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NAME: RITHIK AGARNAL

CLASS: syBMS A
ROLLN0: 22 30L

DPR TM
CASE STUDY

CASE 1
TATA MOTORS

Cese Anol ysir

Ths caie fak about TATA MOTORSnith faced maay

challenges du h inkue Comp etiiez and hoa ihe
Company took ka c keps taaoerolA ik fon anetund:

1 hout oese the majr chal te29e ated Tata

motosS_Leo me

INIENSE (OMeETITION

Tata metbes faredintnge tmpehitiensan Lh

domesti Cnddintorotionalautunakes Lhichmade
it chdltengtng 9ain mantet_shane

bPooK FINANCIAL PERfDRMAN CE

Tae mpany oa feing fiatist difticultieduu to ton

lerelsonda eer Lalante
pa it asi ltyhigh_deLt
she
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OOTDAI ED TE CHNOLO(y_

meCmupany oas wing auldacd_fkchm0y in ik

manutwing Pooces Lohich s R i n po pmduakion
cieaty dnd highes Cos6

LACk Of PROpUCT DIYERSTY:

Tota Motors kad a limi td prsdut_pafaia end Das

hearilydLpeneuot mthe commesialehi de Segnent

LACK OF INNOVATIONM

The tompo FLO nof ihrSting enDugh in ec dh Cag

derelopmint Lonich reulRo in a imited_pdLLUE
tio ond a aE of diffocatiatida in he maAkek
92h
at voeethe fe4 Shaiciesaolopkd by fhe_Cnapany_
auhueve he n a u dund)

a) Fow ON PrNOvA7ION:

T a MO s rojni2c0 he impn tance of in0oreim

nelausfby Me
in fhe hiqnly Loneitire autom olile_
company nves heoly in eseou h 2derelapn ert
inho due Ae mnal e and tehnologd e4 ttoE
Cowo oiffeseriah it m b ampetitsa
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bOs7 op1/M|LA71ON

The Cop amy o orteo 0 optimuaing ik cot s t u e

eoluune wask nd impan ngefidien cyOu

CNTER NATIoNAL EMPANSION:

Tauta motrs enpaaolee its opeaotienc 10bltY,nau

arqisltrons 4_oell so0m rads
and
a n d LovmoRorehhis
halpesl_ ne lamp an olvesify
i d u t purtfaia end Cntes nus masket

STRAT GR CTIC ARTN ERSHIP

Tatu m oo entene d ino s eresal Swaerqic nETins

hh okau flays h as fjat ond 9aim)
lereoge eir erpeise anc nore is
CoabiüHe.

eRAND BUILDIq:

The tomfany sthoulo co0td haud noving is brano

Imo n.cing m quauty ealibj Uty_g Custore
seice i s hlpeg Tata m0 tors
trAt loyuty
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g3 Hoo olid Touta moi s on Tnnovaticn up it gun a

LO ett ire advantage 2

Taka Mots ha been in po duUr no innoveuire pondues

uh au eTata naMo, t_Loddds chuapest ca 4 tou
TOUFoNexan 2nodoS fin_Lompat soV cofn ah
kubicpoaeh Ehin l has hep ed m COnupanu
a foot hota nus egmisNE Cnd olthouLtcuutorMens
(ho_ ame leokin e n atnxdakleandinnoveaH e_
pliom.

hy ino duing ne q innnYative mduih4ausing_t

&us tein albiliy Collab oralinq oith technd/ogy padtneA.
and the aminng /h_sLesL u TATn MOTOR koA Seen
able f Jucy ey ghead o dhe c oneitioz1
utom e.

9H.| hat 20le did in janaHono enpanlim play in ata

Moror 1nabOund 2L

LDnapany eapnnbion nn q4okad ateb allassd

i t to divesi y i eMn Shrea m oin nen
CuAom ens and occessaeo echno/ogies

Pivens fi cauti sn_opAereNUe Steums:

by_enpatndingintn qlokaul maAkets i tt coas ouble fo_

educeiy dependdencee thehe n olan make4
nesak ey nus m mre ssle dves Se
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Ac ces to_neLO CUAfm es

allDLDed ue compamy tto acces new aus immeiA

Loho_Lvese ooking 4rda1e a d elable
rankptatm oims

ACces to b ed jehnooaes:

_Lampamys acquisition e jay ua_land Rover

LgE arc i aNLe o adyeen ced autoMobile
teebnolpgies end deign epent ie
sdut oLaing-