Shaping IT and communications solutions for future air travel

Specialists in air transport communications and IT solutions

1 SITA was founded by 11 airlines in 1949 with the aim of providing efficient global air transport industry communications.

You want more... ...than IT. You want know-how

You want more than efficient and cost-effective communication and IT solutions. You want a partner which fully understands your business. At SITA you find solutions that fit, from the start. With unrivalled air transport know-how, we understand the needs of the industry like nobody else.

SITA provides the broadest portfolio of communication and IT solutions. Our managed business solutions are available to you over the worlds richest communications infrastructure all totally dedicated to the air transport industry.

SITA is a community of air transport organizations whose collective knowledge, wisdom and insights help drive and shape the IT and communication solutions for, future air travel. Dr Amin Khan, Executive Vice President, Commercial Strategy, Malaysia Airlines

Our... ...business is your business

As an integral part of the industry, we are 100% owned by our air transport members. We work solely for the air transport industry, as its neutral, dedicated provider. Everything we do is for the long-term benefit of the industry.

SITA facts and figures:

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Around 500 active members representing 90% of total worldwide airline business Over 3,200 customers Around 4,700 staff worldwide, representing 140 nationalities, speaking over 70 languages and operating in more than 200 countries and territories Around 2,000 people in our customer service operation fully dedicated to satisfying your needs 60 years of air transport industry know-how

3 SITA invests in strategic partnerships and new ventures: OnAir for inflight connectivity Orange Business Services for high-value, market-leading communication solutions CHAMP Cargosystems for IT solutions dedicated to air cargo management

Your... ...needs drive our innovations

The needs and concerns of the air transport industry drive our product development, innovations and strategic direction. We run regular advisory boards, committees and user groups to help us tailor our products and services to your business requirements. A collaborative and cooperative way of innovating in the air transport industry has been a reality in SITA for many years. Thats why we continue to pioneer such a large number of products and services, investing for the benefit of the air transport community.

An important source of new thinking for the future is the SITA Lab, where we work with the industry to test ideas and emerging technologies, and adapt them to our industry.

The real value of SITA, to me, is that it gives us its customers and owners real choice. SITA has the largest portfolio of systems, solutions and services in our business. Paul Coby, Chair SITA Board

Your... ...business needs to operate seamlessly everywhere. We give you global access
With SITA you have access to the worlds largest secure network and our portfolio of IT and communication services enables you to operate seamlessly in every corner of the globe.

You will find that our portfolio, fully dedicated to the air transport industry, has the right solution for your business needs. You can find more details about our products and services at: www.sita.aero
Commercial Management to support your business strategy Passenger Operations to improve customer loyalty Baggage Operations to reduce mishandled luggage and related costs Transportation Security to satisfy compliance at minimum cost Cargo Operations to automate processes and reduce operating costs Airport Operations to maximize existing infrastructures Aircraft Operations to optimize efficiencies and save costs Communications and Infrastructure to optimize coverage and service availability, and to reduce cost of ownership Managed Solutions and Outsourcing to enable you to concentrate on your core business

5 SITA carries the majority of all air transport industry data globally to over 200 countries and territories.

You want to... ...stay competitive. We help you simplify

We are the only global information and communications technology company with the know-how to simplify many of the complex IT processes in the air transport industry. We invest in shared infrastructures and community systems, so that you dont have to. We help you increase efficiency, lower costs and activate new revenue channels.

We serve more than 3,200 customers including:

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Airlines Airports Courier companies Ground handlers Global Distribution Systems (GDS) Aerospace companies

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Governments International freight forwarders UN agencies Non-Governmental Organizations (NGOs) And more

SITA members influence SITAs strategy, participate in SITA user groups, forums, committees and conferences. In doing so, we ensure that SITA is firmly in sync with industry requirements and future trends. Kamal Nanayakkara, Head of IT, SriLankan Airlines

You want to... ...protect your assets. We make them future-proof

We have the unique know-how to help you securely integrate state-of-the-art applications, as well as the unique solutions to safely migrate legacy systems. This gives you the option of updating your existing infrastructure at your own pace, in the most efficient, cost-effective and safest way, to ensure it remains future-proof.

