COMPANY NAME

COMPANY LOGO

BUSINESS PLAN

Prepared by:
Date:

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 ENTERPRISE OVERVIEW
1.1 Company Description
What kind of business are you in?…………………………………………………………...

1.2 Ownership of the Company

Who are the owners of the business and what type of ownership
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2.3 Company Vision and Mission

 Company’s Vision…………………………………………………………………………
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 Company’s Mission………………………………………………………………………..
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 Long-term Objectives of the company……………………………………………….
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1.3 The three-year objectives:

 sales…………………………………………………………………………………………...
 Expansion of facilities of the company …………………………………………………
 Increase of market share …………………………………………………………………

1.4 Describe your industry.

What is the trend of the industry?.............................................................................................

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Wha advantages do you have to make you succeed in the industry?..............................

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What are your strengths, weaknesses, opportunities and threats?......................................

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1.5 Staff and Facilities Needed

What kind of support do you need for the business?………………………………….
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PRODUCT AND SERVICES PLAN

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2.1 Product and Services
What are you going to sell? (Describe the different types of product/service you are going to be
selling)
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2.2 Product and Services Uniqueness

Describe the basic product/service you are going to sell and the benefit
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2.3 Customer Service

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2.4 Convenience and Reliability

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2.5 Target Market and Customers

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MARKETING PLAN

3.1 Industrial Analysis

What is happening in the industry you want to operate in?.......................................

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3.2 Market Trend

What is the trend of the market in the industry ?…………………………………………
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3.3 Market Size and Revenue Potential

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3.4 Market Opportunity

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3.5 Target Market Segmentation (describe the market you are targeting to sell)
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3.6 Customers Demographics

Who are your identified targeted customers, their characteristics, and their geographic
locations, otherwise known as their demographics.
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3.7 Competitive Analysis

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Competitive Analysis of Competitors
Competitors Prices GH¢ Product Quality Market Shares%

3.8 Competitive Advantages (Describe what you have over your competitors)

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3.9 Marketing Strategies

3.9.1 Product…………………………………………………………………………………... ....
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3.9.2 Pricing (how will you set your price?) ………………………………………………….

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3.9.3 Place (how will you sell your products in the market)…………………...............
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3.9.4 Promotion (How and where will you promote your product/service?)
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3.10 Sales Forecast

Table 2: Volume of sales for the next 3 years
Year Amount GH¢

Total

MANAGEMENT PLAN

4.1 Organizational Structure

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4.2 Management Team

Who will manage the business on a day-to-day basis?

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4.3 Personnel Plan

What experience do the personnel bring to the business and what special or distinctive competencies?
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OPERATING PLAN

5.1 Production
How and where are your products or services produced?
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5.2 Location
What type of location do you have and where?
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5.3 Legal Environment

What type of license or permit do you need?
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5.4 Personnel
How many employees do you need and their skills requirement?
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5.5 Risks and Contingency Plan

Risks Contingency Plan

FINANCIAL PLAN
PROJECTED INCOME STATEMENT
Description Year 1 Year 2 Year 3
Revenue GH ¢      

Sub-Total Cash Sales

       
Less:
Cost of Sales      
Direct Labour (Wages & Salaries)

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Sub-Total

Gross Profit
       
Less:  
Operating Expenses    
Indirect Labour (Management
Salaries)
Marketing (Advert & Promotion)
Rent
Insurance
Utility Bills
Travel & Transport
Other Bank Charges
Contingency
Interest on Loan

Sub-Total
 
Profit before tax
Less: Taxation (10%)
Net Profit

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 PROJECTED CASH FLOW STATEMENT
Description Jan Feb mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Income GH ¢  
Owners' Capital
Loan
Cash Sales

Total Cash Receipt (a)

Expenditure
Direct Labour (Wages & Salaries)

Administrative Expenses
Indirect Labour (Management Salaries)
Marketing (Adverts & Promotion)
Utilities

Total Expenditure (b)

 
Net Cash Flow (A - B)
Opening Cash Balance

Closing Bank Balance