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Hygienic Imperative
Author(s): Joan Jacobs Brumberg
Source: Journal of the History of Sexuality , Jul., 1993, Vol. 4, No. 1 (Jul., 1993), pp.
99-127
Published by: University of Texas Press
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Journal of the History of Sexuality
My work on this subject was supported by a National Endowment for the Huma
ties Fellowship for University Teachers (1990-91) as well as a residential fellowship at
American College of Obstetricians and Gynecologists. In writing this essay, I have b
fited particularly from the insightful commentary of Susan Bell and Nancy Tomes. In
earlier version, prepared for the 1990 Organization of American Historians meeting
Louisville, KY, Allan Brandt, G. David Brumberg, Faye Dudden, ludith Walzer Leavi
and Barbara Sicherman supplied helpful advice. Susan Matt assisted with research in
Library at Cornell University and Maria Cochran at the Countway Library, Harvard Me
cal School.
xThe quotations here are from Ruth Teischman (pseud.), manuscript diary, 83-M31,
Schlesinger Library, Radcliffe College. Although menarche is the critical event that inevita?
bly starts the "biological clock" of every woman, we have very few personal accounts that
describe the experience as it was lived in the nineteenth or even twentieth centuries. "On-
the-spot," authentic reporting such as Teischman's is extremely hard to find. Readers of
The Diary ofa Toung Girl (New York, 1953) may recall that one ofthe pleasures of reading
that diary as an adolescent was the author's description of her emotional reaction to
menarche and menstruation. Anne Frank wrote at age fourteen: "Each time I have a
period?and that has only been three times?I have the feeling that in spite of all the pain,
99
unpleasantness, and nastiness, I have a sweet secret, and that is why, although it is
but a nuisance to me in a way, I always long for the time that I shall feel that secre
me again" (p. 143). More common are retrospective memories in autobiographies
example, Emma Goldman, Living My Life (New York, 1931); Kate Simon, Bronx P
(New York, 1982), pp. 139-41, 176; and Simone de Beauvoir, Memoirs of a D
Daughter (New York, 1959), p. 101. Other autobiographical accounts of menarch
found in Mavis Hiltunen Biesanz, ed., Mavis Helmi: A Finnish American Girlho
Cloud, MN, 1989); Dorothy Sterling, ed., WeAre Tour Sisters: Black Women in th
teenth Century (New York, 1984); and Gussie Kimball, Gitele (New York, 1960). S
first menstruation are also a popular part of contemporary American feminist wr
Lisa Alther, Kinflicks (New York, 1976); Jamaica Kincaid, Annie John (New Yor
and Toni Morrison, The BluestEye (New York, 1970). There are also menarcheal
in Janice Delaney, Mary Jane Lupton, and Emily Toth, eds., The Curse: A Cultural
of Menstruation (Urbana, IL, 1976), especially chap. 17, "The Absent Literat
Menarche."
2Mary Chadwick, The Psychological Effects ofMenstruation (New York, 1932), p. 31.
Chadwick was among a number of psychoanalytic theorists, such as Helena Deutsch,
Melanie Klein, and Karen Horney, who regarded menarche as "the first pollution." These
analysts are outside the scope of this essay.
3Contemporary studies demonstrate that accidents and staining are a major concern of
girls at menarche. See Lynn Whisant and Leonard S. Zegans, "A Study of Attitudes toward
Menarche in White Middle-Class American Adolescent Girls," American Journal ofPsychi?
atry 132 (August 1975): 809-14; and Lynn Whisant, Leonard S. Zegans, and Elizabeth
Brett, "Implicit Messages concerning Menstruation in Commercial Educational Materials
Prepared for Young Adolescent Girls," ibid., pp. 815-20; and Jeanne Brooks-Gunn and
Diane Ruble, "Menarche: The Interaction of Physiological, Cultural, and Social Factors,"
in The Menstrual Cycle: A Synthesis of Interdisciplinary Research, ed. Alice Dan (Urbana, IL,
1980).
