Indoor Soccer Facility Business Plan

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Table of Contents
1.0 Executive Summary.....................................................................................................................1

Chart: Highlights...........................................................................................................................1
1.1 Objectives....................................................................................................................................1
1.2 Mission...........................................................................................................................................2
2.0 Company Summary......................................................................................................................2
2.1 Company Ownership................................................................................................................2
2.2 Start-up Summary....................................................................................................................2
Chart: Start-up..............................................................................................................................3
Table: Start-up Funding.............................................................................................................3
Table: Start-up..............................................................................................................................4
2.3 Company Locations and Facilities.......................................................................................4
3.0 Products and Services.................................................................................................................4
4.0 Market Analysis Summary.........................................................................................................5
4.1 Market Segmentation..............................................................................................................5
Table: Market Analysis................................................................................................................5
Chart: Market Analysis (Pie).....................................................................................................6
5.0 Strategy and Implementation Summary.............................................................................6
5.1 Marketing Strategy...................................................................................................................6
5.2 Sales Strategy............................................................................................................................7
5.2.1 Sales Forecast....................................................................................................................7
Chart: Sales Monthly...............................................................................................................8
Chart: Sales by Year................................................................................................................8
Table: Sales Forecast..............................................................................................................8
6.0 Management Summary...............................................................................................................9
6.1 Personnel Plan..........................................................................................................................10
Table: Personnel..........................................................................................................................10
7.0 Financial Plan................................................................................................................................11
7.0 Financial Plan................................................................................................................................11
7.1 Break-even Analysis...............................................................................................................11
Chart: Break-even Analysis....................................................................................................11
Table: Break-even Analysis....................................................................................................11
7.2 Projected Profit and Loss.....................................................................................................11
Table: Profit and Loss................................................................................................................11
Chart: Profit Monthly.................................................................................................................12
Chart: Profit Yearly.....................................................................................................................13
Chart: Gross Margin Monthly.................................................................................................13
Chart: Gross Margin Yearly.....................................................................................................14
7.3 Projected Cash Flow...............................................................................................................14
Chart: Cash...................................................................................................................................14
Table: Cash Flow.........................................................................................................................15
7.4 Projected Balance Sheet......................................................................................................16
7.4 Projected Balance Sheet......................................................................................................16
Table: Balance Sheet.................................................................................................................16
7.5 Business Ratios........................................................................................................................17
Page
Table of Contents
7.5 Business Ratios........................................................................................................................17

Table: Ratios.................................................................................................................................17
Table: Sales Forecast..........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Personnel....................................................................................................................................2
Table: General Assumptions.............................................................................................................3
Table: General Assumptions.............................................................................................................3
Table: Profit and Loss..........................................................................................................................4
Table: Profit and Loss..........................................................................................................................4
Table: Cash Flow...................................................................................................................................5
Table: Cash Flow...................................................................................................................................5
Table: Balance Sheet...........................................................................................................................7
Table: Balance Sheet...........................................................................................................................7
Page
Dribbling Indoor Soccer
1.0 Executive Summary
Dribbling Indoor Soccer is the only indoor soccer facility in the Wingback County area.
The population of Wingback County is 240,000 residents. Dribbling Indoor Soccer has two
professional-style, lighted fields, (73' x 140') featuring Field Turf®, for fast-action, fun soccer.
No matter what the weather conditions are, day or night, soccer players will find a safe, clean,
and friendly atmosphere for soccer enjoyment.
Several divisions for youth, men, women, and coed provide all players--from beginners to
highly skilled--the right environment for recreational yet competitive soccer. League play is
continuous year round. All league participants are required to become members of Dribbling
Indoor Soccer. The annual fee is $40. Team registration per session is $700. Each session has
10 games with championship awards being given to the first place team.
In addition, skills clinics are available for beginning adults and those wishing to polish their
skills. The two fields can also be rented for practices, birthday parties, corporate events,
preseason and post-season team parties, camps, clinics, school grad nights, fund raising
tournaments, organized lacrosse and field hockey leagues and more. A soccer store is on site
to provide leading soccer brands to players, teams, leagues and schools. The facility will also
have a small cafe that will serve drinks, sandwiches, and pastry.
Dribbling Indoor Soccer projects that the center will have more than 1,000 members, 30 adult
teams and 30 youth teams by the end of year one.
Chart: Highlights
Highlights
$500,000
$450,000
$400,000
$350,000 Sales
$300,000
Gross Margin
$250,000
Net Profit
$200,000
$150,000
$100,000
$50,000
$0
Year 1 Year 2 Year 3
Page 1
1.1 Objectives
The objectives for Dribbling Indoor Soccer are the following:
 Build facility membership to more than 800.

