LOUIS VUITTON

BY S R HARIKRISHNAN
Louis Vuitton is a french fashion designer who
changed the face of fashion by his luxury brand
Louis Vuitton.

Born – 4 / 8 / 1821
Died – 27 / 2 / 1892
 CAREER
Upon arrival in Paris in 1837, Vuitton became an apprentice at a successful box-
making and packing workshop - a craft that was highly respected at the time.
Within a few years he had gained a reputation as one of the best in his field in the
city.
Vuitton's fortunes rose again in 1853 when he was appointed the personal box-
maker and packer of the Empress of France, Eugenie de Montijo - the wife of
Napoleon Bonaparte. The Empress charged Vuitton with beautifully packaging her
clothes for transportation between the Tuileres Palace, the Château de Saint-Cloud
and various seaside resorts. In 1854 Vuitton married 17-year-old Clemence-Emilie
Parriaux. Shortly afterwards he left the shop he had apprenticed for and opened his
own box-making and packing workshop in Paris. The sign outside read: "Securely
packs the most fragile objects. Specialising in packing fashions".
In 1867 Vuitton was awarded a bronze medal at the
Exposition Universelle, an international exposition organised
by Napoleon and held in Paris, which further increased the
popularity of his work.
Vuitton introduced a trunk in a beige and red striped
canvas in 1872. The design appealed to the new Parisian elite
and helped secure the brand's position as a luxury offering.
In 1889 Vuitton won a gold medal and the grand prize
at the Exposition Universelle, which once again helped to
bolster the popularity of his work.

LOUIS VUITTON TRUNKS

 Streamer Bag -
Vuitton continued to work until his death at the age of 72 on February 27,
1892. He left control of the company to his son, Georges Vuitton.
The Louis Vuitton building, the largest travel-goods store in world, was
opened on the Champs-Élysées in 1914 and counted Coco Chanel as a
patron.
Bag shapes that remain popular fashion staples today were introduced
throughout the 1900s. The Steamer bag, a smaller piece designed to be kept
inside the luggage trunks, was introduced in 1901. The Keepall bag was
debuted in 1930 followed by the Noé bag, which was originally designed to
carry Champagne, in 1932, and, in 1966, the cylindrical Pappillon bag.

Pappillon bag -
In 1997 Marc Jacobs was appointed the house's
first creative.
Vogue: "What I have in mind are things that
are deluxe but
that you can also throw into a bag and escape
town with, because
Louis Vuitton has a heritage in travel." MARC JACOBS
The house has cultivated a strong celebrity following
under Jacobs' direction and many models, actors and
musicians have been the face of the brand.
Celebrities such as Angelina Jolie, Bono, Sean Connery,
Keith Richards and Catherine Deneuve have appeared.
Louis Vuitton was named the world's most
valuable luxury brand for the seventh year in a
row in a study conducted by Millward Brown
Optimor. Valued at $25.9 billion (£16.5 billion) it
beat Hermes
LOUIS VUITTON LOGO