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Listening - Vocabulary - Reading 07.06.2023 - Ainun Nisa Dwi Agustina
Listening - Vocabulary - Reading 07.06.2023 - Ainun Nisa Dwi Agustina
Introduction
0:00 Hello and welcome to another session on 1.The session is about functional
0:02 strategic management. I'm Saifullah Shin- strategic management. T
0:04 wari. Students in the last few sessions, we’ve
0:09 talked about the corporate level
0:11 strategy and also we’ve explained 2.The students have previously
0:13 about the business level strategy, but in this discussed 2 issues. T
0:15 session, the concentration will be on
0:17 the functional level strategy. So let's
0:20 answer the question, what is a
0:22 functional level strategy?
Functional departments
3:43 Normally the organization are comprised 10. How many departments are 3:47
of these bunch of functional departments discussed? A. 3 B. 6 C. 53:49
which the marketing departments,
3:52 production departments, human resource
3:54 departments, finance departments, IT
3:57 department, and R&D departments so let's
4:00 see that these departments how they use
4:02 the operational or the the functional
4:05 level strategies at a root level.
Financial strategy
7:02 As we all know that you know the 16.What is financial strategy?
7:04 financial departments of the the planning financial planning
7:05 organization they are covering all you know utilizing you know the
7:08 activities which are related to the available finance or acquiring in
7:10 financial management of the controlling
7:12 organization's which including you know
7:13 the planning financial planning you know
7:16 utilizing you know the available finance
7:19 or acquiring in controlling the
7:20 available financial resources any
7:23 finance department case C now a
7:25 maternity at the moment financial
7:27management Cana planning econo utilizing
7:29the resources to some Makana or
7:31 acquiring you know other resources Baba
7:34 Karim Shiva Makana so the financial
7:36 strategy includes raising capital how
7:38 you know the financial department raise 17.One of the function of the
7:40 capital so several strategies can be financial department is to
7:42 implemented either share you know so for raising capital
7:45 selling the shares of the company
7:47 either you know using other resources
7:49 like you know taking loan from you know
7:52 the Institute's other in you know
7:54 financial institutions or either issuing
7:56 debentures so there are several ways
7:59 through which the finance department can
8:01 raise capital
8:02 so for raising capital they have to
8:04implement you know some strategies at
8:06 the financial the functional level so
8:09 that's why we say that you know at the
8:10 functional level while the finance
8:12 department are using the strategies so
8:14 those strategies should work to help in
8:18 achieve you know the business goals and
8:19 also creating in implementing annual 18. One of the job of financial
8:22 budgets so what sort of strategies do department is to the finance
8:24 the finance department use for creating department use for creating
8:27 the annual budgets or sourcing in the annual budgets or sourcing in
8:29 utilization of the relevant funds for utilization of the relevant funds for
8:31 investments so it means how do they investments
8:33 invest the funds it also depends to the
8:35 financial department how they are
8:37 managing you know the remainder raishin
8:40 or the salary you know system of the
8:42 organization or managing management of
8:45 available working capital
8:46 yeah Nikodim capital k fair and working
8:48 capital as rajasam management tomato
8:51 known by chicawa say we hoped our aura
8:52 managed
8:53 talk about company profit data and also
8:56 a payment of the dividends to the 19.What is the relation between
8:57 shareholders in other related financial company profit data and
8:59 functions customers’ dividends?
9:00 it means the financial department is managing the financial resources
9:03 managing the financial resources of the of the organization they have to
9:05 organization so for managing these formulate or they have to
9:08 financial resources of the organization implement several different
9:09 they have to formulate or they have to strategies
9:12 implement several different strategies
9:14 at the financial the functional level of
9:16 the business but these functional level
9:18 strategies of the finance department
9:20 should help and should be aligned with
9:23 the business in corporate level goals in
9:25 objectives coming down to the human resource
Production strategy
11:50 Production strategy at the production 24.What is production strategy?