4See Margaret Mead, "Adolescence in Primitive and Modern Society," in The New Gen?
eration, ed. Victor Francis Calverton and Samuel Schmalhausen (New York, 1930), pp.
169-88. By "rituals" Mead meant something formal, explicit, and derived from religion,
not the broad, secular usage common today. Others regard the biological process as "a pu-
berty rite east upon women by nature itself." See, for example, Therese F. Benedek, "Sex-
7For some examples ofthe anthropological model, see Carol P. MacCormack, "Biolog?
ical Events and Cultural Control," Signs 3 (1977): 93-100; Karen Paige and Jeffrey Paige,
The Politics of Reproductive Ritual (Berkeley, CA, 1981); Bruce Lincoln, Emergingfrom the
Chrysalis: Studies in Rituals of Women's Initiation (Cambridge, MA, 1981); N. N.
Bhattacharyya, Indian Puberty Rites (Calcutta, 1968); Audrey Richards, Chisungu:A Girls'
Initiation Ceremony in Northern Rhodesia (London, 1956); and Shirley Begay, Kinaalda: A
Navajo Puberty Ceremony (Rough Rock, AZ, 1983). In developmental psychology, the em?
phasis is on the quality of the mother-daughter bond at menarche; see the discussion of
this literature in Whisant and Zegans, pp. 809-10.
8"Hygiene" is a nineteenth-century term. According to George Vigarello, in Concepts of
Cleanliness: Changing Attitudes in France since the Middle Ages (Cambridge, 1983), the
term was not used in the eighteenth century. Hygiene means a collection of practices and
knowledge that are used to preserve health.
9See the excellent summary of anthropological literature in Thomas Buckley and Alma
Gottlieb, eds., Blood Magic: The Anthropology ofMenstruation (Berkeley, CA, 1988).
10Personal communication with Kathryn March and Jane Fajans about the
Terry Turner. According to a World Health Organization study done by R
and Barbara Christian (Patterns and Perceptions ofMenstruation [New York
some women never use sanitary protection irrespective ofthe amount of bloo
others use protection even for the slightest manifestation of blood loss, o
vaginal discharges that involve no blood at all. An early, popular feminist an
tended to flatten cultural and subcultural variation, is Delaney, Lupton,
(see also the revised edition [Urbana, IL, 1988] with new afterwords by
Delaney).
11 These data are from Henry P. Bowditch, "The Growth of Children," Mass
State Board of Health, Eighth Annual Report (January 1877), p. 284; Engelm
8-44; and Leona Zacharias, William Rand, and Richard Wurtman, "A Prospecti
of Sexual Development and Growth: The Statistics of Menarche," Obstetrical an
logical Survey 31 (1976): 336. On the "secular trend" see J. M. Tanner, Growth
cence (Oxford, 1962); Grace Wyshak and Rose E. Frisch, "Evidence for a Secular
Age at Menarche," New England Journal of Medicine 36 (1982): 1033-35; P. E
"The Age at Menarche," British Journal ofPreventive and Social Medicine 29 (19
R. V. Short, "The Evolution of Human Reproduction," Proceedings ofthe Royal Soc
ries B, 195 (1976): 3-24; Leona Zacharias, Richard Wurtman, and Martin Schatzo
ual Maturation in Contemporary Girls," American Journal ofObstetrics and Gyne
(1970): 833-46; and Marion E. Maresh, "A Forty-five Year Investigation fo
Changes in Physical Maturation," American Journal of Physical Anthropology
103-9. For a criticism ofthe idea ofthe declining age at menarche by a historian,
Bullough, "Age at Menarche: A Misunderstanding," Science 213 (1981): 365-6
Bullough's objections, there seems to be general agreement that improved nutritio
fancy and childhood and the decline of infectious diseases has produced larger,
young women who menstruate earlier. The prevailing theory is that in order to s
struation a young woman must have a certain level of stored, easily metabolizab
in the form of body fat. See Rose E. Frisch and R. Revelle, "Height and W
Menarche and a Hypothesis of Critical Body Weights and Adolescent Events," S
(1970): 397-99;" Rose E. Frisch, "A Method of Prediction of Age of Menarc
Height and Weight at Ages 9 through 13 Years," Pediatrics 53 (1974): 384-9
chology, the current debate is over the influence of family stressors in early matu
menarche. For a provocative argument, see Jay Belsky, Laurence Steinberg, an
Draper, "Childhood Experience, Interpersonal Development, and Reproductive
An Evolutionary Theory of Socialization," Child Development 62 (1991): 647-
are important critical commentaries by other psychologists in the same issue.