 Register 30 adult and 25 youth teams by the end of first year of operation.
 Develop facility potential to be rented for special events.
1.2 Mission
The mission of Dribbling Indoor Soccer is to provide Wingback County residents with a state-of-
the-art soccer facility that will enable both youth and adults to enjoy the sport of soccer year
round.
2.0 Company Summary
Les Klew has been a fixture of the county's soccer community for the past twenty years. Over
the years he has coached hundreds of children. Many of his first players now have children of
their own. Currently, he is the supervisor of soccer officials for Wingback County area. His
level of expertise in soccer has made him an important contributor to the development of the
sport in Wingback County. He has instant credibility with players and coaches.
Like Les, his wife Noh has been an important booster of soccer in Wingback County, especially
women's soccer. Noh has coached numerous girls teams and has served as the chairperson of
the Wingback County Soccer Association.
The opening of Dribbling Indoor Soccer is a natural next step for this couple that has been so
important to the growth and love of soccer in the county.
Both will actively use their contacts to promote the facility to players and coaches.
2.1 Company Ownership
Dribbling Indoor Soccer is owned by Lester (Les) and Naomi (Noh) Klew. The business will
maintain a sole proprietorship status for at least the first two years of operation. The business
projects that the Ouisterfield facility will be so popular that a second indoor operation will be
established in the nearby city of Midfield. At that time the business will reorganize to become
an S Corporation.
2.2 Start-up Summary
The start-up cost of Dribbling Indoor soccer is focused primarily on the field installation and the
setup of the soccer store. The Les and Noh Klew will invest in the business, and, addition,
the Klews will obtain a long-term loan. Details of start-up expenses and funding and shown in
the tables and chart below.
Page 2
Chart: Start-up
Start-up
$100,000
$90,000
$80,000
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
Expenses Assets Investment Loans
Page 3
Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund $80,000
Start-up Assets to Fund $80,000
Total Funding Required $160,000
Assets
Non-cash Assets from Start-up $50,000
Cash Requirements from Start-up $30,000
Additional Cash Raised $0
Cash Balance on Starting Date $30,000
Total Assets $80,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $100,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $100,000
Capital
Planned Investment
Klew, Les and Noh $60,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $60,000
Loss at Start-up (Start-up Expenses) ($80,000)

Total Capital ($20,000)
Total Capital and Liabilities $80,000
Total Funding $160,000
Page 4
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $1,000
Brochures $1,000
Insurance $3,000
Rent $5,000
Soccer Shop Setup $10,000
Field Installation $52,000
Cafe $8,000
Total Start-up Expenses $80,000
Start-up Assets
Cash Required $30,000
Start-up Inventory $5,000
Other Current Assets $5,000
Long-term Assets $40,000
Total Assets $80,000
Total Requirements $160,000
2.3 Company Locations and Facilities
Dribbling Indoor Soccer is located on West 18th Street in the city of Ouisterfield. The 30,000
square foot facility is a former warehouse that will be converted into a playing facility. The
location is easily accessible to all city residents. It is nearby Southtowne Park with is the
largest and most popular city park. This unique location is perfect. In addition, the facility has
ample off-street parking.
3.0 Products and Services
Dribbling Indoor Soccer is an indoor soccer facility that offers league play, soccer training and a
soccer shop. The facility is also available to be rented out for special events.
The following is the fee schedule:
 Annual Facility Membership: $40

