeting the interest of society. The business also contributes to the academy regarding
duck farming. Duck Cabin believes that learning is a continuous process in which an
individual gives a valiant effort to attain what we deserve at a certain point in our lives.
The Company is looking forward to serving society and producing jobs for some people
within the area. Regarding the duck industry, Duck Cabin, like a duck egg and meat
producer, is committed to contributing to a more progressive industry. It will also share
knowledge and help aspiring entrepreneurs develop more unique ideas to produce more for
our economy. Lastly, the business commits itself to promote environmental care while
operating it per the law and other concerned organizations. Duck Cabin ensures to use of
eco-friendly materials for its products and performs proper waste disposal to reduce
pollution while performing its productive activities.
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Rough Sketch of the Business
Figure 2: Rough Sketch of the Business
The location of the business would be in Pandi, Bulacan. The total area is roughly
1.98 hectares. The Duck Farm and sorting area would be placed at the back far from the
road, and a two-story office would be placed between that area and the distribution area.
And Just below the distribution area would be the garage where delivery vehicles would
be parked and loaded with goods from the distribution area.
I. INTRODUCTION
Objectives of the Study
This study entitled “Feasibility Study of Duck Raising in the Philippines” aims to
explore the possibility of venturing into Duck Raising, Production, and Processing various
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duck-related products such as meat and eggs in the Municipality of Pandi, Bulacan.
Specifically, the study seeks to:
Present sufficient information and analysis regarding the market, technical,
financial, management, organization, and socio-economic implications.
The following questions must be answered to assess the viability of the proposed project:
A. Market Aspect
What are the potential advantages of the proposed project?
What are the items that will be produced and sold?
How competitive are the items in comparison to other commodities on the market?
Is the project's manufacturing capacity sufficient for the market?
Will the items produced be accepted by the target market?
B. Technical Aspect
Does the planned project have a ready and suitable location?
Is the site well-served by public transportation?
Is there sufficient equipment and other technical needs, such as raw materials, for the
planned project?
Are there qualified technical people on hand to assist with the equipment's installation and
maintenance?
Are there qualified personnel to check at the planned project's physical preparation?
Is there sufficient electricity, fuel, and water for the proposed project's operation?
Does the proposed project have a low environmental impact?
Are there any options for disposing of waste materials?
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C. Financial Aspect
What is the planned project's overall financial requirement?
How is the planned project going to be funded?
Does the suggested project have a financial viability?
What taxes and permits would the proposed project be required to pay?
D. Organizational Aspect
How will the proposed project's organizational structure be structured?
Is there a sufficient number of competent individuals to oversee the planned project?
Do we have any government help in terms of forming and developing an organization that
can best manage this sort of project?
E. Socio-economic Aspect
Will the project have an impact on the farmers' lifestyle in Pandi, Bulacan?
Will it result in job creation?
Will it result in more community investment?
Will it enhance Pandi, Bulacan 's economic situation?
Will it generate revenue for the government?
Significance of the Study
This research evaluates the feasibility of starting a duck-raising business in Pandi,
Bulacan. The project's necessity may be seen in its impact on the researchers and business-
minded individuals, mainly looking for feasible business initiatives to invest their resources
in. The research will give in-depth background information on every area aspect of the
business. It includes five significant elements: market, technological, financial,
management and organization, and socio-economic. The Study will be conducted in the
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local town of Pandi, Bulacan, and the Study's outcomes may apply to other comparable
rural areas where ducks may be grown and bred. Hence, aspiring entrepreneurs and
individuals may find this research valuable and applicable.
Any prospective investor could implement the project who can generate the
necessary resources to start the business proposal. The owner and the community as a
whole will benefit from many economic and social benefits once the project is completed;
these benefits are:
It will provide revenue to the owner and other individuals who will be directly or
indirectly engaged in the business, such as farmers, vendors, and other merchants.
It will direct investors' idle funds to profitable ventures.
It will provide jobs for particular town residents, especially now during the
Pandemic where many individuals lost their jobs.
Permits, fees, licenses, and taxes paid by the investor would generate revenue for
the municipality of Bulacan.
Duck-related products would be readily available and sold at a reasonable price as
Supply will increase along with the progress within the business.
Operational Definition of Terms
Duck - It is the common term for many species of birds belonging to the Anatidae family,
including swans and geese.
Balut - It's formed from a fertilized duck egg that's been nourished for 18 days, yielding a
half-developed embryo inside the sheath.
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Animal breeding - is a discipline of animal science concerned with determining animals'
genetic value (estimated breeding value, EBV) (using best linear unbiased prediction and
other approaches).
Poultry - Humans keep domesticated birds for the eggs they produce, their flesh, their
feathers, or occasionally as pets.
Itik Seho- Ducks raised to produce eggs
Barako - Male Ducks for breeding
45 days - Ducks raised for meat
Scope and Limitations of the Study
This research aims to see if duck raising in the Philippines is a feasible business
venture. Here we will research how much the business would cost and how long it would
take for the business to turn a profit. This study is limited only to our business’ area of
operations and would only be relevant until the commencement of the business. The study
also categorized the duck into 3 types Primera (ducks bred to be sold), Masa (Older
Ducks/retired egg layers), and Buhay (Alive ducks to be sold)
III. MARKET ASPECT
Methodology
The market study includes the process of collection and analysis of information
from consumers done by the proponents. This provides the researchers with information
about competitors and consumers, as well as demand and supply projections, which are all
vital in determining the business’ profitability. The methodology of the study has been used
to determine the profitability of duck raising. The market study specifically aims to:
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● Identify Target Market
● Determine who will be the quantifiable respondents
● Obtain the appropriate sample size
● Identify who will be the consumers and competitors of the project
● Examine the supply and demand
● Analyze and determine the demand and supply gap
● Determine whether or not the project is feasible for commercialization
Respondents
The research was conducted at T. Capistrano St. Pandi, Bulacan. The respondents
were the consumers of the duck egg and duck meat. The respondents were within the age
group of Fifteen (15) years old to Sixty-four (64) years old, that has the means to purchase
and/or consume duck eggs and meat, who were represented as customers.
To find out the number of consumers in the area, the researchers conducted an
online survey due to the limitation imposed by the pandemic.
Data Gathering
The researchers created a draft of the survey questionnaire. After that, the
researchers proceeded to disseminate the survey questionnaire online. It was necessary to
conduct the survey online due to the ongoing pandemic.
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Sampling Size
Since the most recent data on the population of Pandi, Bulacan was only shown as
a whole for the year 2020. The researchers based the number of respondents, Fifteen (15)
years old to Sixty-four (64) years old, on the 2015 census by the Philippine Statistic
Authority (PSA) which showed population data by age groups to determine their sample
size. The researchers adjusted the 2015 population age group data of Pandi, Bulacan by 5
years and subtracted the people who are not within the age group of 15 to 64 years old to
the overall population of 155,115 of the year 2020.
n = N / (1 + N e^2)
Where:
n = sample size, number of respondents
N = total population
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e = margin of error
= 398.3977569 or 399
Sampling Method
The researchers conducted a simple random sampling to choose the respondents.
The chosen respondents were the constituents of Pandi, Bulacan who are within the age
group of Fifteen (15) years old to Sixty-four (64) years old, that has the means to purchase
and/or consume duck eggs and meat.
Sampling Tools
The researchers applied Slovin’s method to determine the appropriate sample size. The
population of consumers will be represented by the sample size. This was used to calculate
the sample size in the previous section. The data obtained from the survey were tabulated
and presented using graphical representations.
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Survey Results
Figure 3: Eating duck eggs or dishes made with duck eggs
Figure 3 shows that a majority of 90% eat duck eggs or dishes made with duck
eggs while only 10% do not eat duck eggs or dishes made with duck eggs.
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Figure 4: Willingness to spend on duck eggs depending on the size and price per
piece
The Figure 4 Represents the willingness to spend on duck eggs depending on the
size and price per piece. Based on the results, 41% are willing to spend a small amount on
a duck egg at the price of 7.50 to 8.50 PHP. The Medium size follows at 38% at the price
of 8.50 to 9.50 PHP. The remaining 21% are willing to spend 9.50 to 10.50 PHP of large
size.
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Figure 5.1: Factor on How Strong They Influence You To Buy Duck Egg: Price
There are 4 factors on how strongly they influence you to buy duck eggs. The 1st
one is the Price. Figure 5.1 shows the majority of the result is strong at 41%. Next is very
strong at 32%. Neutral is followed by 16%. The weak is at 6%. and the very weak rate
stands at 1% respectively.
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Marketing/Advertising
There are 4 factors on how strongly they influence you to buy duck eggs. The 2nd
one is Marketing/Advertising. Figure 5.2 shows that the strong rate is at 35%. Next is
Neutral at 31%. Very Strong is followed by 16%. The weak and the very weak rate are the
least at 14% and 8% respectively.
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Figure 5.3: Factor on How Strong They Influence You to Buy Duck Egg: Nutrition
There are 4 factors on how strongly they influence you to buy duck eggs. The 3rd
one is Nutrition.. Figure 5.3shows the strong and very strong rate at 45 and 28%
respectively. Next one is Neutral at 20 %. The weak and the very weak rates were found to
be at least at 6% and 1% respectively.
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Figure 5.4: Factor on How Strong They Influence You to Buy Duck Egg: Taste
There are 4 factors on how strongly they influence you to buy duck eggs. The 4th
one is Taste. Figure 5.4 illustrates that the very strong and strong rate at 50% and 36%.Next
one is Neutral at 20%. The weak and the very weak rates were found to be at least at 3%
and 1% respectively.
Figure 6: Recommending Others to Try Duck Eggs
Figure 6 Illustrates that 81% of the people would be recommending others that duck
egg. Mainly Because of the factors mentioned earlier in the survey questionnaire. Duck
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eggs are rich in taste. The thing has more content and nutritional value than the mainstream
chicken eggs, information driven through the internet, radio and television and other types
of media are seldom seen. It has been not in the regular market that 19% of the Figure 4
are not yet experienced with the different types of egg. The wider coverage of duck eggs
is not yet something beyond.
Figure 7: Eating Duck Meat or Dishes Made with Duck Meat
Figure 7 shows that the overwhelming 90% are eating duck eggs or dishes made
with duck eggs while only 10% are not eating duck eggs or dishes made with duck eggs.
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Figure 8: Duck Meat Usually Bought per Week
Figure 8 shows that 38% want to buy 2 dozen. It was followed by 23% wanting to
buy half a dozen. While 20% want from 1-5, 19% want to buy a dozen.
Figure 9: Willingness to Spend on Duck Meat (Suggested Retail Price)
Figure 9 provides that 51% or slightly above the half are willing to spend on duck
meat-type Masa at 85-95 Php SRP. At 41% there is catch-up a bit on Primera Type at 95-
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105 Php SRP. Last but not least there is 8% Alive Type at 105-115 Php SRP which can’t
be ignored.
Figure 10.1: Factor on How Strong They Influence You To Buy Duck Egg: Price
There are 4 factors on how strongly they influence you to buy duck meat. The 1st
one is the Price. Figure 10.1 shows the majority of the result is strong at 36%. Next is very
strong at 34%. Neutral is followed by 20%. The weak is at 7%. and then the very weak rate
stands at 3%.
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Marketing/Advertising
There are 4 factors on how strongly they influence you to buy duck meat. The 2nd
one is Marketing/Advertising. Figure 10.2 shows that the strong and neutrally rate is equal
or tied at 35%. Next is very strong at 17%. Weak is followed by 16% and 4% is per weak.
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Figure 10.3: Factor on How Strong They Influence You to Buy Duck Egg: Quality
of the Product
There are 4 factors on how strongly they influence you to buy duck eggs. The 3rd
one is Quality of the Product. Figure 10.3 shows the very strong and strong rate at 43 and
28% respectively. Next one is Neutral at 12%. The weak and the very weak rates were
found to be at least at 5% and 2% respectively.
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Figure 10.4: Factor on How Strong They Influence You to Buy Duck Egg: Taste
There are 4 factors on how strongly they influence you to buy duck eggs. The 4th
one is Taste. Figure 10.4 illustrates that the very strong and strong rate at 50% and
36%.Next one is Neutral at 20%. The weak and the very weak rates were found to be at
least at 3% and 1% respectively.
Figure 11: Recommending Others to Try Duck Meat
Figure 11 shows 84% of the respondents say that Duck Meat is a must try, because
of its factors like strong taste, affordable price and one of the alternatives in consuming
meat.
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Market Description
The proponents seek to penetrate the market as duck eggs and meat producers. The
eggs will be distributed to retailers and then subsequently sold to consumers. On the other
hand, duck meat will be sold to the market. The producers will sell the eggs as a raw
material to producers of various products such as balut, penoy, and century/salted eggs. On
the other hand, the meat products will be sold directly to the different marketplaces.
Compared to other poultry products, duck eggs are larger and more nutritious than
chicken eggs. The composition of duck eggs and their by-products gives the consumers
more calories, more protein content, more nutritional punch, and more protein, minerals,
and vitamins than chicken eggs (108 Kcal for ducks; 75 Kcal for chickens). As for the
meat, duck meat is higher in calories, fats, and overall vitamins, while whole chicken meat
contains more protein. Duck meat also has slightly lower cholesterol and sodium. These
are the contributing factors why duck eggs are beneficial to consumers.
Target Market
Pandi Bulacan’s six local markets
- Pamilihang Bayan ng Pandi
- Lucky 8 Wet & Dry Market
- Luciada Bustos Public Market
- Angat Public Market
- Doña Remedios Trinidad Public Market
- Bagong Palengke, Siling Matanda
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Demand
Historical Demand
Year Per Week Per Month Per Year
2016 120 Trays (3,600 480 Trays (14,400 5,760 Trays (172,800 Eggs)
Eggs) Eggs)
2017 135 Trays (4,050 540 Trays (16,200 6,480 Trays (194,400
Eggs) Eggs) Eggs)
Eggs) Eggs) Eggs)
Eggs) Eggs) Eggs)
Eggs) Eggs) Eggs)
Table 1: Historical Demand of Medium Duck Eggs

