SPICYNEST

GROUP 4
BUSINESS PROPOSAL
ICT-HOBBES

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TABLE OF CONTENTS

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 INTRODUCTION

The SpicyNest is a food selling small business located in

Rizal St. Poblacion West, Umingan, Pangasinan. This business
plans to build a strong market position in town and aims to offer
quality food and attentive services. The target customers are the
school students, civilians (14y/o and above), and anyone who can
enjoy our products in competitive and affordable products.
The products we offer are spicy foods like chicken feet
buffalo, chicken wings buffalo, fried chicken, and some spicy
condiments.
The business aims to offer quality foods and make the
customers happy and enjoy the products. SpicyNest also selling
through online platforms like Facebook where customers order the
products easily, they can visit, check and message the page for
the available products.

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ORGANIZATIONAL PLAN:

MISION:

 Give opportunity for those unemployed people by hiring them

to work in our business.
 To understand our customers’ changing needs and constantly
improve our customer experience.
 To delight our customers with quality foods and excellent
service at a reasonable prize.

VISION:

 After a few years, we’ll have different branches around the

province of Pangasinan and even around Luzon
 Grow our business, become of the famous companies in
business field.
 To be the people’s favorite spicy foods restaurant.

RULES AND REGULATIONS:

 Always wear your uniform.

 Be polite and considerate to the customers as much as
possible.
 Always keep the place clean.
 Always be on time.
 Discrimination to customers won’t be tolerated

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 MANAGEMENT ASPECT

TYPE OF OWNERSHIP

SOLE PROPRIETORSHIP

A sole proprietor-also referred to as a sole trader or a

proprietorship-is an unincorporated business that has just one
owner who pays personal income tax on profits earned from the
business and is legally responsible for its finances, including
any depts, loans, losses, etc. The proprietor is solely
responsible for all losses and obligations and receives all
gains. The proprietor is the owner of all of the company’s assets
and is also liable for all of its liabilities. In contrast to
partnerships, it is a “single” proprietorship. A lone proprietor
may go by a name different from his, her, or the business’ legal
name when conducting business. They will need to formally
trademark their company name, with the procedure varying
depending on where they live.

ADVANTAGES:
 The owner keeps all the profit
 A sole proprietorship makes all the decisions
 It is easy to form ad operate
 No corporate tax payment
 Few formal business requirements

DISADVANTAGES:
 All responsibilities and business decisions fall on the
shoulder of the sole proprietor
 Investors won’t usually invest in sole proprietorships
 The amount of capital is limited only by wealth of the
proprietor

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JOB DESCRIPTION

MANAGER

College Graduate and completed a bachelor degree in

management, commerce, business or a related field.

DUTIES:

 Accomplishes staff results by communicating job

expectations; planning, monitoring, and appraising job
results.
 Coaches, counsels, and discipline employees.
 Establishes strategic goals by gathering pertinent business,
financial, service, and operations information.

RESPONSIBILITIES:

 Assessing and identifying new opportunities for growth in

current and prospective markets.
 Establishing the company’s goals and objectives.
 Making sure that the company has sufficient resources such
as personnels, materials, and equipments.

COOK
Must have at least 2 years of cooking experience, good
communication skills, have positive attitude, highly motivated
and have strong leadership.

NO. OF EMPLOYEES – 1

DUTIES:
• Maintain sanitation, health, and safety standards in work
areas.
• Operate large-volume cooking equipment such as grills,
deep-fat fryers, or griddles.
• Verify that prepared food meets requirements for quality and
quantity.

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RESPONSIBILITIES:
• Serves meals by reviewing recipes; assembling, combining,
and cooking ingredients; and maintaining a sanitary
kitchen.
• Attends to detail and presentation of each order.
• Ensures smooth operation of cafeteria services during
absence of the supervisor.

CASHIER
Have experience in customer service or being a cashier,
knows basic math and computer skills, and engages in a courteous
way when approached by complaints.

NO. OF EMPLYOYEES – 1

DUTIES:
• Greets customers and helping them with any questions they
may have.
• Process and receives payments in retail-based
establishments.
• Keep workspace clean and tidy at all times.

RESPINSIBILITIES:
• Process customer orders and record them in the restaurant
database.
• Relay customer’s orders to the kitchen staff.
• Accept cash and return the correct change.

SERVER
High school graduate, have a positive attitude and ability
to work well under pressure with bussers, cooks, and other
staff.

NO. OF EMPLOYEES - 2

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DUTIES:
• Greet customers, and maintain a friendly demeanor throughout
their experience.
• Respond quickly to issues customers have, getting
management involved if necessary.
• Understands and communicate what’s currently on the menu,
and making recommendations on menu selections to customer if
necessary.

RESPONSIBILITIES:
 Take food and drink orders from customers accurately and
with a positive attitude.
 Engage with customers in a friendly manner.

 Ensure tables are enjoying their meals and take actions to

correct any problem.

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 Site Analysis

Site Description
The location of the business is in Rizal St. Poblacion West,
Umingan, Pangasinan. It is along the highway near the Matima
Hardware. The rental of the business is Php.9,600 per month.

Location Map

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 Site Evaluation
The location of the business is along the highway in
Poblacion West, Umingan, Pangasinan. It is one of the best places
to establish a business because it is in a part of a high
populated town and is nearby the park, other businesses and
community building such as the medicare, church, schools,
municipal hall, public market, pharmacy, canteens, etc. This
place is where people usually gather and hang out.

Market Analysis
To know more about market analysis, it covers the Source of
Demand, Market Segment, Marketing Strategy, Market Needs, Target
Market and Implementation.

A market analysis is a study of the dynamism of the market.

It is the attractiveness of a special market in a specific
industry. Market analysis is basically business plan that
presents information regarding the market in which you are
operating in. It deals with various factors. It is done so that
you can formulate a strategy on how to run your business. By
taking into consideration certain factors, you will know how to
operate your business. The most common factors are the SWOT which
is an acronym for; Strengths, Weaknesses, Opportunities, and
Threats.

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 Source of Demand
The enterprise will be a big help for the local residents of
the town because instead of going to far places to eat, they can
eat in the business. The sources of demand of the enterprise are
the students, Workers/professionals, vendors, and others. Rizal
St. Poblacion West, Umingan, Pangasinan is the option or the
choice for establishing your business because first of all it’s
in the center of the town and lots of people.

Customer Analysis
The students, teachers, workers, vendors, tourists and other
professionals and local residents are the target market of the
business. In the customer analysis, the feedback of the customers
is needed. Customers can be given good services in the
enterprise, they can good quality food. We must give these good
services and products to the customers so we can receive or have
good feedback coming from them and it will be a good image for
the business.

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 Supplies and Demand Analysis

Suppliers
We directly go to Umingan Public Market to buy the
appropriate ingredients for the products.

Competitors
The business’ competitor in the area are the Buko Juice
vendor, street food vendors other eating places and some
businesses like the Farmville Hardware and Matima Hardware, and
could still increase in the future.

Market Segment
The products in our business are for people who likes eating
spicy foods, middle aged, citizen, or who have either low or high
income are the target market.

Products: Chicken feet buffalo, Chicken wings buffalo

Geographical Location: Rizal St. Poblacion West, Umingan,

Pangasinan

Age: 14 and above

Customers: Students, Tourists, and Civilians

Gender: Male and Female

Nationality: Filipino and Foreigners

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Rizal St. Poblacion West, Umingan, Pangasian

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 Waste Disposal
The wastes that are expected to be disposed by the
enterprise will be typical trash like dusts, excess ingredients
used, leftover foods, plastics and papers during the working
hours (6:30-19:00). Plastics like plastic bottles can still be
used again and other garbage will be collected by the town’s
municipal waste collectors.

VII DEVELOPMENT OF PLAN OF MENU

Types of New Offering

1. Discount for Completing a Challenge
The business offers the customers to pay for an eating
challenge to get discount which is eating a pile of
extremely spicy chicken. If they happen to fail the
challenge, they will get free milk drink.

2. Free Delivery
If the customer is a regular customer of the business
and consistently pays well, the free shipping of the
delivery of products will be considered. For instance, the
customer ordered the food online, then we’ll confirm their
order and get it ready for delivery right away and they will
pay for their order upon delivery. But there will be maximum
price and product quantity for free delivery as it can cause
to net loss. Maximum price will be Php.200.00, and maximum
quantity of 20pcs.

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 Frequency of Change
Because it has to do with the needs or goals of an
individual, change is something that businesses should also pay
attention to. A company should be aware of popular modern
purchases. The competition between firms is another explanation
for change; you must compare your items to t hose of your rivals.

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 Popularity of Products
The products being sold in the enterprise can be eaten by
the customer, they can choose if they want to dine in or dine out
their ordered food. The business’s products aren’t only foods but
also condiments such as chilly powder, chilly sauce etc., so the
customers can also use them while they are having meals. It is
important that a business offers products that can be essential
to a customer at all times.

Profitability of Products
The products being sold are profitable because these are
people’s everyday essentials.

PRODUCT DESCRIPTION

PRODUCT DESCRIPTION PRODUCT EXAMPLE

Foods Food is one of the Chicken Feet

essentials for a Buffalo, Chicken
person to survive Wings Buffalo, Fried
from their day-to- Chicken, Fries
day activities.
Foods satisfies a
person’s cravings
and hunger.

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 Spices and Spices and Chilli Oil, Chilli
Condiments condiments are used Powder, Chilli
to enhance the Sauce, Black Pepper
food’s flavour and
its taste.

Drinks or Beverages Drinking any kind of Water, Coke, Milk,

drinks during or Juice, Royal, C2
after a meal helps
how your body breaks
down and processes
food. drinks help
break down food so
that your body can
take in the
nutrients.

Product Prices

Product Prices
Foods Chicken Wings P 10.00 (1pc)
Buffalo
Chicken Feet P 10.00(1pc)
Buffalo
Fried Chicken P 20.00(1pc)
Fries P 15.00 Flavoured
Fries
Condiments Chilli Powder P 10.00
Chilli Oil P 10.00

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 Chilli Sauce P 10.00
Black Pepper P 10.00
Drinks or Juice P 15.00
Beverages
Milk P 15.00
Coke P 20.00
Royal P 20.00
C2 P 15.00
Water P 10.00

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 2.0 MARKETING PLAN
This part of the business plan comprises marketing
strategies, survey research and analysis report, mix marketing
decision, and the SWOT analysis of the ICT Spicynest Company.

2.1 MARKETING STRATEGIES

In marketing, the ICT SPICYNEST group decided to locate nearby

the schools and town park so that there would be lot of target
market to sell the products. The group will have the online selling
strategy, we post through the online our products, so our friends
or customers will direct message us if they want to buy our
product. So that, we can easily sell. In production, the group
decided to use gas stove in cooking to make the production easier.
We also use alternative raw materials or ingredients that are
cheaper. As alternative, it less cost. In pricing strategy, the
group decided to make their products affordable as possible so that
the customers can buy as much as they want.

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Ingredients: CHICKEN FEET BUFFALO
For the chicken feet:
1 kilo chicken feet
(Cleaned and peeled)
1 knob ginger (sliced)
3 -5 pieces dried bay leaves
1 tablespoon whole peppercorns
Water
For the breading:
1 cup all-purpose flour
1 teaspoon garlic powder
1 teaspoon salt
1 teaspoon paprika powder

Procedures:
• Clean and peel the chicken feet. Chop the nails off.
• Put the chicken feet in a pan with the ginger, bay leaves,
peppercorns and salt. Pour water, enough to cover the
chicken feet. Cover the pan and let it simmer for 30 – 35
minutes or until the chicken feet are tender. Stir
occasionally for even cooking.
• Strain the chicken feet and let it dry and cool a bit.
• For the breading, combine the all-purpose flour, garlic
powder, paprika powder, salt and black pepper in a bowl. Mix
well.
• Dredge each chicken feet in the breading. Shake off the
excess.
• Heat a lot of oil and deep fry the breaded chicken feet
using high medium heat. Flip to cook the other side. Fry
until crispy and golden brown. Transfer to a strainer to
drip excess oil and set aside.

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• For the buffalo sauce, melt some butter in a pan. Add the
minced garlic and sauté for a few minutes. Add the hot sauce,
ketchup and brown sugar. Cook in low heat until well-blended.
• Add the fried chicken feet and toss gently to coat with the
sauce.
• Transfer to a serving plate. Make papak or serve with hot
steaming rice. Enjoy!

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Ingredients: CHICKEN WINGS BUFFALO
1 kg. chicken wings
1 tsp salt
1 tsp black pepper
1 tbsp. calamansi juice
(or lemon juice)
BREADING
1/2 cup all-purpose flour
1/2 cup cornstarch 1 tsp.
salt
1 tsp. black pepper
1 tsp garlic powder
1 tsp. paprika
1/2 tsp. baking powder
SAUCE
3 tbsp. butter unsalted
3 cloves garlic (minced)
1/4 cup hot sauce
(adjust as needed)
1/4 cup ketchup
1 tbsp brown sugar (optional)
1 tbsp. soy sauce (optional)

Procedures:
• Cut the joint between the drumette and wingette. Remove the
tip (reserve for making chicken stock). Pat dry. Add salt,
ground black pepper and calamansi juice. Mix well. Marinate
for at least 1 hour.
• Combine all the breading ingredient. Coat each wing with
breading. Shake off excess.

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• Heat oil. Fry the breaded chicken wings in batches. do not
overcrowd the pan to maintain the temperature of the oil for
crispy chicken wings. Fry for 10 to 12 minutes (light brown).
• After 10 minutes, remove from oil. Let it sit for at least
15 minutes. Double-fry it for well-cooked and crispy.
• Set the heat to high. Then put the chicken back to the oil
and fry until crispy and golden brown. Set aside while
making the sauce.
• FOR THE SAUCE. Melt butter and saute’ garlic. Then add
ketchup, hot sauce, sugar and soy sauce. Mix well and cook
until thick. Then toss the fried chicken wings until well
coated.

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Ingredients: FRIED CHICKEN
1 kilo chicken leg
quarters 1/4 cup fish
sauce 1/3 cup vinegar
2–3-piece bay leaf
5 cloves garlic (pounded)
1/2 teaspoon pepper
oil for deep-frying

Procedures:
• Arrange the chicken leg quarters in a pan. Add the fish
sauce, vinegar, pounded garlic, ground black pepper and bay
leaves into the pan.
• Cover the pan and let it simmer for 10 minutes. Flip the
chicken quarters and simmer for another 10 minutes.
• Turn off the heat and transfer the chicken quarters to a
plate. Air-dry for at least one hour.
• Heat some oil in a pan under medium heat. Fry each side
until golden brown. Transfer to a strainer or paper towel to
drain excess oil.
• Place in a serving plate and enjoy with your favorite gravy
and hot rice. Enjoy!

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B. PRICES OF PRODUCTS

The group decided a price that is affordable for town

citizens as their target market. The prices are appropriate from
the quantity of the products. The group considered the power of
citizens to buy if the prices are affordable, it will be a good
strategy to sell the products. Another factor in deciding the
price is the expenses used for the production. The prices of each
product are the following;

PRODUCTS PRICES
Chicken Feet Buffalo Php 10.00/pc
Chicken Wings Buffalo Php 10.00/pc
Fried Chicken Php 20.00/pc
Fries Php 15.00
 3.0 FINANCIAL

CONTENT:
• CAPITALIZATION
←Initial investment
• MONTHLY EXPENSES
Sample template:

Table 1 MONTHLY EXPENSES

FIXED COST January February

Salaries 6000 6000
Internet Expense 2000 2000
Advertising/Promoting 1000 780
Expense
Total Fixed Cost (A) 9,000 8,780
RAW MATERIALS
Water Bill 1000 1000
Transportation 220 250
Miscellaneous 390 350
Total Raw Materials 1610 1600
(B)
TOTAL EXPENSES 10,610 10,380
MONTHLY (A+B)
3. PROJECTED REVENUE/PROJECTED COST REVENUE MONTHLY

Table 2 PROJECTED REVENUE

Type of Costing Projected Daily Projected Monthly Yearly

Products Volume Revenue Volume Revenue Projected
Daily (CxPVD) Monthly (DRx30) Revenue
(PVDx30) (MRx12)
Chicken SP- 30 300.00 900 9,000.00 108,000.00
Feet 10.00/pc
Buffalo
Chicken SP- 30 300.00 900 9,000.00 108,000.00
Wings 10.00/pc
Buffalo
Fried SP- 20 400.00 600 12,000.00 144,000.00
Chicken 20.00/pc
Fries SP- 20 300.00 600 9,000.00 108,000.00
15.00
TOTAL 100 1,300.00 3000 39,000.00 468,000.00

Table 3 PROJECTED COST REVENUE MONTHLY

January February
Revenue 39,000.00 34,830.00
Cost of Expenses 10,610.00 10,380.00
Projected Net Profit 49,610.00 45,210.00
III. CONCLUDING STATEMENT

A business plan is a fundamental component to the successful

start, development and maintenance of an organization.
Additionally, the business plan helps organize the company around
common ideas. There are lot of basic steps to start your own
business. So, a great deal depends on what business you want to
start. It’s important that each one of you in the group with
collaborate and decide what product do you need to establish a
business plan, set a goal and above all, you all need to become a
business-minded.

ICT Spicynest is built as a profit organization therefore,

it is very important for the group to earn a profit. Each of them
exerts time and effort to sell and purchase their products. As a
result, their business runs smoothly and eventually become
successful.

We must determine why our offer is better than our

competitors’, how we are going to promote of products and
services, how the sales team will look or just who will do it.
This will also include risks on all counts. You need to
understand that your competitors will not sit and wait while you
overtake them. Starting a business is extremely risky with so
just so many challenges that comes your way, but at the end of
the day is all worth it because you are completely dedicated to
making your business work no matter how hard the process may be.