 Team Registration per Session: $700
 Facility Rental Fee: Member $55 - 65/hr, Non-Member $80/hr
 Skill Clinic Fees: Range from $80 (per week) for children, to $400 for groups
They are led by soccer skill instructors with "A" Level Coaching Certification. The skill clinics
are geared toward the novice who wants to improve their soccer skills.
The facility also has a soccer shop that sells the very best in soccer gear, indoor and outdoor.
The shop has the best selection of turf shoes available in the city.
4.0 Market Analysis Summary
Soccer is a popular sport in Wingback County. Currently there are 6,000 children participating
in the youth soccer leagues, and 3,000 adults participating in the adult league. The number of
Page 5
players are growing dramatically. There are two factors that are impacting the popularity of
soccer.
 The first is the large number of children in the county under the age of 12. There are
approximately 30,000 children in the county under the age of 12. The projection is that the
percentage of children under the age of 12 will continue to grow for the next five years.
The most popular sport with this age group is soccer.
 The second factor is the growing number of young people between the ages of 24 - 35 that
are participating in team sports. Participation in coed softball has increased by 20% each
year for the past three years. The demand for fields has led to the county building four new
playing fields this year. Adult outdoor soccer league has grown by 50% over the past two
years. Currently, there are 24 adult league teams participating in the outdoor city soccer
league.
4.1 Market Segmentation
Dribbling Indoor soccer will focus on the following target customers:
 Youths, ages 6-14 years of age.

 Adults, ages 24-35 years of age.
Table: Market Analysis
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Youth 12% 40,000 44,800 50,176 56,197 62,941 12.00%
Adults 10% 30,000 33,000 36,300 39,930 43,923 10.00%
Total 11.16% 70,000 77,800 86,476 96,127 106,864 11.16%
Page 6
Chart: Market Analysis (Pie)
Market Analysis (Pie)
Youth
Adults
5.0 Strategy and Implementation Summary
Dribbling Indoor Soccer will aggressively pursue membership and team registration by
discounting both the membership fee and the team fee.
 Membership Fee: Dribbling Indoor Soccer will offer a 25% discount on membership fees
for the first six months.
 Team Fee: The team fee will be reduced by $100 if the team registers before the early
sign-up deadline.
In addition, we will sell the facility rental potential to local schools, churches, and civic
organizations.
5.1 Marketing Strategy
Marketing programs
The marketing strategy for Dribbling will differ throughout the year, depending upon demand
for the facility. During the winter, when the weather is bad, and most leagues play indoors we
will have to do very few marketing or advertising campaigns. During the summer however we
must make sure that the center retains top of mind share with local recreational soccer players,
and parents looking for activities for their children during school holidays.
Marketing programs during the summer will consist of:
 Discounts: e.g. rent for one hour, get the second hour free.
 Advertise in the sports section of the local paper.
 Post fliers at other sports and recreation facilities.
Page 7
Pricing
All league participants are required to become members of Dribbling Indoor Soccer. The annual
fee for individuals is $40. Team registration per season is $700.
Teams can also purchase clinics. A 1/2 day clinic, that can include up to 15 people will cost
$400. Children's clinics/camps will be priced at $80 for five half day sessions.
The fields will be available for rent on an hourly basis to members. Rental of a field will cost
$55 per hour during the day and $65 per hour during the evenings and weekends.
5.2 Sales Strategy
Dribbling Indoor Soccer will sell the indoor facility to the current outdoor soccer teams. We will
operate a booth at the city's soccer fields on the weekends for the two months before Dribbling
opens. In addition, we will call the team captains and coaches directly and sell the quality and
convenience of the facility. Dribbling Indoor Soccer will offer membership rates for field rental
to these teams to get them in the facility. Spring is notorious for poor field conditions prior to
the beginning of the soccer season.
During the first two weekends in April, Dribbling Indoor Soccer will offer free indoor soccer
clinics for children and adults.
5.2.1 Sales Forecast
The following is the sales forecast for the next three years. The clinics, cafe, and the soccer
shop will have direct cost of sales. The clinics will be hiring the coaches to lead the clinics. The
soccer shop's direct cost will be the wholesale price of the shop's inventory.
Dribbling Indoor Soccer will make a strong push to expand league play in the summer. The
summer is usually softball and baseball season and only competitive soccer teams play during
the summer months. These competitive teams represent only 10% of young soccer players.
The outdoor adults soccer leagues also don't operate during the summer months, leaving a
large number of recreational soccer players with opportunity to play.
The only slow period for sales will be in November and December. Though league sessions end
in mid-November, December has proven to be a poor month to begin a new league session.
Page 8
Chart: Sales Monthly
Sales Monthly
$40,000
$36,000
Memberships
$32,000
$28,000 Leagues
$24,000 Rentals
$20,000 Clinics
$16,000
Soccer Shop
$12,000
Cafe
$8,000
$4,000
$0
Month 1 Month 3 Month 5 Month 7 Month 9 Month 11
Chart: Sales by Year
Sales by Year
$500,000
Memberships
$400,000 Leagues
Rentals
$300,000
Clinics
$200,000 Soccer Shop
Cafe
$100,000
$0
Page 9
Table: Sales Forecast
Sales Forecast
Sales
Memberships $42,000 $65,000 $78,000
Leagues $185,000 $190,000 $210,000
Rentals $43,000 $55,000 $67,000
Clinics $38,000 $48,000 $58,000
Soccer Shop $49,000 $54,000 $59,000
Cafe $48,000 $54,000 $60,000
Total Sales $405,000 $466,000 $532,000
Direct Cost of Sales Year 1 Year 2 Year 3