12See, for example, Susan Suleiman, The Female Body in Western Culture (Ca
MA, 1986); and Mary Jacobus, Evelyn Fox Keller, and Sally Shuttleworth, eds
Politics: Women and the Discourses of Science (New York, 1990), which was an
and early collection of work on the female body and sexuality. However, i
attend to the role of biology itself in the stimulation or disruption of discour
the body.
13"Flowers," from the French fleurs, was used to denote menstrual discharge until the
nineteenth century. See Oxford English Dictionary, 2d ed., s.v. "flower."
14Judith Walzer Leavitt, Brought to Bed: Childbearing in America, 1750 to 1950 (New
York, 1986). For a portrait of childbearing and women's culture in the colonial period, see
Laurel Ulrich, A Midwife's Tale: The Life of Martha Ballard (New York, 1990).
15Edward Tilt, On the Preservation ofthe Health of Women at Critical Periods ofLife
(London, 1851), quoted in G. Stanley Hall, Adolescence (New York, 1907), p. 481. Tilt
does not note anything about the race and ethnicity of these young women.
16There is a developmental issue involved here that complicates the issue of prepared-
ness: sometimes children are provided with information that they cannot absorb or that
they forget because it has no relation to their experience at that point. Despite this caveat,
there does appear to be a cultural pattern (or perception) of "not talking" about menstrua?
tion that emerges in the mid- to late nineteenth century. With remarkably few exceptions,
the studies point in a single direction?that is, the number of unprepared girls actually in?
creased throughout the nineteenth century before it began to decrease in the twentieth. Al?
though there are obvious problems with using a disparate group of studies, the overall
direction is highly suggestive. I have extracted quantitative information about menarcheal
preparation from all of the following: Helen P. Kennedy, "Effects of High School Work
upon Girls during Adolescence," Pedagogical Seminary 3 (June 1896): 469-82; Clelia
Duel Mosher, TheMosher Survey: Sexual Attitudes ofForty-five Victorian Women, ed. James
Mahood and Christian Wenburg (New York, 1980); A. Louise Brush, "Attitudes, Emo?
tional and Physical Symptoms Commonly Associated with Menstruation in One Hundred
Women," American Journal of Orthopsychiatry 8 (1938): 286-301; Carney Landis, et al.,
Sex in Development (New York, 1940); Natalie Shainess, "A Re-evaluation of Some Aspects
of Femininity through a Study of Menstruation: A Preliminary Report," Comprehensive
Psychiatry 2 (1961): 20-26; W. G. Shipman, "Age at Menarche and Adult Personality,"
Archives of General Psychiatry 10 (1964): 155-59; and Frances Y. Dunham, "Timing and
Sources of Information about, and Attitudes toward, Menstruation among College Fe?
males," Journal of Genetic Psychology 117 (1970): 205-17. Brooks-Gunn and Ruble state
that only 5 to 10 percent of young women in the 1970s had no advance preparation.
