CLIENT

CASE STUDIES
 Every project matters
We approach every project with the same passion and ambition
to create something wonderful.

Every client matters

We approach every client with the respect and appreciation deserved because
they have chosen to work with us, and we welcome the same in return.
 What we do
We Imagine, We Create, We Share, We Inspire.
And…together we build exceptional customer experiences.

Today, what brands do is more important than what brands say,

so being authentic and true to your brand is critical. We support brands
in creating powerful communications and customer experiences
that deliver the doing, not just the saying.

We are trusted to amplify brands, produce impactful creative, write engaging

content and transform and connect with effective digital solutions.

e C r e a t e , W e S h a r e , W e I n s p i r e .
W e Imagine, W
 How we work
Our approach can be broken down into four stages:
Exploration, Planning, Creative and Delivery…all underpinned by a top draw Service.
You will find working with our team all part of the experience, one that supports
you in doing a great job and delivering meaningful outcomes. Put simply,
we listen to understand, we ask: what works for you, what is going to grow your
brand and your business, and importantly, what does success look like to you?

We have built a reputation through good work and word of mouth.

For us, the longevity of our client relationships is as important as creating
great work – we are so much more than just a design agency, we are a partner.

n n i n g , C r e a t i v e a n d D e l i v e r y …
E xploration, Pla
 Our solutions to your problems
Putting decades of experience in to practice. Through your vision and your
brief we ignite that spark of inspiration and use our skill and our craft
to deliver creative branding, design, print and digital solutions
that work for you and for your brand.

Branding Design Marketing Digital

Your brand is more than just a logo. A unique When you need to convey your brand across Whatever it is you’re selling, we’re here to help you Need a new website or some help with your
and memorable identity is about showing who multiple marketing channels we combine make a splash with your next campaign. We do social media channels? We bring creative flair and
you are and what you stand for. We’ll help you images, words and ideas that deliver your this by actively listening and staying alert UX expertise to produce stunning websites that
generate not just customers, but advocates. message to your audience. to emerging trends. are clean, intuitive and on-brand.

Services Services Services Services

+ Brand creation & development + Creative + Marketing consultancy + Website development (UX/UI)
+ Brand positioning + Graphic design + Marketing strategy + Responsive website design
+ Brand strategy + Typography + Copy-writing and tone of voice + Content management system
+ Brand systems + Illustration + Content creation + HTML emails
+ Brand guidelines + Infographics + Project management + HTML email campaigns
+ Identity development + Packaging design + Media buying & campaign management + Social media setup, planning and execution
+ Messaging & voice + Exhibitions and events + Print management + Content creation
+ Logo design + Signage + Digital marketing and media
+ Creative direction + Direct marketing + Project management
+ Project management + Advertising
+ Print procurement + Point of sale
+ Print management + Project management
+ Media buying & campaign management
+ Print procurement
+ Print management
 Kind words
Our client relationships are built on trust. For us, that begins by giving
our clients the confidence that we have their best interests in mind,
in our recommendations and processes. It’s a chief reason why we’ve
built long-standing partnerships with our key clients.

Google Reviews https://g.page/soapcreativeagency?gm

Avery Healthcare enjoys a longstanding and close
working relationship with soap, to the extent that
it feels like an extension of our own company.
The quality of the staff and their customer
service is consistently high throughout, and they
have made a strong creative and operational
contribution as Avery has grown rapidly in recent
years. They deliver a wide range of marketing and
PR services to meet our business needs, often
within tight deadlines, and provide an external
interface to many third parties that we do not
have capacity to handle ourselves. It’s a true
one-stop shop, with reliability and a smile.
We have been working with soap creative
for at least 10 years and the quality of the work
they produce has always been of the
highest standard.
The team is also very friendly, reliable
and communication is excellent.
I would definitely recommend them.
Sabrina Downey​
Director, Projects and Events | RUSI
I’ve been working with the team at soap for many
years across a number of different brands,
and they’ve always provided a fantastic service.
No request is too big or too small and, wherever
possible, last minute jobs are accommodated
and dealt with quickly and professionally.
Communication has always been great and
the output is creative and on-point.
Antonia Berning
Head of Digital | Collegiate AC Ltd
From the outset soap developed a full
understanding of our marketing needs, through
close relationship bonding they revolutionized
our branding, put structure into our marketing
strategy and tailored their ongoing month on
month service around our business needs.
We are delighted to have them as a long term
partner for all our design and marketing activities.
We can’t recommend the soap team highly enough!
Duncan Wilmot​
Director | Firstpoint