Eggs) Eggs) Eggs)

Eggs) Eggs) Eggs)

Eggs) Eggs) Eggs)
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Eggs) Eggs) Eggs)

Eggs) Eggs) Eggs)
Table 2: Historical Demand of Small Duck Eggs

Eggs) Eggs) Eggs)

Eggs) Eggs) Eggs)
Eggs) Eggs) Eggs)
Eggs) Eggs) Eggs)
Eggs) Eggs) Eggs)
Table 3: Historical Demand of Large Duck Eggs
2016 300 1,200 14,400
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2017 350 1,400 16,800
2018 400 1,600 19,200
2019 450 1,800 21,600
2020 500 2,000 24,000
Table 4: Historical Demand of Primera Duck Meat
2016 350 1,400 16,800
2017 420 1,680 20,160
2018 490 1,960 23,520
2019 560 2,240 26,880
2020 630 2,520 30,240
Table 5: Historical Demand of Masa Duck Meat
2016 85 340 4,080
2017 120 480 5,760
2018 155 620 7,440
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2019 190 760 9,120
2020 225 900 10,800
Table 6: Historical Demand of Buhay (alive) Ducks
Projected Demand
The table shows the projection of the demand of the product for the first five years.
2022 420 Trays (12,600 1,680 Trays 20,160Trays (604,800

Eggs) (50,400Eggs) Eggs)
2023 455 Trays (13,650 1,820 Trays (54,600 21,840Trays (655,200

Eggs) Eggs) Eggs)
2024 490 Trays (14,700 1,960 Trays (58,800 23,520 Trays (705,600
Eggs) Eggs) Eggs)
2025 525 Trays (15,750 2,100 Trays (63,000 25,200Trays (756,000

Eggs) Eggs) Eggs)
2026 560 Trays (16,800 2,240 Trays (67,200 26,880 Trays (806,400
Eggs) Eggs) Eggs)
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Table 7: Total Projected Demand of Duck Eggs
2022 1,665 6,660 79,920
2023 1,820 7,280 87,360
2024 1,975 7,900 94,800
2025 2,130 8,520 102,240
2026 2,285 9,140 109,680
Table 8: Total Projected Demand for Duck Meat
Supply
2016 87 Trays (2,610 348 Trays 4,176 Trays (125,280

Eggs) (10,440 Eggs) Eggs)

2018 137 Trays (4, 110 548 Trays 6,576 Trays (197,280
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2020 187 Trays (5,610 748 Trays 8, 976 Trays (269,280

Table 9: Historical Supply of Medium Duck Eggs
2016 12 Trays (360 Eggs) 48 Trays (1,440 576 Trays (17,280

Eggs) Eggs)
2017 17 Trays (510 Eggs) 68 Trays (2,040 816 Trays (24,480

Eggs) Eggs)
2018 23 Trays (690 Eggs) 92 Trays (2,760 1,104 Trays (33,120

Eggs) Eggs)
2019 28 Trays (840 Eggs) 104 Trays (3,360 1,248 Trays (40,320
Eggs) Eggs)
2020 33 Trays (990 Eggs) 132Trays (3,960 1,584 Trays (47,520

Eggs) Eggs)
Table 10: Historical Supply of Small Duck Eggs

Eggs) Eggs) Eggs)
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Eggs) Eggs) Eggs)

Eggs) Eggs) Eggs)

Eggs) Eggs) Eggs)
Eggs) Eggs) Eggs)
Table 11: Historical Supply of Large Duck Eggs
2016 180 720 8,640
2017 205 820 9,840
2018 230 920 11,040
2019 255 900 10,800
2020 280 +25 1,120 13440
Table 12: Historical Supply of Primera Duck Meat
2016 105 420 5,040
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2017 141 564 6,768
2018 177 708 8,496
2019 213 852 10,224
2020 249 996 11,952
Table 13: Historical Supply of Masa Duck Meat
2016 57 228 2,736
2017 69 276 3,312
2018 81 324 3,888
2019 93 372 4,464
2020 105 420 5,040
Table 14: Historical Supply of Buhay (Live) Duck
Projected Supply
The table shows the projection of the supply of the product for the first five years.
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2022 320 Trays (9,600 1,280 Trays (38,400 15,360 Trays
Eggs) Eggs) (460,800 Eggs)




Table 15: Projected Supply of Duck Eggs
2022 780 3,120 37,440
2023 853 3,412 40,944
2024 926 3,704 44,448
2025 999 3,996 47,952
2026 1,072 4,288 51,456
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Table 16: Total Projected supply of Duck Meat
Year Demand Supply Gap
2022 20,160Trays 15,360 Trays 144,000

(604,800 Eggs) (460,800 Eggs)
2023 21,840Trays 17,520 Trays 129,600

(655,200 Eggs) (525,600 Eggs)
2024 23,520 Trays 23,520 Trays 115,200

(705,600 Eggs) (590,400 Eggs)
2025 25,200Trays 21,840 Trays 100,800

(756,000 Eggs) (655,200 Eggs)
2026 26,880 Trays 24,480 Trays 72,000

(806,400 Eggs) (734,400 Eggs)
Table 17: Demand and Supply Gap on Duck Eggs
Year Demand Supply Gap
2022 79,920 37,440 42,480
2023 87,360 40,944 46,416
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2024 94,800 44,448 50,352
2025 102,240 47,952 54,288
2026 109,680 51,456 58,224
Table 18: Projected Demand and Supply Gap on Duck Meat
Market Share
The market share enables the organization to assess how far it can penetrate the
target market. It demonstrates how much of the deficit or demand gap the business
potentially delivers. The market share was calculated by dividing predicted sales by
industry sales.
Company Production Market Production Market Share

