SWOT

STRENGTH WEAKNESS
 1) Kodak has strong
technological and chemical
production capabilities
 Kodak has a strategic focus
on producing quality
products, that align with
their production
capabilities.
 Kodak has a capable
workforce that has been
able to produce both
quality products and can
produce on the large scale.
 Kodak has poor brand
recognition with current
markets/consumers
 Kodak has uncertainties
regarding their ability to repay
their debts
 Kodak has outdated
manufacturing technology and
equipment. (
 Kodak lacks consumerbased
support, relying solely on B2B
production

OPPORTUNITY  Kodak has the chemical  Without a customeroriented

· Growth in the
pharmaceutical market
relating to the pandemic,
including an increased
demand for American
produced APIs
FDA grants and funding
available for new
manufacturing methods
of APIs
and technological capacity side of their business, Kodak is
to create American- solely relying on their
produced APIs which are production. Without a
in high demand within the relationship with consumers, a
rapidly growing fault in production could be
pharmaceutical market. more costly than it otherwise
 Kodak's emphasis on would
quality production and
products could make them
eligible for grants from the
FDA for pharmaceutical
production.

THREAT  As Kodaks primary market  As the company ages, so does

 Pharmaceuticals is a
highly saturated
market, with high
levels of competition
 Decline in the printing
and photography
markets.
 High levels of
regulation regarding
the production of
APIs (FDA)
continues to decline, they
must be cautious
regarding their brand
image, as a complete
change of market focus
could negatively impact
longstanding consumers
(photography) opinion of
the brand.
Kodaks equipment, which has
not been regularly updated.
Within highly regulated
markets, declining production
quality can pose many issues,
threatening shut down if
machinery affects quality
assurance
 Kodak's debt repayment
uncertainties are further
exploited by their focus within
a declining market, with fewer
opportunities for growth and
revenue