Director of funDraising

Job summary
Brain tumours do not discriminate and they do not respect boundaries. They
can strike anyone, at any age. And they strike quickly.
Simply, to raise £8.5m next year, continuing to grow at least 5% per annum
despite the economic climate, in a fast paced charity and making an
extraordinary impact every day.
Is that easy? No, it’s really tough and what’s more, you’ll need to be a fantastic
addition to our senior leadership team, work really hard, be principled, have fun
every day, be partial to the odd slice of cake and make a great cup of tea.
Brain tumours in the
The Person
UK: the facts
We’re looking for an ambitious, entrepreneurial and high performing leader who
just isn’t satisfied with the status quo. You will inspire everyone, all the time, at Brain tumours don’t care if
every moment, so you can achieve the growth we need to fulfil our strategic you’re a mother, a husband
goals. or even a child - they can
You will be a creative and dynamic self-starter with energy and vision. You will strike anyone at any time.
have at least ten years of as a senior leader in marketing/business development Survival rates for high grade
or client services within a significant commercial organisation or fundraising in tumours are just 14% and
the third sector. We care more about aptitude than perfect experience and we treatments haven’t changed
always appreciate an unusual career trajectory. in 40 years. This is
Whatever sector you come from, you will be a self-assured ambassador who can unacceptable. It’s unjust.
project credibility and confidence to a wide range of stakeholders (particularly And it’s down to us to
HNWI) and strategically lead talented colleagues to deliver excellence. urgently change.
You will maintain that march when things are going well and when we're falling
behind (hopefully that never happens, but we know, that's life). You will have an We’re here to accelerate a
enthusiasm and passion for our strategy and relish being accountable for driving positive change in how
innovation and identifying opportunities to diversify and grow our income. people affected by brain
You will believe in giving our amazing community of supporters a stake in the tumours are diagnosed,
future of our organisation and the power of word of mouth and advocacy. You supported and cured.
care about the ROI but are savvy enough to know that sometimes the bottom line
Our Fundraising team raises
isn’t everything.
income through donations
The CRM (preferably Salesforce) is your best friend and whilst your analytical and fundraising from
skills and obsession with data could make you the envy of Amazon, you'd rather
use those skills for a great cause. You thrive in fast paced environments, will not individuals, trusts, corporate
be downtrodden by the effects of COVID-19 and get bored when things are too partners, events, runs and
slow or too easy (not that that’s happened here. Ever). challenges, in-memory giving
and legacies. We rely 100% on
Here’s what you’ll bring: voluntary income and
 Proven leadership experience that has led to tangible outcomes together The Charity will raise
 The ability to connect the dots between income streams, projects that over £8 million next year.
need funding and key people internally and outside of The Charity
 A deep understanding and fascination with both traditional and digital
fundraising techniques
 Commercial acumen and forward thinking approach to income generation
 Attentiveness, empathy, and the ability to learn and grow while developing
and growing others
 A willingness from the outset to establish clear direction and to provide
constructive feedback to the team
 Extraordinary communication capabilities, including the ability to present
Key responsibilities
Overall purpose:
To plan, organise, lead and grow, primarily with a digital focus, all of the
Charity’s fundraising including, trusts and foundations, corporate Our culture and values
partnerships, major gifts, legacies, challenges and special events as well as
lead commercial income generation. The Director works closely with the CEO We're committed to making
and other members of the senior leadership team in all fundraising things better for everyone
endeavours. affected by a brain tumour
and to defending the most
Your key responsibilities include: amazing part of the human
 Provide leadership and vision in support of the implementation of our body, so that the diagnosis
fundraising and income generation strategy, to reach agreed targets. of a brain tumour is no
 Continue to accelerate the growth of fundraising across a diversified longer a death sentence.
range of income streams to achieve long term, sustainable income
From recent graduates to
growth to enable us to achieve our goals.
true experts in their fields, we
 Take an innovative and primarily digital approach to develop and
are a pioneering, passionate,
establish new funding models and income streams, as well as on collaborative and smart team.
unlocking new income from our stakeholders. This will include having
clear and compelling, insight-led business cases for new fundraising While we face tough
techniques and offers. challenges along the way, we
nurture an inspiring, fun and
 Build our culture of innovation that also values, enhances and builds on
positive team environment
proven methods of raising funds.
where you feel valued for
 Provide leadership for our stewardship and supporter care programmes.
being you – the real you, and
 Inspire, lead and monitor the performance of an award winning team
where you can use your
and ensure the necessary skills, knowledge, flexibility, motivation and unique talents and skillset
tools are provided, so they are supported, on target, value and goal most effectively to make a
driven. productive and successful
 Contribute to the senior leadership team of The Charity to ensure we difference.
achieve our ambitious goals and contribute to setting and implementing
our new strategy.
 Represent the organisation as an ambassador in a knowledgeable and
professional manner to stakeholders, potential supporters and to the
public.
 Engage (online and in person) with supporters and other stakeholders to
maximise income opportunities; meet prospective donors and
supporters on a continual basis to establish effective relationships with
them.
 Develop strong relationships with our fundraising (Supporter) groups,
growing the number and range of such groups across the UK.
 Grow our Major Gifts programme, using tailored strategies for
approaches to all new and existing donors including identification,
cultivation and solicitation of major donors.
 Develop, agree and implement a gift recognition programme.
 Working with the CEO to expand and co-ordinate our pro bono & in kind
giving strategy to make significant cost reductions for The Charity.
 Ensure excellence in our fundraising practices and that they are in line
with our values and enhance our reputation and engagement;
overseeing the effective operations of all systems and processes
adhering to current and proposed legislation and codes of practice.
 Champion and ensure best practice monitoring and evaluation of
fundraising, including monitoring of KPIs and use of the CRM.
 Work in close partnership with the other engagement and support teams
to achieve supporter engagement and fundraising objectives through
integrated and insight led campaigns Our culture and values
 Together with the Director of Finance & Governance, ensure The Charity
maintains its 80:20 spending ratio We're committed to making
things better for everyone
 Identify, assess and prioritise risks that may inhibit The Charity’s ability
affected by a brain tumour
to achieve income targets, or affect our brand or reputation.
and to defending the most
amazing part of the human
The post holder will also
body, so that the diagnosis
 Contribute to achieving the objectives of The Brain Tumour Charity
of a brain tumour is no
 Undertake any additional and ad hoc tasks as required
longer a death sentence.
 Participate in team meetings and other meetings as required
 Monitor and evaluate activities and provide written reports From recent graduates to
 Represent The Charity at external events in a professional manner true experts in their fields, we
are a pioneering, passionate,
 Work within an equal opportunities framework
collaborative and smart team.
 Comply at all times with The Charity’s Health and Safety policy
 Adhere to all The Charity’s policies, procedures and working While we face tough
 Ensure all records are held in compliance with the Data Protection Act, challenges along the way, we
Institute of Fundraising and The Brain Tumour Charity policies. nurture an inspiring, fun and
positive team environment
where you feel valued for
Please note that the responsibilities listed are not exhaustive and this job being you – the real you, and
description may be subject to change as the role evolves over time. where you can use your
unique talents and skillset
most effectively to make a
The Brain Tumour Charity particularly encourages applications from productive and successful
minority ethnic groups and underrepresented communities. difference.