Generational differences are also reported in Research and Forecasts, Inc, Summary of
Survey Results: Tampax, Inc. (New York, 1981): 37 percent of women over age 35 re?
membered no advance preparation, as compared to 19 percent of women under age 35. Aji
interesting study of menstrual memories and adult experience is David P. Pillemer, Elissa
Koff, Elizabeth Rhinehart, and Jill Rierdan, "Flashbulb Memories of Menarche and Adult
Menstrual Distress," Journal of Adolescence 10 (1987): 187-99. There is general agree-
ment in the literature on memory that women have accurate memories of their first
menstruation.
17Burt Wilder, What Toung People Should Know: The Reproductive Function inMan and
the Lower Animals (Boston, 1875), p. 168.
18Mrs. E. R. Shepherd, For Girls: A Special Physiology (New York, 1884), pp. 9-10;
Kennedy, pp. 472-73; Mosher survey, nos. 41 and 35.
the "best55 napkins: they were made of linen (as opposed to cotton), at
least one-half yard square, folded, secured to the clothing at the front
and back, and "worn between the limbs.55 Soiled napkins were to be left
soaking for a few hours before washing.28
The model of a linen "napkin55 obviously was meant to suggest gen?
teel middle-class dining rather than defecation, but the recommenda-
tion that menstrual rags be left to soak would soon be regarded as a
dangerous, if not offensive, practice. Because of a set of increasingly
powerful ideas about the sources of disease, long-standing feminine hy?
giene practices were reexamined in the late nineteenth century. Begin?
ning in the 1860s, the middle class became conversant with Joseph
Lister5s concept of "antisepsis55 and the idea that there was something
alive and dangerous in human waste, air, and water; in the 1880s, public
health officials, motivated by the new "germ theory,55 began to advocate
"antiseptic cleanliness" ofthe home and the person. These new ideas
about the sources of disease and contamination stimulated a revolution
in the hygiene ofwomen's bodies, as well as their homes.29
As a result, in the middle and upper classes, feminine washing and
menstrual discharge were subjected to more intense hygienic standards
28Shepherd, pp. 129-30. Other rare descriptions are in Mary Wood-Allen, What a
Toung Woman Ought to Know (Philadelphia, 1905), pp. 149; and Emma Frances Angell
Drake, Whata Toung Wife Ought to Know (Philadelphia, 1908), pp. 194-95. Wood-Allen
describes how to make a reusable cloth envelope for holding napkins that was supported by
shoulder straps; Drake describes a homemade disposable pad made of purchased cotton
and cheesecloth. In the oral histories that follow, "flannelette" is the fabric most often
mentioned. My Cornell University colleague Kathryn March explained to me that the pro-
tective materials used to absorb menstrual blood generally reflect the ecology ofa region or
group. The North American Indians, for example, used pads of shredded cedar bark or
buckskin; the Toda of Southern India used pads of moss wrapped in cloth.
29The idea of "invisible cleanliness" and the notion that washing obliterated microbes
actually began with Pasteur in the eighteenth century. See Viagrello, pp. 202-9; and also
Richard L. Bushman and Claudia Bushman, "The Early History of Cleanliness in Amer?
ica," Journal of American History 74 (1988): 1213-38. On the subject of domestic hy?
giene, see Nancy Tomes, "The Private Side of Public Health: Sanitary Science, Domestic
Hygiene, and the Germ Theory, 1870-1900," Bulletin of the History of Medicine 64
(1990): 509-39, and "The Wages of Dirt Were Death: Women and Domestic Hygiene,
1870-1930" (Paper delivered at the annual meeting ofthe Organization of American His?
torians, Louisville, KY, 1990). For the broad history of public health in the nineteenth and
twentieth centuries, see Howard D. Kramer, "The Germ Theory and the Early Public
Health Program in the United States," Bulletin ofthe History of Medicine 22 (1948): 233-
47; Oswei Temkin, The Double Face ofjanus (Baltimore, MD, 1977), pp. 456-71; Charles
E. Rosenberg, "Florence Nightingale on Contagion: The Hospital as a Moral Universe," in
Healing and History: Essays for George Rosen, ed. Charles Rosenberg (New York, 1979), pp.
