Course : Business English/Bahasa Inggris II/ RM05

Lecturer : Dra. M.A. Inez Saptenno, M.Li

Date : Thursday, 13:30 pm – 15:20 pm
Name : Andi Muhammad Rivai
NPM : 223402516343
Study Program : Management

I. LISTEN SEVERAL TIMES TO THE LECTURE (1ST JUST LISTEN, 2ND LOOK
AT THE QUESTIONS, 3RD TRY ANSWERING THE QUESTIONS/JUST
WRITE WORDS AS NOTES, 4TH CHECK/RECHECK YOUR
TH
UNDERSTANDING, 5 READ THE TRANSCRIPT TOGETHER WITH THE
SPEAKER) – 25%

FUNCTIONAL LEVEL STRATEGY

https://www.youtube.com/watch?v=Tug0rQ0EWrM

Introduction
0:00 Hello and welcome to another session on 1.The session is about functional
0:02 strategic management. I'm Saifullah Shin- strategic management. T
0:04 wari. Students in the last few sessions, we’ve
0:09 talked about the corporate level
0:11 strategy and also we’ve explained 2.The students have previously
0:13 about the business level strategy, but in this discussed 2 issues. T
0:15 session, the concentration will be on
0:17 the functional level strategy. So let's
0:20 answer the question, what is a
0:22 functional level strategy?

Functional Level Strategy

0:26 Functional level strategy can be defined
0:28 as the everyday strategy,
0:30 it means this strategy is named as the
0:32 everyday strategy which is formulated to
0:36 help in the application of the business.
0:37 In corporate level strategies this
3. What is functional level
strategy? it means this strategy is
named as the everyday strategy
which is formulated to help in the
application of the business.
0:40 strategy is aligned or the strategy
0:43 should support or this strategy should
0:45 help because the strategy or the
0:48 functional level strategy is formulated 4.There are 3 strategies in
0:51 in order to work you know on the functional level strategy T
0:52 operational levels and also to help the
0:56 business level strategy and also the
0:58 corporate level strategy and help the
0:59 organization to attain their corporate
1:02 in business level goals. One thing we
1:05 have to mention that this strategy is
1:06 also formulated at the top level of the
1:09 organization but it deals with the functional
1:12 level activities in operations of the
1:14 business. We can also say that the
1:18 functional level strategy is called a
1:20 short-term strategy which is formulated
1:23 by the top minute a management of the
1:25 organization or the business companies
1:28 for improving the performance in 4.Functional level strategy is among
1:30 productivity of the various functional others is to improve marketing.
1:32 levels because you know the performance F
1:35 in the operational activities are taking
1:38 places at the operational levels such as 5. Operational levels involve
1:41 the marketing, the manufacturing, the marketing, manufacturing, R&D,
1:43 research and development, the human human resource, finance, and IT.
1:45 resource, the finance, IT, in logistics. So T
1:48 normally these strategies are formulated
1:51 and these conditional levels in order to
1:53 help them to perform in a better way or 6. How many words are used in
1:56 to improve their performance in relation to the word product? 3
1:58 productivity of their functional level Production, Productivity, Product
2:01 activities going back in addition o
2:05 talking little bit about the corporate
2:07 level in business level strategies where
2:10 the corporate level strategy or the
2:11 business level strategy
2:13 or setting goals and objectives for the
2:16 overall business or for a given product
2:19 line but the functional level strategy
2:21 you know helps that those goals in those
2:24 operations or those you know objectives
2:28 should be achieved but one thing is very
2:31 important that the functional level 7.Functional level should be aligned to
2:33 strategy should be aligned with a corporate level because objectives in
2:35 corporate level in business level this strategy also helps the
2:37 objectives in this strategy also helps organization to use the resources in a
2:40 the organization to use the resources in best possible way.
2:42 a best possible way.
2:45 Normally you know in corporate level 8.What happened in corporate level
2:48 strategy or in business level strategy strategy? the you know the
2:50 the you know the management or the top management or the top management
2:53 management of the organization you know of the organization you know they
2:55 they were planning you know what to do were planning you know what to do
2:58 and also where to go where to take you and also where to go where to take
3:00 know the business in future but the you know the business
3:02 functional level strategy it answers the 9.What happened in functional level
3:05 question that how to do the job because strategy? it answers the question
3:07 of what you know the functional level that how to do the job because of
3:09 strategies or the functional departments what you know the functional level
3:11 they're always busy you know at a root strategies or the functional
3:14 level or you know on the operational departments they’re always busy
3:16 levels so they're just no helping the you know at a root
3:18 organization to perform the job use the
3:20 resources in a better way in achieving you
3:22 know the business goals or you know
3:24 strategic business goals and also the
3:27 corporate goals in general. And as we
3:31 mentioned before that the functional
3:33 level strategy helps the functional
3:35 departments so what are the functional
3:38 departments let's discuss about those
3:40 departments in details.