We are the only company, globally, to provide the air transport community with specially developed transition products to migrate legacy systems safely to 100% IP.

7 SITA members receive a number of membership benefits to find out more go to www.sita.aero/members

You want to... ...stay connected in the air transport community. We make it easy
We help drive and shape industry standards to simplify communication and ensure that you stay connected with everybody in the air transport community, everywhere in the world. We work closely with all air transport industry organizations such as IATA, ICAO, ACI and regional airline associations enabling us to advance industry interests and help solve air transport industry issues.

Major community initiatives We have pioneered many products and processes used by the air transport community, including:
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Aviareto for International Registry of Mobile Assets Certipath for secure electronic identity management WorldTracer for baggage tracking BagMessage for the global exchange of IATA-standard baggage messages Type B for IATA standard messaging

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iBorders for border management solutions Cargo Community System for global electronic data interchange Airport Hub for shared airport-based communications And more

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SITAs value for us as members is that it is different. Different because it is owned by, and focuses solely on, the air transport community. This means that SITA really understands the air transport industry and works with us to develop and run the services and products that we need. As a specialist, SITA devotes all its resources to our needs. Edward Nicol, SITA Board

You want to... ...improve the efficiency of your operation. We help you deliver
We help you prepare for growing passenger numbers as well as increasing aircraft and cargo movements. We analyze your requirements, identify pain points and help you to integrate diverse communication and information systems. We work with you to eliminate infrastructure problems, optimizing performance and service availability. And we test, optimize and manage your systems integration, including third party products and suppliers as needed.

9 SITA has invested significantly in customer service and operations, to provide-best-in-class service, backed by a single global customer service team of around 2,000 people.

You want... ...a fully managed service. We have a unique proposition

SITA Global Services offers integrated customer services across our entire portfolio of products and solutions, addressing all aspects of deployment and operations as well as the optimization of network services and applications. We have a unique global reach, with customer proximity that no competitor can match. With around 2,000 customer service staff in more than 200 countries, leveraging our global capabilities and solutions, we offer you local service and support around the world, 24/7.

We are continuously enhancing our capabilities to deliver service improvements for customers, supported by major initiatives to provide integrated global service desks offering a single point of contact for all services and solutions, and state of-the-art data centres.

SITA provides a dedicated world-class team to solve the technological challenges of the airlines, airports and other air transport organizations it is a dedicated team that works with each community member but leveraging on global solutions. Jaime Pocasangre, CIO, Aeromexico

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You want... ...to stay ahead. We share our know-how and insights
We are the only air transport communications and IT company to run industry renowned surveys on Airport, Airline, Passenger and Security trends. We also issue reports and white papers to help you stay on top of current events and future trends. We organize one of the leading industry events: the Air Transport IT Summit. This platform allows you to exchange best practices and know-how with colleagues in the industry.

Today almost every airline and airport in the world does business with SITA and we touch the lives of almost every air passenger.

For further information, please contact SITA by telephone or e-mail: East & Central Europe +41227476000 info.ece@sita.aero Latin America & Caribbean +552121115800 info.lac@sita.aero Middle East & North Africa +9611637300 info.mena@sita.aero North America +17708504500 info.nam@sita.aero North Asia & Pacific +6565453711 info.nap@sita.aero North Europe & Sub-Sahara Africa +44(0)2087568000 +27115177000 info.nesa@sita.aero South Asia & India +6565453711 info.sai@sita.aero South Europe +390696511501 info.seu@sita.aero

www.sita.aero
SITA 2011. All trademarks acknowledged. Specifications subject to change without prior notice. This literature provides outline information only and (unless specifically agreed to the contrary by SITA in writing) is not part of any order or contract.

Specialists in air transport communications and IT solutions