MBA SEM II

ASSIGNMENT 1
Problem: To understand the relationship between Income and Brand Preference towards
luxury cars.

a. Independent Variable

Age Coding
< 500000 1
500000-750000 2
751000-1000000 3
100001-1250000 4
1250001-1500000 5
>1500000 6

b. Dependent Variable

Brands Coding
Audi 1
BMW 2
Mercedes Benz 3
JLR 4
Lamborghini 5
Lexus 6

Input Data Table:

Sr. No Age Age code Soft Drink Car Code

1 < 500000 1 Audi 1
2 < 500000 1 BMW 2
3 < 500000 1 Mercedes Benz 3
4 < 500000 1 JLR 4
5 < 500000 1 Mercedes Benz 3
6 500000-750000 2 JLR 4
7 500000-750000 2 Audi 1
8 500000-750000 2 BMW 2
9 500000-750000 2 JLR 4
10 500000-750000 2 Mercedes Benz 3
11 751000-1000000 3 JLR 4
12 751000-1000000 3 Lamborghini 5
13 751000-1000000 3 BMW 2
14 751000-1000000 3 JLR 4
 15 751000-1000000 3 Mercedes Benz 3
16 100001-1250000 4 JLR 4
17 100001-1250000 4 Audi 1
18 100001-1250000 4 BMW 2
19 100001-1250000 4 JLR 4
20 100001-1250000 4 Lamborghini 5
21 1250001-1500000 5 BMW 2
22 1250001-1500000 5 Mercedes Benz 3
23 1250001-1500000 5 JLR 4
24 1250001-1500000 5 Lexus 6
25 1250001-1500000 5 Lexus 6
26 >1500000 6 Lexus 6
27 >1500000 6 Mercedes Benz 3
28 >1500000 6 JLR 4
29 >1500000 6 Lamborghini 5
30 >1500000 6 Lamborghini 5

From the below output table solve the following questions:

1. Formulate the Null hypothesis and alternate hypothesis.

2. Justify the suitable test for testing the hypothesis and degree of freedom from the
given output table.
3. Draw the conclusion and justify your answer at 5% level of significance.