Standard Operating Procedures (SOP)

SOCIAL MEDIA

Page # 1 of 4 Date of Last Updated January 15, 2023

Scope Social Media Marketer Date of Approval

Background Social media – media designed to be disseminated through social interaction,

created using highly accessible and scalable publishing techniques. Examples
include, but are not limited to Instagram, Facebook, TikTok, personal websites,
and blogs.
Social media marketing uses social media platforms to connect with the audience
to build the brand, increase sales, and drive website traffic. It is about
conversations, community, audience connections, and relationships .

1. Brand Awareness
With millions of people using social media, it’s a great way to increase
Purpose awareness, brand trustworthy and recognition. Many brands use social media
as an outlet to share news, product updates and launches. The more people
you can reach with this content, the better, and apart from your website,
social media is one of the best ways to do so in this technology-driven world.

2. Improve SEO
It’s not your actual social media marketing efforts that will directly improve
SEO, but SEO relies heavily on good quality backlinks. Social media is an
excellent platform for showcasing your best content, and compelling content
are what gets shared. The more viral something becomes, the more your
company’s website is linked back to, which can significantly improve your
website’s domain authority.

3. Better Customer Service

Brands rely on excellent customer service to help them thrive. Whether it’s
to ask a question, request more information, or troubleshoot an issue.
Telephone, email, and even live chat used to be the primary ways for
customers to reach out to companies, but now many are turning to social
media as their main point of contact. Because social media gives companies
a better opportunity to interact with customers and typically improves
response time.

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 Standard Operating Procedures (SOP)
SOCIAL MEDIA

Page # 2 of 4 Date of Last Updated January 15, 2023

Scope Social Media Marketer Date of Approval

4. Retargeting Opportunities
As briefly mentioned, social media marketers can expand their audience
reach by investing in paid campaigns. More specifically, social media is an
excellent platform for retargeting ads. Reach individuals more likely to
convert to spending customers by displaying ads on social media targeting
those who have already visited your website and viewed specific product or
service pages.

5. Increase Revenue
The more people learn about your business, the more potential you have to
grow your customer base. Many of the people you’ll reach may not
necessarily be interested in purchasing the product or service but may still
share your information with others who may be. Several social media
platforms also allow you to make money directly by selling products,
booking appointments, and collecting customer lead through social media.
Although you may be able to generate more revenue through organic social
media posts, you can kick up your social media marketing by investing in
paid campaigns.

Roles and Responsibilities

Work Flow  Assist the account manager and strategist in developing and implement
a social media handbook strategy after conducting competitive research,
platform determination, and audience identification
 Collaborate with client’s in-house marketing, photographer, and product
development to generate social media campaigns
 Bolster our network by interacting with industry professionals and
influencers via social media
 Build social media presence on any relevant platforms and ensure to
connect each other accounts
 Plan and create upcoming content for story and mood board with creative
design team and copywriter

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 Standard Operating Procedures (SOP)
SOCIAL MEDIA

Page # 3 of 4 Date of Last Updated January 15, 2023

Scope Social Media Marketer Date of Approval

 Request for mood board creation to design team through click-up app two
weeks prior to the end of the previous grid
 Liaise with the design team through inspo image and text within the
document plan to create appealing contents that align with the brand
 Put the new grid of contents on the spreadsheet and share it with
copywriter to be filled with captions
 Communicate with copywriters to ensure the text is aligned with content
purpose
 Discuss client’s feedback and finish accordingly
 Schedule post on feed every 2-3 days according to the algorithm and the
prime time
 Schedule posts on stories every day or every two days according to the
algorithm
 Moderate relevant user-generated content for daily posting on stories
 Monitor SEO and engagement to suggest content optimization
 Recommend the clients to explore and conduct the experiment in content
posting due to audience engagement and insights
 Assist in collaborating post with the other relevant accounts
 Run organic social promotions, campaigns, and communications
 Help convert our brand fans into loyal customers with responsive and
captivating social media interactions
 Engage with potential customers and drive traffic to the brand’s profile,
website, WhatsApp, and other platforms through the clickable link.

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 Standard Operating Procedures (SOP)
SOCIAL MEDIA

Page # 3 of 4 Date of Last Updated January 15, 2023

Scope Social Media Marketer Date of Approval

 Monitor and engage with relevant social discussion about our

company, competitors, and the industry
 Set up and optimize company pages within each platform to increase the
visibility of company’s social content
 Track, measure, and analyze all initiatives to create social media
monthly report
 Capture and analyze the appropriate social data/metrics and insights to
measure the success of every social media campaign, then use that
information to refine future campaigns
 Stay up to date with the latest social media best practices and
technologies

Organizational Social Media

If you post on behalf of the agency, the following policies must be. adhered to in
addition to all policies and best practices listed above.
 Obtain permission from the Director
 Both in professional and organizational roles, employees need to follow
the same behavioral standards online as they would in real life. The same
laws, professional expectations, and guidelines for interacting with co-
workers, clients, media, and other community members apply online as in
the real world. Employees are liable for anything they post to social
media. Employees who violate the agency policies regarding social
media do so at the risk of disciplinary action