FORE SCHOOL OF MANAGEMENT, NEW DELHI

Course Outline
PGDM (FMG-27, IMG-12 and FM-1)

Course Title: Written Communication and Analysis Area: Communication

Credit: 3.0 Term: II

Academic Year: 2018-19

Faculty: Prof. Reeta Raina Contact: 011-41242480

Prof. Anita Lal 011-46485532
Prof. Sriparna Basu 011-41242418
Email id: rrania@fsm.ac.in ; anita@fsm.ac.in ; sriparna@fsm.ac.in

Introduction

As a managerial leader, students will be involved in composing e-mails, memos, policies, procedures,
proposals, reports, and letters. These forms of written communication function as the backbone of the
organization’s internal and external communication. Especially in today’s world where the predominant
mode of communication is electronic communication, which has made everyone a writer, clear, concise
and accurate business writing has become more important than ever. Besides, students are also required
to do the written analysis of case studies so that they learn to analyze and gain insights from complex
business data. Case study helps students learn by immersing them in a real-world business scenario where
they can act as problem-solvers and decision-makers.

Objective

To enable students to:

 To write clear audience centric business messages

 To hone analytical skills

 To prepare business proposals and reports

Contents:

1. Principles of Written Communication: Seven Cs of communication (with examples and cases)

2. Internal Written Communication: E-mails, memos; notices; circulars; orders; agenda and
minutes
3. External Written Communication: Business letters - positive & negative messages; direct &

indirect messages; business proposals – long and short and press release
 4. Business Reports: Short and long; Informational and analytical business reports.

5. Written Case Analysis: Different approaches to writing case analysis

Indicative Reading: Text Book : Business Communication Today by Bouvee & Thill, Pearson Education
(10th edition)

Reference Books:
- Raman.M &Sengupta.S; Technical Communication-Principles &Practices: Oxford University Press, New
Delhi, Latest Edition.
- Taylor.S: Communication for Business, Pearson Education, New Delhi, Latest Edition.
- “ Effective Business Communication” by Krizan, Merrier, Logan and Williams.Indian Edition. Cengage
Learning.

Evaluation Component and weightage:

Class Participation : 5

Case Presentation : 10

Business Report : 15

Case Study and Press Release : 15

Business Proposal (End Term Project) : 15

End Term : 40

Total : 100 Marks

:
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 Session Plan:

Session Session Theme Additional Readings/ Cases Learning Outcome

No.
1 &2 Introduction to Written Case Study To understand the
Communication: characteristics of good writing
Principles and 7Cs of communication and other formats of written
communication.
3, 4 &5 Business Letters: Positive, negative Practicing Sessions To learn the strategies - how to
messages, Direct and Indirect respond to different types of
Messages messages

6,7 &8 Internal and E-Written Comm.: Examples from the book and How to write electronic
Emails, memos; notices; orders practicing sessions messages and understand the
;agenda and minutes of the meeting different formats of internal
communication
9 &10 Written Analysis of Communication: Case Study To hone the analytical skills as
Reading ,analyzing and writing of the well as it will help them in future
case handling special assignments
11 &12 Crisis Communication : Case analysis Case Study To understand the role of verbal
and drafting of a Press Release communication in crisis
situations.
13,14,15 Business Proposals: Examples from the book and To understand the definition
&16 Purpose of proposals; Kinds of practicing sessions and characteristics of business
proposals and Parts of proposals. proposals and how to write
them
17,18,19 & Business Reports: Short and long; Examples from the book and To understand the definition
20 Informational and analytical business practicing sessions and characteristics of business
reports reports and how to write them