116-36; Judith Walzer Leavitt, The Healthiest City: Milwaukee and the Politics of Health
Reform (Princeton, NJ, 1982); John Duffy, The Sanitarians: A History of American Public
Health (Urbana, IL, 1990).
washing .. . [and was] burned after using.55 The 1897 Sears Roebuck cat-
alogue featured two different menstrual aids: a "Ladies Elastic Doily
Belt55 (made of silk trimmings and elastic) and "Antiseptic and absorb-
ent pads55 (made from cotton, gauze, and bandage). Advertisers claimed
that doctors endorsed these products because of their antiseptic and ab-
sorbent properties and suggested that commercialiy made napkins
could revolutionize the menstrual experience by eliminating heat and
chafe.
As the hygiene practices of privileged women were transformed, so
was the instruction of their daughters. In 1913, the American Medical
Association presented its formula for the correct mix of science, mater?
nal nurturance, and sanitary hygiene that should occur at menarche.
This publication, Daughter, Mother, and Father: A Story for Girls, stands
as a model of middle-class sensibilities and the ideal of preparedness im?
mediately before World War I.33 (I stress the word ideal precisely be?
cause we have so many indications that middle-class mothers did not
talk with their daughters in the ways that were prescribed.)
In an episode entitled "Life Problems,55 the Dawson family re-
sponded to the ongoing physical maturation of their thirteen-year-old
daughter, Margaret. In the idealized, middle-class household, enlight-
ened parents anticipated their daughter's need for menstrual prepara-
tion and spoke to one another about it. In this case, the father, quite
conveniently, was a physician who had educated Margaret as a young
girl about "female anatomy and the function ofthe ovaries55; he was also
familiar with the problem of preparedness since he was "frequently
asked55 to explain menstruation to "other people5s daughters.55 While
the physician/father provided the basic scientific background (and prob?
ably orchestrated the discourse), it was Mrs. Dawson who appropriately
initiated the subject "which every girl should know, preferably from her
own mother5s lips.55
In the cosy serenity of her sewing room on a beautiful April day, Mrs.
Dawson used the example ofthe lilacs outside her window to begin talk?
ing with Margaret about cycles of blooming and fading foliage, cycles
that suggested the natural "periodicity55 of women. Because she was
concerned about her daughter5s reaction to this heady information, the
pace ofthe conversation was slow and deliberate; there was no maternal
unease. Mrs. Dawson warned Margaret that, as a rule, the sign that a per?
son had "crossed the threshold from girlhood to womanhood55 was "the
33Winfield Scott Hall, Daughter, Mother, and Father: A Story for Girls (Chicago, 1913),
pp. 4-14. The author was a professor of physiology at the Northwestern University Medi?
cal School; the publication was the fourth in the Sex Education series issued by the Council
on Health and Public Instruction of the American Medical Association.
and a germ-free environment. The benefits ofthe new hygiene also pro?
vided middle-class mothers with a subject that furnished an organizing
focus for their private conversations about what it meant to grow up fe?
male. In those intimate moments, as mothers taught daughters how to
"fix themselves,55 middle-class mothers surely indicated that cleanliness
was as much a social concern as a matter of health. "Sanitary protection55
had become an article of middle-class faith because, in addition to every-
thing else, it was an important means of class differentiation.
A Different Sensibility
36HSWP, 19 A.
37HSWP, I1B. The same scenario appears in S11B and S2B, but the mother provides
some explanation after finding the tell-tale blood. Reduced exercise at menstruation obvi-
ously was an important issue: middle-class mothers did some pampering that was not evi-
dent in the working class. This issue was played out in the 1920s in the debate over
whether menstruating girls should be excused from gym classes in high school and college.
38Biesanz, ed. (n. 1 above), p. 185.
39HSWP, J3A.
40HSWP, S10A.
41Biesanz, p. 179.
42HSWP, S2A.