Year
84,240 216,576 38.90

2022
108,480 284,880 38.08

2023
132,720 354,624 37.43

2024
156,960 421,448 37.24

2025
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181,200 491,232 36.89
2026
Table 19. Market Share and Projected Production
Marketing Program
Present Marketing Program
LIVESTOCK DEVELOPMENT POLICY
The Agricultural and Fisheries Modernization Act, or Republic Act 8435, is the
Philippines' most recent livestock and poultry growth policy (AFMA). In 1997, the Animal
Farm Management Act (AFMA) was created to aid the cattle industry. One of the law's
key objectives is to ensure that the poorest members of society, especially those living in
low-productivity areas, have equitable access to resources, earning opportunities, essential
support services, and infrastructure. Food security, resource efficiency, global
competitiveness, sustainable development, women's empowerment, and unfair competition
protection are also addressed in the legislation. The poultry sector is receiving special
attention under the Act because of the significant involvement of smallholders in the
production and sale of ducks and native hens. Both the Agrikulturang MakaMASA
(AMMP) Program of the Estrada Administration and the Ginintuang Masaganang Ani
(GMA) Program of the Arroyo Administration claim to be operationalizing the AFMA.
The AMMP was created by the Secretary of Agriculture during the Estrada administration,
whereas the Secretary of Agriculture created the GMA during the Arroyo administration.
Agrikulturang MakaMASA (AMMP)
The AMMP was conceived at the beginning of 1998 and implemented by the
Department of Agriculture. Agrikulturang MakaMASA Livestock is one of the eight
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programs created (AMLP). It's a program aimed at upgrading livestock farming techniques
and improving the situation of small-scale livestock farmers. It puts the AFMA into action
by establishing infrastructure, promoting technology, improving input and support
systems, and increasing workforce capabilities. The initiative aims to equip and prepare
the livestock and poultry industries for various problems, including the globalization of
trade, global economic and currency crises. The AMLP is made up of six different program
components:
1) livestock enterprise development,
2) technology, information, promotion, and capability building,
3) genetic improvement program,
4) animal health services,
5) post-production, regulation, and marketing services, and 6) policy, industry,
research, and strategic projects.
Each of the components is outlined below.
Livestock Enterprise Development Scheme
The Multi-Livestock Development Loan Program (MLDLP) and the Barangay
Livestock Breeding Loan Program are the two primary initiatives within the Livestock
Enterprise Development (LED) (BLBLP). The MLDLP, also known as the Window 1 loan
program, is a monitored credit program for livestock and poultry that promotes farmer-
coopers to grow superior germplasm livestock. Accredited rural banks and cooperative
rural banks around the country provide loan packages with a ten percent interest rate.
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Thelon term is 5 to 8 years long, with a two-year grace period for modules due in 8 years.
The BLBLP, also known as the Window 2 loan program, allows farmers to get direct access
to high-quality breeding animals. Beneficiaries are compensated in kind for the animals
they get by the progeny they generate. This program component’s implementation strategy
includes the selection of stocks for distribution based on an unorganized breeding scheme
operation plan, the establishment of regional networks to supervise and manage livestock
sourcing and beneficiary capacity building, and the accreditation of a network of banks that
can provide essential services to farming communities.
Technology, Information Promotion, and Capability Building.
The TICPB Program (Technology, Information Promotion, and Capability
Building) is a long-term, technology-based training and information sharing project that
supports a thriving cattle environment. It enhances DA Regional Field Units' (RFUs’) and
local government units' (LGUs') abilities to promote technology packages and services to
the general population. This program component’s implementation strategy includes the
development and dissemination of information and education materials through
appropriate communication media, the identification and or enhancement of techno-demo
projects or model farms in every region to showcase livestock technologies, the
development of workforce capabilities, the strengthening of DA-LGU and Coextension
linkages, and the upgrading of DA-LGU and SCU extension linkages.
Genetic Improvement Program
The AMLP Genetic Improvement Program aims to help smallholder farmers move
from subsistence to commercial agriculture. A standardized scientific selection and
breeding program should support its current attempts to expand the animal genetic
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resources available to livestock farmers. This approach includes genetic enhancement,
conservation, and application. Genetic resource enhancement consists of the construction,
strengthening, and administration of Nucleus Farms (NF) to produce genetically superior
animals and genetic resources for use in organized breeding operations and intensive
artificial insemination programs.
Genetic resource conservation includes the collection of superior indigenous
livestock breeds for future development at conservation centers. We are transferring
genetically superior stocks and supplies to livestock producers, with genetically superior
stocks originating from the nucleus farm, to strengthen and or rehabilitate production and
breeding centers, as well as artificial insemination (AI)stations.
Animal Health Services
Providing animal health services is essential for a successful livestock farming
system. Animal health services offered by the GMA program include monitoring,
preventing, and controlling economically significant illnesses. Among the major initiatives
are the elimination of foot and mouth disease (FMD), the strengthening of diagnostic and
biologic labs, and the control and prevention of disease outbreaks such as hemorrhagic
septicemia and fasciolosis.
Post-Production, Regulatory and Market Services.
When it comes to providing the general public with safe and high-quality animal
products, efficient handling, processing, inspection, and marketing are essential factors.
The Abattoir Development Program, as well as meat processing, are examples of
implementation methodologies.
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Through the strengthening of inspection services, rehabilitation of existing
livestock auction markets (weighing scale loan program), animal products and by-products
development centers, operation of regional animal feed laboratories, milk processing,
marketing program, and a milk processing and marketing program.
Participatory approach.
Participatory planning, implementation, monitoring, and evaluation participants
include state colleges and universities (SCUs), nongovernmental organizations (NGOs),
and farmer groups. The primary basis for identifying GMA programs is the provinces' local
development plans.
Proposed Marketing Program
The duck egg will be sold to the market at Php 6.50 per piece, which is cheaper
than the current Php6.98 per piece price quoted by the Philippine Statistics Authority for
the month of April-June 2021. This pricing will result in more customers due to the low
price compared to other commercial farms. There will be five marketing channels used in
selling or marketing the produced duck eggs. The channels are:
Producer > retailer > consumer
Duck eggs are assembled in the producer's location in this form of marketing
channel, and eggs are then sold directly to retailers that will then sell the said eggs to the
market.
Producer > assembler-wholesaler > retailer > consumer
Duck eggs are to be sold to assembler-wholesalers, distributing the eggs to retailers
and then sold to the market.
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Producer > assembler-wholesaler > balut operator > retailer(vendor) > consumer
The assembler-wholesaler buys the duck egg from the producer. The egg is then
sold to the balut operator by the assembler-wholesaler, which will be sold to the consumer
by the retailer(vendor).
Producer > balut operator > retailer(vendor) > consumer
In this case, the balut operator buys duck eggs directly from the producer and sells
them to the retailer/vendor, who then sells them to the customer
Producer > assembler-wholesaler (turns eggs into century/salted eggs) >
wholesaler/retailer > retailer > consumer
The producer sells the duck eggs to the assembler-retailer. The assembler-
wholesaler produces century and salted eggs, then sells them to the wholesaler/retailer,
who subsequently sells them to the consumer.
The duck meat will be sold to the market at Php80.00 per kilo, which is cheaper
than the current Php 86.63 per kilo price quoted by the Philippine Statistics Authority for
the month of April-June 2021. Same with the duck eggs, there will be five marketing
channels used to sell the produced duck meat. These channels follow the following pattern:
Producer > consumer
Deck meats can be directly sold from the producer to the consumers albeit in
smaller quantities.
Producer > retailer > consumer
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Duck meats will be assembled in the producer’s location, which will later be sold
directly to retailers which will then sell the duck meats to the market.
Producer > assembler-wholesaler > retailer > consumer
Duck meats are sold to assembler-wholesalers who will then distribute the product
to various retailers and then be sold to the market.
Producer > retailer > restaurants > consumer
Duck meats are sold directly towards the retailers which will in turn sell them
towards restaurants and establishments that offer duck related cuisines to their
customers.
Producer > assembler-wholesaler (processed meat) > retailer > restaurants > consumer
Duck meats are sold to assembler-wholesalers which process the duck meats for
consumption. The meat is then sold to retailers which sell them towards various
restaurants and establishments that offer duck related cuisines to their customers.
Factors Affecting the Market
Factors Affecting the Demand
1. Population Growth
According to the Philippine Statistics Authority, the total population of the
Philippines as of 2020 is around 109 million. The Philippine population increased by
8,053,906 from 100,981,437 in 2015, translating to an annual population growth rate
(PGR) of 1.63 percent. By comparison, the rate at which the country’s population grew
from 2010 to 2015 was higher at 1.72 percent. Our area of operation, Bulacan, recorded a
total population of 3.29million for 2015 and is currently registered with a 3.7 million total
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population in the current year. With the high and stable population growth rate in Bulacan,
the demand for duck products will increase.
2. Consumer Income
The level of consumer income heavily affects the demand for goods and services.
However, due to the ongoing global Pandemic, there is a comparable reduction in national
and regional annual and monthly income estimates compared to the pre-pandemic period.
According to Philippine Statistics Authority, the Philippine economy has recorded a seven-
percent growth in the Third Quarter of 2021, lower than the posted 12% growth last quarter
and higher than -11.6% last year in the same quarter. Industry and Services sectors recorded
positive gains of 7.9% and 8.2%, respectively. On the demand side, the Household Final
Consumption Expenditure had grown by 7.1%; Gross Capital Formation by 22%;
Government Final Consumption Expenditure by 13.6%; and Net Exports by -7.2%. This
economic recovery is a promising outlook for business owners who wish to reopen and
start as more people are confidently traveling outside their residence for work and leisure.
3. Taste and Preference.
Another factor contributing to the changes in demand is the consumer’s taste and
preference. An individual’s taste or preference causes the said individual to buy more or
less of a specific product. Compared to other poultry products, duck eggs are larger and
more nutritious than chicken eggs. The composition of duck eggs and their by-products
gives the consumers more calories, more protein content, more nutritional punch, and more
protein, minerals, and vitamins than chicken eggs (108 Kcal for ducks; 75 Kcal for
chickens). One of the well-known by-products of duck eggs is balut, known for its delicious
flavor.
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On the other hand, duck meats are known for their tender and flavorful meat that is
used in cuisines in different countries, especially in China for special occasions. Duck meat
is higher in calories, fats, and overall vitamins, whole chicken meat contains more protein.
Duck meat also has slightly lower cholesterol and sodium. Promoting the unique taste and
health benefits of duck products may lead to more demand.
4. Price
The average farm-gate price of duck in commercial farms for July to September
2021 was quoted at PhP 75.63 per kilogram, live-weight. This was lower by -17.1 percent
from the previous year’s same period average price of PhP 91.19 per kilogram, live-weight,
and is much cheaper than its chicken meat counterpart. In contrast, the average farm-gate
price of broiler chicken in commercial farms for July to September 2021 was quoted at PhP
92.65 per kilogram, live-weight. From the inverse relationship of prices and demand, the
quantity demanded. Duck products may increase due to their relatively lower cost.
5. Marketing Tools
Marketing tools refer to techniques, strategies, and materials used to promote and
develop products for increased demand. Through proper utilization of both traditional and
modern methods, an increase in demand may be observed. Traditional promotional
methods include word-of-mouth, community events, flyers, and local advertisements in
newspapers and radio broadcasts. The modern techniques provide the internet, online web,
and social media to reach a more massive audience. Through proper use of these methods,
improving the business’ presence and getting a large audience will eventually lead to
increased demand.
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Factors Affecting the Supply
1. Location
Being an agricultural-based country, raising a poultry farm is one of the major
activities within the country. Duck farming is a profitable livestock industry in the
Philippines due to egg production. Duck is also the second most crucial egg and meat after
the chicken. In comparison to hens, it requires simple housing, minor maintenance, and
less room for rearing. Ducks have also been demonstrated to be relatively resilient, immune
to specific bird diseases, and able to eat a wide variety of foods. Ducks can be raised in
areas near bodies of water or in areas where there are rice fields to feed on after harvest.
Among the regions, Central Luzon was the top producer of duck during the third quarter
of 2021 with a production of 2.99 thousand metric tons, lightweight. This was followed by
SOCCCSKSARGEN and Western Visayas with the corresponding output of 1.18 thousand
metric tons, lightweight, and 0.65 thousand metric tons. These regions collectively shared
64.2 percent of the country’s total duck production. Since various organizations have
already spearheaded the development of duck raising in these regions, establishing the
business in the province of Bulacan is ideal due to its land area and access to water which
is suitable for duck raising.
2. Cost of Production.
The price of related goods impacts the amount of supply a business can produce.
Duck raising usually consumes a lot of water, feed, labor, and equipment maintenance.
Companies would attempt to preserve resources by reducing output if any or all of these
prices rose.
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3. Government Policies
Government policies can affect the cost of production and the supply curve through
taxes, regulations, and subsidies. Taxes are considered as costs by businesses, while
government regulations often require firms or companies to spend money to provide a
cleaner environment or a safer workplace, further increasing the cost of operations of the
business. On the other hand, government subsidies reduce the cost of production and
increase supply at every given price. In light of the ongoing COVID-19 Pandemic, the
production of poultry products is affected due to the protocols imposed by the national and
local government.
4. Price
Speculation of future prices dictates the number of products a company or firm
produces. Should owners forecast a decrease in the market price of duck products, they opt
to delay production until prices rise. However, with the nature of any poultry business,
waiting for goods may result in an additional cost for its operation.
5. Natural Conditions
Farm owners should forecast and anticipate the months in which natural calamities
and conditions such as typhoons are frequent. This is especially so in the Philippines, where
the country experiences 20 storms annually. Farm owners should have a flexible schedule
for their harvest throughout the year to avoid losses from the said events.
Factors Affecting the Price
1. Freshness and Quality of the Product
Their quality heavily influences the price of duck products. The majority of
customers wanted to buy high-quality, fresh duck meats and eggs to ensure the health and
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safety of their families as they consumed the product. Since duck products are mostly
perishable, they must be taken to market as soon as possible to be sold in good condition
or processed
2. Supply and Demand
A fundamental economic principle is that when supply exceeds demand for a good
or service, prices decrease and if the demand exceeds the supply, the price rises. The price
of duck products is determined based on the current demand and supply of duck products
in the economy.
3. Cost of Production
One of the most critical factors that influence the pricing of products and services
on the market is the cost of its manufacturing process. During product creation, the price
frequently fluctuates concerning the overall cost. The total cost includes the costs of
transportation, equipment, and utilities used throughout the manufacturing process.
Increasing costs leads to a price increase. Because the price a business sets for a product is
equal to the cost of production plus the intended profit, if the cost of manufacturing rises,
the price for the product will also increase.
Marketing Strategies
Duck Cabin will offer fresh farm products to its customers. Produced duck meat
and eggs are sold at Pandin, Bulacan, to local distributors and sellers. The following
marketing strategies make the business stand out from its competitors.
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A. Product Strategy
The product of the business is duck meat and eggs. There is high demand for both
products in the target location. This demand can mean well for the business as it will be
one of the suppliers for the product. The eggs and meat produced by the farm are kept fresh
and of good quality. The ducks produced are healthy and fit for selling. Eggs will be fresh
and free from cracks. The eggs are placed in secure packing to protect them from breaking
when delivering them or storing them. The primary marketing strategy for the products is
to ensure their top quality to attract customers.
B. Pricing Strategy
The price of the products is based on the price quoted by the Philippine Statistics
Authority for the months of April-June 2021 and the survey conducted. Products will be
price competitive to drive more demand for it. Items will have predictable low prices rather
than occasional price discounts. Clients will be drawn in by the low prices, which may lead
to them purchasing many more goods.
The following is the price for duck meat and eggs of the business:
Item Price in PHP
Duck meat
Per Kilo
Primera = ₱95 - ₱105
Masa = ₱85 -₱ 95
Buhay =₱105- ₱115
*Prices may vary due to demand, supply,
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season and price changes within the
market as suggested by DTI.
Duck egg
Per Piece
Small = ₱ 6.85
Medium = ₱ 7.45
Large = ₱ 8.50
Table 20: Prices of the products
C. Place
The location of the duck farm is in Pandi, Bulacan. The farm is approximately 1,980
square meters and is around 230 meters away from residential areas. The proposed location
is accessible to the business's target market and suppliers.
D. Promotion and Advertising Strategy
Duck Cabin will use personal selling, visual displays, brochures, packaging, and
social media advertising to promote knowledge about the business at a local level. The
information about the store in the promotional materials will include the location,
merchandise, hours, and prices.
Channel of Distribution
Fresh eggs and meat: Egg and meat producer → Viajero/Trader → Retailer →
Consumer.
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Through this distribution chain, fresh duck eggs and fresh meat are gathered by
viajeros/local traders in the production areas and sold to shops in the local markets. Fresh
duck eggs are primarily sold in wet markets, sari-sari stores (little mom-and-pop grocery
stores), and supermarkets. At the wet market and grocery stores, duck eggs and meats are
sold by the piece; however, they are offered in a dozen or half dozen cartons for ducks and
per kilo for duck meat in supermarkets. On the farm, eggs are selected into "good" and
"rejects," depending on the traders' or farmers' personal experience and judgment. Rejects
include broken, soiled, off-sized, twin-yolk, and thin-shelled eggs. Fresh duck eggs and
duck meats have no formal product standards or grading systems. Eggs and meats are
typically not kept in cold storage or protective containers throughout the marketing channel
(save for those sold through supermarkets). Before reaching consumers, they can be
exposed to high heat and other weather conditions. As a result, there is a considerable risk
of breakage, quality deterioration, and spoiling during shipping and handling. All of this
has resulted in lower-quality and more expensive products and conflict and mistrust
between sellers and customers.Projects on inventing duck egg processing technologies for
value addition and food safety compliance and improving market channels, pricing and
distribution systems, and product promotion strategies are still in the Duck Industry
Strategic Plan's pipeline. The Duck Industry Strategic Plan promotes genetically improved
layer-type breeders and the transfer of better breeding, feeding, and production
management technology to private commercial duck farmers. It will also address policy
concerns around duck production, trade, and technical and other support services delivery.
It will also define product grades and standards and build models for effective marketing
and information and technology delivery systems.
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SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A SWOT
Analysis is a strategic planning technique that helps an industry to identify their core
strengths, weaknesses, opportunities and threats which can aid them in having a fresh
perspective and in having new ideas for the enhancement of the business. The SWOT
analysis for our duck raising aims to recognize the favorable and unfavorable conditions
and positions in the industry.
STRENGTHS WEAKNESSES
1. High initial cost. The cost of starting a