Mark Danis
Commercial Director | Avery Healthcare
SELECTED
WORK
Firstpoint Logistics
https://soapcreative.co.uk/work/firstpoint-logistics

Brief: Inject some personality into their brand to

help them stand out in a competitive marketplace,
and provide a more structured and consistent
approach to their marketing activity.

Having come a long way from where the company started,

Firstpoint, wanted a brand that reflected the business as it is
today and, one that could support its ambitious plans for growth.

Working closely with the company leadership team, soap ran a

series of workshops to get to the heart of the business, helping
them understand core values and the organisation’s future
aspirations. Now, a vibrant new brand with ongoing support
from soap to manage its activity and content, Firstpoint
recognises the value of its marketing and benefits from
a consistent and continuous presence in the industry.

Services
Brand creation and development
Logo design
Brand strategy & development
Marketing consultancy
Marketing strategy
Content management
Graphic design
Printed literature
Illustration
Iconography
Infographics
HTML email campaigns
Safenames
https://soapcreative.co.uk/work/safenames

Brief: To reposition a business with a new brand

that conveys the importance of its service but more
importantly, the value of its assets – its people.

This project originated from an ex client, proof that great service

and great works continues to be rewarded even when a client
moves on to new challenges. In this case soap was commissioned
to establish the company’s vision and values and to translate
those pillars to a modern and industry leading brand.

Services
Consultancy
Brand creation and development
Logo design
Graphic design
Printed literature
Illustration
Iconography
Infographics

Protect Your
Trademarks Online
Safenames is a leading global domain name registrar
that specialises in corporate domain portfolio management
and online trademark infringement protection services.

1400+ TLDs Secure SEO Optimised Online Brand

Available Encrypted Hosting WhoIs Privacy Protection

Joe Bloggs
Job Title

t 01908 200022
Worldwide Premium Find Unauthorised Increase e jbloggs@safenames.net
Local Presence DNS Content Web Traffic
t 01908 200022 | Safenames Ltd Safenames Ltd | Safenames House | Sunrise Parkway
Safenames House | Sunrise Parkway | Linford Wood | Milton Keynes | United Kingdom | MK14 6LS Linford Wood | Milton Keynes | MK14 6LS

www.safenames.net
safenames.net www.safenames.net
Glide
Is PBSA Wi-Fi Brighter A brighter
https://soapcreative.co.uk/work/glide
Lockdown futures future
Brief: Working within existing brand guidelines, Ready? Give Students
with gigabit Wi-Fi
Wi-Fi reimagined with
Glide was looking for new variations of design for Wi-Fi reimagined with
a FREE WI-FI SURVEY
a FREE WI-FI SURVEY

Find out with a

their quarterly campaigns, to be delivered across
online and offline channels.
FREE Wi-Fi SURVEY
What They
Anyone can order a gigabit-circuit. It takes market-leading expertise
to challenge convention and keep students connected, all of the time.
Deserve The future of learning is blended. Anyone can order a gigabit-circuit.
More cloud-sharing, more live-streaming, more video,
High-quality, low-latency reliability It takes market-leading expertise to challenge convention
Raising student satisfaction relies on providingthe very best today, more collaboration. More bandwidth.
and keep students connected, all of the time.
whilst anticipating the needs of tomorrow. All-fibre access switches

Glide, leading student broadband provider, and WiFi Wired access up to 1 Gbit/s
High-quality, low-latency reliability

specialist offers a new vision for student experiences beyond 802.11ax wave 2 Access Points

Up to 25 devices per student When lockdown ends...

