CHAPTER 3

MARKETING PLAN

3.1 Industry Profile

The product comes from a new small business that seeks to present a new product to
the industry. This little firm has proven to be well-run and has a good foundation on
the items that have been published, as well as high customer satisfaction. In that
situation, the small business is aiming or planning to expand by producing a new
product that customers would enjoy because of its distinct taste and appearance.

3.2 Competition Profile

The product, Tachos, is made with refined tacos that are blended with various
components to give customers a pleasant taste and nutrition. It is a combination of
high-quality substances that helps our health and is simple to eat in the morning,
midday, or late at night.

3.3Costumer Profile

Customers can be both children and adults, and these products will provide adequate
nutrition to those who consume them. Children know how much they like snacking,
especially when their parents prepare tasty foods for them. Snacks and children are
inextricably linked in numerous ways, so even as they get older, they want for the
familiar taste. Because of the size, tacos can have more ingredients.
3.4 Pricing Profile

Experience our delicious baked products and high-quality tachos. There's something
to suit every palate, including nutritious baked goodies. We enjoy providing your
family delicious snacks and favorites, whether they are freshly prepared in our
kitchen or provided by a well-known supermarket brand. Discover our delectable
selection, and we can assist you in getting exactly what you want, when you want it.
Find something different.

3.5 Market Penetration

Filipinos ate a diverse range of snacks, with pastry topping the list, followed by fresh
fruit and chocolate. Taste and health benefits are important. Filipinos hunt for healthy
elements in their snacks, ranking fiber as the most significant attribute in the snacks
they eat, in line with their quest for nutrition (63 percent). If 63 percent of Filipinos
buy our goods at a low price, that may be great.

MOST FILIPINOS HAVE DELICIOUS TASTES AND TRY NEW TASTES

BECAUSE PEOPLE AND COMPANIES CONTINUE TO TRY AND MAKE A
NEW PRODUCT THAT WILL APPEAL TO EVERYONE'S TASTE.

3.6 Advertising and Promotion

Since today's epidemic, practically everyone is on social media, social media is one of
the easiest advertising products. We have a number of social media platforms that can
aid in the promotion of our product, as well as the broadcasting of your product on
national television. In today's world, most products are endorsed by celebrities or
social influencers, making it easier to introduce a product to the general public.