Elbanan,Hassan Bahaa El Din – BSIT

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Google Analytics Essential Training

Google Analytics is a free digital analytics software that
allows us to extensively evaluate the visitors who visit our
websites. It gives us useful intuition to come up with
better strategies for our marketing or online businesses,
an important tool to know the internal structure of our
website whether the goals are achieved or not. It collects
details of what people are doing, what pages they visit on
our websites and how long they stayed or why visitors are
bouncing either we are an online blog or an ecommerce
websites, it can help us understand and know the behavior
of our visitors for reasonable results.

My personal opinion learning Google Analytics is

absolutely worth it for anybody who is doing a job related
to digital marketing or data analysis. The benefits I get
from data analytics
 Improved Decision Making. Foremost among the top
data analytics benefits is better decision making
 Increased Efficiency and Productivity
  Enhanced Customer Experience
 Improved Risk Management
 Competitive Advantage
Google Analytics gives companies rich insights about their
websites, their audiences and their digital marketing.
Powerful, flexible and easy to use, Analytics helps save
marketers and find the messages and channels that earn
them the best results.

Basic Google Analytics is a web analytics service that

provides statistics and basic analytical tools for search
engine optimization (SEO) and marketing purposes. The
service is part of the Google Marketing Platform and is
available for free to anyone with a Google account. While
the advanced Google Analytics walks you through how
data gets collected and processed into readable reports.
You'll learn how to use configurations like Custom
Dimensions, Custom Metrics, and Event Tracking to collect
data that's specific to your business.

The goal is to help you get Google Analytics set up

correctly for your web site and your business needs.
Remember, getting Google Analytics configured correctly
is vital to performing good analysis. And don't be afraid to
try something new. If you understand how Google
Analytics works, you can use the system in new and
creative way.