11:52 departments we know that one of the responsible for the production
11:55 crucial over the most important of the goods which are earlier
11:56 Department in as the name suggests that designed by the engineering
11:59 you know this department is responsible department so the production
12:01 for the production of the goods which strategies related to the
12:04 are earlier designed by the engineering manufacturing of the products
12:06 department so the production strategies what sort of strategies do they
12:10 related to the manufacturing of the use for producing the desired you
12:12products what sort of strategies do they
12:14 use for producing the the desired you
12:18 know goods or the products in the
12:20 production strategy focuses on the
12:22 overall production of the organization
12:24 it means that you know in general
12:26 organization so what sort of you know
12:29 like like production strategies they
12:31want to carry in order to to have you
12:34 know like like you know you know a
12:35 better production system effective
12:39 production system you know and also
12:41 controlling the cost of the production
12:43 so these are you know all
12:45 responsibilities related to the
12:47production production department you
12:49 know once the product is produced so how
12:52 the product can be labeled or how the
12:54 product can be packaged you know the
12:56 logistic in shipment responsibilities so
12:59 all you know these these activities will
13:02 be performed by the production
13:03 department and they have to craft you
13:05 know some strategies for you know
13:07performing these operational activities
13:11 or functional activities at the
13:12 production department in a best possible
13:14 way the primary purpose of the
13:17 production strategy is to improve
13:18 quality of the product
13:20 bleh you know while they're producing so
13:22 they should you know produce the the
13:25 products in you know based on the
13:27 quality based on the defined quality and
13:30 also how can they reduce the
13:32 manufacturing cost of the organization
13:34 because of war you know once you know
13:37 the manufacturing cost of the products
13:38 is declining or reducing or the business
13:43 is capable to to control the production
13:45 cost so they will have the better
13:47 opportunity in market to lead the market
13:49 by what by cost coming down to the
Research 25. What is research strategy?
13:54 research strategy you know strategy know gather data for the
13:56implemented at the research department organization regarding you
13:58you know that research department is one know their marketing
14:01 of the crucial department which should
14:04 be you know always alert and should
14:06 always be you know agile in active in
14:09 order to to just you know like like you
14:11 know gather data for the organization
14:14 regarding you know their marketing
14:16 activities in other functional levels in
14:19 research always just knows you know gets
14:22 data about the innovation and also about
14:24 the changing environments of the
14:26 business and also how to improve you
14:28 know the business you know from from the
14:31 you know like like from the internal and
14:33 external environments so that's why we
14:36 say that you know this department should
14:38 also you know apply some some strategies
14:42 in order to to gain you know the right
14:45 information from the external markets it
14:49 should bring you know reliable
14:50information to the marketing team that
14:53 they can further process that in making
14:55 other decisions based on you know that
14:58 information which can help you know the
15:00 organization to lead in in a market or
15:02in a in a competitive industry in also
15:07 this helps the company to get an edge
15:09 over the competition Kadam Authority
15:11 research departments that are Omaha
15:14 Misha Murphy's amoeba shaky the more
15:16 they her products your services to all
15:18 launch mechana cobbler Gy researcher
15:20 conduct McConnell the Marisa customers
15:23 need once or demands of our model maker
15:25 and also about the competitors strengths
15:27 in weaknesses you want to make enough in
15:29 knowing about you know their products
15:31 and services about the features in
15:33 innovation
15:33 of their products and services and then
15:35 you know the company conditional
15:38 diversify their products methanol key
15:40 company wo-ho the vocal a diversified
15:43 cannot and gets you know like a
15:45 competitive advantage in the you know in
15:48 the available products in or in the
15:50 available you know industry
CREATE 5 QUESTIONS ABOUT FUNCTIONAL LEVEL STRATEGY : USE CAPITAL LETTER, USE
WH-QUESTIONS (WHO, WHAT, WHERE, WHEN, HOW)
AFFIRMATIVE SENTENCES
NEGATIVE SENTENCES