Memberships $0 $0 $0
Leagues $0 $0 $0
Rentals $0 $0 $0
Clinics $20,500 $21,000 $24,000
Soccer Shop $18,500 $21,000 $23,000
Cafe $12,000 $14,000 $16,000
Subtotal Direct Cost of Sales $51,000 $56,000 $63,000
6.0 Management Summary
Les and Noh Klew will manage the day-to-day operations of Dribbling Indoor Soccer. Both Les
and Noh are considered very people-oriented and excellent supervisors of staff. They are
familiar with every aspect of the sport and both are certified to serve as officials for indoor
soccer games.
Les has been instrumental in the popularity of soccer in Wingback County. He was a
founding member of the Wingback County Soccer Council. At the time there was only a handful
of people interested in sport. Over the next five years of his leadership, the Council acquired a
budget of $200,000, a staff of six and became the major catalyst for the city's new outdoor
soccer facility which will be hosting this year's Region 2 regional competition.
Noh was also an important influence in the development of soccer in Wingback County. Noh
served as the Council's marketing and fundraising coordinator for six years. She increased
donations by 15% each year over that period of time. She established the Council's marketing
campaign to increase youth and adult soccer teams in Wingback County.
Page 10
6.1 Personnel Plan
The personnel of Dribbling Indoor Soccer are as follows:
 Manager (Klew, Les);

 Asst manager (Noh Klew);
 Senior staff (2);
 Staff (2);
 Store staff person (1);
 Cafe staff (2).
A janitorial service will be contracted to clean the facility.
Clinic coaches will be hired, short term, as needed and paid out of clinic receipts.
Table: Personnel
Personnel Plan
Manager - Klew, Les $33,600 $36,000 $38,000
Asst. Manager - Noh Klew $33,600 $36,000 $38,000
Senior Staff $52,800 $55,000 $57,000
Staff Members $46,800 $48,000 $50,000
Soccer Store Staff Person $19,200 $21,000 $23,000
Cafe Staff $28,800 $31,000 $34,000
Total People 7 7 7
Total Payroll $214,800 $227,000 $240,000
Page 11
7.0 Financial Plan
The following is the financial plan for Dribbling Indoor Soccer.
7.1 Break-even Analysis
The monthly break-even as shown below, is based upon forecasted sales, listed earlier in this
plan, and all our anticipated monthly expenses.
Chart: Break-even Analysis
Break-even Analysis
$20,000
$15,000
$10,000
$5,000
$0
($5,000)
($10,000)
($15,000)
($20,000)
($25,000)
$0 $10,000 $20,000 $30,000 $40,000 $50,000

$5,000 $15,000 $25,000 $35,000 $45,000 $55,000
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $32,741
Assumptions:
Average Percent Variable Cost 13%
Estimated Monthly Fixed Cost $28,618
7.2 Projected Profit and Loss
The following table and charts will highlight projected profit and loss for the next three years.
Page 12
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $405,000 $466,000 $532,000
Direct Cost of Sales $51,000 $56,000 $63,000
Other Production Expenses $0 $0 $0
Total Cost of Sales $51,000 $56,000 $63,000
Gross Margin $354,000 $410,000 $469,000