All-fibre access switches
Raising student
accommodation, to make online life and learning easier than ever! Over the uncongested Glide National Network the lights will be back on in residences
up and down the country. Future satisfaction...
Wired access up to 1 Gbit/s generations deserve a fresh start
at the futures - let’s give them the Providing the very best
technology they deserve. today whilst anticipating
Get to know your property with a the needs of tomorrow

With a dynamic marketing team in situ, supporting the growth

802.11ax wave 2 Access Points
FREE Wi-Fi SURVEY
of the business, the team required an on-demand service from Up to 25 devices per student BOOK YOUR FREE WI-FI SURVEY
BOOK YOUR FREE WI-FI SURVEY

an external agency, one that would enhance its existing capability Over the uncongested Glide National Network

and provide additional creativity across its quarterly marketing

With more than 30 years’ experience in the industry,
we understand the challenges facing PBSA operators.

campaigns. Soap’s experience in providing on tap design and

Get to know your property with a FREE WI-FI SURVEY

High-quality, All-fibre access Wired access

production solutions allows us to slip seamlessly into the More Devices Higher Speeds
low-latency reliability switches up to 1 Gbit/s

03333 800 800

breach when the Glide team needs to dial up on creativity. info@glide.co.uk
glidegroup.co.uk

Services
Consultancy 802.11ax wave 2
Access Points
Up to 25 devices
per student
Over the uncongested
Glide National Network
Better Reliability Higher Expectations
Advertising With more than 30 years’ experience Glide

Digital With more than 30 years’ experience Glide understand the challenges facing PBSA operators.
understand the challenges facing PBSA operators.

Get to know your property...

Get to know your property...
BOOK YOUR FREE WI-FI SURVEY
BOOK YOUR FREE WI-FI SURVEY

Discover Glide
Discover Glide

BROCHURE DOWNLOAD
BROCHURE DOWNLOAD

Glide in the news Glide in the news

Article 1 Heading Article 2 Heading Article 1 Heading Article 2 Heading

Quissincias eaqui odit pore as volorro
tescia noste dolorep eligene acestio
rioremo loreperferro blaut dendebit re,
omnimust, nit occullab is rerum quo
blacit re vid essimus ut aboreriae.
Quissincias eaqui odit pore as volorro
tescia noste dolorep eligene acestio
rioremo loreperferro blaut dendebit re,
omnimust, nit occullab is rerum quo
blacit re vid essimus ut aboreriae.
Quissincias eaqui odit pore as volorro
tescia noste dolorep eligene acestio
rioremo loreperferro blaut dendebit re,
omnimust, nit occullab is rerum quo
blacit re vid essimus ut aboreriae.
Quissincias eaqui odit pore as volorro
tescia noste dolorep eligene acestio
rioremo loreperferro blaut dendebit re,
omnimust, nit occullab is rerum quo
blacit re vid essimus ut aboreriae.

03333 800 800 | glidestudent@glide.co.uk 03333 800 800 | glidestudent@glide.co.uk

glidegroup.co.uk glidegroup.co.uk
Collegiate
soapcreative.co.uk/work/collegiate

Brief: Digital campaigns for pan European student

living provider.

It’s our job to ensure this brand’s digital communications convey

consistency of message and retain the providers core values
and style.

soap has been in the student accommodation market for around

10 years. Collegiate is proof that superior service and great
design creates success. When a previous client’s commercial
& marketing director left to set up Collegiate, he took us
with him as a preferred creative partner.

We provide digital services: design, code and dissemination

of email campaigns and reporting.

Services
HTML email campaigns
FlagStaff
https://soapcreative.co.uk/work/flagstaff

Brief: a brand refresh project for a tech company

providing support to organisation’s with full lifecycle
in-house software development.

In an increasingly competitive marketplace this client wanted to

strengthen its position as a provider of choice for organisations
with in-house software development. The soap team was briefed
in two aspects: to refresh the corporate ID reviewing fonts, icon
and colour palette and to design and develop a content managed
and responsive website.