Functional departments
3:43 Normally the organization are comprised 10. How many departments are
3:47 of these bunch of functional departments discussed? A. 3 B. 6 C. 5
3:49 which the marketing departments,
3:52 production departments, human resource
3:54 departments, finance departments, IT
3:57 department, and R&D departments so let's
4:00 see that these departments how they use
4:02 the operational or the the functional
4:05 level strategies at a root level.

Marketing strategy 11.What is marketing strategy?

4:10 First about the marketing strategy A. B&C
4:12 it means the functional level strategy B. Promotion, delivery
4:15 at the marketing department we know that C. Identification of needs
4:18 activity is concerned with the
4:20 promotion of the product or the service
4:21 right from the identification of the
4:24 needs to the delivery of the product it
4:26 depends
4:27 on the marketing departments because you
4:30 know the marketing department is
4:31 concerned with all these activities. At 12.Marketing department involves
4:34 first the marketing department should A.Identifying customers’ needs
4:36 identify highlight and should get B.Creating product based on A
4:39 information about the needs once in C. A&B
4:41 demands of the customers and then based
4:44 on their needs once demands the
4:47 marketing department should create you
4:49 know the product and services which are
4:52 demanded by the customers. Then
4:55 the marketing department should
4:56 communicate so it means all these
4:59 activities concern activities of the
5:02 marketing department related to you know
5:04 the operational levels in functional
5:07 levels so for managing these activities
5:09 the marketing department have to 13.Why the marketing department has
5:12 know several strategies in to know several strategies? Order
5:15 order to you know achieve the marketing to you know achieve the marketing
5:17 and also the business goals you and also the business goals you
5:20 know at the marketing level you know you
5:23 know you know we all know that actually
5:24 that like marketing is generally
5:27 oriented you know towards consumers in 14. Marketing is basically oriented
5:29 in also product and also you know towards consumers in also product
5:32 marketing related activities so the
5:34 marketing department should always scan
5:37 in steady the markets segments the
5:40 markets target you know the right
5:42 markets and also offer you know the
5:44 quality product and services works you
5:46 know on customer satisfaction and also
5:49 you know that the marketing department
5:51 must work you know on the four PS or the
5:53 7 PS and you know align the resources
5:56 and use the resources you know you know
5:59in a better segment so you know so work
6:03 you know on the objectives of the
6:04 business study the competitors in and so
6:08 on right
6:09 so for performing you know all these
6:11 four mentioned activities the marketing
6:14they they they need to carry out
6:16 formulates and create you know different
6:18 sort of strategies like for example if a
6:20 marketing department wants to price a
6:22 product so how to price the product
6:24 whether based on the quality of the
6:26 product or whether you know based on the
6:28 demand of the customers or whether based
6:31 on the competitors so it's it needs you 15.Marketing strategies are aimed to
6:34 know some sort of strategy creation so know the demand of the customers
6:36 that's why we say that marketing should or whether based on the
6:37formulate you know functional strategies competitors so it's it needs you
6:39 or for the promo know some sort of of strategy
6:41 MECs that how the organization want to creation
6:43 promote the products and services so
6:45 that's why we say that marketing
6:48strategies at the functional level
6:49 should you know be implemented in order
6:53 to help the functional level and also to
6:56 achieve the business in corporate level
6:58 goals coming to the financial strategy