Gross Margin % 87.41% 87.98% 88.16%
Expenses
Payroll $214,800 $227,000 $240,000
Sales and Marketing and Other Expenses $31,600 $33,600 $33,600
Depreciation $6,000 $6,000 $6,000
Leased Equipment $0 $0 $0
Utilities $4,800 $4,800 $4,800
Insurance $6,000 $6,000 $6,000
Rent $48,000 $48,000 $48,000
Payroll Taxes $32,220 $34,050 $36,000
Other $0 $0 $0
Total Operating Expenses $343,420 $359,450 $374,400
Profit Before Interest and Taxes $10,580 $50,550 $94,600

EBITDA $16,580 $56,550 $100,600
Interest Expense $10,000 $10,000 $10,000
Taxes Incurred $174 $12,165 $25,380
Net Profit $406 $28,385 $59,220

Net Profit/Sales 0.10% 6.09% 11.13%
Chart: Profit Monthly
Profit Monthly
$6,000
$4,000
$2,000
$0
($2,000)
($4,000)
($6,000)
($8,000)
($10,000)

Page 13
Chart: Profit Yearly
Profit Yearly
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
Chart: Gross Margin Monthly
Gross Margin Monthly

$40,000
$36,000
$32,000
$28,000
$24,000
$20,000
$16,000
$12,000
$8,000
$4,000
$0
Page 14
Chart: Gross Margin Yearly
Gross Margin Yearly
$500,000
12
$450,000
10 Month
$400,000
9 Month 11
$350,000
$300,000
8 Month
$250,000
Month
$200,000
Month
$150,000
Month 7
$100,000
6
$50,000
Month
$0
Month 5

Month 4
7.3 Projected Cash Flow

Month
2 3
The following table and chart highlight the projected cash flow for three years.
MonthMonth
1
Chart: Cash
Cash
$60,000
$50,000
$40,000
$30,000 Net Cash Flow
$20,000 Cash Balance
$10,000
$0
($10,000)
Page 15
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $405,000 $466,000 $532,000
Subtotal Cash from Operations $405,000 $466,000 $532,000
Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $405,000 $466,000 $532,000
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations

Cash Spending $214,800 $227,000 $240,000
Bill Payments $166,660 $205,604 $225,798
Subtotal Spent on Operations $381,460 $432,604 $465,798
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $381,460 $432,604 $465,798
Net Cash Flow $23,540 $33,396 $66,202

Cash Balance $53,540 $86,937 $153,138
Page 16
7.4 Projected Balance Sheet
The following table highlights the projected balance sheet for three years.
Table: Balance Sheet
Pro Forma Balance Sheet

Assets
Current Assets
Cash $53,540 $86,937 $153,138
Inventory $5,225 $5,712 $6,584
Other Current Assets $5,000 $5,000 $5,000
Total Current Assets $63,765 $97,649 $164,722
Long-term Assets
Long-term Assets $40,000 $40,000 $40,000
Accumulated Depreciation $6,000 $12,000 $18,000
Total Long-term Assets $34,000 $28,000 $22,000
Total Assets $97,765 $125,649 $186,722
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $17,359 $16,858 $18,711
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $17,359 $16,858 $18,711
Long-term Liabilities $100,000 $100,000 $100,000

Total Liabilities $117,359 $116,858 $118,711
Paid-in Capital $60,000 $60,000 $60,000

Retained Earnings ($80,000) ($79,594) ($51,209)
Earnings $406 $28,385 $59,220
Total Capital ($19,594) $8,791 $68,011
Total Liabilities and Capital $97,765 $125,649 $186,722
Net Worth ($19,594) $8,791 $68,011
Page 17
7.5 Business Ratios
Business ratios for the years of this plan are shown below. Industry profile ratios based on the
Standard Industrial Classification (SIC) code 7997, Sport and Recreation Club, are shown for
comparison.
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 15.06% 14.16% 2.76%
Percent of Total Assets