1. Lower cost in the long run. After the initial
duck farm is quite high, same to a lot of other
cost, the business would be able to produce their
start-up businesses.
own ducks during laying seasons, slowly
removing the need to purchase ducks from 2. machinery and vehicle maintenance cost.
other businesses over time. The cost of making sure that the machines and
vehicles of the business are at top condition

2. Minimal competition in the area. In Pandi,
can be quite high.
Bulacan, the business only has one competitor.
3. Minimal start up risk. Even if the business
is new, there would always be people looking
to buy duck eggs and meat within the area.
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OPPORTUNITIES THREATS
1. Since we only have one major competitor, 1. Government policies
the chance of penetrating the market is

2. Products are already sold by major
higher than expected.
competitors
2. Product innovation from producing plain
eggs into balut and salted egg production. 3. Insurance costs are continually
3. The product can be sold online for easier increasing
transactions.
4. Bird diseases
5. Delays of productions
Table 21: SWOT Analysis
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IV. TECHNICAL ASPECT
Product Specification
Product Variation Price Specification
Egg Small, Medium, Small =₱ 6.85 Duck eggs in the Philippines

Large usually have charcoal grey or
Medium =₱ 7.45 white eggshells. Their yolk is
big, golden, and creamy with
Large =₱ 8.50
an extra eggy flavor.
Meat Primera, Masa, Primera = ₱95 - ₱105 Primera:

Buhay
Masa = ₱85 -₱ 95 High-Quality Duck Meat
Buhay =₱105- ₱115 Bred to be sold
Masa:
Older Ducks/retired egg