43The biblical heroine Queen Esther said: "Thou knowest that I abhor the sign of my
high estate [her crown]. . . as a menstrous rag." On niddah, the state of uncleanness, see
The Jewish Encyclopedia, ed. Isidore Singer, vol. 16 (New York, 1901), s.v. "Niddah."
I was angry. I didn't want to have it to begin with and I was terribly
sulted that mother hit me. But she said, T really didn't mean to do th
but that's the custom and you're supposed to.'"44 Despite the emp
in Jewish tradition on ritual cleanliness at menstruation, the oral hist
interviews reveal a striking lack of communication between gener
of Jewish mothers and daughters.
Among other groups?notably the Italians?maternal explana
of menstruation and reproduction were particularly rare, since th
ture put an extremely high value on female chastity and innoce
Mothers who were close to their old-world tradition clearly thought t
they should not tell their daughters the facts of life. Italian imm
mothers therefore were largely unresponsive to the call for an extens
program of "sex education" by middle-class educators and physi
after World War I. Born in Petilia, Italy, in 1892, Rose came to
burgh at age fourteen and then married at age sixteen in 1908. Her
menstruation, however, occurred one week after her marriage. "
got blood, that was it," she remembered many years later. Rose had b
completely unprepared for both sexual intercourse and menstrua
but her mother felt totally justified. Later in life, when Rose c
plained, her mother explained her silence: "They say [we] weren't
posed to tell you."45
Italian immigrants also displayed resistance to middle-class effor
sanitize the menstrual experience. Although they usually were sile
forehand, when their daughters reached menarche Italian mother
balized a set of ideas about menstrual blood that had consequenc
their daughters' personal hygiene. Because of their belief in the im
tance ofthe free flow of menstrual blood, Italian mothers worried
anything that diverted or interfered with that flow. (For example
believed that an emotional shock at the time of menstruation could
send blood to the lungs, causing tuberculosis, or to the brain, causing
insanity.) A heavy, steady flow was a symptom of health and fertility; the
best indication of that flow was a soaked napkin rather than an un-
stained one. To the chagrin of physicians and health educators, Italian
mothers did not then encourage their daughters to change their men?
strual rags often. They believed that a stained napkin was a good sign
44HSWP, J15B. See also the biographies of Emma Goldman and Kate Simon (n. 1
above) for reports of slapping at menarche.
45 Although marriage before menarche probably was unusual, a number of other Italian
immigrant daughters reported that their sexual education had been so limited that they
had to ask where the baby would come out at the time of their first delivery. The answer
was frequently expressed in this way: "It come from where it entered" or "It come out
where it goes in." See HSWP, I1A, I2B, and others.
49Anna C. Arbuthnot, "Physiology and Sex Hygiene for Girls in the Tec
School, Cleveland, Ohio," School Science and Mathematics 11 (1911): 106.
50The fact that menstruation occurs earlier and is taught earlier confirms t
"death of childhood" argurnent advocated by Neil Postman, The Disappearan
hood (New York, 1983), and Marie Winn, Children without Childhood (New
However, it is incorrect to assume that age at first menstruation will continue
the decline in the age at menarche is best understood as a function of change
of ages at which menstruation occurs. Over the past century, it has become un
girls to start menstruating at seventeen or eighteen, but the lower age ra
ten?has remained constant. According to both Brown (1966) and Zachari
Wurtman (1976) (see n. 11 above), there does seem to be a biological "bot
51Emil Novak, Menstruation and Its Disorders (New York, 1921), p. 108. On sex educa?
tion see Bryan Strong, "Ideas ofthe Early Sex Education Movement in America, 1890-
1920," History of Education Quarterly 12 (1972): 129-61; and Wallace H. Maw, "Fifty
Years of Sex Education in the Public Schools ofthe United States, 1900-1950: A History
of Ideas" (Ph.D. dissertation, University of Cincinnati, 1953).