Services
Brand development
Logo refresh
Digital (UX/UI)
Web build (CMS)
Avery Healthcare A V E R Y H E A L T H C A R E

https://soapcreative.co.uk/work/avery-healthcare/

Brief: Brand implementation across marketing T h e S a fe O p ti o n I n C a re

and communications activity
Avery Healthcare is one of the fastest growing UK care groups,
currently with 57 operational homes, two more opening in
2020 and others under construction, providing residential,
This brand’s portfolio consists of over 60 care homes, with more dementia, step down and respite care, with half its homes also
offering nursing care. Its newest service in Worcestershire
progress, against measures agreed with them, fundamental It invests over £1m annually in staff
to their person-centred care. The measurement tool covers all training (in statutory, mandatory,
factors of mind, body and soul and is completed regularly to clinical, training and leadership
demonstrate Well-being improvements that chart progress, skills) to enhance care and service
shape Care Plans and inform families. delivery, attract quality employees,

developments in build it is one of the country’s largest care opened this Autumn, providing a high-quality service in the spa
town of Droitwich. Established in 2005, Avery has grown to be
currently the twelfth largest private provider of adult care beds
providers. Avery is a trailblazer; it’s a care company that is changing in the country, employing over 5,000 staff.
The company operates homes that it has both developed
perceptions of how care is delivered today. as well as acquired. All the acquired services in recent
years have been the subject of much overdue investment,
to bring environments as well as quality of care up to its high
standards. Avery has always been at the forefront of care home
design, and for many years the hallmarks have been its cafés,
Classic style, outstanding service and a life full of joy was the brief cinema rooms, salons, accessible gardens and other resident
amenities. The company’s mantra is ‘Care With A Difference’,
The Avery ReConnect® Strategy, a comprehensive approach
to dementia care, was deployed in 2019, with a bespoke
and reduce turnover, with career
pathways for all with internal
5-stage staff Training Pathway to ensure they have the skills and external courses.
and knowledge to support residents living with dementia, Avery has developed greater
plus an Audit Tool that measures and evaluates the quality value for employees within its
AveryOne® Programme, based upon
staff feedback, to enhance work experience
and career opportunity. Through a phone
Avery Healthcare is one of the App it provides weekly pay access, vouchers
and coupons at leading retailers supermarkets
fastest growing UK care groups,
currently with 57 operational homes,
and entertainment providers, proactive on-line
lifestyle and health advice, plus healthcare, optical

from Avery Healthcare. A partner to Avery for 10 years soap has and it has invested much research, development and staff
training in to delivering best-in-class care for its residents
two more opening in 2020 and others and hospital plans.
Avery invests in its people and its services to ensure
through innovative programmes.
under construction, providing residential, that the resident experience in care delivers as
supported its growth from 13 homes to over 60 homes. Creativity High quality dining is supported by leading initiatives to dementia, step down and respite care. fulfilling and active a lifestyle as possible, one that
provide choice and aide resident health; Vegetarian & Vegan extends health and is a positive place to be for
abounds across campaign led and corporate marketing materials. menus, a Cutlery-Free Whole Dining Programme, Alfresco
dining, and a Hydration initiative. A crop of sector awards in
both resident and employee. In recent times
it has trained all of its staff in new hygiene

We never stand still – keeping things fresh in a competitive arena

recent years including Care Chef of the Year and Vegetarian
Chef of the Year recognise the standards and innovation in
Avery’s 5* EHO kitchens.
is a challenge we step up to. Validating its comprehensive resident Well-being Model,
Embrace®, Avery recently launched an evidenced-based
of the memory care in the homes. Life Story Work in conjunction regimes and sanitisation protocols,
with family members brings out the individual histories of all to ensure that its services are
residents, and Playlist For Life provides all of their favourite some of the safest places
music, which can be used to calm or brighten a resident’s mood.
Avery seeks to be an employer of choice for work environment,
to live.