Financial strategy
7:02 As we all know that you know the 16.What is financial strategy?
7:04 financial departments of the the planning financial planning
7:05 organization they are covering all you know utilizing you know the
7:08 activities which are related to the available finance or acquiring in
7:10 financial management of the controlling
7:12 organization's which including you know
7:13 the planning financial planning you know
7:16 utilizing you know the available finance
7:19 or acquiring in controlling the
7:20 available financial resources any
7:23 finance department case C now a
7:25 maternity at the moment financial
7:27management Cana planning econo utilizing
7:29the resources to some Makana or
7:31 acquiring you know other resources Baba
7:34 Karim Shiva Makana so the financial
7:36 strategy includes raising capital how
7:38 you know the financial department raise 17.One of the function of the
7:40 capital so several strategies can be financial department is to
7:42 implemented either share you know so for raising capital
7:45 selling the shares of the company
7:47 either you know using other resources
7:49 like you know taking loan from you know
7:52 the Institute's other in you know
7:54 financial institutions or either issuing
7:56 debentures so there are several ways
7:59 through which the finance department can
8:01 raise capital
8:02 so for raising capital they have to
8:04implement you know some strategies at
8:06 the financial the functional level so
8:09 that's why we say that you know at the
8:10 functional level while the finance
8:12 department are using the strategies so
8:14 those strategies should work to help in
8:18 achieve you know the business goals and
8:19 also creating in implementing annual 18. One of the job of financial
8:22 budgets so what sort of strategies do department is to the finance
8:24 the finance department use for creating department use for creating
8:27 the annual budgets or sourcing in the annual budgets or sourcing in
8:29 utilization of the relevant funds for utilization of the relevant funds for
8:31 investments so it means how do they investments
8:33 invest the funds it also depends to the
8:35 financial department how they are
8:37 managing you know the remainder raishin
8:40 or the salary you know system of the
8:42 organization or managing management of
8:45 available working capital
8:46 yeah Nikodim capital k fair and working
8:48 capital as rajasam management tomato
8:51 known by chicawa say we hoped our aura
8:52 managed
8:53 talk about company profit data and also
8:56 a payment of the dividends to the 19.What is the relation between
8:57 shareholders in other related financial company profit data and
8:59 functions customers’ dividends?
9:00 it means the financial department is managing the financial resources
9:03 managing the financial resources of the of the organization they have to
9:05 organization so for managing these formulate or they have to
9:08 financial resources of the organization implement several different
9:09 they have to formulate or they have to strategies
9:12 implement several different strategies
9:14 at the financial the functional level of
9:16 the business but these functional level
9:18 strategies of the finance department
9:20 should help and should be aligned with
9:23 the business in corporate level goals in
9:25 objectives coming down to the human resource

