Assignment for Account Manager (Duration 24 Hours)

Candidate’s Name:
Task 1: Social Media Posts (Please provide Creative Copy + Post Description + Artwork
Concept)

Brand 1: Restaurant and Cafe

Name: Beer and Beans
Need: Create a sample social media post to promote both Beer and coffee together.

Brand 2: Banquets
Name: Seasons Banquets 24
About: Seasons Banquets 24 has recently started operating in Pune.
Need: Suggest concepts for the promotion of banquets to reach people and generate leads
through people who barely know about the newly opened banquets.

Task 2: Social Media Strategy

Brand Name: Mise Delight, an upcoming FMCG brand in gravy making & selling in retail
outlets .
Need: The client wants to launch their products pan India. List down actions you would propose,
to achieve this objective through Social media. Keeping following things in mind
1. Primary Platforms you would use
2. Type of Social Media Posts you would recommend
3. Type of Content Activities/Formats you would explore
4. Design a launch campaign that includes following 3 phases to build brand visibility (It has to
be a mix of both online as well as on ground activities). Also tell us how many days long each
phase should be? :
a. Pre-Launch Phase
b. Launch Phase
c. Post launch Phase

Task 3: Paid Campaigns

Brand Name: Fantasy Bakery
Fantasy Bakery is a bakery in Pune at 4 locations Viman Nagar, Bavdhan, Wanowrie, Sinhagad
Road. They have a budget of 20k and wish to spend it on Facebook and Instagram Ads.
They have decided to run following promotions for a duration of 30 days:
1. Reach campaign
2. Post Engagement Campaign
3. Page Like Campaign
Answer the following questions:
a. Should they go with all of the above mentioned Campaigns?
If yes, why? If no, which ones should they go for and why? Would you suggest any more type of
Ad campaign and why?
b. Distribute their budget wisely as per your knowledge and expertise.
c. What should be the targeting pertaining to Location, Age and Interests?

Task 4: Industry Knowledge / Familiarity

Name any 3 social media/digital marketing news websites you follow, to stay updated with the
latest industry trends & practices. And name one brand on Social Media that you love, for their
brand presence & approach (provide reasoning)

Task 5: What’s your story? And why should we hire you?

Other Details:
Relevant experience:
Current CTC:
In hand Salary:
Expected Salary:
Notice Period in current company:
Your Current Location:
Earliest Date of Joining: