The ugly world of

Political Marketing
Group 7: Bhavesh, Shivanshu, Kanishk, Jayant, Deon
Digitalization → Datafication
analog → digital operations masses of digital trace
paper files → digital format proliferation of data tools
print media → digital media decisions based on the data
Cambridge
Analytica
The ugly world of
Political Marketing
brought to you by informational age and network society
co-sponsors: digitalization & datafication
Cambridge Analytica – A Case Study (Harshil Kanakia, 2019)
Cambridge Analytica – A Case Study (Harshil Kanakia, 2019)
Cambridge Analytica – A Case Study (Harshil Kanakia, 2019)
 The ugly world of
Political Marketing
The space of flows concept comprehends human action and interaction occurring dynamically and
at a distance — effected via telecommunications technology containing continuous flows of time-
sensitive communications, and the nodes of global computer systems. These informational flows
connect people to a continuous, real-time cybernetic community that differs from the global
village because the groups' positions in time become more important than their places.

lot of information,
no barrier to publishing information,
no proper regulation to fix misinformation,
 The ugly world of
Political Marketing
Bhavesh Shaha Research, Script & Presentation Design

Kanishk Upadhyay Ideation & Script

Shivanshu Singh Preliminary Research & Compilation

Jayant Kumar Statistics, Facts & Research

Deon Paul Ideation & Presentation

https://www.vox.com/policy-and-politics/2018/3/23/17151916/facebook-cambridge-analytica-trump-diagram
https://www.madovermarketing.com/posts/before-cds-became-mainstream-bill-gates-did-this-to-depict-the-cds-storage-space/
https://www.theguardian.com/technology/2019/oct/23/mark-zuckerberg-alexandria-ocasio-cortez-facebook-cambridge-analytica
Cambridge Analytica – A Case Study (Harshil Kanakia, 2019)
The Social Dilemma. Directed by Jeff Orlowski, Exposure Labs, 2020. Netflix, netflix.com/title/81254224