Well-Being Measurement Tool. This shows individual resident shift flexibility, training and career development and leadership.

soap has continuously delivered a stellar service to the marketing

function at Avery. The team says soap is an extension of its
marketing team; something the soap team is both proud to hear, Keeping You Safe. Keeping You Smiling.
and proud to be part of.
Search ‘Avery Healthcare’ online or on
Avery Healthcare Group | 3 Cygnet Drive | Swan Valley | Northampton | NN4 9BS
Services:
Consultancy
Graphic design (Brochure/leaflets/press adverts)
Campaign led advertising
Large format A R A N C O U R T C A R E H O M E
Media planning & buying

M aking New Memories

A message from our Home Manager. If you would like more information, or to speak
Providing care with a difference is at the with one of our team about your specific needs,

Digital (HTML) Heart of

Darwin Court Care Home is a caring, happy please do contact us:
community with an exceptional team who look
after all of our residents’ needs. We provide the best Darwin Court Care Home

Every Avery home

in Residential, Dementia, Nursing & Respite Care. Wissage Road
Lichfield

Public relations Our home is safe and welcoming and offers

well-appointed surroundings, excellent resident
WS13 6SP
We’ll take
Great Care
Throughout the Covid-19 pandemic, our exceptional teams services, landscaped gardens, high quality dining 01543 250824
of care and support staff have gone above and beyond to and a daily well-being and activities programme. enquiries.darwincourt@averyhealthcare.co.uk
put the safety and well-being of our residents first. www.averyhealthcare.co.uk
I look forward to welcoming you.
We will continue to follow all Government and Public Health

Of You
Follow us on Facebook:

James Stubbs
England guidance, and have introduced many innovative
www.facebook.com/DarwinCourtCareHome
infection control and testing procedures in our homes.

Our commitment to you, and to your family and loved ones, is that, at all times,
you will be safe in our care.

Thank you for choosing Avery.

Sharon Winfield
DARWIN COURT CARE HOME
Re s i d e n t i a l , D e m e n t i a ,
Chief Operating Officer N u rs i n g & Re s p i t e Ca re

“The staff are very friendly and efficient,

always easy to talk to; nothing is too Our Care Promise
To You
much trouble. A wide variety of activities
and facilities in a relaxed atmosphere,
with lovely surroundings. During this
pandemic, the staff have been brilliant.
With their dedication, they have managed
to keep the home virus-free, keep relatives At every Avery home we will always What this means for you and your family
and friends informed, and have initiated and loved ones:
• Put the safety of our residents and our
the garden visits. Well done”. care teams and support staff first. • Every Avery home has passed the
CQC Infection Control inspection.
Jonathan K (Nephew of Resident) • Adhere to all Government and Public Health England
published on 16 July 2020 guidance and CQC regulation. • A comprehensive and regular testing programme
on carehome.co.uk for staff and residents with results published.
• Lead by example and continually innovate on
testing, infection control and hygiene standards. • Exceptional care and companionship

Dementia may take some of your yesterdays, but it can’t take your tomorrows
Avon Valley Care Home
with social distancing.
• Keep you informed and up to date.
• The highest of food safety standards.

DARWIN COURT CARE HOME • Highly sanitised environments to eradicate

viruses and bacteria.

You Can Trust • Open to visiting seven days a week to see your CALL 0121 4188044 OR SEARCH
In Our Care
loved ones, by appointment and adhering to
9.1 Government and safety guidelines.
• You can trust in our care.
‘A R A N C O U R T C A R E ’ O N L I N E O R O N
carehome.co.uk average score on 25/07/2020
Aran Court Care Home | Braymoor Road | Tile Cross | Birmingham | B33 0LT

Memories Yet To Be Made

Bristol Dementia
Action Alliance
https://soapcreative.co.uk/work/bdaa/

Brief: Modernise the brand yet create a look that

remains connected to its roots.

BDAA aims to make Bristol THE dementia friendly city in the UK.
It’s a big ambition and one soap is helping the charity to realise.

This charity exists to educate people on the impact of dementia;

and not only to those living with the disease, but also those caring
for them. The charity is already working hard to fulfil its ambition,
with public bodies, large corporates, schools, colleges and
community groups receiving dementia training.