Human Resource strategy

9:30 Human resource strategy we all know that the 20. What is human resource strategy?
9:33 human resource department deals you know
9:36 with the resource management's they're
9:38 responsible to identify the need for you
9:41 know downsizing of the employee or for
9:44 hiring of the employee so they have to
9:46 identify whether the company needs to
9:48 hire more employees for performing their
9:51 you know activities in a better way or
9:53 whether the company is in need to
9:56 downsize or reduce you know the number
9:58 of you know current employees so you
10:01 know planning regarding the the human
10:02 capital management you know is related
10:05 to the human resource department and
10:07 also we can say that the HR department
10:09 is responsible how to recruit select in
10:13 train the employees so for the
10:15 recruiting or for the seller you know
10:17 selection of the employees or for the
responsible to identify the need for
you know downsizing of the
employee or for hiring of the
employee so they have to
identify whether the company
needs to hire more employees
for performing their
21.What is the responsibility of HR?
is responsible how to recruit select
in train the employees so for the
recruiting or for the seller you
know selection of the employees
10:18 training and development of the or for the training and development
10:20 employees the human resource management
10:22 they have to use or they have to craft
10:24 some sort of strategies in order to
10:27 better you know help you know the human 22. What is the human capital of
10:30 capital of the organization to be more a company? responsible for
10:32 efficient in to be more effective and training in developments of the
10:34 they have to you know use some some some employees evaluation
10:38 sort of you know strategies in order to performance appraisal of the
10:40 to you know like like hire the right employees retention the
10:43 type of people the right type of motivation of the employees in
10:45 employees you know at the right time for him
10:47 the right jobs and also you know on the
10:51 other side of the page you know the
10:53 human resource departments they are
10:56 responsible for training in developments
10:58 of the employees evaluation performance
11:02 appraisal of the employees retention the
11:04 motivation of the employees in him
11:06 Capital Management's you know these
11:09 these all you know activities to be
11:11 performed they're required some serious
11:13 planning some some tactical decisions
11:16 and also some some sort of you know
11:17strategies in order to perform these
11:19 activities in a better way like you know
11:22 for example if the human resource 23. What are training on job and
11:24 department wants to give training to the training off job? for the
11:27 employees so what strategy do they use promotion of the employees
11:29 either they're giving training on job or or job rotation. Training on the
11:32 either they're giving training off job job, also known as on-the-job
11:34 or what sort of strategies that using training (OJT), involves acquiring
11:37for the promotion of the employees or knowledge, skills, and competencies
11:39 job rotation so these are you know the while performing the job refers to
11:42 questions that need to be answered by learning activities that occur
11:45 the human resource management through outside actual work tasks. Training
11:46 their strategies coming down to the off regular work environment.

Production strategy
11:50 Production strategy at the production
11:52 departments we know that one of the
11:55 crucial over the most important
11:56 Department in as the name suggests that
11:59 you know this department is responsible
12:01 for the production of the goods which
12:04 are earlier designed by the engineering
12:06 department so the production strategies
12:10 related to the manufacturing of the
24.What is production strategy?
responsible for the production
of the goods which are earlier
designed by the engineering
department so the production
strategies related to the
manufacturing of the products
what sort of strategies do they
use for producing the desired you
12:12products what sort of strategies do they
12:14 use for producing the the desired you
12:18 know goods or the products in the
12:20 production strategy focuses on the
12:22 overall production of the organization
12:24 it means that you know in general
12:26 organization so what sort of you know
12:29 like like production strategies they
12:31want to carry in order to to have you
12:34 know like like you know you know a
12:35 better production system effective
12:39 production system you know and also
12:41 controlling the cost of the production
12:43 so these are you know all
12:45 responsibilities related to the
12:47production production department you
12:49 know once the product is produced so how
12:52 the product can be labeled or how the
12:54 product can be packaged you know the
12:56 logistic in shipment responsibilities so
12:59 all you know these these activities will
13:02 be performed by the production
13:03 department and they have to craft you
13:05 know some strategies for you know
13:07performing these operational activities
13:11 or functional activities at the
13:12 production department in a best possible
13:14 way the primary purpose of the
13:17 production strategy is to improve
13:18 quality of the product
13:20 bleh you know while they're producing so
13:22 they should you know produce the the
13:25 products in you know based on the
13:27 quality based on the defined quality and
13:30 also how can they reduce the
13:32 manufacturing cost of the organization
13:34 because of war you know once you know
13:37 the manufacturing cost of the products
13:38 is declining or reducing or the business
13:43 is capable to to control the production
13:45 cost so they will have the better
13:47 opportunity in market to lead the market
13:49 by what by cost coming down to the
Research 25. What is research strategy?
13:54 research strategy you know strategy know gather data for the
13:56implemented at the research department organization regarding you
13:58you know that research department is one know their marketing
14:01 of the crucial department which should
14:04 be you know always alert and should
14:06 always be you know agile in active in
14:09 order to to just you know like like you
14:11 know gather data for the organization
14:14 regarding you know their marketing
14:16 activities in other functional levels in
14:19 research always just knows you know gets
14:22 data about the innovation and also about
14:24 the changing environments of the
14:26 business and also how to improve you
14:28 know the business you know from from the
14:31 you know like like from the internal and
14:33 external environments so that's why we
14:36 say that you know this department should
14:38 also you know apply some some strategies
14:42 in order to to gain you know the right
14:45 information from the external markets it
14:49 should bring you know reliable
14:50information to the marketing team that
14:53 they can further process that in making
14:55 other decisions based on you know that
14:58 information which can help you know the
15:00 organization to lead in in a market or
15:02in a in a competitive industry in also
15:07 this helps the company to get an edge
15:09 over the competition Kadam Authority
15:11 research departments that are Omaha
15:14 Misha Murphy's amoeba shaky the more
15:16 they her products your services to all
15:18 launch mechana cobbler Gy researcher
15:20 conduct McConnell the Marisa customers
15:23 need once or demands of our model maker
15:25 and also about the competitors strengths
15:27 in weaknesses you want to make enough in
15:29 knowing about you know their products
15:31 and services about the features in
15:33 innovation
15:33 of their products and services and then
15:35 you know the company conditional
15:38 diversify their products methanol key
15:40 company wo-ho the vocal a diversified
15:43 cannot and gets you know like a
15:45 competitive advantage in the you know in
15:48 the available products in or in the
15:50 available you know industry