52A German proverb quoted in C. F. Hodge, "Instruction in Social Hygiene in the Pub?
lic Schools," School Science andMathematics 11 (1911): 304. Hodge was a biology profes?
sor at Clark University. The discussion about where menstruation and sex should be
taught can be found in Lo Ree Cave, "Domestic Science as an Opportunity for Sex Educa?
tion," Bulletin ofthe Kansas State Board of Health 16 (April 1920): 67-72; and Benjamin
Gruenberg, High Schools and Sex Education: A Manual of Suggestions on Education Related
to Sex (Washington, DC, 1922). On the social hygiene movement, see Allan Brandt, No
Magic Bullet: A Social History of Venereal Disease in the United States (New York, 1985);
lohn Burnham, "The Progressive Era Revolution in American Attitudes towards Sex,"
Journal of American History 59 (1973): 885-908; and David Pivar, Purity Crusade: Sexual
Morality and Social Control, 1868-1900 (Westport, CT, 1973).
53Menstrual education was incorporated into Girl Scouts of America programming be?
ginning in the 1920s; to earn the "Health Winner Badge" (described in the Girl Scout
Handbook), girls had to indicate an understanding ofthe process and hygiene of menstrua?
tion. Today, menstrual hygiene is part ofthe curriculum in 88 percent of our elementary
and junior high schools. See Whisant, Zegans, and Brett (n. 3 above), p. 815.
54Roland Marchand, Advertising the American Dream: Making Way for Mod
1920-1940 (Berkeley, CA, 1985). Another stage in the industry's advertising st
the transformation of shame to liberation?is described in Ann Treneman, "Cash
the Curse: Advertising and the Menstrual Taboo," in The Female Gaze: Women a
of Popular Culture, ed. Lorraine Gamman and Margaret Marshment (Seattle, 1
153-65.
55Kotex advertisement, Good Housekeeping 80 (1925): 190. See also the popular ad for
"Marjorie May's Twelfth Birthday," Parents* Magazine 14 (February 1939): 49.
56I am referring here to the following corporations: Kimberly-Clark, Personal Prod
ucts, Tampax, Inc, and Campana Corporation.
ous pamphlets and films followed, often suggesting that mothers did
not know how to talk with their daughters, and when they proceeded
without instruction they could "scare them to death.5557
Advertising, educational booklets, and films combined to generate a
common vocabulary for thinking about menarche, talking about it to
girlfriends, and writing about it in personal diaries. Entries such as Ruth
Teischman5s only began to appear in post-World War II America, as a
new cohort of sexually maturing young women?in early rather than
late adolescence?began to keep personal diaries and internalize the be?
havioral imperatives disseminated in pamphlets, books, and films. In
1950, after she went to see a "menstruation movie55 with her mother at a
Cleveland junior high school, Sandra Rubin wrote, "Pm afraid Mom
doesn5t understand me and laughs when I ask for a sanitary belt. I wish
she wouldn5t do it because it makes me embarrassed.55 When Lois
Pollack got her first period in Dorchester, Massachusetts, in January
1956, she regarded it as "exciting55 and immediately did what she had
been instructed to do: "Today I got my period. I was over Pam5s house
when I got it. I called up my mother but at first she didn5t believe me.
When I came home my mother was surprised and I don5t want to forget
it either.5558
57"Do You Scare Her to Death>" asked a Kimberly-Clark ad published in 1949 in Par?
ents' Magazine, Ladies' Home Journal, and Good Housekeeping.
58Sandra Rubin (pseud.), born in 1939, and Lois Pollock (pseud.), born in 1944,
manuseript diaries, in the possession of the author.
59Menarcheal competition among bourgeois girls was described in A Toung Girl's Di?
ary: With a Letter by Sigmund Freud, trans. Eden Paul and Cedar Paul (New York, 1921),
with an introduction by Sigmund Freud.
60Sarah Vaughn, born in 1968, manuseript diary, in the possession ofthe author.
This childish remark captures the extent to which the sanitary prod-