Inventory 5.34% 4.55% 3.53% 4.78%
Other Current Assets 5.11% 3.98% 2.68% 28.67%
Total Current Assets 65.22% 77.72% 88.22% 37.98%
Long-term Assets 34.78% 22.28% 11.78% 62.02%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 17.76% 13.42% 10.02% 16.07%

Long-term Liabilities 102.29% 79.59% 53.56% 26.99%
Total Liabilities 120.04% 93.00% 63.58% 43.06%
Net Worth -20.04% 7.00% 36.42% 56.94%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 87.41% 87.98% 88.16% 100.00%
Selling, General & Administrative Expenses 87.19% 81.62% 76.64% 73.13%
Advertising Expenses 1.48% 1.29% 1.13% 2.52%
Profit Before Interest and Taxes 2.61% 10.85% 17.78% 2.03%
Main Ratios
Current 3.67 5.79 8.80 1.43
Quick 3.37 5.45 8.45 0.97
Total Debt to Total Assets 120.04% 93.00% 63.58% 54.86%
Pre-tax Return on Net Worth -2.96% 461.27% 124.39% 3.12%
Pre-tax Return on Assets 0.59% 32.27% 45.31% 6.92%
Additional Ratios Year 1 Year 2 Year 3

Net Profit Margin 0.10% 6.09% 11.13% n.a
Return on Equity 0.00% 322.89% 87.07% n.a
Activity Ratios
Inventory Turnover 10.77 10.24 10.25 n.a
Accounts Payable Turnover 10.60 12.17 12.17 n.a
Payment Days 27 30 29 n.a
Total Asset Turnover 4.14 3.71 2.85 n.a
Debt Ratios
Debt to Net Worth 0.00 13.29 1.75 n.a
Current Liab. to Liab. 0.15 0.14 0.16 n.a
Liquidity Ratios
Net Working Capital $46,406 $80,791 $146,011 n.a
Interest Coverage 1.06 5.06 9.46 n.a
Additional Ratios
Assets to Sales 0.24 0.27 0.35 n.a
Current Debt/Total Assets 18% 13% 10% n.a
Page 18
Acid Test 3.37 5.45 8.45 n.a