The creative focussed on the cognitive impact the disease has

on the memory and the confusion caused by dementia. The
communications are thought-provoking yet deliver information
clearly and concisely.

soap creative walks the talk with each member

of the team a dementia friend.

Services:
Graphic design
Brand development
Copywriting
Social media
Point of sale
Printed communications
Consultancy for funding applications
Cereals
https://soapcreative.co.uk/work/cereals-2020/
Post Show Statistics
Brief: a brand development project aligned with this
annual event’s key themes.

Stats
#cerealsisgrowing: Europe’s Leading Technical Event For
The Arable Industry, Cereals 2020, wanted to promote how
successful the team is in connecting with its audience. soap
was commissioned to visually demonstrate this through a
creative execution that told the history and the mechanics
of the event and to engage with its farming audience Demographics Geography
to promote collaboration and innovation. 67.2% Male 32.8% Female

Top 10 Countries
Services Age
18-24
Age
25-34
Age
35 - 44
1. UK
2. IRELAND
Consultancy 3. US
10.1% 25.1% 17.4% 4. FRANCE
Logo refresh 5. NETHERLANDS
6. GERMANY
Brand development Age
45-54
Age
55-64
Age
65+
7. FINLAND
8. NEW ZEALAND

Graphic design 18.8% 14.2% 14.4%

9. ESTONIA
10. CANADA

Press adverts
Illustration
Webinar Stats Devices
Iconography
Infographics
9,465
Webinar
18
Live
62.3%
Viewers Webinars
Digital Desktop
813 90+
Top Webinar
Attendance
Expert
Speakers
7.2%
Tablet
568
Questions
2481
Live chats
Asked with exhibitors 30.5%
Mobile
114,100 Twitter impressions over two days. @CerealsEvent

Pre Event Campaign April

2020
- June
Top 3 Webinars

33 Show
Partners
Topic

1 New Era, New Challenges, 813

Live Attendance

Day 1
New Opportunities

17 Pre Show
Non-Chemical Solutions 772

AT C
2

EAR POINT IVE 20

CPD EALS
Emails Sent

ER

N S 2
3 Soils: The Heart Of A 707

33,711 Email Sustainable System

L
Addresses
1 Precision Farming 559

Day 2
256

0
Social Media Technologies
Posts

Cereals LIVE 2020 VIRTUAL

EVENT
344,500 Twitter
2

3
Climate Change

Sustainable
563

Bringing the leading technical

Impressions Crop Nutrition 486

arable event directly to you The Farming Forum

Weds 10th - Thurs 11th June 2020 32,654

Unique Visitors to Cereals
WWW.CEREALSEVENT.CO.UK Section & Webinars

REGISTER ONLINE 309,472

Total Cereals Page
1,087,524
Total Views
Views on TFF of Cereals Logo
Farm Stay UK
https://soapcreative.co.uk/work/farm-stay-uk/

Brief: Ensure the brand or t Br ea ks

p
s St ay s • Sh

u
was positioned to fend off Pr op er tie s • Bu sin es

e
Co un try
ay s • Fa rm &

k
Co un try sid e St

a
growing market competition

Sublime holidays in every corner

of our green and pleasant land,
all based from a charming rural
retreat. Sounds great doesn’t it
but getting that message heard
W he country
PICK UP YOUR to t
over the noise of 1,000s of holiday F REE
BROCHURE
agents is a challenge but it’s exactly
the sort of challenge the team
relishes and it’s been a success.

soap provides marketing consultancy,

design and production of outward
and inward facing communications,
in offline and digital communications.
In 2018 soap negotiated a deal
allowing Farm Stay UK use of the
Peter Rabbit film assets across its
marketing collateral. This partner
initiative drove up engagement on social
channels exponentially and delivered Glamping/Camping
aks
an eye-catching creative that has since Country Bre
fast Self-Catering
Bed & Break
secured us partner status for the 2020
.uk
launch of the second movie. www.farmstay
Services:
Consultancy
Graphic design Bed & Breakfast | Self-Catering | Glamping & Camping

Brand development
Ready for a
We’re The Perfect Choice!

