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Outline

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The concept of strategic alternatives and strategic alternative bundling

 Strategic alternatives are one of the many ways business organizations use to compete in

the market, achieve their vision, and decide where they might want to go or achieve.

 Strategic alternatives are fashioned to enhance the business in a competitive environment

and are created at the business or firm level.

 Some of the types of strategic alternatives include obvious alternatives, creative

alternatives, and unthinkable alternatives.

 The goal of strategic bundling is to capture and address important issues faced by

businesses in a systematic way.

The history of Lenovo Company and its current market position and market share

 Lenovo, also known as the Lenovo Group Limited, is a multinational technology

company operating from China.

 Lenovo usually designs, develops, manufactures, and sells tablets, PCs, smartphones,

supercomputers, servers, electronic storage devices, and workstations.

 The company joined the smartphone market in 2012, and by 2014, it had developed to

become the biggest seller of smartphones in China.

 It later acquired Motorola Mobility and the Fujitsu computer in 2017.

 Currently, Lenovo has a market cap of about $15.6 billion, more than 23% of PCs'

market share, and annual revenue of more than $50 billion.

Type of strategic alternative that helped to facilitate Lenovo current market position
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 The current market position, especially in the design, manufacture, and sales of personal

computers, has been facilitated by its creative strategic alternative.

 Lenovo Group Company has been leveraging its innovation by continuously improving

and differentiating its portfolios through innovation and creativity.

 Lenovo has used acquisitions of different companies and collaborations in the industry as

a creative strategy to improve its market position.

The strategic alternative that Lenovo might use for future growth and improvement

 For future growth and improvement, Lenovo might use the unthinkable strategic

alternative.
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