PetMeds Express Inc.

: SWOT, BCG, IE  

Colangelo College of Business, Grand Canyon University 

MGT-660: Strategic Management 

Professor - 

June 28, 2023

SWOT MATRIX.
BCG MATRIX.
IE MATRIX.

THE IFE TOTAL WEIGHTED SCORES

Strong Weak
4.0 1.0

High
4.0
Contact Center Sales

Reorder Sales
THEEFEWEIGHTEDSCORES

Internet Sales

PetMeds

Low New Order Sales

1.0

Firm's
Division Estimated Estimated EFE
Division
IFE Score Score
Revenues

Reorder Sales $250,401 3.5 3.0

New Order Sales $23,016 1.5 1.0
Internet Sales $230,263 2.8 2.5
Contact Center Sales $273,417 3.2 3.5
0 $0 0.0 0.0
 References 

1800PetMeds. (2023). https://www.1800petmeds.com/ 

David, F. R., David, F. R., & David, M. E. (2020). Strategic management concepts and cases: A

competitive advantage approach (17th ed.). Pearson Education. ISBN-13:

9780135203699 

Martin, M. (2023). How to use a BCG matrix. Business News Daily.

https://www.businessnewsdaily.com/5693-bcg-matrix.html 

Maxi-Pedia. (2017). Internal-external (IE)

matrix. http://www.maxi-pedia.com/internal+external+ie+matrix 

PetMed Express, Inc. (2023). Annual reports. PetMed Express, Inc. - Financials - Annual

Reports. https://investors.petmeds.com/financials/annual-reports/default.aspx 

Roberts, R. (2022). Pet industry trends, Growth & Statistics in 2022 and Beyond: Unleashing

your ecommerce pet marketing strategies. Common Thread Collective.

https://commonthreadco.com/blogs/coachs-corner/pet-industry-trends-growth-ecommerce-

marketing