Sales/Net Worth 0.00 53.01 7.82 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Page 19
Appendix
Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Memberships 0% $3,000 $6,000 $7,000 $3,000 $3,000 $3,000 $3,000 $3,000 $1,000 $3,000 $3,000 $4,000
Leagues 0% $8,000 $11,000 $15,000 $19,000 $19,000 $21,000 $21,000 $3,000 $6,000 $21,000 $21,000 $20,000
Rentals 0% $3,000 $3,000 $3,000 $3,000 $3,000 $4,000 $5,000 $5,000 $2,000 $4,000 $4,000 $4,000
Clinics 0% $0 $3,000 $3,000 $3,000 $3,000 $4,000 $4,000 $4,000 $2,000 $4,000 $4,000 $4,000
Soccer Shop 0% $3,000 $4,000 $4,000 $4,000 $4,000 $5,000 $4,000 $4,000 $5,000 $4,000 $4,000 $4,000
Cafe 0% $0 $4,000 $5,000 $5,000 $5,000 $5,000 $5,000 $3,000 $1,000 $5,000 $5,000 $5,000
Total Sales $17,000 $31,000 $37,000 $37,000 $37,000 $42,000 $42,000 $22,000 $17,000 $41,000 $41,000 $41,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Memberships $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leagues $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rentals $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Clinics $1,500 $1,500 $1,500 $1,500 $1,500 $2,000 $2,000 $2,000 $1,000 $2,000 $2,000 $2,000
Soccer Shop $1,000 $1,500 $1,500 $1,500 $1,500 $2,000 $1,500 $1,500 $2,000 $1,500 $1,500 $1,500
Cafe $0 $1,000 $1,250 $1,250 $1,250 $1,250 $1,250 $750 $250 $1,250 $1,250 $1,250
Subtotal Direct Cost of Sales $2,500 $4,000 $4,250 $4,250 $4,250 $5,250 $4,750 $4,250 $3,250 $4,750 $4,750 $4,750
Page 1
Appendix
Table: Personnel
Personnel Plan
Manager - Klew, Les 0% $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800
Asst. Manager - Noh Klew 0% $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800
Senior Staff 0% $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400
Staff Members 0% $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900 $3,900
Soccer Store Staff Person 0% $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600
Cafe Staff 0% $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400
Total People 7 7 7 7 7 7 7 7 7 7 7 7
Total Payroll $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900
Page 2
Appendix
Table: General Assumptions
General Assumptions
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Page 3
Appendix
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $17,000 $31,000 $37,000 $37,000 $37,000 $42,000 $42,000 $22,000 $17,000 $41,000 $41,000 $41,000
Direct Cost of Sales $2,500 $4,000 $4,250 $4,250 $4,250 $5,250 $4,750 $4,250 $3,250 $4,750 $4,750 $4,750
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $2,500 $4,000 $4,250 $4,250 $4,250 $5,250 $4,750 $4,250 $3,250 $4,750 $4,750 $4,750
Gross Margin $14,500 $27,000 $32,750 $32,750 $32,750 $36,750 $37,250 $17,750 $13,750 $36,250 $36,250 $36,250
Gross Margin % 85.29% 87.10% 88.51% 88.51% 88.51% 87.50% 88.69% 80.68% 80.88% 88.41% 88.41% 88.41%
Expenses
Payroll $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900
Sales and Marketing and Other $800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800
Expenses
Depreciation $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400 $400
Insurance $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Rent $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Payroll Taxes 15% $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685 $2,685
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $26,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785 $28,785
Profit Before Interest and Taxes ($12,285) ($1,785) $3,965 $3,965 $3,965 $7,965 $8,465 ($11,035) ($15,035) $7,465 $7,465 $7,465
EBITDA ($11,785) ($1,285) $4,465 $4,465 $4,465 $8,465 $8,965 ($10,535) ($14,535) $7,965 $7,965 $7,965
Interest Expense $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833 $833
Taxes Incurred ($3,936) ($786) $939 $939 $939 $2,140 $2,290 ($3,561) ($4,761) $1,990 $1,990 $1,990
Net Profit ($9,183) ($1,833) $2,192 $2,192 $2,192 $4,992 $5,342 ($8,308) ($11,108) $4,642 $4,642 $4,642
Net Profit/Sales -54.02% -5.91% 5.92% 5.92% 5.92% 11.89% 12.72% -37.76% -65.34% 11.32% 11.32% 11.32%
Page 4
Appendix
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $17,000 $31,000 $37,000 $37,000 $37,000 $42,000 $42,000 $22,000 $17,000 $41,000 $41,000 $41,000
Subtotal Cash from Operations $17,000 $31,000 $37,000 $37,000 $37,000 $42,000 $42,000 $22,000 $17,000 $41,000 $41,000 $41,000
Additional Cash Received

Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $17,000 $31,000 $37,000 $37,000 $37,000 $42,000 $42,000 $22,000 $17,000 $41,000 $41,000 $41,000
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations

Cash Spending $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900 $17,900
Bill Payments $209 $6,584 $15,378 $16,674 $16,408 $16,518 $19,641 $17,496 $11,266 $8,975 $19,553 $17,958
Subtotal Spent on Operations $18,109 $24,485 $33,278 $34,574 $34,308 $34,418 $37,541 $35,396 $29,166 $26,875 $37,453 $35,858
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $18,109 $24,485 $33,278 $34,574 $34,308 $34,418 $37,541 $35,396 $29,166 $26,875 $37,453 $35,858
Net Cash Flow ($1,109) $6,516 $3,722 $2,426 $2,692 $7,582 $4,459 ($13,396) ($12,166) $14,126 $3,547 $5,142
Page 5
Appendix
Cash Balance $28,891 $35,406 $39,128 $41,555 $44,247 $51,829 $56,288 $42,892 $30,725 $44,851 $48,398 $53,540
Table: Balance Sheet
Pro Forma Balance Sheet