Countryside
Exploring ancient castles,

Media buying jumping aboard rattling steam

trains – a countryside holiday
with your family is more of
an adventure than your average

Social media getaway. Staying on a farm means

you’re at the heart of the countryside.

Adventure?
Whether you find yourself biking

Direct mail
through a forest or planning your
most ambitious hike yet, your next
adventure is only a step away.
Farm Stay collects top end rural

Digital accommodation and lets you choose

where you want to stay. Perhaps you’re
looking for a B&B, self catering cottage
or traditional camping. The freedom of
the countryside is yours for the taking.
By booking your holiday with
Farm Stay, your trip is in your hands.
With 100’s of options to choose from.
on Blu-ray™ and DVD
on 23rd July Your next adventure is what you make it.

Book your next holiday adventure with farmstay.co.uk

© 2018 Columbia Pictures Industries, Inc., 2.0 Entertainment Financing, LLC and MRC II. Distribution Company L.P. All Rights Reserved. PETER RABBIT and all associated characters ™ & © Frederick Warne & Co Limited.
Rural+
https://soapcreative.co.uk/work/rural/ How Do You Feel To
day?
o
Brief: To develop a brand for Rural+, to include a ng Bing
lbei Thi
logo and visual identity to be used across a series Wel Happy Anxious Sad Angry Excited Calm
s is
me
tod
Nervous
of workshop materials including an interactive � Things You Can Do
To Help You Feel Be ay…
tter
PowerPoint presentation and bespoke worksheets. ed
Walk g I fe
the
do el…
d
plete
Com zzle
a pu
ed a
Play ame
With a tight turnaround of 2 weeks from brief to delivery, soap y bo a rd g
dm
Tidie m with
a
Talk Take a break Iw
worked closely with existing client FCN to create a fresh new roo tted
Cha d on the Talk to a trusted adult Keep Active ish…
ing frien one Enjoy a cup of tea
meth d a ph or YFC leader or juice Exercise, play gam
d so
brand and visual identity for Rural Plus, a new training module
and have a healthy es or
Trie r starte snack just get some fresh
o air
new hobby

designed to help young farmers tackle the pressures facing ewh

ed
Visit e new
er I ne
ome
thing som ed…
today’s farming industry. Bak
ed s my
y um
to m
y
ned sic
Liste rite mu
fav ou Relax Friends
da
Rea ook Listen to some musi Pets
db c, Write a to-do list or
Wishing to launch the brand as soon as possible and start goo a podcast or read
ovie a book plan Spend time caring
am some time with a frien
I th
for
hed
d a pet or livestock
Watc or TV ink
to deliver the training modules in April, the team had just ked
ra
afte k
c Need someone to
…
Loo vesto
pet
or li g in
San wer
talk to?
2 weeks to turn their vision for the brand into a
Z Z Z Z

sho
h the Club Leader Name:
e wit s
nt tim nd Tel. Number:
reality. As always soap rose to the challenge, Spe or frie
ily ChildLine I ho
a
Had ep
fam
y.
anxiet the gam
e?
0800 1111
Text ‘SHOUT’
FCN pe…
d sle
and Samaritans
creating a fresh and vibrant new brand to 85258
in
stress uestions
goo gs of q 03000 111 999
com
b at feelin
as ki n g the up?
o 116 123
and from the gr
g new ne else in
ced wellb
eing
ythin
Dan
combining bold colours, gentle curves your eo
tain ver an om som
main disco nt fr
they e lear
w ays to ork. Did h av
e new tegies w they
som that
find g stra tegies

and bespoke illustration to give an

p you copin g stra
ill hel think the ew copin
go w n
ei n g bin how they y of the
Wellb e group using
an
yone
in th ey be
Will th
approachable and friendly feel that Ask ever

could easily be applied across a range

of materials and assets.

