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Retail Management

Final Project

Submitted by:

 Mehwish Khan (078)

 Minahil Saleem (079)
 Aqsa Sultan (004 - 7th Semester)

Submitted to:

 Dr. Tayyab Qazi

Submission Date:

 June 16, 2023

Bachelor of Business Administration

School of Business & Management Science

Minhaj University Lahore

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Table of Content:

Miss forever jewelry and Accessories.............................................................................................

GAP...........................................................................................................................................
Solution And Value Creation....................................................................................................
Need For the product................................................................................................................
Marketing Plan & Implementation..................................................................................................
Retail strategy..................................................................................................................................
Product and services:................................................................................................................
Suppliers:..................................................................................................................................
Target market:...........................................................................................................................
Target customer:.......................................................................................................................
Retail format:............................................................................................................................
Types of Retailer:......................................................................................................................
Retailing Channels:...................................................................................................................
Competitors:..............................................................................................................................
Human Resource Management........................................................................................................
Customer Relationship Management...............................................................................................
Market Segmentation.......................................................................................................................
Demographic Section:...............................................................................................................
Geographic Section...................................................................................................................
Psycho-graphic Section.............................................................................................................
Growth Opportunities......................................................................................................................
Market Penetration:...................................................................................................................
Market Expansion:....................................................................................................................
Format Development:...............................................................................................................
Diversification:.........................................................................................................................
Financial Strategy............................................................................................................................
Source of investment:...............................................................................................................
Scaling of Business..........................................................................................................................
Retail Location...............................................................................................................................
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Miss forever jewelry and Accessories

Our idea to start the business base upon the Jewellery and accessories. The purpose of
Jewellery functional, generally to fix clothing or hair in place. As a marker of social
status and personal status, as with a wedding ring. as a signifier of some form of
affiliation, whether ethnic, religious or social to provide talisman protection (in the
form of amulets) and in other accessories. A form of self-expression and signal of
personal style, handbags are also an entree to luxury and glamour. Miss forever
jewelry and accessories based on formal casual based jewelry, hand bags and all other
woman accessories sell through online in our social media platform. We provide good
quality jewelry and accessories in affordable price without delivery charges and also
give 7 days return policy.

GAP...
 Wide range of jewelry
 Variety of choice
 Provides less cost of product as compare to other competitor
 No compromise in the quality of product
 Return policy is available
 Delivery all over Pakistan

Solution And Value Creation

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Need For the product

 It is reasonable price
 Quality proof
 Fulfil your wants as whatever you want
 7 Days Return Policy
 Rs. 90 delivery charges all over Pakistan

Marketing Plan & Implementation

 To attract an audience of fashion and educated them properly through channel.
 Run market campaign.
 Identify the buyers wants (taste, fashion oriented or not).
 Content making (YouTube, vlogs, Facebook).
 Focus on customers desires.
 Economical budget.
 Always put an eye on your competitors.

Retail strategy

Product and services:

We don’t made any product we just buy through whole sale marketing app they give
bundle of products without any taxes or delivery charges and also give return policy.

Suppliers:
We have only one supplier that is retailing app. We collaborate by this app they
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deliver the product through customer by our company name with our decided profit
margin.

Target market:
Our target market all over Pakistan

Target customer:
All the Women (students, business woman, housewife etc.) Who obsessed with
jewelry and accessories to enhance their beauty.
 Casual jewelry
 Formal jewelry
 Accessories
 Hand bags
 Shoulder bags

Retail format:
We use the social media retail format and also sell the product through the website. In
this business we took the products in the bulk from the manufacturer and deliver to
the customer according to their need. We promote our brand through social media
marketing and through google ads.

Types of Retailer:
 Category Specialist

Retailing Channels:
We use Social retailing channel also known as s-retailing, by using our social media
pages to engage with customers and sell across both physical and digital channels
simultaneously.
Our sales channels:
 Facebook (by making pages of company)
 Instagram
 By promoting different advertisement

Competitors:
All retailer of jewelry, bags and accessories on the online format are our competitor.
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Like girlscloset.st and all physical stores like storezaib

Advantage:
 Cheep price
 Customization
 Free delivery
 Return Policy

Human Resource Management

Initially we don’t need any team because we three of us are business partners and
looking forward to work as a whole. But afterwards we would hire a manger to
manage all our work online.

Customer Relationship Management

We get the feedback and check the reviews and prepare our strategies accordingly.
We make the strong relationship through:
 Customer engagement
 Gifts.
 Sale points
 Return and replace policy
 Money back on wrong delivery

Market Segmentation

Demographic Section:
Age: 16 - 45
Gender: Female

Geographic Section
we sell all products in all over Pakistan

Psycho-graphic Section
Those woman who loves jewelry and girls accessories.
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Growth Opportunities

Market Penetration:
According to our business, in social media platform already exist jewelry and
accessories store and wide range of this product pages.

Market Expansion:
We provide all accessories and jewelry in all over Pakistan with no delivery charges.

Format Development:
Provide good quality product with reasonable price.

Diversification:
New modern style products and modern accessories.

Financial Strategy

Our primary Revenue would be 100,000

Stock purchasing = 50,000
Web development = 20,000
Social media marketing = 20,000
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Source of investment:
Personal saving of partners.

Scaling of Business
Gradually our business is small it is slowing moving upwards

Retail Location

Online formats like :

 Facebook page: https://www.facebook.com/profile.php?
id=100089192586449&mibextid=ZbWKwL
 Instagram page: https://instagram.com/miss._.forever?
igshid=MzNlNGNkZWQ4Mg==

 Google web: https://miss-forever-jewelry-accessories.business.site/?

utm_source=gmb&utm_medium=referral
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