Assets Starting Balances
Current Assets
Cash $30,000 $28,891 $35,406 $39,128 $41,555 $44,247 $51,829 $56,288 $42,892 $30,725 $44,851 $48,398 $53,540
Inventory $5,000 $3,500 $4,400 $4,675 $4,675 $4,675 $5,775 $5,225 $4,675 $3,575 $5,225 $5,225 $5,225
Other Current Assets $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Total Current Assets $40,000 $37,391 $44,806 $48,803 $51,230 $53,922 $62,604 $66,513 $52,567 $39,300 $55,076 $58,623 $63,765
Long-term Assets
Long-term Assets $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000
Accumulated Depreciation $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 $5,000 $5,500 $6,000
Total Long-term Assets $40,000 $39,500 $39,000 $38,500 $38,000 $37,500 $37,000 $36,500 $36,000 $35,500 $35,000 $34,500 $34,000
Total Assets $80,000 $76,891 $83,806 $87,303 $89,230 $91,422 $99,604 $103,013 $88,567 $74,800 $90,076 $93,123 $97,765
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $6,073 $14,822 $16,127 $15,861 $15,861 $19,051 $17,118 $10,979 $8,321 $18,954 $17,359 $17,359
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $6,073 $14,822 $16,127 $15,861 $15,861 $19,051 $17,118 $10,979 $8,321 $18,954 $17,359 $17,359
Long-term Liabilities $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Total Liabilities $100,000 $106,073 $114,822 $116,127 $115,861 $115,861 $119,051 $117,118 $110,979 $108,321 $118,954 $117,359 $117,359
Paid-in Capital $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000
Retained Earnings ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($80,000)
Earnings $0 ($9,183) ($11,016) ($8,824) ($6,631) ($4,439) $553 $5,895 ($2,413) ($13,521) ($8,878) ($4,236) $406
Total Capital ($20,000) ($29,183) ($31,016) ($28,824) ($26,631) ($24,439) ($19,447) ($14,105) ($22,413) ($33,521) ($28,878) ($24,236) ($19,594)
Total Liabilities and Capital $80,000 $76,891 $83,806 $87,303 $89,230 $91,422 $99,604 $103,013 $88,567 $74,800 $90,076 $93,123 $97,765
Net Worth ($20,000) ($29,183) ($31,016) ($28,823) ($26,631) ($24,439) ($19,447) ($14,105) ($22,413) ($33,520) ($28,878) ($24,236) ($19,594)
Page 6
Appendix
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Indoor Soccer Facility Business Plan

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This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary.....................................................................................................................1

7.5 Business Ratios........................................................................................................................17

1.0 Executive Summary

The objectives for Dribbling Indoor Soccer are the following:

 Build facility membership to more than 800.

2.0 Company Summary

2.1 Company Ownership

2.2 Start-up Summary

Table: Start-up Funding

Liabilities and Capital

Loss at Start-up (Start-up Expenses) ($80,000)

Total Capital and Liabilities $80,000

Total Funding $160,000

Total Requirements $160,000

2.3 Company Locations and Facilities

3.0 Products and Services

The following is the fee schedule:

 Annual Facility Membership: $40

4.0 Market Analysis Summary

4.1 Market Segmentation

Dribbling Indoor soccer will focus on the following target customers:

 Youths, ages 6-14 years of age.

Table: Market Analysis

Chart: Market Analysis (Pie)

Market Analysis (Pie)

5.0 Strategy and Implementation Summary

5.1 Marketing Strategy

Marketing programs during the summer will consist of:

5.2 Sales Strategy

5.2.1 Sales Forecast

Chart: Sales Monthly

Chart: Sales by Year

$200,000 Soccer Shop

Table: Sales Forecast

Direct Cost of Sales Year 1 Year 2 Year 3

6.0 Management Summary

6.1 Personnel Plan

The personnel of Dribbling Indoor Soccer are as follows:

 Manager (Klew, Les);

A janitorial service will be contracted to clean the facility.

Total Payroll $214,800 $227,000 $240,000

7.0 Financial Plan

The following is the financial plan for Dribbling Indoor Soccer.

7.1 Break-even Analysis

Chart: Break-even Analysis

$0 $10,000 $20,000 $30,000 $40,000 $50,000

Table: Break-even Analysis

Monthly Revenue Break-even $32,741

7.2 Projected Profit and Loss

Table: Profit and Loss

Pro Forma Profit and Loss

Gross Margin $354,000 $410,000 $469,000

Total Operating Expenses $343,420 $359,450 $374,400