Services
Brand identity
Social media graphics
Training materials
Illustration
FCN
English Welsh

HOME ABOUT FCN MEDIA HUB HOW WE HELP NEWS & EVENTS GET INVOLVED CONTACT
HUB SHOP SEARCH

The Farming Community Network

https://soapcreative.co.uk/work/fcn/

Brief: Design and build a website to reflect

FCN’s vision and values FCN MEDIA HUB

Call our helpine Email our helpline General Enquiries

The Farming Community Network (FCN)
exists to be the first port of call for pastoral
and practical support of all those in need in the
farming community, with a particular focus on
03000 111 999 help@fcn.org.uk help@fcn.org.uk
We are a voluntary organisation & charity that supports
farmers and families within the farming community.
Whether the issue is personal or business-related, FCN is here for you. We run a confidential, national
helpline and e-helpline which is open every day of the year from 7am-11pm and our volunteers provide free,
confidential, pastoral and practical support to anyone who seeks help. Over 6,000 people a year

farmers and farming families benefit from FCN’s support and we can help with a variety of issues.

The farming landscape can be an isolating place for

farmers, farmworkers and their families. The industry
HELP WITH HELP WITH HELP WITH HELP WITH

itself has faced and continues to face, many challenges FARMING BUSINESS HEALTH FAMILY
Find Out More Find Out More Find Out More Find Out More

and FCN needed to raise its profile and create a site that
was relevant and easy to navigate because in times of FCN MEDIA HUB

stress information must be quick and easy to find. soap

Every year, our volunteers travel over 130,000
has worked alongside FCN for some time, supporting it miles proving practical and pastoral support to
the farming community. But in order for FCN
in its work: “Supporting the farming community through to continue this vital work, we need your help.

Watch this video to learn more about why we

difficult times”. do this work and how you can help support
the work that we do.

WATCH OUR VIDEO

Services
Website design (UX/UI) SUPPORT OUR WORK
Web development Help support the work of FCN

Graphic design
Monthly Single

Iconography
£ Amount £5 £10 £20

Print management
SUPPORT OUR WORK - MAKE A DONATION

NEWS & EVENTS

FARM BUSINESS FARMING PRESSURES SAFETY EXPERTS FARMERS URGED TO

INNOVATION SHOW 2019 EMPHASISED IN NEW DONATE BRANDED OPEN UP ABOUT THEIR
NEC Birmingham, 6 & 7 November FCN FILM FLEECES TO FCN MENTAL HEALTH
Read More Read More Read More Read More

EMAIL Name Email Address SIGN UP

SIGN UP Please sign up here to join our email list. For more information on how we use your data, please refer to our privacy policy.

LIKE US ON FACEBOOK FOLLOW US ON TWITTER FOLLOW US ON INSTAGRAM CONNECT ON LINKEDIN

HOME ADDRESS CONTACT Registered with

ABOUT FCN The Farming Community Network Call our helpine on 03000 111 999
HOW WE HELP Manor Farm
NEWS West Haddon Email our helpline
EVENTS Northampton help@fcn.org.uk
CAMPAIGNS & PROJECTS NN6 7AQ
GET INVOLVED General enquiries
CONTACT US Tel: 01788 510866 help@fcn.org.uk © FCN 2013 REGISTERED CHARITY NO.1095919 ACKNOWLEDGEMENTS
Bar of Hope
https://soapcreative.co.uk/work/bar-of-hope/

Brief: Brand creation and implementation. Create a

brand that would convey this organisation’s ethics,
and importantly promote the importance of
protecting the environment and supporting local
sustainability initiatives.

We loved the dedication and commitment of 11 year old Amber

who, single handedly created A Bar of Hope. We heard about
her work and her passion but she could not afford to launch a
new brand or build a web site that met the needs of her growing
business and her target audience. We wanted to support this
initiative by donating design and digital services free of charge.

Her soaps and other products are made from ethically sourced
ingredients and where possible sourced locally, all profits go
towards forestry sustainability projects. A very small cottage
industry business operating from her home in Warwickshire.
We are proud of Amber and her work and we can’t wait to see
what she does next.

Services
Consultancy
Brand development
Graphic design
Illustration
Digital (UX/UI & Dev)
soapcre a t i v e . c o.u k
linkedin.com/company/soap-communications
instagram.com/soapcreativeagency