layers (Inahin)
Buhay:
Alive Ducks
Table 22. Product specifications
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Products
The main items to be sold are duck eggs, distributed to various stores, and
balut/penoy/salted egg processors in Pandi, Bulacan.
Production Process
The breeding, feeding, correct housing, and treatment of the ducks until they are
ready to lay eggs are part of the egg-producing process. Selection of stocks, sex ratio and
mating system, management of replacement breeder stocks, proper care and handling of
hatching eggs, incubation and hatchery management, candling and fertility determination,
handling of ducklings, hatchery waste disposal and utilization, and culling are some of the
stages involved in duck breeding.
Once sexual maturity is reached, egg production will skyrocket. Allow at least 14
hours of light for full egg development. In their pens, they use artificial lighting with a 40
to 60 watts light bulb. Most ducks lay eggs in the evening, and egg collecting will occur
early in the morning. To reduce dirt and avoid cracked eggs, collect the eggs as soon as
possible. Collect the eggs and place them in a plastic tray. Keep soiled and clean eggs
separate. The egg will be kept at room temperature in a dry environment.
Plant size and production schedule
With an area of approximately 1.98 hectares, the lot is about to fit the farm where
the ducks will be raised and fostered and office space and warehouses.
The ducks have an estimated mortality rate of 12 percent (1 percent per month),
which means that out of every 1,000 ducks to be nurtured, 88 percent (or 880 ducks) will
live and be used for egg production. In comparison, the remaining 12 percent will be
accounted for as the cost of the business enterprise. The 880 ducks that survived have an
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estimated egg production of 70 percent, which means that 560 ducks out of the 880
surviving ducks can produce eggs.
Machinery and Equipment
Although elaborate structures are not required, you should follow the basic
principles of chicken house design. Breeders can be housed intensively or semi-intensively,
depending on their needs:
Intensive Housing - For the length of the season, the ducks will be kept indoors.
Semi Intensive Housing - During the day, the birds have access to outside runs but
are kept indoors at night and during inclement weather.
For each type of housing:
For the birds' comfort, to absorb moisture, and to minimize egg breakage, cover the
shed floor with litter — wood shavings are probably the best choice, but any soft
absorbent material to a depth of about 7–8 cm would suffice.
Allow each breeder an area of at least 0.2 m2 of floor space inside the shed
(i.e. 5 birds/m2).
Housing must be clean, dry, well ventilated, and capable of withstanding rain.
Siting
Sheds should be placed in a moderately sloping region. Sheds will be challenging
to construct if the land is too mountainous, and drainage will be hampered if the site is too
flat. For development advice on siting and layout, contact your local municipality.
The shed should face north to northeast and be at least 2 meters tall at the back to
provide ample headroom. Provide enough shade for the ducks because they are sensitive
to too much sun.
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Layout
Draw out a ground plan and spend some time thinking about the project and shed
design for a systematic farm layout. You will be able to make changes as a result of this.
Allow for separate housing for growers and adults when planning the farm, and make sure
there is no drainage from the adult dwelling area to the growers. Whatever form of
accommodation is chosen, a shed with a skillion roof is a low-cost and effective option.
Water System
Although ducks do not require swimming water, they do need enough clean
drinking water. Birds should be able to fully immerse their heads in water to clean and
prevent food and debris from clogging their nasal passages. Always keep drinking vessels
shaded. Place drinking vessels outside the shed or on a wire grid to avoid damp litter. Allow
each adult bird around 3 cm of drinking space.
Farm location/location map, site development plan
Site Location Analysis
T. Capistrano St. Pandi, Bulacan
- Accessibility or availability of Raw Materials (Available and Highly Accessible)
The raw materials and the location of the suppliers of Duck Cabin are located in
San Jose del Monte, Sta. Maria and Bocaue, which are all Bulacan-based facilities.
- Availability of Cheap or Moderately Price Utilities (Lower than Expected)
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Since the site is located in an un-urbanized area of Bulacan, the rate of utilities is
much lower than expected prices compared to well-urbanized areas within Bulacan.
- Availability of Skilled & Unskilled Labor (Higher Chance of Availability)
Pandi, Bulacan was once an area full of trees and farming sites which provided the
needs of the people within its territory. Now that is following the trend of urbanization,
Bulacan can now provide schools and TESDA training centers for the aspiring certificate
holders. Therefore, there are potential skilled business course graduates and livestock
farmers.
- Cost of Transporting Raw Materials & Other Equipment to the Site (Moderately
high)
When it comes to equipment and other raw materials, the suppliers of the goods are
a bit farther and the price of gasoline/diesel has become higher nowadays. The cost of
transportation is moderately high since the logistics can only be delivered through land
vehicles.
Location in the Map
In order for Duck Cabin to become both accessible for its target market and safe
for its surroundings, the following shows the illustration of its location (in aerial view
through Google Map).
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Figure 12: Site Location
Because of the factors to be considered with regards to the best location for Duck
Cabin, we concluded that this place is the best suited for the farm. Because of its location
set up, wherein the availability of supplies and other utilities are highly accessible. It has
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good irrigation and is around 230 meters away from residential areas, as required by the
Department of Environment and Natural Resources (DENR).
Farm layout, building/office layout
Floor Layout
Duck Cabin’s floor layout have 510.71 square meters in total, 53.61 square meters
is used for the ground floor of the office and 72.65 square meters is used in the second floor
of the office , 112.57 square meter for garage, 95.45 square meter for the sorting area,
124.83 square meter for the duck fences, 85.60 for the pond and feeding area, and 38.65
square meter for the pathway that connects the sorting area to garage and the duck fences.
This size offers comfortable space for the ducks, good ventilation and site for the office
and accessible sorting and distribution area. The interior design that we used for the office
is white and caramel theme for simple yet breathable space that represents the stress-free
space for the ducks.
Figure 13.1: 3D Ground Floor Lay-out
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Figure 13: Office - Ground Floor
Figure 13.1: 3D Ground Floor Layout
Figure 14: Office - 2nd Floor
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Figure 14.1: 3D Second Floor Layout
Figure 14.2: Total Floor Lay-out
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Fixed Assets and Supplies
In business, fixed assets are often called “property, plant and equipment” or PPE.
That is because most fixed assets are items that have been bought to serve a business
purpose. Typical examples of PPE include land, buildings, vehicles, machinery and IT
equipment.
For Duck Cabin, the land and building will be excluded since one of the co-founders
owned the land for the farm to operate. Moreover, machinery, furniture, and equipment are
going to be stated to foresee the potential expense for starting the Duck Cabin.
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Table 23: Fixed Assets and Supplies
Supplies are also included due to the fact that Duck Cabin is a farm with an office
within its area, therefore food, office supplies and other appliances should be clearly
emphasized in estimating future cost.
Raw Materials and Supplies
Initial
Quantity Description Unit Cost Total Cost
1000 pcs Ducks 20 php/drake 20,000php
20 sacks Duck Feeds 620 php/sack 12,400 php
3 packs Humic Vet 550 php/pack 1,650 php
150 yards Duck Net 5,800 php/50yard 17,400 php
Table 24: List of raw materials
List of Suppliers
For the suppliers of Duck Cabin, the establishment will need equipment and facility
supplies since the main goal of the firm is to provide quality duck eggs and meat. Aside
from its core service, Duck Cabin will also provide online inquiries for faster transactions
on distant distribution areas, in which the firm should look for internet service providers to
sustain the business.
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The following companies and establishments are the proposed suppliers for Duck
Cabin once the firm will start to operate.
Wilcon Depot
Wilcon Depot, Inc. is an improvement and construction supplies retailer. The
Company operates through the trading business segment. The Company’s spectrum of
product offerings includes local and international brands of tiles and flooring, plumbing
and sanitary wares, electrical and lighting products, hardware and tools, furniture,
furnishings and houseware, paints, and building materials, among others. The Company
also offers products, such as appliances, automotive, doors and moldings, home interior,
outdoor living and plumbing. The Company offers services, such as air-conditioned shops,
ample parking spaces, coffee shops, delivery services, interior design consultation,
recreation corner for children, tile-cutting services, product installations and repairs. The
Company operates approximately 40 stores nationwide and offers its products through over
two retail formats, namely the Depot store format and Home Essentials store format.
Wilcon Depot, Inc. supplies home improvement and construction materials. The Company
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offers building materials, appliances, plumbing and sanitary wares, paints, housewares,
hardware’s, tools, furniture, electrical, lighting, furnishing, tiles, and flooring products.
Wilcon Depot serves customers in the Philippines.
Wilcon Depot, the Philippines’ leading home improvement and construction
supplies retailer, carries the most extensive product selection of trusted local and
international brands with high-grade features and superior quality ranging from Tiles,
Sanitaryware’s, Plumbing, Furniture, Home Interior, Building Materials, Hardware,
Electrical, Appliances, and other DIY items
For this feasibility study, the branch of Wilcon Depot in San Jose del Monte,
Bulacan will be the suppliers for Duck Cabin’s equipment, tables, chairs, and to some
interior materials needed for the office.
Globe Telecom
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Globe Telecom is a telecommunications service provider in the Philippines. The
Company operates through three business segments: Wireless, Fixed Line and Others. The
Company, through its business segments, offers a range of telecommunications services
across the Philippines’ fiber optic backbone and wireless and fixed line networks.
The Company’s wireless segment provides cellular, wireless broadband and other
services, and digital platforms and mobile financial services. Its Fixed Line segment
provides local exchange, international long distance, national long distance, data and other
network and miscellaneous services under its fixed line business. It offers postpaid and
prepaid fixed line services. Globe Telecom will be the chosen internet provider for the
office of Duck Cabin.
Akiko Feeds Supply
Akiko Feeds Supply offers a wide range of products from the retail to wholesale of
different brands of rice, fertilizers, feed ingredients and feed supplies. The main products
of Akiko Feeds Supply are mostly commercial feeds, vitamins, rice bran, pollard, soya and
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cord for farm and livestock. However, it doesn’t just stop there, they are now selling a wide
variety of rice brands that is distributed within Bocaue, Bulacan.
Akiko Feeds Supply is located in Bocaue, Bulacan. It may be a bit farther from the
farm but it’s the most reliable source of commercial feeds and livestock needs in Bulacan.
Therefore, Akiko Feeds Supply will be the chosen supplier of livestock needs for Duck
Cabin.
National Bookstore
National Bookstore offers a wide range of products from the retail sale and
distribution of books to the sale of various school supplies. National Bookstore’s products,
specifically the school supplies, are mostly aimed for the students’ and office workers’
consumption and needs. However, the customers of National Bookstore are not limited to
just students and office workers. The company also caters to kids through the sale of toys,
coloring books, crayons and et cetera. Adults are also customers of National Bookstore
since they avail of the various selections of books that National bookstore has to offer.
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Students and other consumers as well know that National Bookstore offers products of
good quality and of affordable prices that are of high quality.
The nearest National Bookstore in Pandi, Bulacan is located at Waltermart Sta.
Maria, which is located near the farm. Therefore, the National Bookstore in Waltermart
Sta. Maria will be the go-to place for Duck Cabin if the firm will be needing office supplies.
Utilities and waste disposal
Utilities
Table 25: List of Utilities
Water
The water supply will be provided by Metropolitan Waterworks and Sewerage
System (MWSS) formerly known as the National Waterworks and Sewerage System
Authority, is the government agency that is in charge of water privatization in Metro
Manila in the Philippines. The business will use thousands of gallons per day. The average
3200 gallons or 12.11332 cubic meters and computations based on MWSS’s bill calculator,
the monthly allotted budget for the water system would be P5,000.
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Electricity
The farm will be powered by Meralco, an electric power distribution company in
the Philippines. Provided with an annual average electricity usage of 15,000 to 25,000 kWh
for medium-scale business. Aside from the given average usage, the business will operate
9 hours a day for the office and 24/7 to support the incubation area. With that, it is decided
by the co-founders to allot P17,000 for electricity per month.
Internet Service Provider
Globe Telecoms is the chosen internet service provider for they provide an
unlimited subscription for a low price and variety of good plans to choose from. Their
unlimited fiber that consists of 100mbps is perfect for heavy file transfer and unlimited
surfing capacity which also comes with a useful landline that can be used to assist the
inquiries of our clients. The monthly internet subscription will cost P2,699 per month.
Sanitation and Waste Disposal
We care about delivering a quality product from our farm as much as we care about
our customers. Therefore, we seriously encourage our staff to observe the standards of
proper waste disposal and sanitation.
To accomplish that goal, Duck Cabin will provide sanitized trash bins inside the
office and sanitizing products to avoid unwanted particles and organisms on our
employees. The accumulated non-hazardous wastes within the day will be properly stored
after store hours and will be collected by the local garbage trucks the next day. Hence, this
system in waste disposal within the office will be observed in our day-to-day operation.
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For the field, the water waste will be segregated monthly to avoid the illness that
might affect our ducks. Duck Cabin will contact a local waste siphoning company to
properly segregate the water wastes produced in the pond. In addition, the recyclable
materials from the site will be delivered to the nearest junk shops in the area.
Labor Requirements
Particulars Number of Days of Work Monthly Annually
Employees in a Week
Manager 1 5 23,280.00 279,360.00
Helper/ 5 6 11,250.00 675,000.00
Farmer
Delivery 2 5 13,100.00 314,400.00
Boy
Security 2 7 16,150 387,600.00
Total 1,656,360.00
Table 26: Labor Requirements
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Uniform
Uniform of employees serves as the epitome of a certain brand and how a company
should face its customers. It facilitates your business to make the best possible first
impression on every customer who walks through the door.
Duck Cabin upholds tidiness, professionalism, and quality services. Given that
duck raising requires the workers to perform their duties on the field, the founders
considered the work before choosing a suitable uniform for everyone to maintain the
feeling of comfort while doing the job. The chosen uniform for employees is in accordance
with the company logo to align a clear brand image when encountering the customers. The
uniform for the Field staff or the Farmers is black t-shirts with a company name at the back
to avoid so much time cleaning their uniforms. The office staff will also wear a polo shirt
