3.3.

Income
Verbal
Statement Mean
Interpretation
Moderate
I plan to buy a life insurance policy regardless of this 2.33 impact
factor.
This factor influenced me to purchase a life High impact
3.02
insurance policy.
Moderate
This factor influenced me not to purchase a life 2.49 impact
insurance policy.
I have no intention of purchasing a life insurance High impact
2.87
policy regardless of this factor.
Grand Mean 2.68 High impact

The data displays that respondents considered income as an influence in

purchasing a life insurance policy with the highest general weighted mean of 3.02
with a high impact; followed by the respondents who have no intention of
purchasing a life insurance policy regardless of their income with general
weighted mean of 2.87 with a high impact. The data also reveals that
respondents answered income as a factor that influenced them not to buy a life
insurance policy with general weighted mean of 2.49 with a moderate impact.
The least general weighted mean of 2.33 with a moderate impact are
respondents who plan to buy a life insurance policy regardless of their income.
Income as a factor has a high impact on respondents decision-making in
purchasing a life insurance policy with a grand mean of 2.68.
3.4. Product Knowledge
Verbal
Statement Mean
Interpretation
Moderate
I plan to buy a life insurance policy regardless of this 2.29 impact
factor.
This factor influenced me to purchase a life High impact
3.10
insurance policy.
Moderate
This factor influenced me not to purchase a life 2.37 impact
insurance policy.
I have no intention of purchasing a life insurance High impact
2.88
policy regardless of this factor.
Grand Mean 2.66 High impact

The data displays that respondents considered product knowledge as an

influence in purchasing a life insurance policy with the highest general weighted
mean of 3.10 with a high impact; followed by respondents who have no intention
of purchasing a life insurance policy regardless of their product knowledge with
general weighted mean of 2.88 with a high impact. The data also reveals that
respondents answered product knowledge as a factor that influenced them not to
buy a life insurance policy with general weighted mean of 2.37 and a moderate
impact. The least general weighted mean of 2.29 with a moderate impact are
respondents who plan to buy a life insurance policy regardless of their product
knowledge.
Product knowledge as a factor has a high impact on respondents decision-
making in purchasing life insurance policy with a grand mean of 2.66.