Responsible to CEO
Responsible for Circa. 8 direct reports
Location Fleet, Hampshire
Hours Full-time, 37.5 hours per week. Out of hours and additional work will be required as
commensurate with this senior leadership role.
Salary Circa £80,000 per annum (dependent on experience)
Person Specification

Essential Desirable

Qualifications
 Higher degree
 Educated to degree level or equivalent, with Maths and
 IB / A’ Level or
English GCSE or equivalent
equivalent in science
Experience
 Minimum of 5 years sales / marketing / income generation /
fundraising experience at a senior level
 Evidence of contributing cross-functionally working as part
of an executive team
 Experience of working
 Proven ability to inspire, lead and motivate staff, board
for a health / cancer
members and other volunteers
charity
 Proven experience and understanding of online
 Experience of working
communication and data management, analysis and
in a senior team to
evaluation to meet organisational needs
develop,
 A proven track record of success in leading and managing a
communicate and
team of comparable size and complexity to deliver high
implement
quality results to deadlines
organizational-wide
 Experience of managing financial budgets and effectively
business plans
use financial information to assist decision making
 Experience of using a CRM system to store communications
and income history, analyse results and produce
management reports to inform business decisions
Knowledge
 Evidenced commercial acumen
 Emerging digital fundraising techniques
 Charitable fundraising activities
Skills and Abilities
 Naturally collaborative in approach
 Confident written and spoken communication skills with
proven highly developed listening skills
 Demonstrate presence, self-confidence, self-motivated,
pleasantly assertive with common sense and a high degree
of drive and resilience
 Proven strong interpersonal skills and the ability to show
empathy and understanding to those personally affected as  Ability to convey
well as the gravitas to strengthen relationships with high complex scientific
profile stakeholders information to a range
 Proven strong relationship-building and negotiating skills of audiences
 A proven strategic thinker, with the ability to develop
strategy and ensure its effective implementation. Experience
of formulating, overseeing and reporting on operational plans
with KPIs
 Ability to prioritise and work under pressure with good time
management
 Fully IT literate and numerate with insane organisational skills
Other
 A deep empathy and understanding of our mission
 Willingness to work flexibly and creatively and respond to the
emerging needs of The Charity and to travel throughout the
UK and potentially overseas
 Coaching line management and leadership style
 Appreciation of confidentiality and diversity
 A creative, lateral, pioneering thinker and energetic team
player with a high level of enthusiasm and positivity
 An inspirational leadership style