with a company name and logo on the left side in the front side of the uniform.
The uniforms are unisex and are made with polycotton fabric. A fabric that will
keep the employees comfortable while doing their duties. This breathable and durable
fabric will be worn during everyday working time of the employees. The fabric is also
inexpensive to provide more budget for other concerns in business. Duck Cabin focuses on
the comfort and aesthetic of the uniform without disregarding its cost at the same time. The
images below are the sample of the said uniforms.
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Figure 15: Uniform of Employees
Safety Measures
Duck Cabin maintains a safe workplace for both the employees and clients, it is an
important aspect of running a business that shouldn’t be disregarded. The company is
committed to its goal to create a quality service while maintaining the safety of everyone.
To ensure that you have considered appropriate remedies to reduce the risk of any
potential harm or injury:
● The kind of jobs that will be accomplished during the day, as well as the equipment
that will be used and how it should be cleaned.
● Cleaning and maintenance operations will necessitate the use of specialized
equipment or extra caution while dealing with certain substances.
● Think about how often and when cleaning duties should be completed.
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● Any part of your property that, in its current state, appears to be hazardous.
● Any existing work practices that need to be updated, or that don’t exist at all.
V. MANAGEMENT ASPECT
Company Mission
Offer excellent and high quality duck meat and eggs at prices as low as possible so
that many people can enjoy them.
Company Vision
To become a leading supplier of duck meats and eggs in Pandi, Bulacan.
Core Values
The core values of the Duck Cabin is an acronym of Duck which stands for:
D - Diligence
U - Unwavering serving
C - Community Driven
K - Knowledgeable in farming
Legal Forms
In putting up a business, having legal papers is a must and a vital thing to remember
in order to successfully operate a business. Commercial registration is required to prevent
any legal issues once a business commences its operation. In accordance with the Bulacan
business system, before the company will do its activities, all firms are required to acquire
a business license and municipal permit and pay its annual taxes. Between September 5 to
September 25, the license must be renewed on an annual basis. Penalties are imposed if the
term is exceeded. Business taxes for new enterprises must be calculated depending on the
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amount of capital invested. In the following years, payments may be paid annually, twice
a year or quarterly. The taxes are payable within the first 25 days of each quarter. The
following are the legal forms needed to operate the Duck Cabin.
Barangay Clearance
Barangay Clearance is a document which verifies that your company follows the
standard operation system in the barangay which your enterprise will operate. To acquire
barangay clearance, you must submit a community tax certificate or the owners cedula, a
filled-up form and valid government issued identification card from the co-founders to
present to the authorities.
▪Two valid IDs
▪Proof of Address. Certificate of Land Title (if owned)
▪Certificate of registration from DTI
Municipal Permit/ Business Permit
Acquisition of a business permit guarantees that your company is compliant with
laws of the city, specifically in Pandi, Bulacan. An enterprise must first register with the
DTI for self-employed personnel in order to request a mayor’s permission.
▪Barangay Clearance
▪BIR Clearance
▪DTI or SEC Registration
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▪Residence Certificate (Cedula) for Business
▪SSS Clearance
▪Environmental Compliance Certificate (ECC) or Certificate of Non-Coverage (CNC)
▪Sanitary Permit
▪Community Tax Certificate with Gross Receipt
▪Building Permit and Occupancy Permit (for newly constructed)
▪Zoning Clearance
▪Zoning Clearance
Health and Sanitary Permit
Clean and safe space for the company is a must in the enterprise’s operation.
Because it will give an impact of an impression that the customers, site visitors have for
the company. Any business establishment should make standards that the employees will
follow to keep their workspaces clean and orderly, regardless of the industry. Any business
should obtain a sanitary permit to ensure that they adhere to the standards set forth by the
Philippine Sanitary Code.
▪Application form
▪Occupancy permit
▪Photocopy of previous sanitary permit (this is only for renewal)
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▪Schematic floor plan
▪A receipt of payment-the sanitary fee
▪Transaction Number
▪Name of the owner and the establishment
▪Inspection reports include the following: A master list of employees of the
establishments with their respective position, pest control contract, and
microbiological analysis of water.
▪Authentic Health Certificate of employees including the x-ray and drug test to ensure
that they are suitable to work.
▪Authentic Health Certificate of employees including the x-ray and drug test to ensure
that they are suitable to work.
DTI Registration
Company owners should get a registration certificate from the Department of Trade
and Industry that is valid for five years to perform a legal trading on its business.
Additionally, it protects the company name from unauthorized usage. This is to make sure
that no other company or firm will use the same name as our company Duck Cabin. This
legalization step will ensure the enterprise guarantee that a business can operate without
any legal issues in the long run.
▪Application forms duly filled-up and signed by owner/s
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▪Three (3) alternative names aside from the preferred name
▪Three (3) pieces documentary stamps
▪Registration fee of Php 300.00
▪Two (2) copies 2 x 2 recent pictures of the owner
Bureau of Internal Revenue
A business must have a tax identification number issued by the Bureau of Internal
Revenue in order to get the essential permits and licenses for the company. Business
owners must file a tax statement using their tax identification number at the end of each
fiscal year. A company should register its book of accounts and ask for permission to issue
official receipts from it.
▪DTI Certificate of Registration
▪Barangay Business Clearance
▪Mayor’s Permit
▪ Certificate of Land Title (if owned) or Certificate of Lease (if the place is rented)
▪Government-issued identification (Passport, Driver’s License, Birth Certificate, etc.)
SSS
Every firm with staff is required to register on the Social Security System. A
registered employer will be granted an employer number, which will be used as a point of
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reference for the remittance of monthly payments which will be for both employees and
employer’s part.
▪SSS Form R-1A (Initial or Subsequent List of Employees)
▪Submit accomplished forms together with the requirements
▪DTI Registration Procedure:
▪Secure and accomplish SSS Form R-1 (Employer’s Data Record)
▪For employees without SSS number, accomplish SSS Form E-1(Personal Data
Record)
▪For employees without SSS number, accomplish SSS Form E-1(Personal Data
Record)
PAG-IBIG Registration
Pag-IBIG Fund is also known as the Home Development Mutual Fund (HDMF), a
home loan which is necessary for all workers insured by the Social Security System (SSS).
The Pag-IBIG Fund also offers different forms of loans for qualifying persons. Mandatory
membership in the Pag-IBIG Fund applies to all employees who are or should be covered
by the SSS. Employees can apply for a variety of housing loans from the Pag-IBIG Fund.
Members contribute to the Pag-IBIG Fund by having their salaries deducted. It is
the responsibility of the employer to deduct the contribution from the employee's pay. The
employee contribution, along with the employer’s share of the contribution, is remitted to
the Pag-IBIG Fund monthly.
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▪Filled out Employer's Data Form.
▪Accomplished Specimen Signature Form.
▪Proof of business ownership (SSS Certification, Business Permit/Mayor's Permit, DTI
Certificate of Registration, etc.)
Philippine Health Insurance Corporation (PhilHealth) Registration
Philhealth is the Philippines health care system that requires all companies to
register themselves and their workers. The monthly contribution under the Philhealth
system is split evenly between the employer and employee. The employer deducts and
withholds the employee's contribution to Philhealth.
▪Philhealth Form Er2 (Initial or Subsequent List of Employee-Members) For
employees without PhilHealth Numbers:
▪Accomplish Philhealth Form M1a (Member Data Record for Employed Sector)
▪Philhealth Form Er1P (Employer’s Data Record)
Capitalization
Rapid growth necessitates substantial investment capital, but capital markets in
developing countries are less developed than in industrialized markets. Because developing
economies have a limited history of foreign direct investment, it can be difficult to obtain
information about companies listed on stock exchanges. It may also be difficult to sell the
debt on the secondary market, such as corporate bonds. All of these elements increase the
danger. This means that there will be a higher reward for completing the task. Investors
83 | Page
who are willing to conduct studies on the ground in developing countries like the
Philippines.
Duck farming will be through capital investment and development costs. It pays for
the house, the land, the cost of food, the cost of compliance, the cost of ducklings, and the
cost of medicines. The amount of money that can be made depends on the size of the
business, the processor's contract pricing, and the number of batches produced each year.
There is a clear need to aid small-scale farmers by providing them with greater capital.
Local governments should be involved by giving recommendations on how to raise
funds for infrastructure through policies. Local governments face hurdles in their
institutional and budgetary capacities to respond proactively to their jurisdiction's key
infrastructure concerns. Producers should be encouraged to develop infrastructure through
partnerships, technology transfer, and other means of development of a value chain.
Gantt Chart
a. Working Schedule
The operating hours of Duck Cabin shall be from 8am - 6pm, the firm office will be open
from Monday to Saturday and will be closed on Sundays.
84 | Page
Table 27: Work schedule (per day)
Legends:
Green - Working Hours
Blue - Break Hours
85 | Page
Table 28: Work Schedule (per week)
Legends:
Green - Working Days
Blue - Day Offs
Grey - No Operation
Job Leveling
Job leveling is essential because it makes the working environment be organized
due to the level of authority designated on each position. The higher-level employees will
follow and implement the rules and regulations while the lower-level employees follow the
rules and regulations as well as the commands of their superior as long as it is a bad
command. Level 4 shall be the highest level while Level 1 is the lowest level.
86 | Page
Organizational Structure
The business venture is a partnership type form of organization. In this type of
business, the proponents will oversee the whole business operations and share its profit and
liabilities equally. The following figure shows the organizational chart and role distribution
of the business proposed by the proponents.
John Amadeus
Karl Vincent
Raffy Medina Bryan Sodsod Marth Mora John Surba Ventura John Carlo R. Yumol
Tahinay
Co-owner Co-owner Co-owner Co-owner Co- Co-owner
Co-owner/ Cashier
owner/Bookkeeper
Manager
Helper/Delivery
Farmer/Helper Security Staff
boy
Figure 16: Organizational structure
The co-owners will be in charge of the business's primary operations. The manager
shall be in charge of the day-to-day operations in the farm, which includes the breeding,
growing, care, and handling of the ducks and the production of duck eggs and meat. The
helpers will oversee the growth of the ducks. They will be directly involved in pasturing
the ducks until it is ready to lay eggs. Their next responsibility will be to care for and handle
87 | Page
the hatching eggs properly upon laying the eggs. Some of the helpers/farmers will also be
tasked with meat production, which includes choosing the suitable duck for meat
production and processing the said product. The manager and co-owner will govern the
distribution of the eggs ready to be sold in the market. The helper/delivery boy will then
be tasked with transporting the various products produced on the farm towards our clients.
On the other hand, the security staff will be assigned with the task regarding the security
around the area of operations, ensuring the safety of the staff and workers on the farm.
Organizational Policies
Organizational policies are a set of rules and regulations that employees must
follow to prevent possible problems that might arise in the organization. It protects the
rights of the employees, as well as the business interest of the employer. Organizational
policies are a set of responsibilities that the employees and employers need to follow to
achieve an efficient performance for the business. The proponents of the study provided a
set of guidelines that will serve as the organizational policies for the organization.
Policies:
Employers must provide a clean and safe working environment. They are also
responsible for providing fair wages and a proper section of employees.
Employees must come into work dressed entirely in clean and presentable attire.
Arrive at the workplace early or on time for official work hours or shift schedule.
Arrival after 15 minutes of the start of official work hours or shift schedule shall be
considered late.
88 | Page
Maintain a work environment and a business free from discrimination and all forms
of intimidation and exploitation of or by the employees based on race, sex, age, religion,
sexual orientation, or disability.
It is strictly prohibited to smoke cigarettes, vape, consume alcoholic drinks on the
business grounds or within the farm, whether during working hours or not, or work while
under the influence of alcohol.
Addiction, the use or possession of illegal drugs or any paraphernalia, or reporting
to work while under the influence of illicit substances are all prohibited and can result in
dismissal.
Manpower Requirements
Position No. of Educational Age Experience
Labor Qualification
Manager 1 *At least 2 years in 25-35 years old 2 years of
college with units in experience in
agriculture or managerial
agribusiness position
* Knowledgeable in
proper breeding,
raising, feeding and
handling of ducks and
duck eggs
89 | Page
*has no derogatory
record
Helper/Farmer 5 *must know how to 20 years of age At least 1
read and write or older year of
*must be experience in
knowledgeable in poultry
proper breeding, raising
raising, feeding and
handling of ducks and
duck eggs
*has no derogatory
record
Delivery Boy 2 * must know how to 20 years of age At least 1
read and write or older year of
*must know how to experience as
drive professional
*must have a driver’s driver(trucks
license and dry van)
*has no derogatory
record
90 | Page
*familiarity with local
streets, neighborhoods,
and routes
Security 2 *Has undergone pre- 21-50 years of At least a
licensing training age year of
course or its equivalent working
*has a regular license- experience as
personnel card that is a security
valid for 3 years personnel or
*Physically and something
mentally fit similar
Table 29: Qualifications and Number of Labor Required
Company Policy, Rules, and Regulations
Company policy is a set of guidelines that are needed in the business to ensure an
organized and pleasant relationship between the management and employees. It will help
the business to have disciplined and conformed employees and productive output.
Company policies also protect the rights of each employee. Company Rules and
Regulations:
91 | Page
I. Uniform
-All employees should be in proper uniform before their shift.
-Uniforms shall be tidy at all times.
II. Grooming Standards
-Male employees must not have facial hair.
-Male employee’s hair must not touch the collar, no brushed or tied hair.
-Female employee’s hair must be tied and no bangs.
-Employees should take a bath before going to work.
III. Breaks
-Everyone can eat whenever they want, as they will follow the rules regarding the waste
disposal within the work premises.
-During duty, anyone can bring food inside the office so long as the employees will not
neglect the cleanliness in the workplace.
IV. Absences
-Valid absences are sickness, accidents, and important appointments. E.g., DFA
appearance only
-Employees must present a medical certificate and an excuse letter the day he/she
comes to work after being absent
92 | Page
V. Day Off
-The employees will be given a day off to rest, only once a week. The schedule of the
day off of the employees will depend on the availability of the others.
Compensation
Below are the different rates for each of the employees required in the organization.
Benefits:
● Mandatory leaves (upon regularization) e.g., Incentive leave, Maternity leave,

