MARKETING

1. Attract /əˈtrækt/ (v)

Collocation: attention /əˈtenʃn/ (n)

Ex: He waved to attract the attention of the waitress.

2. Compare /kəmˈpeə(r)/ (v)

Collocation: favourably (adv)

Ex: Prices compare favourably with other luxury tented camps.

3. Competition /ˌkɒmpəˈtɪʃn/ (n)

Collocation: Cut-throat (adj)

Ex: By no means those who encourage cut-
throat competition between national firms at home.

4. Consume /kənˈsjuːm/ (v)

Collocation: alcohol /ˈælkəhɒl/ (n)

Ex: Before he died, he
had consumed a large quantity
of alcohol.

5. Convince /kənˈvɪns/ (v)

Collocation: Jury /ˈdʒʊəri/

(n)
Ex: The lawyer convinced
the jury of the man's
innocence

6. Curently /ˈkʌr.ənt.li/ (adv)

Collocation: Hold (v)
Ex: He currently holds the position of technical manager.

7. Fad /fæd/ (n)

Collocation: Latest /ˈleɪtɪst/ (adj)

Ex: Avoid compromising your own style for the latest fad

8. Inspiration /ˌɪnspə
ˈreɪʃn/ (n)
Collocation: Derive /dɪˈraɪv/ (v)
It was expected that creative geniuses
would derive inspiration from each other.

9. Market /ˈmɑːkɪt/ (v)

Collocation: effectively /ɪ
ˈfektɪvli/
Using a system like this gives
one a general understanding of
how to target
a market effectively.

10. Persuasion /pəˈsweɪʒn/ (n)

Collocation: gentle /ˈdʒentl/
Ex: And if money doesn't work,
how about a bit
of gentle persuasion?
11. Productive /prəˈdʌktɪv/ (adj)

Collocation: Highly
Ex: Training makes
workers highly productive.

12. Satisfaction /ˌsætɪsˈfækʃn/ (n)

Collocation: Gain /ɡeɪn/ (v)
It's worth trying
to gain satisfaction from
anything that you enjoy, whether
it's cooking or writing.