CREATE 5 QUESTIONS ABOUT FUNCTIONAL LEVEL STRATEGY : USE CAPITAL LETTER, USE
WH-QUESTIONS (WHO, WHAT, WHERE, WHEN, HOW)
1. Who mentors the strategic management sessions
2. What is the name of the department that deals with money
3. Where is the department that regulates employees
4. When do they use operational or functional level strategy at the root level.
5. How many strategies are there to raise capital?

II. MAKE YOUR OWN SENTENCES, DO NOT REWRITE FROM THE

TRANSCRIPT. MAKE YOUR SENTENCES LOGICAL! (10 AFFIRMATIVE
SENTENCES AND 10 NEGATIVE SENTENCES) – 75%

AFFIRMATIVE

1. We were standing in front of class yesterday

2. She was singing a javanesse song last week

3. You were waiting Mr. Ronald in the last meeting

4. George had ridden motorcycle when I bought a medicine

5. Mrs. Yuli had cooked fried rice when ulin came

6. Sinta had loved Rama

7. I Sew my children’s uniforms

8. Amir goes to the mosque every Friday

9. The Earth goes around the sun

10. Indonesia has many islands

NEGATIVE

11. We were not standing in front of class yesterday

12. She was not singing a javanesse song last week

13. You were not waiting Mr. Ronald in the last meeting

14. George had not ridden motorcycle when I bought a medicine

15. Mrs. Yuli had not cooked fried rice when ulin came

16. Sinta had not love Rama

17. I do not sew my children’s uniform

18. Amir Does not go to the mosque every Friday

19. The Earth doest not go around

20. Indonesia does not have many islands

INTERROGATIVE

21. Were we standing in front of class yesterday ?

22. Was she singing a javanesse song last week ?

23. Were you waiting Mr. Ronald in the last meeting ?

24. Had George ridden motorcycle when I bought a medicine ?

25. Had Mrs. Yuli had cooked fried rice when ulin came ?

26. Had sinta loved Rama ?

27. Do you sew your children’s uniforms ?

28. Does Amir go to the mosque every Friday ?

29. Does the Earth go around the sun ?

30. Does Indonesia have many islands ?