Paternity leave, Parental leave, Special leave for women
● Mandatory benefits (SSS, PhilHealth, Pag-IBIG)
● 13th-month pay
Rates (Php)
Daily
Hourly Monthly Yearly
Regular Regular Special Day Rest Day
Day Holiday
124.375 995 1,990 1,293.5 1,293.5 29,850 358,200
Table 30: Compensation rates given to the manager
Hourly overtime rates (Php)
Regular Day Regular Special Day Rest day

Holiday
155.47 323.375 210.19 210.19
93 | Page
Table 31: Hourly overtime rates are given to the manager
Benefits:
Mandatory leaves (upon regularization) e.g., Incentive leave, Maternity leave, Paternity
leave, Parental leave, Special leave for women
Mandatory benefits (SSS, PhilHealth, Pag-IBIG)
13th-month pay
Helper/Farmer
Rates (Php)
Daily
Regular Regular Special Rest Day
Day Holiday Day
50 400 800 520 520 12,000 114,000
Table 32: Compensation rates given to the helper/farmer

Holiday
62.5 130 84.5 84.5
Table 33: Hourly overtime rates given to the helper/farmer
Benefits:
13th-month pay
94 | Page
Delivery Boy
Rates (Php)
Daily
Regular Regular Special Day Rest
Day Holiday Day
70 560 1,120 728 728 16,800 201,600
Table 34: Compensation rates given to the delivery boy
Regular Day Regular Special Day Rest Day

Holiday
87.5 182 118.3 118.3
Table 35: Hourly overtime rates given to the delivery boy

Benefits:
13th-month pay
95 | Page
Security
Rates (Php)
Daily
Regular Regular Special Rest
Day Holiday Day Day
50 400 800 520 520 12,000 114,000
Table 36: Compensation rates given to the security

Holiday
62.5 130 84.5 84.5
Table 37: Hourly overtime rates given to the Security
VI. FINANCIAL ASPECT
Total Project Cost
Particulars Amount in PHP
Operation Supplies 684,360.00
Machine and Equipment 24,910.00
Office Supplies 3,360
96 | Page
Furnitures and Fixtures 412,275.00
Salaries and wages 1,247,040.00 (Annually)
Packaging Expense 13,180.00
Utilities Expense 420,000.00
Licenses/Permit Expense 4,200.00
Cleaning Materials / Maintenance 2,130.00
TOTAL PROJECT COST 2,811,454.00
Table 38: Total Project Cost
Presentation of Schedules
Schedule 1: Operation Supplies
Particulars Quantity Unit Cost Total Cost
(Annually)
Egg Booster 240 packs 289.00 69,360.00
Feeds 960 sacks 620.00 595,200.00
97 | Page
Humic Vet 36 packs 550.00 19,800.00
TOTAL 684,360.00
Table A
(Annually)
Itik Seho 500 20 10,000.00
Barako 60 80 4,800.00
45 days 800 60 48,000.00
TOTAL 62,800.00
Table B
Heat Lamps 30 pcs. 202.00 6,060.00
98 | Page
LED Light 30 pcs. 95.00 2,850.00
Feeding Trays 100 pcs. 40.00 4,000.00
Egg Incubators 3 unit 4000.00 12,000.00
TOTAL 24,910.00
Schedule 2: Machinery & Equipment
Bond paper 24 Reams 115.00 2,760.00
Pens 1 box 100.00 100.00
Stapler 1 pc. 80.00 80.00
99 | Page
Staple wire 12 boxes 35.00 420.00
TOTAL 3,360.00
Schedule 3: Office Supplies
Long Table 1 11,500 11,500.00
Dining Table 1 2,350 2,350.00
Office Chair 5 2,590 12,950.00
Sofa 3 4,750 14,250.00
Television 1 8,500 8,500.00
100 | Page
Sound Components 2 2,300 4,600.00
Computer Monitors 4 4,650 23,250.00
Computer Unit 4 17,450 69,800.00
Keyboard 4 1,380 5,520.00
Mouse 4 645 2,580.00
Printer 1 4,500 4,500.00
Double-Decker Bed 2 12.980 25,960.00
Trash bin 4 60 240.00
Cabinet 1 985 985.00
Drawer 1 1,200 1,200.00
101 | Page
Coffee Maker 1 4,650 4,650.00
Microwave Oven 1 5,640 7,640.00
Aircon 2 13,550 27,100.00
Refrigerator 1 18,980 18,980.00
Fire Extinguisher 4 7,650 30,600.00
Total 270,505.00
Schedule 4: Furniture and Fixtures
Particulars Rate Weekly Monthly Annually
Manager 970.00 5,820.00 2,3280.00 279,360.00
102 | Page
Field Staff 1 480.00 2,880.00 11,250.00 138,240.00
Field Staff 2 480.00 2,880.00 11,250.00 138,240.00
Field Staff 3 480.00 2,880.00 11,250.00 138,240.00
Field Staff 4 480.00 2,880.00 11,250.00 138,240.00
Field Staff 5 480.00 2,880.00 11,250.00 138,240.00
Security 480.00 2,880.00 11,250.00 138,240.00
Security 480.00 2,880.00 11,250.00 138,240.00
Total 4,330.00 25,980.00 102,030.00 1,247,040.00
103 | Page
Schedule 5: Salaries Expense
Egg Tray 300 pcs. 40.00 (per 10 trays) 12,000.00
Plastic straw 20 pcs. 59.00 1,180.00
TOTAL 13,180.00
Schedule 6: Packaging Expense
Particulars Total Cost (Monthly) Total Cost (Annually)
Water 6,000.00 72,000.00
Electricity 15,000.00 180,000.00
Gasoline 14,000.00 168,000.00
104 | Page
TOTAL 35,000.00 420,000.00
Schedule 7: Utility Expense
Particulars Total Cost
Barangay Permit 200.00
Mayor’s Permit 1,500.00
PAGIBIG Fund 2,400.00
SSS 90.00
SEC Business Registration 2,000.00
BIR Registration 1,410.00
105 | Page
DTI Registration Certificate 1,650.00
Sanitary Permit 2,100.00
TOTAL 11,350.00
Schedule 8: Licenses & Permit Expense
Broomstick 5 70.00 350.00
Dust Pan 5 50.00 250.00
Mop 1 70.00 70.00
Pail 2 100.00 200.00
Rags 30 20.00 600.00
106 | Page
Trash Bin 6 60.00 360.00
Trash Bag 250 1.2 300.00
TOTAL 2,130.00
Schedule 9: Cleaning Materials / Maintenance Expense
Financing
Land and Building are owned, Only the equipment and other materials are bought.
The cash for the company venture will come from the combined investments of the
business's owners. Each partner will contribute 2.5 million PHP (estimated) to the
company's initial capital. Loans to banks in the amount of will be another source of funds.
Financial Assumptions
1. The business operation will start in January 2022 and will operate continuously using a
calendar year.
2. A contribution of Php1,000,000.00 for each partner (Php7,000,000.00) and
Php3,000,000 is borrowed from the bank for a total of capitalization Php10,000,000.00.
3. The partnership shall provide cash for partner's drawing with Php 250,000.00 per partner.
4. The total fixed assets are estimated to Php 298,775.00.
107 | Page
5. Depreciation is computed using the straight-line method. The company assumes an
estimated life of ten years per fixed assets.
6. The increase in the selling price will depend on the demand and supply side.
7. Utility expenses increase ten percent (10%) annually.
8. As per raw materials, endings are estimated one month of raw materials available for
use.
9. Monthly SSS, Employee’s Compensation, HDMF, and PhilHealth contributions are
based on their recent contribution table.
10. Salaries are based on the prescribed wage order by the National Wages and Productivity
Commission – Department of Labor and Employment under the Agriculture (Plantation
and Non-Plantation) Sector.
11. The income tax rate of twenty-five percent (25%) based on CREATE Law
Projected Income Statement
VII. Socio Economic Aspect
108 | Page
Table 39. Notes 1-2
Table 39. Notes 1-2
Table 40. Notes 2A
109 | Page
Table 41. Notes 2B
Table 42. Notes 2B1
Table 43. Notes 2B1
110 | Page
Table 43. Notes 2B2
Table 44. Note 2B3
111 | Page
Table 45. Note 2B4
Table 46. Note 2C
Table 47. Note 3-4
Table 48. Note 4A

112 | Page
Table 48. Note 4A
Table 49. Note 5
Table 50. Note 5A
113 | Page
Table 51. Note 6 (2022-2023)
Table 52. Note 6 (2024-2025)
Table 53. Note 6 (2026

114 | Page
Table 54. Projected Balance Sheet of the Duck Cabin
VI. SOCIO-ECONOMIC ASPECT
This part of the study discusses the benefits of Duck Cabin as a business and how
it affects the government, society it belongs to, academe, the industry, and future
entrepreneurs. It will also state the company's contribution to the economy and its relevance
to society. Duck Cabin is concerned about its profit and attaining positive feedback from
the community and the effect of the business on the people and the condition of the society.
A. Government
Government is a political system of a specific community or country which is in
charge of administering and imposing regulations. By that, this body concerns all
circumstances that affect its territory. Moreover, the government needs to collect revenue
from defraying its expenses by taxing its people, businesses, and different properties. Both
taxpayers and the government itself will benefit from this matter. Duck Cabin is a business
that is foreseeable to generate income that could be taxable, that is subject to income and
business tax in which the company will remit to the government. Also, Duck Cabin is
115 | Page
required to pay various local fees and taxes, which will be used to support the local
government's activities for its people.
B. Society
Society refers to the group of people that lives together within a community with shared
traditions, by-laws, and values. This group of people will be Duck Cabin’s consumers
which are fundamental to the company’s success for they are the main source of income.
Without them, Duck Cabin would cease to exist. As a result, we at TASA shall meet the
needs of our customers. In daily engagements with the people, the company holds upon its
promise to fulfill its responsibility and commitments, as well as being honest and truthful
to our services. Duck Cabin guarantees the customers that the company will provide and
deliver high-quality products while ensuring safety and meeting the interest of society.
C. Academe
There are several students who strive to learn to become professionals on their career
path in the future; the same goes for those who were already certified as professionals.
Learning is definitely a goal for everyone, regardless of their age and life status. However,
duck farming is not for everyone; not every person who attained a certain level of education
can establish a duck farm. As a firm, Duck Cabin believes that learning is a continuous
process in which an individual gives a valiant effort to attain what we deserve at a cert.
D. Industry
Businesses have several significant impacts on human lives, whether as a consumer, an
employee, investor, or the broader society. Like a duck egg and meat producer, Duck Cabin
116 | Page
is committed to contributing to a more progressive industry. The company is looking
forward to serving society and producing jobs for some people within the area.
E. Future Entrepreneurs
Duck Cabin will be the source of inspiration for companies to share knowledge and
help aspiring entrepreneurs develop more unique ideas in return for producing more for
our economy. Entrepreneurs come from various disciplines and clear spans from all
industries, generations, and cultures. The steep learning path to success is common for all
owners, with so many lessons that will help future entrepreneurs along the way.
F. Environment
The foremost responsibility of a firm is to commit itself to promote environmental
care while operating the business in accordance with the law and other organizations
concerned. TASA will ensure to use of eco-friendly materials for its products and perform
proper waste disposal to contribute to reducing pollution while performing its productive
activities.
117 | Page
VII. APPENDICES
Appendix A: Survey Questionnaire
Duck Eggs Duck Meat
Do you eat duck eggs or dishes made with duck Do you eat duck eggs or dishes made with
eggs? (e.g. Balut & Penoy) duck meat?
● Yes ● Yes
● No ● No
If Yes, how many duck eggs do you buy per If Yes, how many duck meat do you buy per
week? week?
● Half Dozen ● Half Dozen
● Whole Dozen ● Whole Dozen
● Two Dozen ● Two Dozen
● One Tray (30 pcs.) ● 1-5 pcs
Rate the factors on how strong they influence Rate the factors on how strong they influence
you to buy duck egg you to buy duck meat
Prize Prize
● Very Weak ● Very Weak
● Weak ● Weak
● Neutral ● Neutral
● Strong ● Strong
● Super Strong ● Super Strong
Marketing Advertising Marketing Advertising

● Weak ● Weak
Nutrition Quality of products

● Weak ● Weak
Taste Taste
118 | Page
● Weak ● Weak
Would you recommend to others to try duck Would you recommend to others to try duck
eggs? meats?
● Yes ● Yes
● No ● No
Appendix B: Data Verification and Documentation
Survey Questionnaire in Google Forms
119 | Page
120 | Page
121 | Page
122 | Page
Summary of Responses
123 | Page
124 | Page
125 | Page
126 | Page
127 | Page
Survey Results with Timestamps
128 | Page
129 | Page
130 | Page
131 | Page
132 | Page
133 | Page
134 | Page
Appendix C: Permits
135 | Page
136 | Page
137 | Page
138 | Page
139 | Page
140 | Page
CERTIFICATE OF PROOFREADING
This is to certify that the document
“A Feasibility Study on Duck Raising in the Philippines”
By the Authors
Medina, Rafael T..

Mora, Marth Louise R.
Sodsod, Bryan Dave S.
Surba, John.
Tahinay, Karl Vincent T.
Ventura, John Amadeus B.
Yumol, Johncarlo R.
has been edited for the English Language by Ms. Nicole Neil G. Pama. The document has
been edited for proper English Language usage including grammar, spelling, punctuation,
and style.
Date Issued:
January 07, 2022
Nicole Neil G. Pama

Proofreader, Affinity X
141 | Page
Appendix D: Originality Report
142 | Page
143 | Page
IX. BIBILIOGRAPHY
Duck egg price. https://psa.gov.ph/content/duck-egg-situation-report-april-june-
2021#:~:text=The%20average%20farmgate%20price%20of,of%20PhP%206.94%20per
%20piece.
Duck meat price. https://psa.gov.ph/livestock-poultry-
iprs/duck/prices#:~:text=The%20average%20farmgate%20price%20of,PhP%2070.20%2
0per%20kilogram%2C%20liveweight.
Department of Primary Industries, Australia. https://www.dpi.nsw.gov.au/animals-
and-livestock/poultry-and-birds/species/duck-raising/housing-design
Lata, J. (2021). Article Review in Duck (Meat-type). Scribd.
https://www.scribd.com/document/516367506/Article-Review-in-Duck-Meat-type
Moagi, Thato. Nuffield International, Farming Scholar. (2020, July) The
development of integrated agrifood production systems that address socio-economic
development in emerging
economies.https://www.nuffieldscholar.org/sites/default/files/2021-
07/Thato%20Moagi_Final%20Report%20FINAL.pdf
Philippine Statistics Authority. (2017. June) Demographic and Socioeconomic
Characteristics BULACAN. https://psa.gov.ph/sites/default/files/03_Bulacan.pdf
Twin, Alexandra. Business Essentials. Investopedia. (2021, July 21) The 4 Ps.
https://www.investopedia.com/terms/f/four-ps.asp
144 | Page
X. BIO NOTES
Bryan Dave S. Sodsod, 23 years old, currently taking Bachelor in Science
Major in Business Economics in Pamantasan ng Lungsod ng Maynila. He was
born in San Juan City and is currently residing in Rosario, Pasig City. He
graduated his junior high school in Rizal High School Caniogan, Pasig City and
AMA Computer School Pasig-branch for his senior high school. He participated in various
business economics-related activities and conferences as a member of the Young Economist
Society and has attended several seminars hosted by Banko Sentral ng Pilipinas.
Rafael T. Medina, 21 years old, currently taking Bachelor in Science Major
in Business Economics in Pamantasan ng Lungsod ng Maynila. Born and
raised in Kapitolyo, Pasig City. He graduated from Oranbo Elementary School
on his grade school and Rizal High School on his secondary education which is both in Pasig City.
He graduated with flying colors from Information Communication Technology (ICT) strand from
the same secondary school. Before the pandemic, he worked at a part-time job as a service crew in
McDonald’s Star Mall along EDSA in Mandaluyong.
Skills and Expertise: Having attention to details and software, Proficient in Microsoft Application
Marth Louise Mora is an undergraduate student of Pamantasan ng Lungsod
ng Maynila, taking up Bachelor of Science in Business and Administration
majoring in Business Economics. He is an alumna of Malate Catholic School,
in the track of Science, Technology Engineering and Mathematics. He
participated in various Business economics-related activities and conferences as a member of the
Young Economist Society and has attended several seminars hosted by Banko Sentral ng Pilipinas.
145 | Page
John Surba was born in the Philippines. He is a Pamantasan ng Lungsod
ng Maynila fourth-year college student. He is pursuing a degree in
Business Economics at PLM in Manila's Intramuros area. He has been on
the dean's list for six semesters in a row. He applied for a job as a contact
center agent towards the completion of his first year of college in 2019 and lasted for 5
months. He applied for the same job again during the pandemic and stayed for ten months.
Karl Vincent Tahinay is a 4th year Business Economics student at
Pamantasan ng Lungsod ng Maynila, where he has been a Dean’s Lister
once. Before College, Karl graduated with 2nd Meritorious Award at the
Manila Science High School under the Strand of Science and
Technology, Engineering and Mathematics last April 5, 2018. He has done both qualitative
research since junior high school. He joined the Asian Qualitative Research Association
conference last April 25-28, 2017 in Tagaytay City. He has attended seminars Karl loves
basketball and has a wide range of taste in music. He is hardworking, careful, and always
determined that the job is done. In the future, He wants to be involved in the community
by helping the most vulnerable people.
John Amadeus B. Ventura was born in Manila, Philippines. He is
currently studying in Pamantasan ng Lungsod ng Maynila as a fourth-year
college student. He is currently pursuing a degree in Bachelor of Science
in Business Administration Major in Business Economics. He has achieved dean’s list for
his 3 years studying in the university.
146 | Page
John Carlo R. Yumol was born in Infanta, Quezon, Philippines. He is
currently studying for a degree in Business Economics at Pamantasan
ng Lungsod ng Maynila and in his fourth year in the said course. He has
been on the dean's list during his previous academic semesters and is aspiring to continue
his good academic performance.
147 | Page

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PAMANTASAN NG LUNGSOD NG MAYNILA

(University of the City of Manila)

Feasibility Study of Duck Raising in The Philippines

In Partial Fulfillment of the Requirements for

Sonia F. Manlangit, MBA, EdD, DBAc

PLM BUSINESS SCHOOL

RECOMMENDATION FOR ORAL EXAMINATION

The study entitled:

A FEASIBILITY STUDY ON DUCK RAISING IN THE PHILIPPINES

Prepared and submitted by MARTH LOUISE R. MORA, RAFAEL T. MEDINA, BRYAN

SONIA F. MANLANGIT, MBA, EdD. DBAc

PLM BUSINESS SCHOOL

In partial fulfillment of the requirements in the subject AGRICULTURAL ECONOMICS, this

Approved by the Committee on Oral Examination on _______________ with the grade of

ROMARK C. RESUELLO, MBA, CFMP JASMIN B. JOCSON, MBA, DBA

DENNIS ARIEL F. TAN, CPA, MBA

BERNARD R. LETRERO, IE, MBA, CFMP

gratitude to everyone who has taken part in this study.

of mind and good health to the researchers to accomplish this research.

understanding that helped a lot in the completion of this paper.

gave in their feasibility study.

Bulacan, precisely in the barrio of Bagbaguin.

to eat a wide variety of foods.

A business venture is a sort of partnering organization. The proponents of this sort

proponents will be depicted further.

information about the store's location, merchandise, hours, and prices.

This Feasibility Study entitled “Feasibility Study of Duck Raising in The

SONIA F. MANLANGIT, MBA, EdD, DBAc

JASMIN B. JOCSON ROMARK C. RESUELLO DENNIS ARIEL

Approved by the Panel on Oral Examination with the grade of _____ %

JASMIN B. JOCSON ROMARK C. RESUELLO DENNIS ARIEL

Accepted and approved in partial fulfillment of the requirements for Agricultural

SONIA F. MANLANGIT, MBA, EdD, DBAc

Table 1: Historical Demand of Medium Duck Eggs……………………………………...28

Table 2: Historical Demand of Small Duck Eggs………………..…………………...28-29

Table 3: Historical Demand of Large Duck Eggs………………..………………………29

Table 4: Historical Demand of Primera Duck Meat………………..…………………29-30

Table 5: Historical Demand of Masa Duck Meat………………..………………………30

Table 6: Historical Demand of Buhay(alive) Ducks………………..………………..30-31

Table 7: Total Projected Demand of Duck Eggs………………..………………………...31

Table 8: Projected demand for Duck meat………………..……………………………...32

Table 9: Historical Supply of Medium Duck Eggs………………..………………….32-33

Table 10: Historical Supply of Small Duck Eggs………………..………………….........33

Table 11: Historical Supply of Large Duck Eggs………………..……………………33-34

Table 12: Historical Supply of Primera Duck Meat………………..……………….........34

Table 13: Historical Supply of Masa Duck Meat………………..……………………34-35

Table 14: Historical Supply of Buhay (live) Duck………………..………………………35

Table 15: Projected supply of Duck Meat………………..…………………………..35-36

Table 16: Total Projected supply of Duck Meat………………………………………….36

Table 17: Demand and Supply Gap on Duck Eggs………………………………………37

Table 18: Projected Demand and Supply Gap on Duck Meat………………………..37-38

Table 19: Market Share and Projected Production…………………………………...38-39

Table 20: Prices of the products …………………………………………………………51

Table 21: SWOT Analysis……………………………………………………………53-55

Table 22: Product Specifications………………………………………………………...56

Table 24: List of raw materials…………………………………………………………..66

Table 25: List of Utilities………………………………………………………………...71